Influencer Marketing Services: Access Nano to Celebrity Influencers

With an understanding of your business, competition, and goals, our team can take the next step of researching your target audience. Using your existing audience data, your dedicated outreach specialist can discover your ideal shopper’s favorite social media platforms and influencers.

Our research goes beyond platforms and influencers. Our team also takes an in-depth look at your target audience’s wants, as well as pain points, when it comes to products or services in your industry. With this data, we can develop an influencer strategy that appeals and resonates with your target audience.

Next, your dedicated outreach specialist creates your custom, performance-driven influencer strategy. Based on our research, plus the power of IBM Watson, we can develop a campaign that considers the search patterns of your target audience and their influencer preferences.

Once your outreach specialist completes your strategy, they share it with your team for approval. You’re encouraged to ask questions, as well as provide suggestions. After you approve the plan, we take the next step in launching your influencer marketing campaign.

With a data-driven, custom strategy developed, your dedicated outreach specialist compiles a list of influencers in your market. While your target audience may follow dozens of influencers, the list your specialist creates focuses on influencers that align with your strategy.

How do we decide which influencers offer your company the best fit? With data-driven research that analyzes not only an influencer’s audience and brand but also their performance as an influencer. That means our team assesses critical factors in influencer marketing, like followers, views, and engagement.

Following our in-depth assessment of influencers, your dedicated outreach specialist compiles an influencer matching report. This report provides an overview of potential influencers to partner with, as well as a summary of their performance.

With your influencer(s) chosen, your dedicated outreach specialist reaches out. If the influencer(s) voices interest in representing your brand and product online, our team begins the process of arranging their services. For your convenience, we handle all the legal aspects of the campaign including contracts.

After your influencer signs on, your dedicated outreach specialist updates your team. While a quick update, it keeps your company in-the-loop about how your influencer marketing campaign is progressing. Plus, it keeps with our tradition of open communication with clients.

We move forward in launching your influencer marketing campaign by developing a creative brief with your influencer. This brief provides an overview of the content your influencer will create, as well as details the key messages that will feature in that content.

The creative brief serves as a content blueprint. While your dedicated outreach specialist ensures the messages meet your brand guidelines and align with your digital marketing goals, you’re welcomed to provide feedback and suggestions.

Once your influencer creates your custom content, which may range from one or more sponsored posts, our team reviews them. We check the visuals and messaging, ensure the content aligns with your brand guidelines, and give your influencer the go-ahead to publish.

As a data-driven, performance influencer marketing agency, we understand the importance of data. That’s why we provide your company and dedicated outreach specialist the resources to track the performance of your influencer marketing campaign.

To do that, your dedicated outreach specialist sets up Google Analytics to track conversions, custom goal completions, and traffic from influencer referrals. We also develop a unique tracking code for your sponsored posts, which allows your team to determine which users came from influencer marketing.

We understand that digital marketing, as well as influencer marketing, is a new investment for many companies. With RevenueCloudFX, as well as your dedicated outreach specialist, it becomes easy to see how your influencer marketing campaign benefited your business.

With RevenueCloudFX, you can review easy-to-understand reports on your campaign at any time. Plus, your outreach specialist routinely meets with your team to go over the results of your campaign, as well as answer any of your questions.