Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Connect With Your Audience: OTT & Connected TV Services
Capture your market’s attention (and wallets) with OTT and connected TV services that make audience targeting, ad purchasing, and measuring ROI as easy as 1, 2, 3. Keep reading to learn more about using OTT and connected TV (CTV) to grow your company’s market share!
What do our OTT & connected TV services include?
With connected TV and OTT services, your business can advertise on some of the biggest streaming services, from NBC Today to A&E, and use advanced targeting settings to ensure your ads reach the right users.
Targeting options
Targeting options
Your business can use the following targeting options:
- Addressable: Use GPS data and internal address lists to create a hyper-targeted audience.
- Behavioral: Use keywords, online behavior, and context to reach new audience members.
- Demographic: Use location, income, and more to target more than 125 million U.S. households.
Performance analytics
Performance analytics
Access all the metrics you need to evaluate a campaign’s performance, including:
- Impressions
- Clicks
- Percentage watched
- Muted and unmuted
- Paused and unpaused
Your search for OTT & connected TV services ends here
When your company partners with WebFX, you:
Pricing custom to you.
Starting at $3,000 per month.
Unlock a 25% greater marketing ROI with WebFX’s web marketing services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
FAQs about OTT and CTV advertising
What is OTT advertising?
OTT advertising, also called over-the-top advertising, is video advertising for streaming video services, like Hulu, or streaming video devices, like an Amazon Fire TV stick. Compared to television ads, OTT ads reach users watching content over the Internet versus satellite or cable.
What is CTV advertising?
CTV advertising, also called connected TV advertising, is video advertising for TVs with the built-in capability to connect to the Internet. Typically, these television sets are called smart TVs. Compared to OTT ads, CTV ads are usually skippable.