Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Capture More Revenue With Email Marketing Services
Get the email marketing services delivering a 14% lift in sales with WebFX’s full-service plans, which include campaign management, design, copywriting, reporting, and more. Get a custom proposal from our email marketing agency now!
What do our email marketing management services include?
Get a turn-key solution with our email marketing management services. Learn more about what’s included now:
- Custom campaign and targeting strategy
- Professional email copywriting
- Custom design and creative theme development
- Subject line testing
- Email subscriber list management and segmentation
- Full-funnel lead and ROI tracking
- And more!
Custom campaign and targeting strategy
Custom campaign and targeting strategy
Your business is unique. And we think your email marketing strategy should be too.
We don’t believe in one-size fits all email campaign services. That’s why our email marketing company takes the time to get to know your company, including your industry, target market, goals, and more to create a personalized email marketing strategy designed to drive leads and conversions from the jump.
From copy messaging to landing pages to email topics and campaigns, we’ll help you craft a unique strategy that enables you to reach your business goals with our email marketing campaign services.
Professional email copywriting
Professional email copywriting
Don’t have the time, expertise, or in-house team to write your emails? We’ve got you covered.
We have a dedicated team of in-house copywriters on hand and ready to craft engaging email copy that resonates with your subscribers, reflects your brand, highlights your unique selling points (USPs), and entices clicks and conversions.
From newsletters to sales emails to product or service promotions, our email copywriters can do it all.
Custom design and creative theme development
Custom design and creative theme development
Your email design can make or break your lead generation and conversion efforts. At WebFX, we offer custom email designs and creative theme development to ensure your emails always accurately reflect and represent your brand and are optimized to drive the most leads and conversions.
From strategic call to action (CTA) button placement to beautifully crafted headers and footers, our email marketing services ensure your emails look the part and set you up for success.
Subject line testing
Subject line testing
Wouldn’t it be nice if you could always receive the highest possible open rate from your emails? Well, when you invest in our email marketing solutions, you can!
We’ll test two separate subject lines for each email by sending each version to a group of subscribers. Then, we’ll send the subject line that received the higher number of opens to your entire list!
The result? You can ensure you always send subject lines that resonate with your audience and encourage them to open your email.
Email subscriber list management and segmentation
Email subscriber list management and segmentation
Our email experts will also take care of managing and segmenting your subscriber list.
We can help with building your list to increase your number of subscribers through custom email sign up forms and landing pages.
Our team will also help you craft personalized email messages by segmenting your list into categories like:
- Company industry
- Product or service purchase history
- Interests
- Job role
- And more
By segmenting your list this way, we can help you send specific messages tailored to your subscriber’s unique interests and needs, boosting your conversions as a result.
Full-funnel lead and ROI tracking
Full-funnel lead and ROI tracking
It’s easy to keep track of your email marketing results with WebFX.
We provide quarterly and monthly reports that detail essential metrics, like opens, clicks, leads, sales, and more.
Plus, our in-house revenue acceleration software, MarketingCloudFX, enables you to track the ROI of your email marketing strategy along with your other marketing channels.
Our team can help you analyze your results and data to understand exactly which emails and marketing channels drive revenue for your business. Oh, and we’ll help you implement improvements and optimizations based on that data along the way so you can drive even better results in the future.
And more!
And more!
Learn more about what our email marketing management services include in this video:
Data-Powered Email Marketing Campaigns
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
In addition to the advanced tracking capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for better audience segmentation and email enablement.
14%
100%
$500K+
14%
100%
$500K+
Transparent Email Marketing Packages
Tailored to Your Business Goals
With email driving on average $36 for every $1 spent, it’s no wonder why more businesses are investing in email marketing packages. WebFX is uniquely equipped with the talent and tech to drive an ROI from email marketing. Get in touch with us for a custom quote today!
CUSTOM EMAIL MARKETING
Starting at
$300 / month
How we determine pricing
Email Frequency
Whether you’re looking to send one newsletter every quarter, or send weekly emails, WebFX has the expertise and manpower to manage your email strategy.
Email Copywriting
In addition to a dedicated email team, WebFX is equipped with a team of copywriting experts that can create email content that engages, delights, and converts.
Custom Email Design
While all email strategies come with initial email template creation, our in-house designers and developers can get you set up with a custom email template that’s sure to WOW your subscribers.
INCLUDED IN ALL PLANS:
- Strategies let and executed by an email marketing specialist
- Email platform flexibility (i.e. EmailMarketingFX, MailChimp, Constant Contact, etc.)
- Strategic email campaign and target strategy
- Creative theme design and development
- Subject line split testing and insights
- Email subscribe form form implementation on website
- Conversion tracking including forms and phone calls
- Email metrics real-time login
- Performance analyses including opens, clicks, and conversions
- Monthly performance reports and consultations
Your search for email marketing management services ends here
When your company partners with WebFX, you:
Achieve your business goals
Our email marketing company will work closely with you to understand your business goals and objectives, whether you want to increase leads, boost product sales, or anything in between. Then, we’ll craft a custom email strategy aligned with those goals to help you achieve and exceed them so you can drive the results leadership wants.
Power leads and conversions
Earn a 16% average boost in leads and 14% average increase in sales from email with our in-house email software, EmailMarketingFX, and team of specialists. Send personalized, segmented, and engaging email messages that resonate with your subscribers and encourage them to take action.
Fuel business growth
Improve your bottom line and accelerate your return on investment (ROI) with data-driven email marketing campaigns. Receive full-funnel ROI tracking and ongoing email optimizations backed by in-depth subscriber engagement data to ensure your messages always drive the best results.
Get the support you need
Whether you need email copywriting assistance, email designs, email strategy optimization, or all of the above and more, our email marketing agency has got you covered. We offer complete do-it-for-you solutions, as well as consulting to give you the support you need to make email hassle-free.
Pricing custom to you.
Starting at $300 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 14% increase in email sales with WebFX’s award-winning email marketing packages
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Why is email marketing important?
When you partner with WebFX for email marketing services, you are taking advantage of one of the most powerful and effective digital marketing channels. You may have heard that email marketing is losing steam, or it’s not as effective as some other digital marketing strategies. However, that couldn’t be farther from the truth.
Email campaign services is one of the most cost-effective and beneficial digital marketing strategies available. It allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more.
- 1. People check their email – a lot
- 2. Encourage subscribers to visit your store
- 3. Encourage subscribers to visit your website
- 4. You can appeal to your subscribers by personalizing emails
- 5. Email marketing has the highest ROI of any other digital strategy
- 6. You get a high click-through rate with emails
- 7. Email marketing drives conversions
1. People check their email – a lot
1. People check their email – a lot
In fact, 89% of Americans check their email at least once a day. That means if you adopt email marketing campaign services, you’re meeting your audience where they’re already looking — in their inboxes.
It’s common sense to provide your target audience with messages that they’re bound to see, and their inbox is a perfect place to do that.
2. Encourage subscribers to visit your store
2. Encourage subscribers to visit your store
You can also use segmented email blasts to get users to visit your storefront to make a purchase.
By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. Not only will this be a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.
3. Encourage subscribers to visit your website
3. Encourage subscribers to visit your website
If you don’t have a physical storefront, you can still use emails to get users to visit your website.
When you make it easy for subscribers to navigate from the email to your website, in the form of buttons and links throughout your emails, you’ll see more website traffic from your email campaign as well.
Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.
4. You can appeal to your subscribers by personalizing emails
4. You can appeal to your subscribers by personalizing emails
Email is also a great place to show your subscribers that they’re important to you. How do you do that? Personalization.
In fact, 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize emails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.
When you personalize an email or invest in targeted email marketing services, you can start by using the subscriber’s name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them.
You can also personalize the subject line, which is known to increase the likelihood that users will open the email by 26%.
You can also personalize the email content to each specific recipient based on what they’ve searched for on your website, items they’ve left in their cart, and prior purchases they’ve made.
You can suggest similar products, remind them about an item they left in their cart, or let them know that you still have the item in stock.
5. Email marketing has the highest ROI of any other digital strategy
5. Email marketing has the highest ROI of any other digital strategy
ROI is extremely important in a business aspect — it stands for return on investment and basically tells you how much profit you make for every dollar you spend in advertising, marketing, materials, or any other expenses.
The ROI of email marketing is an incredible 4400%, which means for every $1 you spend on your email marketing campaign, you’ll essentially make $44 in profit.
With that kind of ROI, there’s no reason you shouldn’t be adopting an email marketing campaign for your business.
6. You get a high click-through rate with emails
6. You get a high click-through rate with emails
One of the goals of any digital marketing strategy is to increase clicks to your website.
Whether it’s with a Facebook post, a button on your website, or a link on Yelp, you want to do everything you can to get people to visit your website.
When compared to tweets, emails are six times more likely to get a click.
7. Email marketing drives conversions
7. Email marketing drives conversions
If you’re looking for a digital strategy that drives conversions, email marketing is one of the best.
In fact, email marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.
At the end of the day, conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, email marketing is a great way to do so.
FAQs about email marketing management services
What is email marketing?
Email marketing is a digital marketing strategy that involves sending marketing messages to your audience straight to their inbox through email. With email marketing, you can send newsletters that discuss business and industry news, send emails to promote new products, send recommendations to past customers, reach out to and nurture leads, and more.
What are email marketing management services?
Email marketing management services are professional services that develop, implement, and track email marketing campaigns. Deliverables for email marketing management services can include strategy development, copywriting, email design, reporting, and more.
How much do email marketing management services cost?
Prices for email marketing management services depend on several factors, including your email send frequency, email marketing agency, and more. Typically, email marketing costs $51 – $1000 per month on average, with companies typically paying $751 – $1,000 per month on paid email marketing tools. For the most accurate pricing, though, request a custom quote.
Do you need an email marketing management service provider?
If all this information about email marketing has you ready to implement a campaign for your own business, you’re making a fantastic decision.
Email marketing is one of the best ways to increase clicks to your website, increase brand awareness, and overall, stay top-of-mind for current and potential customers.
Do they enjoy your subject lines? Do they always click the buttons in your emails? What kind of products do they buy?
Over time, you’ll be able to craft the perfect target audience persona and will be able to fine-tune your targeting even more. If this sounds overwhelming, don’t worry — we’re here to help.
WebFX is one of the best in the business. We’ve driven over $10 billion in revenue for our clients, and over 24 million leads for them as well. We make our clients part of our family and their goals are our goals. We’ll work to create the perfect, custom email marketing management campaign for your business, and we’ll ensure that it functions perfectly to drive the results that you’re looking for.
We’ll always be transparent with our pricing so that you’ll always know just what you’re paying for, and just what you get for your money.
You’ll receive a dedicated account representative so that you always have a go-to for your questions and concerns. They’ll help you to understand your email marketing campaign, how it works, the results your campaign is yielding, and how to improve your email campaign in the future.
If you want to see how other clients feel about your work, check out our over 1090 client testimonials, along with the numerous awards we’ve won over the years.
We’re a full-service digital marketing agency located in Harrisburg, PA, but if you live on the east coast, or in the south, we have options for you.
No matter where you are, we can’t wait to form a great business partnership with you and drive results for your business with email marketing.
If you’re interested in pairing our email marketing services with another strategy or two to strengthen the marketing power of your business, consider any one of our additionally offered services including:
- SEO (search engine optimization) services
- PPC (pay-per-click advertising) services
- Social media marketing services
- Content marketing services
- Reputation management services
- Web design services
- Web development services
- Custom infographic creation services
- Video production services
We’ll be happy to work out a custom package that specifically fits your company’s unique needs.
Why should I hire an agency to take care of my email marketing management?
When you’re deciding whether or not to hire an email marketing management agency, there are a few things to consider.
Is anyone on your team knowledgeable about email marketing?
When you’re looking to keep your email marketing in-house, one of the most important things to consider is whether or not anyone on your team has experience in the field of email marketing.
To have the best possible campaign that is beneficial and effective, it’s crucial that you have an expert working on your campaign — from the automation to the content to the personalization, there’s a lot that goes into email marketing. If you put just anyone on the job, you likely won’t get the same results that you would get from an agency.
If you don’t have anyone on your team and want to hire an in-house freelancer, you could end up spending a lot of unnecessary budget. Not only will you have to pay them a salary, but you’ll also have to provide them with all the resources necessary to create the best possible email marketing campaign for your business.
They know what they’re doing
Agencies specialize in providing email marketing management to their clients, which means they have all the time and the resources necessary to be experts in the field.
Your job is to run your business, and an agency’s job is to provide you with stellar email marketing services — and that’s just what they do.
Their entire day is spent talking with clients, learning new techniques, and keeping themselves up to date in the industry. There’s a reason they work at an agency, and it’s because they’re really good at what they do.
Not to mention, when you hire an agency that is comprised of experts, you’ll never have to worry about your campaign. They take care of everything for you, while showing you the ropes along the way.
WebFX is home to over 500 marketing experts who know just how to craft the perfect content for your emails, manage your campaign, and consistently report the results. We’re so successful at our craft, that we’ve driven over 24 million million leads for our clients.
You can finally go home and eat dinner with your family after a long day of work instead of staying late to work on your email marketing campaign.
They do everything for you
When you hire an email marketing management agency, they offer everything necessary to create the perfect email campaign. That means they typically offer the content, the email design, the automated delivery, and more.
At WebFX, we offer monthly email content creation, a campaign strategy, email coding, split testing of subject lines, and so much more.
We’ll even distribute your emails, implement your landing pages, and provide monthly or quarterly lead generation reports, depending on your preference.
They offer different email options
Did you know there are many different kinds of email campaigns? Each one is good for a different situation and a different target audience, and most email marketing agencies will offer numerous options.
For example, segmenting your email campaigns means that you send a different email to different segments of your email list. This could mean a batch of emails that goes to subscribers that have shopped with you before and a batch that goes to subscribers that haven’t. Batches could go to recipients in different time zones, or recipients that take interest in different departments of your store.
Drip email campaigns are a way to nurture leads until they eventually convert. Each email is sent at the appropriate time in the marketing cycle and their content is built to encourage subscribers to convert at each stage of the marketing funnel.
They’ll tell you how your campaign is progressing
Most email marketing management agencies also provide analytics for your emails.
This is extremely important when you want to consistently improve your email’s content, design, or approach.
Analytics allows your email marketer to give you information such as the open rate of an email, if a user clicked a link in the email, and other valuable information that helps you to decide how to shift your strategy if it’s not working to the best of its ability.
What is drip marketing?
Drip marketing is an email marketing strategy that involves sending a series of emails to a recipient over a period of time. Drip emails aim to keep your business or product top of mind for a lead or prospect.
At WebFX, we offer drip emails as part of our email marketing services.
What does an email marketing company do?
An email marketing company focuses on helping businesses and clients drive revenue with an effective email marketing strategy. At WebFX, our team helps you create a custom strategy, design, implement, and send email campaigns and newsletters, track your results, make ongoing optimizations, and much more.
View all deliverables in our email solutions
Explore our versatile email marketing plans below:
Fully-Managed Email Marketing Services: Client-Provided Copy
For this email marketing service, you’ll provide us with the copywriting for each email. We’ll then code the emails with your self-provided content, split test the subject lines, test the emails on 24 clients, and distribute them.
| Features | Basic – Quarterly | Basic | Market Leader | Enterprise |
|---|---|---|---|---|
| Number of emails included per month | 1 – Every 3 months | 1 | Up to 2 | Up to 4 |
| Email copywriting | Provided by client | Provided by client | Provided by client | Provided by client |
| (Up to two per email) Images used from your website or stock photography | ||||
| Campaign & target strategy | ||||
| Creative theme development | ||||
| Design edits for each email | ||||
| Coding of emails | ||||
| Split testing subject lines | ||||
| Conversion tracking | ||||
| Testing of emails on 24 mail clients | ||||
| Distribution of emails | ||||
| Open rate analysis | ||||
| Click rate analysis | ||||
| Monthly/quarterly lead generation reports | ||||
| Email metrics real-time login | ||||
| List split testing | ||||
| Call tracking | ||||
| Online campaign project management | ||||
| 500+ SMEs behind campaign driving results | ||||
| Website signup implementation | ||||
| Landing page implementation | View Pricing | View Pricing | View Pricing | View Pricing |
| Initial email template creation (Fully responsive pre-built template) | ||||
| Custom email template design | $900 | $900 | $900 | $900 |
| Can send in any email platform you choose (i.e. EmailMarketingFX, MailChimp, Constant Contact, etc.) | ||||
| Additional Emails | $250 per additional Email | |||
| Email subscriber list management and segmentation | $100 per month | $100 per month | ||
| Monthly investment: | $125 per month (in addition to your email platform subscriber fees) | $300 per month (in addition to your email platform subscriber fees) | $600 per month (in addition to your email platform subscriber fees) | $1,200 per month (in addition to your email platform subscriber fees) |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED | GET STARTED |
Fully-Managed Email Marketing Services With Professional Copywriting
| Features | Basic | Market Leader |
|---|---|---|
| Number of emails included per month | 1 | Up to 2 |
| Monthly email content written by WebFX (up to 250 words per email) | ||
| (Up to two per email) Images used from your website or stock photography | ||
| Campaign & target strategy | ||
| Creative theme development | ||
| Design edits for each email | ||
| Coding of emails | ||
| Split testing subject lines | ||
| Conversion tracking | ||
| Testing of emails on 24 mail clients | ||
| Distribution of emails | ||
| Open rate analysis | ||
| Click rate analysis | ||
| Monthly/quarterly lead generation reports | ||
| Email metrics real-time login | ||
| List split testing |