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Data-Driven SEO: Making Informed Decisions for Better Revenue

MarketingCloudFX is the proprietary marketing software we built to enable our client’s website strategies and digital campaigns.

Clients and FXers alike utilize MarketingCloudFX to connect optimizations to ROI, plan SEO content, monitor competitors, and more. The activation of this tech for SEO strategies is what sets WebFX apart from your typical SEO agency.

Learn More About MarketingCloudFX

+10%

Boost in SEO Traffic for a single page with ai-driven keyword enrichment

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-in Value based on cost of similar tools

Monitor Content Performance

Get full transparency into content developed by WebFX.

  • Analyze content by page, content type, or content tag
  • Identify top-performing SEO content worth expanding
  • Get AI recommendations on what content to develop next

Optimize Content Faster

Uncover content SEO enrichment opportunities with AI-powered analysis.

  • Use AI to analyze key competitor pages
  • Get SEO ideas to strengthen current content or create new content
  • Make content more competitive in the organic search results

Spy on Your Competitors

Strategize against competitors using data powered by 10+ different data sources.

  • Get a consolidated view of key competitor data
  • Monitor SEO traffic, website content changes, and keyword performance
  • Identify opportunities to get ahead of competition in the organic search results

Track SEO ROI

Easily track your return on investment from organic search and other marketing channels.

  • Automated reporting based on form submissions, calls, chats, and other leads
  • Compare against industry averages based on 1500+ clients and extrinsic data
  • View revenue and ROI data by month or channel in one convenient dashboard

+10%

Boost in SEO Traffic for a single page with ai-driven keyword enrichment

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-in Value based on cost of similar tools

SEO That Boosts Your Bottom Line

Interior Furnishings

Challenge

Drive B2B and B2C purchases for custom home cabinetry.

Recent Initiatives:
  • Refresh old product page content
  • Update SEO title tags to include CTA
  • Optimize internal linking to product pages
  • UX improvements to ecommerce functionality
450%
Increase in SEO Revenue

Security SaaS

Challenge

Drive free trial signups for their B2B software solution.

Recent Initiatives:
  • Build out SEO content for features and capabilities
  • Build up internal linking structure including new or orphaned pages
  • Incorporate CTAs throughout the site
27%
decrease in SEO CPL

Manufacturing – Outdoor Structures

Challenge

Increase quote requests for waterfront docks.

Recent Initiatives:
  • Blog content for target audience queries
  • Content marketing mix including link building
  • Location-specific page optimizations
  • CRO heatmap analysis & UX implementation
46.5%
Increase in SEO Revenue

Heavy Equipment

Challenge

Increase industrial equipment rental requests.

Recent Initiatives:
  • Build out industry-specific SEO content
  • Consistent content marketing blog posts
  • Build up internal linking structure to new industry pages
  • SEO audit and technical SEO optimizations
164%
Increase in SEO Sessions

Home Painting

Challenge

Increase estimate requests for B2B and B2C painting services.

Recent Initiatives:
  • Optimize website indexation
  • Refresh content throughout the funnel
  • Improve website architecture and internal linking
  • AI analysis and strategic keyword insertion for service pages
239%
Increase in Page 1 Rankings

Healthcare Rehabilitation

Challenge

Drive contact touchpoints for treatment programs.

Recent Initiatives:
  • SEO on-page optimizations
  • SEO AI-powered outlines for client-created content
  • CRO audits & UX implementation
175%
Increase in SEO Form Submissions

Medical Lab Equipment Manufacturing

Challenge

Increase quote requests for used medical lab equipment.

Recent Initiatives:
  • SEO optimization for equipment category pages
  • Optimize subcategory pages with keyword opportunity
  • Content marketing focused on thought leadership
165%
Increase in Organic Phone Calls

Transparent SEO Pricing

Tailored to Your Business Goals

Too many search engine optimization providers take a copy-and-paste approach to SEO. That’s not our style. Instead, we build custom plans based on your position, industry, and business goals.

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CUSTOM SEO PLANS

Starting at

$3,000 / month

How we determine pricing

content marketing write 1 Content Marketing Needs

With 65+ different content formats, WebFX’s dedicated content team can help grow your business through professionally-written, SEO optimized content no matter your industry.

laptop Website Size

The size of your website will determine your relative SEO needs for content, management, on-page optimization, and more. Your WebFX strategist will consider your website’s needs for your custom SEO strategy.

Planning icon with arrow pointing at an x. Consultation Needs

Every WebFX client gets the support of our 500+ digital marketing team, regular consultation calls, and ongoing business reviews, plus the ROI reporting power of MarketingCloudFX. Our team can support complex needs as well, which you can discuss with your web strategist.

INCLUDED IN ALL PLANS:

  • AI-powered strategy recommendations
  • Competitor site, strategy, & lead gen monitoring
  • Data-backed optimization ideas
  • Engaging copy written by industry experts
  • Expertise of a 500+ digital strategy team
  • Full-funnel ROI tracking
  • Marketing and sales data unification
  • MarketingCloudFX access
  • On-page, off-page, and technical SEO
  • Phone, lead, and revenue tracking

Trust the Company That’s Driven $10B in Revenue for Clients in the Last 5 Years

Ready to Drive Results? Connect with our strategy team to get a custom SEO quote for your business.

Get a Custom Quote

Your Search for SEO Services Ends Here

WebFX is Your Gateway to Sustainable Revenue Growth

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Reclaim your work day

With a team of content creators, developers, industry experts, and data consultants behind them, your WebFX marketing team will make SEO a reliable, stress-free marketing channel for you.

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Tie SEO to ROI

WebFX’s client-exclusive software stack MarketingCloudFX can connect the dots between your company’s investment and your bottom line so that you can report on revenue from any digital channel.

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Grow your bottom-line

Deliver the results leadership wants, from increased market share to job creation, with our search engine optimization services. Already, our clients have earned $10 billion in revenue through our data-fueled and expert-led SEO strategies.

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Streamline your strategy

Leading an omnichannel digital marketing strategy has never been easier. With our full-service agency and its 500+ experts, we’ll build, implement, and manage your cross-channel strategy for you.

Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unmatched SEO Expertise
to Help Your Business Drive Revenue

Typical SEO agency

  • Dedicated account manager that’ll need your time to develop and implement assets
  • Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
  • Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
  • Regular, but unreliable when site issues happen, and you need help now

In-house SEO

  • One or more team members searching for the time to optimize 200+ ranking factors
  • Free and paid tools for auditing, monitoring, and measuring rankings and traffic
  • S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
  • Varied with documentation gaps leading to project delays and wasted budget.

Our Proven SEO Approach That’s Helped Drive Over $10 Billion in Client Revenue

Get an inside look at our SEO process — R.O.C.K.E.T. — that powers our custom strategies and has helped our clients earn more than $10 billion in revenue from search engines:

learn about our seo services at webfx

Research

Your business is unique, from your objectives to your industry. That’s why your dedicated SEO expert starts by researching:

  • Your business’s objectives
  • Your industry
  • Your competitors
  • Your website

Based on their research (and your input), your SEO expert will learn how your customers search for businesses like yours and build a recommended strategy for achieving your SEO — and business — goals.

Optimize

With WebFX’s comprehensive SEO offerings, optimizing for the more than 200 factors search engines use to generate search results is easy. Your dedicated team of search engine visibility specialists will take care of:

  • On-page SEO, like writing title tags and meta descriptions
  • Off-page SEO, like creating organic link building strategies
  • Technical SEO, like implementing speed optimization opportunities

Since WebFX is home to not only an SEO team but also specialists like web developers, content creators, SEO experts, developing and implementing the above SEO tasks on your website and web pages is easy.

Content

Content is a powerful tool for attracting, converting, and maintaining clients. With our search engine optimization company’s in-house content team, we’ll:

  • Conduct keyword research to find the terms your target market uses
  • Create engaging, SEO-friendly content that represents your brand and target market
  • Target the full funnel, from awareness to consideration, to reach your market
  • Use AI to find quick wins for improving the rankings (and reach) of existing content
  • Monitor content performance in Google Analytics, Google Search Console, and MarketingCloudFX

Prefer to manage content creation in-house? No worries! Your dedicated account manager will offer guidance, such as keywords, content outlines, and more, to help your content reach the top of search results.

Keywords

Keyword targeting is critical to improving online visibility and driving revenue from search engines. That’s why your SEO strategy will focus on targeting relevant keywords that:

  • Attract qualified website traffic
  • Support your organization’s company-wide objectives
  • Generate online sales or leads

Besides looking at new potential keywords to target, your dedicated SEO expert will conduct keyword research for new, high-value opportunities that will help users find your business online.

Earned media

Your backlink profile is one of the most influential factors in your rankings on Google and other search engines. However, link building is one of the most difficult things to optimize for — but not with our SEO services.

That’s because our SEO company maintains one of the most well-connected earned media teams in the industry, helping businesses across specialized industries attract relevant links from reputable sites.

With a powerful backlink profile, your business can rank higher (and easier) for high-value keywords that capture and convert traffic.

Testing

You’re looking to drive more than just traffic from search engines — you’re looking to drive revenue, too.

That’s why our search engine optimization offerings include conversion rate optimization (CRO).

With SEO, plus the expertise of our in-house CRO team, your business can capture and convert more traffic from search. Our CRO team will look for opportunities via Google Analytics, ROI tracking, conversion path analysis, calls-to-action improvements, and more.

FAQs about SEO services

What is SEO?

SEO, or search engine optimization, is a set of techniques that help websites rank well on search engine results pages for relevant search terms. With a smart SEO strategy, you can improve the quantity and quality of traffic to your website through organic search results.

How does SEO work?

SEO involves improving your website in accordance with user needs and Google’s algorithms, which aim to rank the most relevant, useful content for searchers. SEO techniques aim to make your website easier for users and search engine crawlers to understand and make your site more valuable to users.

SEO encompasses a wide range of techniques, including:

  • Keyword research
  • Link building
  • Content creation
  • Local listings like Google Business Profile

An SEO company puts these techniques into action a few ways, like by adding relevant keywords to your content, making your site more user-friendly through web design, earning links from reputable sources, and much more.

What are SEO services?

Search engine optimization or SEO services are digital marketing services that improve rankings in search results for keywords relevant to a given business. These improved rankings increase the business’s visibility in search engines and drive qualified traffic to its website. For the best results, website SEO services should include a custom strategy and various types of SEO tactics, including on-pageoff-page, and technical SEO.

How much do SEO services cost?

Prices for SEO services depend on several factors, including the SEO agency, SEO strategy, and existing SEO of the website. On average, businesses invest $1500 to $5000 per month into SEO services. For SEO consulting services, hourly rates range from $100 to $300.

How do I know which type of SEO service I need?

Various factors determine the ideal SEO plan for your business, but here’s an overview of which services work best for which companies.

  • Local SEO is best for reaching users in your local area. It works best for businesses that have physical locations or serve specific regions. Local listing sites like Google Business Profile are popular in local SEO.
  • Ecommerce SEO is for businesses that sell products online and can help relevant shoppers discover your online business and its products.
  • Enterprise SEO is SEO for large businesses or businesses with large websites. Enterprise SEO strategies often have more of a focus on broad, short-tail keywords.

Whichever type of service you choose, a complete SEO plan covering aspects of SEO such as on-page optimization, off-page optimization, and technical SEO is typically the most effective approach. An SEO company can help determine the right plan for you.

How do I choose an SEO service provider?

A man pointing at 5 tips on choosing an SEO agency

You’ve got choices when it comes to selecting an SEO service provider. From freelancers and consultants to agencies and in-house teams, there are lots of SEO services offered.

Here are our tips (based on 25+ years of experience) on how to choose an SEO company:

1. Outline your organization’s SEO goals

Before investing in an SEO team for your website, set aside time to determine:

  • What your business wants to accomplish
  • How much your business will invest
  • How involved your business will be in managing your SEO

When you understand your goals, budget, and responsibilities, you build an SEO agency shopping list. With that list, you can find and filter SEO companies faster, which will save you (and your department) time in finding an SEO team.

2. Focus your search on providers with transparent pricing, deliverables, and reporting

From pricing to deliverables to reporting, professional service providers should maintain transparency.

Providers that push back against transparency should raise a red flag — and make your search for SEO help faster and easier. During discussions, freelancers, consultants, and agencies should all share a list of what they’ll do for your business, when they’ll do it, and how much they’ll charge.

If they don’t, don’t sign.

3. Narrow your options with case studies, reviews, and certifications

Got trust signals? Save yourself the headache of working with an unvetted SEO provider, and focus your search on established providers.

These agencies (or consultants) will have case studies that demonstrate their expertise — including in specific industries — and results. You’ll also want to look for a provider’s certifications. Are they a Google Premier Partner, for example, which Google awards to top-performing agencies?

Focusing on vetted SEO providers will streamline your search for the right SEO company, saving you time and money.

4. Future-proof your strategy with full-funnel marketing solutions

If you’re like most businesses, you’ve invested in several digital marketing strategies, like SEO, PPC, social media, and more, to create a full-funnel digital marketing strategy. With so many strategies, it’s critical to have SEO solutions that can work within (or even manage) your omnichannel strategy.

WebFX, for example, helps businesses use their organic search visits to support remarketing campaigns for PPC. Since we’re a full-service digital marketing agency, we’re also equipped to manage an omnichannel strategy with our full-funnel marketing solutions.

5. Meet your potential SEO companies

Whether it’s a video call, phone call, or in-person meeting, meet with your potential SEO providers. Through that meeting, you can learn more about the agency’s communication style, SEO methodology, and client experience and determine if you need to look at other SEO companies.

If an SEO service provider doesn’t want to meet with your team, reconsider working with them.

How do our SEO optimization services grow your business’s bottom line?

Search engine optimization is more than just driving organic traffic — it’s also driving revenue from organic traffic. That’s why our SEO optimization services focus on growing your company’s revenue from organic traffic, so you can power bigger initiatives, like expanding into a new territory, launching a new product, or giving back to the community. Learn how our SEO services make it happen:

Target keywords that convert

Every stage of the funnel is important. Ranking well for a bottom-of-the-funnel keyword, however, will provide revenue fast. That’s why our SEO experts use keyword research to find keywords that capture and convert qualified leads or bigger sales for your business first.

Track SEO-driven sales from conversion to close

Sales and marketing come together with our SEO offerings. With our client-exclusive (and proprietary tech), you’ll have access to which leads and sales came from SEO. The result? You can calculate SEO’s ROI in an instant.

Activate first-party data to power campaigns

Power an omnichannel marketing strategy with our comprehensive SEO services, which generate valuable first-party data (via organic traffic visits) your business can use for remarketing campaigns, email outreach, and more.

Leverage industry-leading SEO experts

You have a marketing team at your fingerprints with WebFX. With their expertise, from SEO and content marketing to business consulting and tech enablement, your business can adapt to market conditions and excel.

Is it worth paying for SEO services?

Yes, it’s worth paying for SEO services! SEO is a long-term digital marketing strategy that works to grow your brand awareness and visibility on search engines for as long as you have your strategy.

With an effective strategy, you can consistently drive traffic to your website along with high-value leads and conversions for the long-term.

View all deliverables in our SEO offerings

FeaturesSilverGoldPlatinumDiamondEnterprise
Number of keyphrases optimized (Keyphrases with less than 1M results)Up to 150Up to 200Up to 250Up to 300Custom
Pages OptimizedUp to 30Up to 40Up to 50Up to 60Custom
Technical Website Analysis & Opportunity ReportCustom
Keyword research & selectionCustom
Keyword mapping to target pagesCustom
Title Tags & Meta descriptionsCustom
Robots.txt optimizationCustom
XML sitemap creation & submissionCustom
Quarterly Earned Media Content Assets – Content, Linkbuilding, Consulting, or CRO Assets6 Content, Outreach, UX, or CRO Assets12 Content, Outreach, UX, or CRO Assets15 Content, Outreach, UX, or CRO Assets24 Content, Outreach, UX, or CRO AssetsCustom
Google Business Profile optimization (if needed)Custom
Information architecture auditCustom
Canonicalization analysisCustom
Initial external link analysis and disavowCustom
Link redirect auditCustom
Internal linking restructuring & optimizationCustom
Duplicate content analysisCustom
Header Tags Optimized (Ex. H1s)Custom
Setup of website sitemapCustom
Image optimizationCustom
Custom 404 error page setup and optimizationCustom
Schema Implementation (JSON-LD)Custom
Google Analytics setup w/ conversion trackingCustom
Google Analytics traffic analysisCustom
Google Data Studio Reporting Dashboard Setup8 dashboards8 dashboards10 dashboards10 dashboardsCustom
Initial visitor profile reportCustom
Ongoing quarterly keyword ranking reportingCustom
Ongoing monthly traffic, goal & CPL reportingCustom
Ongoing user experience reporting (bounce rate, device category, etc.)Custom
Ongoing quarterly competitor conquest reportsCustom
Keyword rank checker access with weekly updates (if requested)Custom
Ability to check location data accuracy across 40+ local directoriesCustom
A/B Testing of SERP title & description to improve clickthroughCustom
Notification of new reviews (major review platforms)Custom
CalltrackerFX access
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Analyze your leads to project the # of leads competitors receive on a monthly basisCustom
Predict your and your competitors’ market share on a monthly basisCustom
Competitor intelligence login to view competitor dataCustom
LeadManagerFX access
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CompanyTrackerFX access
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ContentAnalyticsFX access
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Dedicated Internet MarketerCustom
Online Project Management PlatformCustom
450+ SMEs behind campaign driving resultsCustom
Website conversion analysis implementationCustomCustomCustomCustomCustom
Initial campaign investment:(Two month duration)$7,750$12,750$15,750$18,750Get Quote
Progressive monthly optimization:(6 month commitment – Subsequent 4 months)$2,500$5,000$6,500$8,000Get Quote
Need more information? Call Us: 888-601-5359
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