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Transparent Walmart Marketplace Services Pricing


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Starting at

$1,000 / month

How we determine pricing

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The number of products you’re looking to market through Walmart will have a direct impact on your custom monthly fee.

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WebFX offers complete ecommerce SEO and ecommerce PPC services for businesses looking to sell online. Your web strategist will discuss which strategies are right for your business based on your goals.

Included with All Walmart Marketplace Strategies:

  • Apply to be a Seller
  • Addition of products to Walmart
  • Category and subcategory recommendations
  • Build product content feed
  • Product description copywriting
  • Online guides and resources for Walmart Retailer success
  • Monthly performance reporting and consultation

Your search for Walmart Marketplace advertising management services ends here

When your company partners with WebFX, you:

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Increase the range of your customer base

The goal of any marketing campaign is to increase revenue, but before you can do so, you have to introduce your products, services, and brand to new customers. On Walmart Marketplace, there are over 110 million visitors. That means that when you opt to sell your products on Walmart Marketplace, you automatically increase the scope of your customer base.

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Increase brand awareness

With so many Marketplace visitors, it’s no secret that more people will be exposed to your brand and products. That being said, placing your products for sale on Walmart Marketplace is directly correlated with an increase in brand awareness.

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Increase website traffic

As an added bonus, many people have also reported that they’ve had more direct site visits when they put their products for sale on Walmart Marketplace. This is no surprise since the site gets so many visitors! Just think of all the customers that see your products and navigate to your website to see what you’re all about!

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Work with a trusted ecommerce partner

Selling your products through the world’s largest retailer is a unique opportunity for many ecommerce businesses, and WebFX can help you get started on Walmart Marketplace. With a client recommendation score that exceeds the industry average by 488%, WebFX is a trusted choice for businesses in the ecommerce sector.

Pricing custom to you.

Starting at $1,000 per month.

Request a Free Proposal
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Solving key challenges for businesses

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When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

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Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

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Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

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Unlock a 25% greater marketing ROI with WebFX’s web marketing services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Things to consider before selling your products on Walmart Marketplace

As with any strategy, there are pros and cons that come with each. Here are a few things to consider before starting to sell your products with Walmart Marketplace.

Awesome benefits of digital marketing

You have to have a suitable place to ship from

You have to have a suitable place to ship from

Walmart is pretty particular about shipping circumstances. For example, though you can select things like the price of shipping, the shipping method, and carriers, you have to ship all items in non-branded packaging. You also have to refrain from including materials from any company that’s not Walmart. That means you can’t include promotional flyers, brand stickers, or similar items.

To sell with Walmart, it’s best for you to have a shipping warehouse and a set of shipping operations.

Pricing requirements are strict

Pricing requirements are strict

Though you can decide how much you list one of your products for, you may find that your products are “delisted” if there is price competition on another site. This can be obviously frustrating, so you’ll have to be sure to keep an eye on the price of your competitions’ products.

FAQs about Walmart Marketplace advertising management services

What is Walmart Marketplace?

Walmart’s ecommerce footprint has been growing rapidly in recent years. Walmart Marketplace allows ecommerce retailers to become approved Walmart Marketplace Sellers and offer products online at

What are the advertising options on Walmart Marketplace?

Walmart offers 4 main advertising formats:

  • Sponsored products – paid ads that show in the in-grid search results and in the “sponsored products” section
  • Native banner ads – shown at the top of main product category pages on Walmart’s website
  • Catapult ads – appear at the top of a product listing and include “featured item” text
  • Site search feature ads – an option to promote your brand on a product page and link to a page that features all of your products

How much does it cost to advertise with Walmart Marketplace?

Your investment with Walmart Marketplace will vary based on your business and marketing goals. There is a minimum daily budget of $100 and minimum monthly ad spend of $1000 for sponsored products.

Walmart Marketplace Management Services

FeaturesAggressiveMarket LeaderTrailblazerEnterprise
Apply to be a Seller
Addition of products to WalmartUp to 20 products Up to 50 products Up to 100 products 100+ products
Category and Subcategory Suggestions
Build Product Content Feed
Review Best Practices Guide
Shipping Guidelines Best Practices Guide
Walmart Pricing Structure Training Guide
Review Response Framework Developed
Duplicate Product Analysis and Listing Reclamation
Product Description Copywriting: 1 page per product
Competitor Product and Price Point Analysis
Dashboard Setup (Free with ongoing marketing support) Powered by Google Data Studio
Walmart PPC Progressive Monthly Management Cost Required with Walmart Store & Marketplace Launch$1,000 $1,250/mo. or 14% of ad spend, whichever is greater $2,250/mo. or 12% of ad spend, whichever is greater $6,000/mo. Or 10% of ad spend, whichever is greater
Walmart PPC Monthly Ad Spend Required with Walmart Store & Marketplace LaunchUp to $5,000 $5,001 to $15,000 $15,001 to $50,000 $50,000+
One Time Setup (Over two months)$2,750 $6,750 $12,750 Call for quote
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTEDGET STARTED

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