Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Boost Your ROAS With Enterprise PPC Management
WebFX is an award-winning enterprise PPC management agency dedicated to maximizing return on ad spend (ROAS) for our clients. Whether you’re looking to boost sales, leads, or phone calls for your business, our enterprise PPC services can help you achieve your business goals.
What do our enterprise PPC plans include?
At WebFX, we offer transparent pricing and deliverables for our enterprise PPC plans. Not all PPC agencies publish this information online, but we want our clients to know upfront what they can expect when investing in our services. Here are just a few highlights of what you’ll get with our custom, enterprise PPC plans.
Search ads
Search ads
When people search keywords related to your business, you want to appear at the top of results — and paid search ads allow you to earn top spots.
At WebFX, we know what it takes to create click-worthy search ads. Our team of 150+ Google Ads Certified team members will do everything from audit your current PPC strategy to creating your ad copy to optimizing your landing pages.
Our team will help you find the right keywords to target, make the ad creatives, and more!
Display ads
Display ads
With our enterprise PPC management services, you’ll also get help creating display ads. Our team will create custom display ads that fit any campaign you’re running.
From the creative to the targeting, our team can help you put display ads in front of the right people.
Remarketing
Remarketing
Want to earn back leads that previously showed interest in your enterprise company?
As part of your enterprise PPC management plan, you can include remarketing services. Remarketing enables you to retarget people who showed a previous interest in your products or services.
Our team will do everything from designing your ads to writing the copy to creating a strategic bidding plan.
Shopping ads
Shopping ads
At WebFX, we also offer Google Shopping Ads management to help you sell more products.
Shopping ads allow you to promote inventory, increase website and store traffic, and reach high-quality leads.
Our team of experts will help you get your shopping ads set up and optimized to help you earn more sales.
Specialized media buys on websites
Specialized media buys on websites
Want to purchase ad space on websites where your audience spends time online?
WebFX’s enterprise PPC plans include specialized media buys to boost your brand awareness and allow you to connect with target customers.
This is a great way to boost lead quality — and ultimately turn more leads into loyal customers.
Looking for plans and pricing?
Get a preview of our enterprise PPC services
Growing PPC’s performance starts with a plan customized to your business, industry, and audience. So, we build a customized enterprise PPC service plan for your organization, providing you with a roadmap for how we’ll achieve your goals for paid search, from greater brand awareness to bigger market share.
Custom PPC Plans
Starting at
$600 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Your search for a top ad management company ends here
When your company partners with WebFX, you get the following:
We have an experienced PPC team
Our team of 500+ PPC specialists has years of experience managing online ad spend for enterprise businesses just like yours.
We combine exclusive research and insights to help clients maximize their paid ad budgets and conversions. And our PPC team is versed in every single aspect of paid advertising — from search and display ads to remarketing, shopping ads, and more.
No matter your question, we’re always a click or phone call away and ready to help.
We give clients access to exclusive AI software
In addition to our world-class team, WebFX clients have access to MarketingCloudFX, our proprietary AI software, powered by IBM Watson.
MarketingCloudFX data allows your enterprise business to boost ROAS, while reaching and converting valuable leads.
Integrating with platforms like Salesforce, Marketo, Shopify, Amazon Seller Central, Facebook Custom Audiences, and more, MarketingCloudFX offers clients a seamless PPC experience. And it’s free for WebFX clients.
We’re a Google Premier Partner
Want more proof? WebFX is a Google Premier Partner. This means:
- Our PPC specialists are Google Ads certified
- We meet Google’s performance requirements by maximizing ad revenue and growth for clients
- Our 90-day ad spend exceeds $10,000 USD across managed accounts
If you like the sound of that, keep reading to learn more about what’s included in our enterprise PPC plans and what it looks like to partner with WebFX.
We’re dedicated to client success
WebFX combines an experienced PPC team, world-class research, and AI data, to deliver the best possible results for clients. Our team is dedicated to your success, and it shows.
In the past five years, WebFX has generated $10 billion in revenue for our clients — and we’re excited to drive results for your enterprise business.
Don’t take our word for it, though. Check out our 1,100 testimonials to hear how we’ve helped grow clients’ businesses.
Pricing custom to you.
Starting at $600 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s enterprise pay-per-click advertising services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Our approach to enterprise PPC management
WebFX takes a unique approach to enterprise ad management — combining insights and research from our team of paid ad strategists with AI-powered data to drive the best results possible.
- Auditing your current PPC strategy
- Strategy development
- Keyword research and development
- Ad copywriting and creatives
- Strategic bid management
- Ad monitoring and tracking
Auditing your current PPC strategy
Auditing your current PPC strategy
If you have a PPC strategy in place, the first thing we’ll do is audit your strategy. We’ll identify what’s working, what isn’t, and how we can make improvements.
As we audit your PPC strategy, we’ll also take your goals into consideration and make suggestions based on what you want to achieve with your ad campaigns.
Strategy development
Strategy development
Our team of advertising experts will create a custom strategy for your business. We’ll take the time to learn about your goals, industry, and market to help you develop a successful advertising strategy.
Keyword research and development
Keyword research and development
Keywords play a crucial role in determining where your ads appear in search results. To ensure you get your ads in front of the right people, we offer advanced keyword research and selection as part of your package.
Our team will identify high-value keywords that you can target to get your ads in front of leads that need your products or services.
Ad copywriting and creatives
Ad copywriting and creatives
To help you generate valuable clicks, our team of marketers will develop ad copywriting for your search ads. We can write the ad copy, advise whether to use ad extensions, and more!
Our team of design experts will also create your ad creatives for display and remarketing ads. We can help you create a visually-engaging ad that gets people to click and engage with your business.
Strategic bid management
Strategic bid management
Bidding is a crucial component of enterprise PPC management. At WebFX, we’ll develop a strategic bid management plan to help you maximize every dollar you invest in your ads.
Our team will continually monitor your ad performance and make bid adjustments to help you get the most from your ads.
Ad monitoring and tracking
Ad monitoring and tracking
To ensure you’re getting the most from your paid ads, our team continually tracks and monitors ad performance. We’ll get your account integrated with Google Analytics to help keep tabs on how your ads do for your business.
We monitor clicks, conversions, click fraud, and more!
FAQs about enterprise PPC services
Looking to learn more about enterprise PPC services? Browse our FAQ:
What are enterprise PPC services?
Enterprise PPC services are pay-per-click services that help enterprises increase their online visibility, leads, and sales. Typically, enterprise PPC services will manage larger ad spends, oversee multiple ad campaigns, and execute on complex PPC tactics.
How much do enterprise PPC services cost?
Prices for enterprise PPC services depend on multiple factors, including your PPC agency and monthly PPC ad spend. Typically, enterprises will spend significantly more than the average cost of PPC services, which is $300 to $100 million per month.
What is the goal of PPC for enterprises?
PPC advertising is a powerful strategy for boosting site traffic — and ultimately qualified leads and revenue.
At WebFX, we understand the importance of maximizing ROAS, no matter your budget. However, for large enterprise companies like yours, which often have monthly PPC budgets over $25,000, it’s even more important to improve budget efficiency and earn the best possible results from your paid ad campaigns.
What is ROAS? If you’re used to running large-budget PPC campaigns, you’re probably familiar with the ROAS formula: ROAS = Total campaign revenue / Total campaign cost.
But what does ROAS mean in terms of business impact?
Ultimately, enterprise PPC management plans should maximize ROAS and focus on providing tangible results for your business. Whether you’re looking to increase leads or boost ecommerce sales, digital ad management plans can help you achieve those goals while making the most of your budget and optimizing your enterprise PPC strategy.
How do I maximize ROAS?
Now that you understand the goal of enterprise PPC, let’s take a look at three tips for improving your ROAS.
1. Set up conversion tracking
If you want to drive the best results, you need to enable conversion tracking for your paid ad campaigns. This allows you to pinpoint which ads drive the most valuable conversions for your enterprise business.
If you find success with a particular platform or type of paid advertising, you can allocate more spend to top-converting ads. On the other hand, you can decrease your budget for ads or platforms that don’t perform.
Setting up conversion tracking is essential if you want to understand the types of ads that work best for your company.
2. Implement ad targeting to reach valuable leads
Most paid ad platforms offer advanced targeting options that allow you to target leads based on demographic information, location, and even the device they use to view your ads.
These targeting options, and more, help you connect with your most valuable audience — people who are likely to purchase your products and services.
If you want to maximize ROAS, implement ad targeting to reach more qualified leads.
3. Monitor and optimize your paid ads
Finally, it’s important to remember that PPC for enterprises isn’t a set-it-and-forget-it strategy. It requires continual monitoring and optimization if you want to earn the best ROAS.
Fortunately, PPC partners like WebFX can help. Our enterprise PPC plans feature advanced reporting and optimization options that maximize results for clients.
Keep reading to learn more about our digital ad management process.
View all deliverables in our PPC offerings
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
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WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
based on over 550 third-party reviews
