Drive More Revenue With Digital Marketing Services
More leads. More sales. More revenue. That’s digital marketing services from WebFX. With a custom strategy, plus data-driven insights from IBM Watson and Google AI, we’ll help your business impact the metrics that matter most, from traffic to revenue.
Digital Marketing Services for Growing Your Company
A combination of web marketing services, like the following from WebFX, can help your business achieve extraordinary growth:
With digital marketing, your business can expand into new areas, hire additional team members, and achieve tremendous accomplishments in your industry.
You can see the impact of our Internet marketing solutions in the success of our clients. In the past five years, we’ve helped our clients earn more than $2.4 billion in revenue and over 6.3 million leads.
“WebFX maps out your company’s goals and orchestrates realistic timelines to accomplish set goals. Their teams are knowledgeable in various areas and are always contributing new ideas.”
Meet Your Digital Marketing Services Company — WebFX
With more than 6.3 million leads and more than $2.4 billion generated for its clients, WebFX is the industry’s leading digital marketing agency. Our performance-driven digital marketing services help your company accomplish its toughest goals, from improving conversions to growing brand awareness.
Whether you’re searching for an online marketing services company to improve your ranking in search results, redesign your website for a marketing overhaul, or revamp your content marketing strategy, our award-winning team and customized plans are the perfect fit.
With our team on your company’s side, we can help you:
- Drive more leads
- Increase your reach
- Improve your website experience
- Engage your target audience
- Connect with your clients
- And more!
Learn more about how our online marketing services can help your business below!
of customers are extremely satisfied with our results.Get a Proposal!
WebFX has helped us expand our digital footprint not only in Central PA and the mid-Atlantic, but also throughout the Continental U.S.
Digital marketing services that drive real results
WebFX is a full-service web marketing firm, which means we offer everything from SEO to conversion analysis. A few examples of the digital marketing services we offer include:
- Search Engine Optimization
- Pay-Per-Click Advertising
- Social Media Management
- Content Marketing
- Email Marketing
- Conversion Rate Optimization
- Website Design
- Voice Search Content Optimization
Learn more about our online marketing services in-depth, below:
Search engine optimization
With 80% of shoppers starting their product research online, it’s critical to have a presence in search results on Google, Bing, and other search engines. That’s where our performance-driven search engine optimization (SEO) services come in to assist.
To provide your business with the best results, we also offer specialized SEO services:
With search engine optimization services from WebFX, you know exactly what you are getting. There is no magic wand or mysterious payment structure. Each SEO service plan comes with its own list of actionable deliverables so you are informed 100% of the way.
Browse our SEO pricing to see what you can expect with this digital marketing service!
What is SEO, though? This strategy focuses on improving your online visibility. It utilizes an umbrella of techniques, plus the expertise of our award-winning team, to increase your ranking in search results.
Rank on the first page of search results and your business can generate more leads, conversions, and revenue. That translates to more phone calls, quote requests, shipments, and website traffic as 75% of users stick to the first page of search results.
Not sure about this digital marketing service? Look at some of our clients’ results:
- A 120% increase in conversions: With our smart and competitive SEO strategy, we provided our client, a tech company that develops fleet management software, with a 120% increase in their conversion rate.
- A 170% increase in orders: With our personalized approach, plus local SEO services, we helped our client, a local fine-dining restaurant, increase their reservations by more than 90% in the first 30 days — overall, their online orders went up by 170%.
- A 300% increase in appointment forms: With our unique dedication to learning our clients’ industries and businesses, we were able to increase the number of appointment forms our client, an HVAC company, received by 300%.
Interested in reading another case study? Take an in-depth look at the performance of our SEO strategy for Reynolds Building Solutions, which increased their organic contact form submissions by more than 70%!
With WebFX as your partner, you can trust your SEO strategy to perform.
As one of the most cost-effective advertising strategies — it offers an average return of $8 for every $1 spent on Google Ads — pay-per-click (PPC) advertising is a trusted choice for businesses of all sizes and markets.
PPC provides your company an immediate competitive edge.
With this digital marketing service, you’re creating an advertisement that appears above organic search results. It only appears for select search results, however, as you target specific keywords and audiences with PPC ads.
This feature is an immense advantage over print advertisements.
With a print ad, such as a billboard, you’re earning a massive amount of impressions, but gaining a small number of conversions. Plus, you’re paying an upfront, flat-rate fee, which can diminish your return on investment (ROI).
In comparison, the only time you’ll pay for your PPC ad is when someone clicks on it.
With our award-winning team’s knowledge of PPC, we’ll create ads that target consumers ready to buy. We also fine-tune every aspect of your ads, from the copy to the landing page, to ensure you provide the best experience to shoppers.
Get a better idea of what this digital marketing service can do for you with these case studies:
- A 164% increase in PPC conversions: By partnering with our team, this Detroit manufacturer of car products boosted their conversions from PPC ads by more than 160%.
- A 122% increase in paid leads: When this bus charter company chose WebFX for their PPC campaign, they didn’t expect their ads to increase their lead generation by more than 120% — but that’s exactly what WebFX did.
- A 141% increase in PPC conversions: With WebFX on their side, this Texas notary company raised their PPC conversions by more than 140%. That led to even more business for this growing company.
For an in-depth look at the effectiveness of PPC, explore our York Saw and Knife case study, which resulted in a 20% decrease in the company’s cost-per-conversion, plus a 108% increase in conversions from Google Ads!
If you’re debating between PPC and SEO, they’re excellent partners for driving results.
Social media management & advertising
Only 26% of businesses use social media, yet it has an immense influence on user purchases. In fact, almost 75% of people use social media when making a purchase decision, whether they’re buying a pair of sneakers, some heating oil, or new flooring for their home.
Not to mention, the average user spends almost 30% of their Internet time on social media.
Social media marketing focuses on improving your online presence on social media platforms, from Facebook to Twitter to Pinterest. This strategy is not always promotional — if it is, it’s probably not driving the results you want.
Instead, social media management prioritizes the experience of your followers. It provides them with relevant, high-value content, as well as lets them interact and engage with your team, which can improve brand awareness and customer loyalty.
Many online marketing services for social media (including ours) will also include advertising. These advertisements can work towards your goals of earning more followers, as well as engagement from users across the platform.
In some instances, social media can also drive conversions, such as product purchases.
With our social media experts on your team, we’ll develop a customized social media plan that helps your company build brand awareness, increase customer engagement, and manage customer feedback and reviews.
A core feature of our online marketing services is our content marketing packages. This service is invaluable, as businesses that invest in content marketing see six times more conversions than companies that skip on content marketing.
Not every digital marketing agency can deliver those results — but not every agency is like WebFX. We take a personalized approach to content marketing, which is why our team invests the time to learn your industry, audience, and business.
Plus, we do more than write must-read content.
We also do outreach, plus design custom graphics for your content. Our content marketing team optimizes your content for SEO too, which helps more people in your target audience find your blog posts, infographics, in-depth articles, and more.
The result is content that not only drives results but also provides audiences with value.
For perspective, check out our work for Bar’s Leaks.
This WebFX client invested in content marketing — in addition to SEO and PPC. That investment contributed to their results, such as a more than 50% increase in traffic and conversion rates.
When it comes to digital marketing solutions today, content marketing is a must.
Email marketing is one of the most cost-effective digital marketing strategies on the market. It has an extremely high ROI, 4400% to be exact, and helps your business stay top-of-mind for potential customers.
Not only that, but it’s a great way to keep in touch with past customers, inform current customers, and interest potential customers. You can share business information like an address change or a new hire, or you could provide special discounts and coupons!
Another perk of email marketing is that it serves as an outlet for other website marketing services, like:
In your emails, you can include excerpts from recent posts on your blog, as well as exclusive videos for your subscribers. You can even have calls-to-action (CTAs) to follow your company on Facebook, Twitter, or Instagram.
The best part is these additions often improve the success of your emails. Video, for instance, can increase click-through-rates (CTR) by 300%. That can result in a return on not only your investment in email marketing but also video marketing.
To maximize the ROI for this Internet marketing service, you need a partner with extensive experience and knowledge.
For that kind of expertise, you trust WebFX. With more than 25 years of experience, plus an award-winning team of email marketing specialists, we create compelling email marketing campaigns that drive the open and conversion rates you’re after.
Your website is most often the first interaction a potential customer will have with your brand. That makes it extremely important, and a necessary part of any digital marketing campaign.
If you’re confident in the website you already have, be sure to take inventory. Check for the following items:
- Is responsive (is effective and usable on smartphones and tablets)
- Follows a color scheme
- Has an effective navigation bar
- Features a variety of multimedia like images and videos on content pages
- Fast load speed
Though this isn’t an extensive list of the features that a web design should have, they are certainly some of the most important. Without them, you could be losing valuable customers.
With 70% of shoppers preferring to learn about a company via articles, it’s essential to create content that’s well-written — the same concept applies to your PPC ads, as you need to provide your target audience a reason to click.
That’s why our suite of digital marketing services include copywriting packages.
We feature an exceptional team of copywriters that specialize in a variety of industries. That provides you with content that’s not only engaging but also informed, which is critical when you’re speaking to an experienced audience.
If you’re looking for a custom marketing package, or aren’t sure exactly what you need, please contact us for a free, no-obligation quote. We’ll be happy to learn more about your business, your goals, and your needs, and create a custom plan that perfectly suits you.
Conversion rate optimization
As the leading performance-driven digital marketing agency, we understand the importance of results. That’s why our online marketing services also include conversion rate optimization (CRO), which provides your company with actionable insights for how to improve your conversions.
By optimizing your website for conversions, you improve your entire digital marketing strategy
As a part of our comprehensive services, our team conducts in-depth research into your industry. They also utilize A/B testing to discover potential changes to your website, such as design or copy edits, that would encourage users to complete your intended action, like requesting a quote.
By optimizing your website for conversions, you improve your entire digital marketing strategy. That can lead to bigger gains in your PPC campaign, as well as your SEO strategy. That translates to more revenue for your company.
Voice search content optimization
With devices like Alexa and Siri on the rise, it’s not unlikely that you’ve seen someone talking into their device, or to a speaker-looking contraption. Voice search is on the rise, and it’s important to optimize your website for it.
Voice search allows you to speak a command, and your device will return the answer — based on the top results in Google. Research has shown that voice search results heavily rely on featured snippets, or position zero results for their answer, which is why it’s so important to optimize your website.
A great SEO campaign is a great start for voice search optimization, since only a few tweaks will be made to optimize your content for voice search.
Why use digital marketing services?
Why should your business use digital marketing services? Here are a few of the benefits of online marketing.
Digital marketing is cost-effective
Digital marketing offers more flexibility in terms of budget than traditional marketing methods.
With traditional methods, you often have to make a large upfront investment, such as an investment in a TV commercial or billboard.
With PPC advertising, on the other hand, you only pay when someone clicks your ad. With SEO, if you create useful, optimized content that targets the right keywords, you can rank in search and win traffic without huge upfront costs.
These lower barriers to entry make it easier for small-to-midsized businesses (SMBs) to compete with larger companies.
Digital marketing is measurable
Because digital marketing methods use the Internet and digital technologies, it’s easier to track your results. You have numerous options when it comes to software for tracking your campaigns.
With traditional methods, it’s often more challenging to link campaigns to real-world results.
The improved tracking capabilities that online marketing solutions provide help you evaluate your campaigns more accurately and improve their performance.
Digital marketing allows for precise targeting
With online marketing services, it’s much easier to precisely target your marketing. These targeting capabilities allow you to reach the audience most likely to become customers, making your campaigns more accurate and cost-effective.
For example, you can target online ads to users based on demographics, past online activity, interests, and more. With content marketing, you create content your target audience is interested in, which brings qualified leads to your website.
Digital marketing is flexible
As you collect data and learn more about what works well for your business, you can easily adjust your campaigns.
With digital marketing services, you can quickly make changes and test new ideas. With traditional marketing methods, doing so is much more difficult. For example, you can’t typically alter a billboard or commercial until the end of your campaign.
Digital marketing reaches users where they are
More than 4.5 billion people worldwide use the Internet, including 313 million in the U.S. People also turn to the Internet to find and purchase products and services, with more than 200 million Americans shopping online in 2021.
Internet marketing services allow you to reach people where they are when they’re reading about topics they’re interested in, learning about new products and services, and shopping.
Plus, chances are your competitors are already using Internet marketing to reach users online, so to stay ahead of the competition, you need a strong online presence.
Perks of WebFX digital marketing services
With more than 25 years of experience, our digital marketing services offer you a distinct competitive edge. That’s why companies from across the globe choose — and trust — WebFX with their online marketing strategy.
A few of the reasons why our Internet marketing services excel include:
We take a two-pronged approach to digital marketing
What makes our services the best out there?
We take a two-pronged approach when we serve them and use a custom combination to get you the best results.
Most digital marketing companies talk about increasing your traffic or performing search engine optimization services with the end goal of ranking your website at number one. But what happens when you get to that top spot, you increase your website traffic, and you meet your initial goals?
At WebFX, we want to increase your website traffic and get your site to the top of the search engine results — but we know that all the traffic in the world won’t help you if no one is buying your products or filling out contact forms, so we focus on the metric that matters most: conversions.
Our digital marketing firm focuses first on employing proven SEO strategies that get your site ranked for the keywords that are most relevant to your business, products, or services. Then we focus on improving the content and quality of your site so that more visitors are likely to make a purchase or fill out a form, converting from just another visitor into a paying customer.
This two-pronged approach with a focus on traffic and conversions is what sets us apart from the other digital marketing service providers. We know traffic is meaningless if no one is taking action. That’s why we build websites and write compelling calls to action that motivate your visitors.
We drive results that top digital marketing agencies can’t touch
When you start your search for online marketing services, you’re probably looking for an agency that can help you improve your results online. Whether that means more sales, better rankings, or more fans and followers, the key is more.
Why settle for a company that can only give you marginally better results, or digital marketing services that can’t promise a return on investment? Are you sick of getting returns that you can’t see in your day-to-day, like five percent or 10 percent?
WebFX delivers results better than this — you can see a full list of real results right here. Some of our clients have experienced amazing metrics like a 4,000% increase in purchases or a 2,700% increase in search engine traffic over 90 days.
Other Internet marketing agencies can’t match our results. If you want more than five percent increases from your digital marketing services, call WebFX at 888-601-5359 and find out how you can get more from the web.
We partner with your marketing team
WebFX is more than your digital marketing firm — we’re your partner.
If you’ve worked with other web marketing agencies, you’ll notice an immediate difference. Whether you’re requesting a quote from our strategy team or chatting with your dedicated account manager, it’s clear that we care about your company, your team, and your goals.
We’ll ask you a lot of questions about your business because we understand that even though we may have worked with your industry before, we have never worked for your unique company. We want to know what makes you tick, what drives you, and what your long-term goals are. What we learn from the answers to these questions helps us formulate long-term plans and marketing goals.
We work very closely with you throughout the process, and you’ll never be in the dark about the next steps.
You’ll receive a personal specialist that will ensure that your journey is successful and memorable. We’re invested in the success of each business that we work with, no matter what we help them with. Whether we’re offering social media management or a full-service Internet marketing package, we closely monitor and report results, and make changes constantly to improve results.
Not only will you be informed about every step taken in your marketing campaign, but you’ll also see the real-time analytics that show the increase in your website traffic and conversions.
We offer quality, reliable, personalized services
Best of all, WebFX is available whenever you need us.
We don’t dodge phone calls or let emails sit in our inboxes like some other firms. We get back to you right away. Your dedicated project manager will respond to your inquiries quickly, assign any problems to a developer, and give you a timeline for new projects or requests.
We aim to deliver quality in all the digital marketing services we provide.
Our clients selected us because of the level of quality we deliver. But they also chose us because we personalized our services to fit their unique needs. We know every business is different, and we’re willing to work with you to find out what it is that you need to succeed online.
We make transparency a standard
Unlike other online marketing agencies, we focus on transparency. Whether you’re looking for the pricing of our digital marketing services or searching for the results from your latest PPC campaign, you can always access them.
In fact, we publish our service prices online — which is unheard of in the industry. Plus, when we provide your team with a custom quote, we explain every service and price point. That way, you know exactly what you’re getting.
When it comes to reporting your results, we use MarketingCloudFX. It’s our in-house, proprietary software — and it’s the industry’s leading ROI tracking software, emphasizing our team’s unmatched drive to excel.
With MarketingCloudFX, you can check-in and see the results of your investment in real-time.
Measuring what matters most
Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on what you care about most.
How to decide on the best digital marketing services for your business
Not every business is the same, which means not every company has the same goals.
However, it’s likely that every business is interested in increasing their website traffic, conversions, and especially revenue. That being said, each strategy can work in a different way for your unique company.
Here is a short guide to help you decide what digital marketing services are right for your business.
Use SEO services if you want to increase traffic
If you’re specifically looking to increase traffic to your website, SEO is a must.
SEO campaigns help to get your content in front of potential customers where they’re already looking in search engines. Because your website will show up when they search for target queries, they’ll likely click your website and surf your content.
Use PPC services if you’re looking for immediate results
If you’re looking for a digital marketing service that yields nearly immediate results, PPC is the strategy for you. SEO, though extremely beneficial long-term, sometimes takes a few months to really show results. On the other hand, PPC campaigns start working as soon as your ads go live, which means there’s an opportunity to see increased conversions right away.
Use social media services if you’re looking for a strategy that can double as customer service
Social media is a great way to network with your customers.
Whether you chat with them in the comments section of one of your posts, or you use the messaging feature on a specific platform, social is a great way to communicate with customers. That being said, it’s also a great way to perform damage control, and acts as a sort of customer service.
For example, if someone tweets at your business saying they’re dissatisfied with a product, you can quickly remedy the issue by direct messaging them, or addressing them directly in the comments.
Use web design services if you want to increase brand awareness
Of course SEO can help increase your brand awareness by getting your business in front of more eyes in search engines, but there is another strategy that can help build your brand awareness for the foreseeable future.
Web design is a great way to really build your brand, and produce a digital business card for your company. Your website is essentially your digital storefront, so everything from your font to your business colors should create brand awareness.
Use email marketing services if you want to stay top-of-mind
If you want your business to be the first that customers think of when they need your product or service, email marketing is for you. Email marketing allows you to keep in touch with potential, current, and past customers by appearing in their inbox. You can stay top-of-mind with coupons, fundraiser dates, store updates, and more.
A Partner Businesses Trust
WebFX has helped us expand our digital footprint not only in Central PA and the mid-Atlantic, but also throughout the Continental U.S.
FAQs about digital marketing services
If you have some more questions about digital marketing services, browse our FAQ!
What are digital marketing services?
Digital marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or television.
What kinds of services do digital marketing agencies offer?
Every digital marketing agency offers different online marketing services.
The most common (or most in-demand) digital marketing services, however, include:
- Content marketing
- Social media marketing
- Social media advertising
- Email marketing
- Web design and web development
If you’re working with a full-service online marketing agency, they’ll often offer more services. These services provide you with more specialized digital marketing strategies, like conversion rate optimization or programmatic advertising.
Some more examples of these website marketing services include:
Even if you don’t need these services at the start of your digital marketing campaign, it’s handy to partner with an agency that offers them. That way, when you’re ready to use or try these services, you can — without the hassle of finding and hiring a second, third, or fourth agency.
How much do digital marketing services cost?
Prices for digital marketing services depend heavily on the number of services, as well as the service plan you choose. On average, however, small-to-midsized businesses will invest around $2500 to $12,000 per month on professional online marketing services.
How do I choose a digital marketing agency?
You can help your business hire the best digital marketing agency by following these tips:
- Outline your goals (or what you want to accomplish) with online marketing
- Compile a list of digital marketing services you need
- Determine your monthly budget for online marketing
- Generate a list of agencies that meet your budget and provide the service you need
- Review every qualifying agency’s reviews, testimonials, and case studies
- Research how the agency measures and reports client success
- Chat with the agency one-on-one to see how they blend with your business
- Look into the agency’s growth and successes through online marketing
Overall, you want to hire a digital marketing service provider that is:
When you choose an agency that embodies those traits, you work with an agency that’s an extension of your team, like WebFX. You get a partner that values your business. They respond to your questions, structure your strategy for success, and help your company grow.
Choose WebFX for all your digital marketing services
Whether you’re looking for a partner to handle all your daily online marketing activities or are looking for someone to help redesign your website, WebFX can help.
Our experience, knowledge, and conversion-focused approach make us the ideal choice for your digital marketing firm, and we’re committed to the success of our clients. We can create a digital sales strategy for your business that is bound to drive results.