Learn Digital Marketing From The Experts

Digital marketing — promoting a business, product, or service using online channels and electronic devices — is increasingly important in today’s world.

Digital ad spend surpassed traditional in 2019, 91% of companies use social media, and Google processes over 3.5 billion searches per day.

Nearly every business can benefit from a strong online presence and a results-driven digital marketing strategy.

Whether you’re just starting out with Internet marketing or you’re years into using it to promote your business, we want to help you get the information you need to succeed.

So, we’ve put together these free digital marketing resources. Browse through the articles listed below or click on the category that interests you most!

What is digital marketing?

If you are wondering what exactly digital marketing is, you will find the answer today! Digital or online marketing is a collection of methods for promoting a business, products, or services through Internet-based or digital channels such as search engines, social media, mobile apps, and email. The current environment of digital marketing is very crowded. How can you make sure that you are still in the game? How can you make sure you are reaching your audience and ROI goals?

Another important question is whether you’re getting any new leads. Are your ad campaign efforts working? What about your social media efforts? Are they reaching your target audience?

If you are not confident about answering these questions, have you considered a digital marketing company to assist you?

You might be wondering what exactly a digital marketing company does and how they can help you. A digital marketing company provides online marketing services for clients. Some of these services include search engine optimization (SEO), pay per click (PPC) management, and social media advertising.

Keep reading to learn more about digital marketing. To stay up to date with more digital marketing information, subscribe to our Revenue Weekly newsletter!

How can this help you?

If you are reading this page, you’re probably looking to understand how digital marketing works. More importantly, you are looking to find out how digital marketing can help you.

Here are some key points to keep in mind. Digital marketing is a cost-effective approach to getting more leads and possible conversions. With digital marketing, you can:

• Track and measure your progress
• Find and target the right customers
• Remain competitive
• Have the ability to make changes as you need to
• Improve your conversion rate

Digital marketing service: SEO

Now, let’s talk about search engine optimization, or SEO. SEO is a simple method of targeting users that would most likely become your client. The two main types of SEO tactics are off-page and on-page.

With off-page SEO, we are looking at ways to get more traffic through link building, social media, guest blogging, and any other SEO work that doesn’t take place directly on your website.

With on-page SEO, you optimize your own website directly. On-page SEO includes everything from optimizing title tags to optimizing the layout of landing pages.

Our SEO services include the following, as well as many other SEO tactics:

• Keyphrase optimization
• Title tag and meta description creation
• Google Analytics and conversion tracking setup
• Ongoing monthly traffic, goal, and CPL reporting
• Monitoring competitors’ search ranking and website changes on a monthly basis

If you think you need to optimize your website, contact us today!

Digital marketing service: PPC

Pay per click (PPC) is a digital marketing approach that uses paid advertising to reach your target audience.

Using PPC, you can reach your target audience quicker than your competitors, giving you a competitive advantage. With PPC, your goal is to get the customer to click on your ads, which you can place on search engine results pages (SERPs) and other pages.

Our PPC management services include the following and much more:

• Management for the Google and Bing PPC networks
• Google customer and audience match
• Advanced keyword research and selection
• Industry analysis
• Ad campaign copywriting

If you think you need help with your PPC ads, contact us today!

Digital marketing service: Social media marketing

Social media marketing and advertising involve using social media platforms to reach your target audience.

Each platform has unique features to help you reach your goals. Whether your goal is driving more traffic to your website, building customer trust, advertising your products and services, or engaging with customers, social media marketing is a valuable digital marketing strategy.

At WebFX, we offer social media marketing for:

• Facebook
• Instagram
• Twitter
• LinkedIn
• YouTube
• Pinterest

If you’re looking for professional social media marketing services, contact us today!

Get started with digital marketing

If your business isn’t using digital marketing yet, now is the time to start! Online marketing is crucial for keeping up with the competition and maximizing the ROI of your marketing efforts.

WebFX is an industry leader in digital marketing that is committed to driving results that matter. We are here to help you at every stage of your digital marketing. Reach out to us and get your proposal today!