Learn Digital Marketing From The Experts

Digital marketing — promoting a business, product, or service using online channels and electronic devices — is increasingly important in today’s world.

Digital ad spend surpassed traditional in 2019, 91% of companies use social media, and Google processes over 3.5 billion searches per day.

Nearly every business can benefit from a strong online presence and a results-driven digital marketing strategy.

Whether you’re just starting out with Internet marketing or you’re years into using it to promote your business, we want to help you get the information you need to succeed.

So, we’ve put together these free digital marketing resources. Browse through the articles listed below or click on the category that interests you most!

What is digital marketing?

Digital marketing, also called online marketing, uses online channels, electronic devices, and digital technologies to promote a business, person, product, or service to an online audience.

Digital marketing consists of strategies such as search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, social media advertising, social media marketing, email marketing, and web design. Marketing via these channels is valuable for building brand awareness, generating website traffic, attracting qualified leads, nurturing leads, driving sales, reducing customer churn, and improving overall customer satisfaction.

Digital marketing channels and strategies

Digital marketing encompasses a wide range of strategies that use online channels and digital technologies. The most common digital marketing strategies include:

• Search engine optimization (SEO): SEO helps your website rank well in search results for relevant keywords which increases the quantity and quality of your website traffic.
• Pay-per-click (PPC) advertising: PPC ads are online ads that appear on search engine results pages as paid search results, on social media platforms as social media ads, and on other websites as display ads. With PPC ads, you set a budget, and your budget is only depleted based on clicks.
• Social media marketing: Social media marketing is having a presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. By posting regularly on social media, a company or individual can create brand awareness and engage with their audience.
• Content marketing: Content marketing is the practice of creating website content to bring traffic to your site, increase brand awareness, and eventually drive leads and sales. Content types include blog posts, whitepapers, infographics, and videos.
• Email marketing: Email marketing involves sending email newsletters, promotional emails, and other email campaigns to subscribers and customers. With email marketing, a company or business can nurture leads, stay top of mind, and create brand awareness.

Digital marketing analytics

Digital marketing analytics is the practice of measuring, managing, and analyzing your marketing campaigns’ performance.

Marketing analytics involves processes and technologies that allow you to analyze and improve your digital marketing campaigns. Tracking and analyzing your marketing is essential because it enables you to summarize your marketing efforts, demonstrate which strategies work, show trends over time, and plan better for the future.

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