Digital marketing — promoting a business, product, or service using online channels and electronic devices — is increasingly important in today’s world.
Nearly every business can benefit from a strong online presence and a results-driven digital marketing strategy.
Whether you’re just starting out with Internet marketing or you’re years into using it to promote your business, we want to help you get the information you need to succeed.
So, we’ve put together these free digital marketing resources. Browse through the articles listed below or click on the category that interests you most!
Digital Marketing Channels and Strategies
Digital Marketing Resources by Category
Explore general digital marketing resources by category.
General Digital Marketing Resources
Digital Marketing Resources for B2B Companies
Digital Marketing Resources for B2C Companies
Digital Marketing Resources for Ecommerce Companies
Digital Marketing Resources for Enterprise Companies
Digital Marketing Terminology
Digital Marketing Resources for SMBs
Digital Marketing Statistics
Digital Marketing Technology
Digital Marketing Basics
Learn about the basics of digital marketing, from what it is to how to start creating an online marketing strategy.
What Is Web Marketing?
The Definitive Guide to Digital Marketing
Your All-Inclusive Guide to Website Consultants
Why is Internet Marketing So Important?
How Does Internet Marketing Benefit Consumers?
Traditional Media vs. New Media
The Modern Digital Marketing Funnel
The Cost of Marketing: A Marketing Budget Breakdown
How to Create a Strategic Internet Marketing Plan
6 Main Objectives of Internet Marketing
What is Full-Service Internet Marketing?
Inbound Marketing vs. Outbound Marketing
6 Tips for Creating an Effective Marketing Plan
What is Data-Driven Marketing?
Digital Marketing Strategies
Get an overview of online marketing strategies and learn how these tactics work with these digital marketing resources.
7 Digital Marketing Strategies for Your Campaign
7 Local Online Marketing Tips to Help You Get Started
What is Search Marketing?
How Do SEO and PPC Work Together?
What is the Most Effective Online Marketing Strategy?
How to Improve Your Online Presence: 20 Effective Tactics
Top Digital Marketing Channels
Choosing a Digital Marketing Agency
Get help choosing the best digital marketing agency for your business’s goals.
Digital Marketing Consultants: 10 Steps to Find the Best One
How to Pick the Best Ecommerce Marketing Agency
How to Find the Best Digital Marketing Company
Choose the Right B2B Marketing Company
In-House Marketing vs. Agency Marketing
8 Questions to Ask Before You Hire a Marketing Company
How to Choose a Marketing Analytics Service
Digital Marketing Services
Learn about our digital marketing services.
Digital Marketing Services for Growing Your Company
Ecommerce Marketing Services That Drive Sales
Results-Driven Website Marketing Company
Web Analytics Services
Digital Marketing Analysis
Content Creation Services
Ecommerce Optimization Services
Content Marketing Resources
Content marketing is a key digital marketing strategy. Learn about this strategy with these resources.
What Is Content Marketing?
Unbeatable Content Marketing Tips
Content Creation Services
7 Reasons Content Is Essential to Digital Marketing
How to Do a Content Marketing Audit
What is the ROI of Content Marketing?
8 Benefits of Content Marketing You Need to Know
Elements of High-Quality Content
How Much Does Content Marketing Cost?
How to Create a Content Strategy
Best Content Marketing Strategies
Ecommerce Digital Marketing Resources
Digital Marketing Tools
Digital Marketing Analytics Resources
Analytics is crucial for ensuring your digital marketing campaigns are getting the results you want. Learn about digital marketing analytics with these articles.
14 Digital Marketing Metrics to Measure
25 Digital Marketing KPIs You Should Be Monitoring
What Is ROI in Marketing? Your Guide to Digital Marketing ROI
Web Analytics Services
Resources About Other Digital Marketing Tactics
Learn about some lesser-known digital marketing tactics, like conversion rate optimization (CRO), online reputation management, and employment marketing.
What Is Conversion Rate Optimization?
What Is Conversion Marketing?
How to Create a Practical CRO Plan
Online Reputation Management Guide
What Is Employment Marketing?
Guide to Account-Based Marketing (ABM)
What is digital marketing?
If you are wondering what exactly digital marketing is, you will find the answer today! Digital or online marketing is a collection of methods for promoting a business, products, or services through Internet-based or digital channels such as search engines, social media, mobile apps, and email. The current environment of digital marketing is very crowded. How can you make sure that you are still in the game? How can you make sure you are reaching your audience and ROI goals?
Another important question is whether you’re getting any new leads. Are your ad campaign efforts working? What about your social media efforts? Are they reaching your target audience?
If you are not confident about answering these questions, have you considered a digital marketing company to assist you?
You might be wondering what exactly a digital marketing company does and how they can help you. A digital marketing company provides online marketing services for clients. Some of these services include search engine optimization (SEO), pay per click (PPC) management, and social media advertising.
Keep reading to learn more about digital marketing. To stay up to date with more digital marketing information, subscribe to our Revenue Weekly newsletter!
How can this help you?
If you are reading this page, you’re probably looking to understand how digital marketing works. More importantly, you are looking to find out how digital marketing can help you.
Here are some key points to keep in mind. Digital marketing is a cost-effective approach to getting more leads and possible conversions. With digital marketing, you can:
- Track and measure your progress
- Find and target the right customers
- Remain competitive
- Have the ability to make changes as you need to
- Improve your conversion rate
Digital marketing service: SEO
Now, let’s talk about search engine optimization, or SEO. SEO is a simple method of targeting users that would most likely become your client. The two main types of SEO tactics are off-page and on-page.
With off-page SEO, we are looking at ways to get more traffic through link building, social media, guest blogging, and any other SEO work that doesn’t take place directly on your website.
With on-page SEO, you optimize your own website directly. On-page SEO includes everything from optimizing title tags to optimizing the layout of landing pages.
Our SEO services include the following, as well as many other SEO tactics:
- Keyphrase optimization
- Title tag and meta description creation
- Google Analytics and conversion tracking setup
- Ongoing monthly traffic, goal, and CPL reporting
- Monitoring competitors’ search ranking and website changes on a monthly basis
If you think you need to optimize your website, contact us today!
Digital marketing service: PPC
Pay per click (PPC) is a digital marketing approach that uses paid advertising to reach your target audience.
Using PPC, you can reach your target audience quicker than your competitors, giving you a competitive advantage. With PPC, your goal is to get the customer to click on your ads, which you can place on search engine results pages (SERPs) and other pages.
Our PPC management services include the following and much more:
- Management for the Google and Bing PPC networks
- Google customer and audience match
- Advanced keyword research and selection
- Industry analysis
- Ad campaign copywriting
If you think you need help with your PPC ads, contact us today!
Digital marketing service: Social media marketing
Social media marketing and advertising involve using social media platforms to reach your target audience.
Each platform has unique features to help you reach your goals. Whether your goal is driving more traffic to your website, building customer trust, advertising your products and services, or engaging with customers, social media marketing is a valuable digital marketing strategy.
At WebFX, we offer social media marketing for:
If you’re looking for professional social media marketing services, contact us today!
Get started with digital marketing
If your business isn’t using digital marketing yet, now is the time to start! Online marketing is crucial for keeping up with the competition and maximizing the ROI of your marketing efforts.
WebFX is an industry leader in digital marketing that is committed to driving results that matter. We are here to help you at every stage of your digital marketing. Reach out to us and get your proposal today!