Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Connect With Your Audience: OTT & Connected TV Services
Capture your market’s attention (and wallets) with OTT and connected TV services that make audience targeting, ad purchasing, and measuring ROI as easy as 1, 2, 3. Keep reading to learn more about using OTT and connected TV (CTV) to grow your company’s market share!
**We are not currently accepting new clients for this service.**
What do our OTT & connected TV services include?
With connected TV and OTT services, your business can advertise on some of the biggest streaming services, from NBC Today to A&E, and use advanced targeting settings to ensure your ads reach the right users.
Targeting options
Targeting options
Your business can use the following targeting options:
- Addressable: Use GPS data and internal address lists to create a hyper-targeted audience.
- Behavioral: Use keywords, online behavior, and context to reach new audience members.
- Demographic: Use location, income, and more to target more than 125 million U.S. households.
Performance analytics
Performance analytics
Access all the metrics you need to evaluate a campaign’s performance, including:
- Impressions
- Clicks
- Percentage watched
- Muted and unmuted
- Paused and unpaused
And more
And more
Data-Driven Digital Marketing
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.
20%
$500K+
1+ billion
20%
$500K+
1+ billion
Your search for OTT & connected TV services ends here
When your company partners with WebFX, you:
Reach your target audience on the streaming services they use
WebFX helps your business maximize the reach of its ads. With our OTT and CTV services, your company can access some of the leading marketplaces and TV programmers, including Google, CNN Go, Open X, and Univision, and get your brand in front of the users that matter most.
Improve your ad campaigns’ impact with advanced targeting options
You want your ad campaigns to impact your company’s goals positively, and that’s possible with CTV and OTT advertising. With these campaigns, your brand can use in-house data, behavioral data, and demographics data to create an audience that matches your ideal customer profile.
Measure your return on investment with zero work
You don’t have to struggle to measure your return on investment (ROI) with CTV and OTT advertising. Instead, you can access all the metrics you need to evaluate a campaign’s performance.
Pricing custom to you.
Starting at $3,000 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s web marketing services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
FAQs about OTT and CTV advertising
What is OTT advertising?
OTT advertising, also called over-the-top advertising, is video advertising for streaming video services, like Hulu, or streaming video devices, like an Amazon Fire TV stick. Compared to television ads, OTT ads reach users watching content over the Internet versus satellite or cable.
What is CTV advertising?
CTV advertising, also called connected TV advertising, is video advertising for TVs with the built-in capability to connect to the Internet. Typically, these television sets are called smart TVs. Compared to OTT ads, CTV ads are usually skippable.
Expand your market share with OTT and CTV advertising
As the number of cable subscribers decreases, the number of CTV and OTT users increases, which makes promoting your brand through these channels critical. With targeted ads on platforms like HGTV, Pluto, and Buzzfeed, your business can build brand awareness, increase repeat purchases, and more.
Start building your OTT and CTV ads by contacting us online or giving us a ring at 888-256-9448!
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For verified ratings of our marketing services, please read our:
WebFX Agency Rating:
4.9 / 5 with 371 ratings
