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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Powerful Data Activation for PPC

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns. It’s perfect for managing PPC for enterprises like yours.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Discover MarketingCloudFX


CRM & ad integrations for closed-loop ROI reporting


BUILT-IN VALUE based on the cost of similar tools


set up by WebFX to enable your campaigns with healthy data

Precision-Targeting Across Devices

Increase ROI by training the algorithms on the right lead data.

  • Improve ad targeting based on qualified lead and customer data
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device through programmatic advertising

Unify Sales and Marketing Data

Bring marketing and sales data together to make strategic decisions that accelerate PPC’s ROAS.

  • Enrich ad-generated leads with valuable marketing data
  • Improve close rates with niche remarketing campaigns
  • Improve lead attribution for enhanced ROAS tracking

Combine First and Third Party Data

Activate valuable first- and third-party data to accelerate your PPC performance.

  • Automate audience creation to target and advertise to granular audiences
  • Create turnkey audience lists from enriched, unified data
  • Full access or do-it-for-me options with our included CDP


CRM & ad integrations for closed-loop ROI reporting


BUILT-IN VALUE based on the cost of similar tools


set up by WebFX to enable your campaigns with healthy data

Looking for plans and pricing?
Get a preview of our enterprise PPC services

Growing PPC’s performance starts with a plan customized to your business, industry, and audience. So, we build a customized enterprise PPC service plan for your organization, providing you with a roadmap for how we’ll achieve your goals for paid search, from greater brand awareness to bigger market share.

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Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

Your search for a top ad management company ends here

When your company partners with WebFX, you get the following:

Accounts icon with person icon and writing above it.

We have an experienced PPC team

Our team of 500+ PPC specialists has years of experience managing online ad spend for enterprise businesses just like yours.

We combine exclusive research and insights to help clients maximize their paid ad budgets and conversions. And our PPC team is versed in every single aspect of paid advertising — from search and display ads to remarketing, shopping ads, and more.

No matter your question, we’re always a click or phone call away and ready to help.

cloud icon.

We give clients access to exclusive AI software

In addition to our world-class team, WebFX clients have access to MarketingCloudFX, our proprietary AI software, powered by IBM Watson.

MarketingCloudFX data allows your enterprise business to boost ROAS, while reaching and converting valuable leads.

Integrating with platforms like Salesforce, Marketo, Shopify, Amazon Seller Central, Facebook Custom Audiences, and more, MarketingCloudFX offers clients a seamless PPC experience. And it’s free for WebFX clients.

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We’re a Google Premier Partner

Want more proof? WebFX is a Google Premier Partner. This means:

  • Our PPC specialists are Google Ads certified
  • We meet Google’s performance requirements by maximizing ad revenue and growth for clients
  • Our 90-day ad spend exceeds $10,000 USD across managed accounts

If you like the sound of that, keep reading to learn more about what’s included in our enterprise PPC plans and what it looks like to partner with WebFX.

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We’re dedicated to client success

WebFX combines an experienced PPC team, world-class research, and AI data, to deliver the best possible results for clients. Our team is dedicated to your success, and it shows.

In the past five years, WebFX has generated $10 billion in revenue for our clients — and we’re excited to drive results for your enterprise business.

Don’t take our word for it, though. Check out our 1,100 testimonials to hear how we’ve helped grow clients’ businesses.

Pricing custom to you.

Starting at $600 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s enterprise pay-per-click advertising services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Our approach to enterprise PPC management

WebFX takes a unique approach to enterprise ad management — combining insights and research from our team of paid ad strategists with AI-powered data to drive the best results possible.

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Auditing your current PPC strategy

Auditing your current PPC strategy

If you have a PPC strategy in place, the first thing we’ll do is audit your strategy. We’ll identify what’s working, what isn’t, and how we can make improvements.

As we audit your PPC strategy, we’ll also take your goals into consideration and make suggestions based on what you want to achieve with your ad campaigns.

Strategy development

Strategy development

Our team of advertising experts will create a custom strategy for your business. We’ll take the time to learn about your goals, industry, and market to help you develop a successful advertising strategy.


Keyword research and development

Keyword research and development

Keywords play a crucial role in determining where your ads appear in search results. To ensure you get your ads in front of the right people, we offer advanced keyword research and selection as part of your package.

Our team will identify high-value keywords that you can target to get your ads in front of leads that need your products or services.

Ad copywriting and creatives

Ad copywriting and creatives

To help you generate valuable clicks, our team of marketers will develop ad copywriting for your search ads. We can write the ad copy, advise whether to use ad extensions, and more!

Our team of design experts will also create your ad creatives for display and remarketing ads. We can help you create a visually-engaging ad that gets people to click and engage with your business.


Strategic bid management

Strategic bid management

Bidding is a crucial component of enterprise PPC management. At WebFX, we’ll develop a strategic bid management plan to help you maximize every dollar you invest in your ads.

Our team will continually monitor your ad performance and make bid adjustments to help you get the most from your ads.

Ad monitoring and tracking

Ad monitoring and tracking

To ensure you’re getting the most from your paid ads, our team continually tracks and monitors ad performance. We’ll get your account integrated with Google Analytics to help keep tabs on how your ads do for your business.

We monitor clicks, conversions, click fraud, and more!

FAQs about enterprise PPC services

Looking to learn more about enterprise PPC services? Browse our FAQ:

What are enterprise PPC services?

Enterprise PPC services are pay-per-click services that help enterprises increase their online visibility, leads, and sales. Typically, enterprise PPC services will manage larger ad spends, oversee multiple ad campaigns, and execute on complex PPC tactics.

How much do enterprise PPC services cost?

Prices for enterprise PPC services depend on multiple factors, including your PPC agency and monthly PPC ad spend. Typically, enterprises will spend significantly more than the average cost of PPC services, which is $300 to $100 million per month.

What is the goal of PPC for enterprises?

PPC advertising is a powerful strategy for boosting site traffic — and ultimately qualified leads and revenue.

At WebFX, we understand the importance of maximizing ROAS, no matter your budget. However, for large enterprise companies like yours, which often have monthly PPC budgets over $25,000, it’s even more important to improve budget efficiency and earn the best possible results from your paid ad campaigns.

What is ROAS? If you’re used to running large-budget PPC campaigns, you’re probably familiar with the ROAS formula: ROAS = Total campaign revenue / Total campaign cost.

roas equation 1 1024x334

But what does ROAS mean in terms of business impact?

Ultimately, enterprise PPC management plans should maximize ROAS and focus on providing tangible results for your business. Whether you’re looking to increase leads or boost ecommerce sales, digital ad management plans can help you achieve those goals while making the most of your budget and optimizing your enterprise PPC strategy.

How do I maximize ROAS?

Now that you understand the goal of enterprise PPC, let’s take a look at three tips for improving your ROAS.

1. Set up conversion tracking

If you want to drive the best results, you need to enable conversion tracking for your paid ad campaigns. This allows you to pinpoint which ads drive the most valuable conversions for your enterprise business.

If you find success with a particular platform or type of paid advertising, you can allocate more spend to top-converting ads. On the other hand, you can decrease your budget for ads or platforms that don’t perform.

Setting up conversion tracking is essential if you want to understand the types of ads that work best for your company.

2. Implement ad targeting to reach valuable leads

Most paid ad platforms offer advanced targeting options that allow you to target leads based on demographic information, location, and even the device they use to view your ads.

These targeting options, and more, help you connect with your most valuable audience — people who are likely to purchase your products and services.

If you want to maximize ROAS, implement ad targeting to reach more qualified leads.

3. Monitor and optimize your paid ads

Finally, it’s important to remember that PPC for enterprises isn’t a set-it-and-forget-it strategy. It requires continual monitoring and optimization if you want to earn the best ROAS.

Fortunately, PPC partners like WebFX can help. Our enterprise PPC plans feature advanced reporting and optimization options that maximize results for clients.

Keep reading to learn more about our digital ad management process.

View all deliverables in our PPC offerings

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

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