Top-Level Email Marketing Management Services
At WebFX, we’ll take care of your email marketing for you. We’ll manage your campaigns, and ensure that your email content is top-notch so users visit your site and purchase your products and services. Our email marketing management services include content creation and personalization, and we’ll help you choose the campaign package that fits your business needs and goals best.
Explore Email Marketing Management Service Plans
Basic Plan
$300 / month
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1 email -
Lead generation reports
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Campaign and target strategy
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Split testing subject lines
Market Leader Plan
$600 / month
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Up to 2 emails
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Lead generation reports
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Campaign and target strategy
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Split testing subject lines
Enterprise Plan
$1,200 / month
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Up to 4 emails
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Lead generation reports
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Campaign and target strategy
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Split testing subject lines
WebFX custom email marketing campaigns
Email marketing is one of the best web marketing strategies for your business to increase brand awareness, remind people of your business, and keep shoppers coming back for more.
To get the most out of your email marketing strategy, you have to build a strong campaign that ensures your subscribers get the right information at the right time.
At WebFX, we offer many different email marketing management services to help your business succeed by placing you in your target audience’s inbox.
Are you ready to start optimizing your email marketing campaign? Contact us online to chat with an experienced strategist from our team about not only improving your company’s email marketing, but also earning more revenue from your campaign.
“[WebFX] does everything right, from customer service, to product integrity, and the investment with them is well worth the return; the amount of phone and email traffic we’ve been receiving from potential customers, especially those who “found us via web search” has sky-rocketed thanks to them, and that’s truly invaluable!”
Admissions Director
PRIVATE SCHOOL
WebFX Email Marketing Management Services
With every custom email strategy, you’ll receive services including a campaign and target strategy, and creative theme development. Plus, we offer design edits for each email, coding of emails, website sign-up implementation, and A/B testing. A/B testing is important to help you understand what subject lines yield the highest open rate among recipients and help you to improve your campaign.
We’ll also test your emails on 24 email clients, distribute your emails, and prune your database list. It’s extremely important to test your emails to take notes of things like if a user opens the email based on the subject line, how users interact with your emails, and more.
We also offer a partially managed email marketing service. This is great for businesses that already have their email content squared away, but want a little help in terms of analytics and improving subject lines, buttons, etc.
Explore our versatile email marketing plans below:
Fully-Managed Email Marketing Services: Client-Provided Copy
For this email marketing service, you’ll provide us with the copywriting for each email. We’ll then code the emails with your self-provided content, split test the subject lines, test the emails on 24 clients, and distribute them.
| Features | Basic – Quarterly | Basic | Market Leader | Enterprise |
|---|---|---|---|---|
| Number of emails included per month | 1 – Every 3 months | 1 | Up to 2 | Up to 4 |
| Email copywriting | Provided by client | Provided by client | Provided by client | Provided by client |
| (Up to two per email) Images used from your website or stock photography | ||||
| Campaign & target strategy | ||||
| Creative theme development | ||||
| Design edits for each email | ||||
| Coding of emails | ||||
| Split testing subject lines | ||||
| Conversion tracking | ||||
| Testing of emails on 24 mail clients | ||||
| Distribution of emails | ||||
| Open rate analysis | ||||
| Click rate analysis | ||||
| Monthly/quarterly lead generation reports | ||||
| Email metrics real-time login | ||||
| List split testing | ||||
| Call tracking | ||||
| Online campaign project management | ||||
| 500+ SMEs behind campaign driving results | ||||
| Website signup implementation | ||||
| Landing page implementation | View Pricing | View Pricing | View Pricing | View Pricing |
| Initial email template creation (Fully responsive pre-built template) | ||||
| Custom email template design | $900 | $900 | $900 | $900 |
| Can send in any email platform you choose (i.e. EmailMarketingFX, MailChimp, Constant Contact, etc.) | ||||
| Additional Emails | $250 per additional Email | |||
| Email subscriber list management and segmentation | $100 per month | $100 per month | ||
| Monthly investment: | $125 per month (in addition to your email platform subscriber fees) | $300 per month (in addition to your email platform subscriber fees) | $600 per month (in addition to your email platform subscriber fees) | $1,200 per month (in addition to your email platform subscriber fees) |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED | GET STARTED |
Fully-Managed Email Marketing Services With Professional Copywriting
| Features | Basic | Market Leader |
|---|---|---|
| Number of emails included per month | 1 | Up to 2 |
| Monthly email content written by WebFX (up to 250 words per email) | ||
| (Up to two per email) Images used from your website or stock photography | ||
| Campaign & target strategy | ||
| Creative theme development | ||
| Design edits for each email | ||
| Coding of emails | ||
| Split testing subject lines | ||
| Conversion tracking | ||
| Testing of emails on 24 mail clients | ||
| Distribution of emails | ||
| Open rate analysis | ||
| Click rate analysis | ||
| Monthly/quarterly lead generation reports | ||
| Email metrics real-time login | ||
| List split testing | ||
| Call tracking | ||
| Online campaign project management | ||
| 500+ SMEs behind campaign driving results | ||
| Website signup implementation | ||
| Landing page implementation | View Pricing | View Pricing |
| Initial email template creation (Fully responsive pre-built template) | ||
| Custom email template design | $900 | $900 |
| Can send in any email platform you choose (i.e. EmailMarketingFX, MailChimp, Constant Contact, etc.) | ||
| Additional Emails | $500 per additional Email | |
| Email subscriber list management and segmentation | $100 per month | |
| Monthly investment: | $500 per month (in addition to your email platform subscriber fees) | $1,200 per month (in addition to your email platform subscriber fees) |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED |
Custom email solutions are available at $120 per hour
7 reasons email marketing is great for your business
When you partner with WebFX for email marketing services, you are taking advantage of one of the most powerful and effective digital marketing channels. You may have heard that email marketing is losing steam, or it’s not as effective as some other digital marketing strategies. However, that couldn’t be farther from the truth.
Email marketing is one of the most cost-effective and beneficial digital marketing strategies available. It allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more.
1. People check their email – a lot
In fact, 89% of Americans check their email at least once a day. That means if you adopt an email marketing campaign, you’re meeting your audience where they’re already looking — in their inboxes.
It’s common sense to provide your target audience with messages that they’re bound to see, and their inbox is a perfect place to do that.
2. Encourage subscribers to visit your store
You can also use segmented email blasts to get users to visit your storefront to make a purchase.
By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. Not only will this be a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.
3. Encourage subscribers to visit your website
If you don’t have a physical storefront, you can still use emails to get users to visit your website.
When you make it easy for subscribers to navigate from the email to your website, in the form of buttons and links throughout your emails, you’ll see more website traffic from your email campaign as well.
Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.
4. You can appeal to your subscribers by personalizing emails
Email is also a great place to show your subscribers that they’re important to you. How do you do that? Personalization.
In fact, 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize emails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.
When you personalize an email, you can start by using the subscriber’s name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them.
You can also personalize the subject line, which is known to increase the likelihood that users will open the email by 26%.
You can also personalize the email content to each specific recipient based on what they’ve searched for on your website, items they’ve left in their cart, and prior purchases they’ve made.
You can suggest similar products, remind them about an item they left in their cart, or let them know that you still have the item in stock.
5. Email marketing has the highest ROI of any other digital strategy
ROI is extremely important in a business aspect — it stands for return on investment and basically tells you how much profit you make for every dollar you spend in advertising, marketing, materials, or any other expenses.
The ROI of email marketing is an incredible 4400%, which means for every $1 you spend on your email marketing campaign, you’ll essentially make $44 in profit.
With that kind of ROI, there’s no reason you shouldn’t be adopting an email marketing campaign for your business.
6. You get a high click-through rate with emails
One of the goals of any digital marketing strategy is to increase clicks to your website.
Whether it’s with a Facebook post, a button on your website, or a link on Yelp, you want to do everything you can to get people to visit your website.
When compared to tweets, emails are six times more likely to get a click.
7. Email marketing drives conversions
If you’re looking for a digital strategy that drives conversions, email marketing is one of the best.
In fact, email marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.
At the end of the day, conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, email marketing is a great way to do so.
Why should I hire an agency to take care of my email marketing management?
When you’re deciding whether or not to hire an email marketing management agency, there are a few things to consider.
Is anyone on your team knowledgeable about email marketing?
When you’re looking to keep your email marketing in-house, one of the most important things to consider is whether or not anyone on your team has experience in the field of email marketing.
To have the best possible campaign that is beneficial and effective, it’s crucial that you have an expert working on your campaign — from the automation to the content to the personalization, there’s a lot that goes into email marketing. If you put just anyone on the job, you likely won’t get the same results that you would get from an agency.
If you don’t have anyone on your team and want to hire an in-house freelancer, you could end up spending a lot of unnecessary budget. Not only will you have to pay them a salary, but you’ll also have to provide them with all the resources necessary to create the best possible email marketing campaign for your business.
Consider this before deciding to do email marketing on your own
Many small business owners do it all in-house — their bookkeeping, payroll, content creation, etc. But if you’re planning to do your email marketing in-house, and learn it yourself, it’s important to ask yourself the following:
- Do I have extra time in my schedule to learn about email marketing?
- Am I interested enough in email marketing to give it my all?
- After I learn about email marketing, do I have enough time to manage a campaign?
- Do I have time to reach out to potential customers?
- Do I have time to stay in touch with current customers?
These are all important and valid questions to consider before taking on email marketing by yourself.
If you find that both of the answers to these questions are “no,” it’s time to start looking for an email marketing management agency that fits your needs.
Why should you hire an agency? There are a few great reasons.
They know what they’re doing
Agencies specialize in providing email marketing management to their clients, which means they have all the time and the resources necessary to be experts in the field.
Your job is to run your business, and an agency’s job is to provide you with stellar email marketing services — and that’s just what they do.
Their entire day is spent talking with clients, learning new techniques, and keeping themselves up to date in the industry. There’s a reason they work at an agency, and it’s because they’re really good at what they do.
Not to mention, when you hire an agency that is comprised of experts, you’ll never have to worry about your campaign. They take care of everything for you, while showing you the ropes along the way.
WebFX is home to over 500 marketing experts who know just how to craft the perfect content for your emails, manage your campaign, and consistently report the results. We’re so successful at our craft, that we’ve driven over 7.8 million leads for our clients.
You can finally go home and eat dinner with your family after a long day of work instead of staying late to work on your email marketing campaign.
They do everything for you
When you hire an email marketing management agency, they offer everything necessary to create the perfect email campaign. That means they typically offer the content, the email design, the automated delivery, and more.
At WebFX, we offer monthly email content creation, a campaign strategy, email coding, split testing of subject lines, and so much more.
We’ll even distribute your emails, implement your landing pages, and provide monthly or quarterly lead generation reports, depending on your preference.
They offer different email options
Did you know there are many different kinds of email campaigns? Each one is good for a different situation and a different target audience, and most email marketing agencies will offer numerous options.
For example, segmenting your email campaigns means that you send a different email to different segments of your email list. This could mean a batch of emails that goes to subscribers that have shopped with you before and a batch that goes to subscribers that haven’t. Batches could go to recipients in different time zones, or recipients that take interest in different departments of your store.
Drip email campaigns are a way to nurture leads until they eventually convert. Each email is sent at the appropriate time in the marketing cycle and their content is built to encourage subscribers to convert at each stage of the marketing funnel.
They’ll tell you how your campaign is progressing
Most email marketing management agencies also provide analytics for your emails.
This is extremely important when you want to consistently improve your email’s content, design, or approach.
Analytics allows your email marketer to give you information such as the open rate of an email, if a user clicked a link in the email, and other valuable information that helps you to decide how to shift your strategy if it’s not working to the best of its ability.
What’s the next step?
If you’d like to learn more, you can get your free quote online, or you can reach us at 888-601-5359 to speak with a specialist about our services.
We can’t wait to hear from you, and to improve your business with email marketing!
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