Revenue-Driving Digital Marketing Services

Internet marketing services can unlock many benefits for your company. Here are just a few of the benefits you can enjoy from investing in digital marketing:

• Reach: Worldwide, billions of people use the Internet. With the Internet’s reach, your business can reach the right people at the right time with the right message. The result? Your marketing campaigns perform better, resulting in more revenue for your business.
• Targeting: Digital marketing offers immense targeting options, from demographics to behavior. With these targeting capabilities, your company can optimize its marketing spend, focusing on the users most likely to become customers.
• Tracking: Digital marketing’s performance is easy to track. That makes answering questions about key performance indicators (KPIs) like conversions fast and easy. Plus, with MarketingCloudFX, you can instantly track each channel’s contribution to your bottom line.
• Customization: Everything about digital marketing is custom, including which strategies you use. Compared to traditional marketing, your business can instantly adjust its strategies and campaigns, preventing wasted spending.
• Effectiveness: With its reach, targeting, tracking, and customization capabilities, digital marketing is highly effective. Companies investing in web marketing services can accelerate its effectiveness, too — as demonstrated by our clients experiencing a 20% greater marketing ROI.

If you’re looking to learn more about digital marketing’s benefits, read our Digital Marketing Guide!

The types of digital marketing include the following:

• Search engine optimization
• Pay-per-click advertising
• Social media marketing
• Content marketing
• Email marketing

In some cases, organizations will also include the following as digital marketing types:

• Marketing analytics
• Affiliate marketing
• Mobile marketing
• Conversion rate optimization
• Web design

Digital marketing services, also called online marketing services, use digital channels to promote and connect brands with potential clients. Digital channels used by online marketing services include search, email, paid, and social media. On average, these services cost $51 to $10,000 per month.

Prices for digital marketing services depend heavily on the number of services, as well as the service plan you choose. On average, however, small-to-midsized businesses will invest around $51 to $10,000 per month on professional online marketing services.

Internet marketing services can help solve several problems, including:

• Growing website traffic, like through search engine optimization
• Creating content, like blog posts, sales copy, ebooks, and more
• Managing paid media campaigns on places like Google Ads
• Establishing a digital presence, like with a website and social media profiles
• Building a digital strategy for different channels, like search and paid
• And more

Check out the following eight ways a digital marketing agency works with you to maximize your site.

1. Audit your current website condition

Just like a doctor completes tests before giving a diagnosis, website marketing companies need to evaluate the shape of your website practices before they can fix anything or deliver results.

A website audit — whether with design or SEO as the focus — is the first step toward a healthy site. Website marketing companies sift through your linking, coding, content, page load time, SEO rankings, and more.

For example, experts can review your site’s content to see what keywords you target, what subjects you address, and how thorough the resources are. If they find that you don’t use keywords enough, that will be a concern moving forward in your campaign.

After the allotted time, they have a better grasp on your strengths and weaknesses, which offers a complete picture of your starting place.

Since users expect certain features from your site and search engines like Google have a heap of ranking factors, it’s helpful to have a website marketing agency that can cover a long list of website elements during a website audit.

2. Develop tailored strategies and campaigns

Each business has a particular goal that determines their strategies for website marketing. From the beginning, you and your website marketing partner need to choose a clear trajectory to propel your website growth.

Website marketing companies take your business goals and align your Internet marketing actions with them. For example, if you have an ecommerce website, your marketing campaign will concentrate on pushing online sales, which makes transactional avenues like Google Shopping and Amazon ads a priority.

Receiving a tailored campaign and strategies rather than generic ones can better fit your budget and abilities. Website marketing agencies vary the level of plans and extent of customization to help you find an appropriate option.

A campaign with your desired outcome at the end is easier to get behind and more lucrative for your business.

3. Perform industry, market, and consumer research

Sizing up the competition in your industry is necessary to climb through SERP rankings and generate sales, but the online market works differently than you might think. Website marketing companies learn the ins and outs of your industry through in-depth research to give you an edge over fellow businesses.

A significant part of industry research is gauging what users want when they search for related keywords, visit your site, or browse other places on the Internet. Whether you’re in a booming niche or a lesser known one, you can locate the right keywords and content with the help of experts.

Getting to know your audience allows you to reveal and solve their pain points, which increases your chance at continued earnings. It also helps you know what to expect from typical buyers.

You can pick a website marketing company that works exclusively with one industry, like web marketing agencies for insurance companies. You can also select a marketing agency that delves into numerous industries, like WebFX. We’ve served a wide variety of industries and managed profitable website campaigns for 20+ years.

4. Set up tracking and monitor progress

Website marketing isn’t a one-time remedy for your business — it’s an unfolding journey. If you want to fully leverage your site for business development, tracking is pivotal.

Google Analytics records the most important metrics for website marketing, and it’s a viable tool for alerts, too. Website marketing companies can set up Google Analytics and structure your dashboards to monitor meaningful data and behavior on your site.

If you have surprising dips in traffic or low performing pages, experts can monitor them and stay aware in order to make proper changes for your campaign.

Tracking also communicates which strategies produce positive results so you can continue financing them. Your website marketing agency can redistribute funds into the productive areas of Internet marketing to boost your site’s performance.

5. Send ongoing reports

Beyond tracking, website marketing agencies deliver reports about variations. Since you hire a company to generate results, you need to get periodic updates on the outcome of the campaign.

Whether you get these weekly, monthly, or quarterly, marketing agencies aim to pass on information about the current state of your site. With the right software, you can view real-time reports to get actionable intel about your site in an instant.

The best marketing agencies remain transparent about their modifications to your campaign, so you can keep tabs on your marketing spend.

WebFX’s tracking and reporting software, MarketingCloudFX, helps you see your site’s progress in a central location and gain insight on your performance. Powered by IBM Watson, this tool pumps out applicable data in an easy-to-read format — did we mention it’s free to our clients?

6. Analyze data

When your site’s metrics rise and fall, it’s not enough to track and report — you need someone who knows why the site’s engagement is low and how to get it back on track.

Through analysis, website marketing companies discover the shortcomings of your site and transform them into takeaways and answers. They can flesh out the root cause of your site trends.

For example, if you’re not seeing many conversions, website marketers can hone in on the drop-off points on your site. By looking at landing pages and call-to-actions (CTAs), they can help you reorient your messaging and design to restore your site and drive traffic.

With informed and experienced experts, you can make decisions instead of guesses about what part of your site is faltering.

7. Offer resources

Adding services from a website marketing company means you get to enjoy their prior knowledge, software, and connections. Technology is an obvious benefit from website marketing, and as advances happen, it’s vital to apply the latest tools to your campaign, like machine learning.

The available software for website marketing can be overwhelming for businesses, but you can eliminate the trial period with these tools by gaining the input of trusted marketing professionals.

Not only do you have access to programs and software, you have a team of experts to handle your site design, advertising campaigns, copywriting, and data. Teams of website marketing professionals generally include PPC and SEO specialists, a marketing manager, website developer, website designer, and content marketer.

In-house marketing departments can add perks to your business, but hiring a larger entity can pack a bigger punch with less of an investment. So, why should you hire a digital marketing firm?

At the end of the day, it’s all about finding the ideal partnership to accomplish your business goals.

Website marketing companies dedicate themselves to consistent learning and industry study, but they ultimately practice the actions it takes to see improvement and a return on investment (ROI).

Here are three reasons you should hire a website marketing company.

1. Increase qualified traffic

The heart of website marketing — the website — can’t thrive if it’s not getting exposure. Site optimization and additional tweaks help put more eyes on your products, services, and brand.

The type of traffic you want flocking to your site also needs to match your goals. With the assistance of a web marketing company, you can arrange your pages to draw in qualified traffic — visitors interested in what you offer.

Whether you’re getting search or referral traffic, you can maximize the best sources for your business and incite a reliable flow that continues to help your company run.

If you want to see the numbers change in site traffic reports, website marketing companies can help people notice your pages. Namely, with professional SEO methods and targeting certain consumers, you can put your site in front of a suitable audience.

2. Boost conversions

To develop positive and profitable relationships with visitors, you need clear interactions with your site. Conversions — these all-important actions — mark the movement of users toward the end of the sales funnel.

Since bolder actions, like making a purchase, aren’t immediate, website marketing companies can help you set up smaller conversions to strengthen your site. Small actions — micro conversions — can nudge users to get to know your brand and eventually buy one of your products or call you for your services.

Conversions on any scale have certain advantages, and a digital marketing company lets you know what suits your target audience and business. Should you set a conversion for someone making an account or for someone signing up for a newsletter?

Once you have chosen conversions, Internet marketing companies also watch your conversion rate and reorder your site to improve the conversion elements. If your CTAs are lacking or need a different level of urgency, the website marketers can find a renewed strategy for you.

3. Generate revenue

Because all digital marketing efforts have the ultimate motivation of more revenue, it’s also the focus of many website marketing agencies. If your campaigns aren’t actively turning opportunities into dollars, there’s little room for growth for your business.

As you pour money into your website and marketing channels, you expect to see money coming back in. With certain Internet marketing moves, it can take longer to observe heightened revenue to cover your costs.

Website marketing companies can combine marketing methods to generate as much revenue as possible for your business. In order to select the marketing path that can start earning real capital, the expertise of professionals is essential.

You can help your business hire the best digital marketing agency by following these tips:

• Outline your goals (or what you want to accomplish) with online marketing
• Compile a list of the services you need
• Determine your monthly budget for online marketing
• Generate a list of agencies that meet your budget and provide the service you need
• Review every qualifying agency’s reviews, testimonials, and case studies
• Research how the agency measures and reports client success
• Chat with the agency one-on-one to see how they blend with your business
• Look into the agency’s growth and successes through online marketing

Overall, you want to hire a digital marketing services company that is:

• Transparent
• Trustworthy
• Reliable
• Client-focused
• Successful
• Knowledgeable

When you choose an agency that embodies those traits, you work with an agency that’s an extension of your team, like WebFX. You get a partner that values your business. They respond to your questions, structure your strategy for success, and help your company grow.

A digital marketer spends their days helping businesses, or their company, drive more revenue with digital marketing strategies. When you invest in Internet marketing services from an agency, you’ll work with a digital marketer to plan, execute, and manage your strategies.