Drive More Revenue With Digital Marketing Services
More leads. More sales. More revenue. That’s digital marketing services from WebFX. With a custom strategy, plus data-driven insights from our revenue marketing platform, we’ll help your business impact the metrics that matter most, from traffic to revenue.
Turn digital into a revenue driver with data-fueled, expert-led marketing services
Blend tech and talent with WebFX Internet marketing services like:
- SEO services
- PPC services
- CRO services
- Social media advertising services
- Web design and development services
- And more
All our marketing services include developing a custom strategy for your business — and with 25+ years of experience and 500+ team members, you’ll receive a digital marketing expert in your industry.
You can see the effectiveness of our data-fueled, expert-led Internet marketing solutions in our clients’ successes. In the past five years, our clients have used our expertise and revenue acceleration platform to earn more than $3 billion in revenue and over 7.8 million leads.
Start using the power of digital marketing now to drive the kind of results that make it possible to expand into new areas, hire additional team members, and achieve tremendous accomplishments in your industry.
“WebFX maps out your company’s goals and orchestrates realistic timelines to accomplish set goals. Their teams are knowledgeable in various areas and are always contributing new ideas.”
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How to decide on the best digital marketing services for your business
Not every business is the same, which means not every company has the same goals.
However, it’s likely that every business is interested in increasing their website traffic, conversions, and especially revenue. That being said, each strategy can work in a different way for your unique company.
Here is a short guide to help you decide what digital marketing services are right for your business.
Learn more about our digital marketing services
Learn more about the value of digital marketing, plus what our marketing services include.
With 80% of shoppers starting their product research online, it’s critical to have a presence in search results on Google, Bing, and other search engines. That’s where our performance-driven search engine optimization (SEO) services come in to assist.
To provide your business with the best results, we also offer specialized SEO services:
With search engine optimization services from WebFX, you know exactly what you are getting. There is no magic wand or mysterious payment structure. Each SEO service plan comes with its own list of actionable deliverables so you are informed 100% of the time.
Browse our SEO pricing to see what you can expect with this digital marketing service!
What is SEO, though? This strategy focuses on improving your online visibility. It utilizes an umbrella of techniques, plus the expertise of our award-winning team, to increase your ranking in search results.
Rank on the first page of search results and your business can generate more leads, conversions, and revenue. That translates to more phone calls, quote requests, shipments, and website traffic as 75% of users stick to the first page of search results.
Interested in a case study? Take an in-depth look at the performance of our SEO strategy for Reynolds Building Solutions, which increased their organic contact form submissions by more than 70%!
With WebFX as your partner, you can trust your SEO strategy to perform.
Pay-per-click (PPC) advertising
As one of the most cost-effective advertising strategies — it offers an average return of $8 for every $1 spent on Google Ads — pay-per-click (PPC) advertising is a trusted choice for businesses of all sizes and markets.
PPC provides your company an immediate competitive edge.
With this digital marketing service, you’re creating an advertisement that appears above organic search results. It only appears for select search results, however, as you target specific keywords and audiences with PPC ads.
This feature is an immense advantage over print advertisements.
With a print ad, such as a billboard, you’re earning a massive amount of impressions, but gaining a small number of conversions. Plus, you’re paying an upfront, flat-rate fee, which can diminish your return on investment (ROI).
In comparison, the only time you’ll pay for your PPC ad is when someone clicks on it.
With our award-winning team’s knowledge of PPC, we’ll create ads that target consumers ready to buy. We also fine-tune every aspect of your ads, from the copy to the landing page, to ensure you provide the best experience to shoppers.
For an in-depth look at the effectiveness of PPC, explore our York Saw and Knife case study, which resulted in a 20% decrease in the company’s cost-per-conversion, plus a 108% increase in conversions from Google Ads!
If you’re debating between PPC and SEO, they’re excellent partners for driving results.
Social media management & advertising
Only 26% of businesses use social media, yet it has an immense influence on user purchases. In fact, almost 75% of people use social media when making a purchase decision, whether they’re buying a pair of sneakers, some heating oil, or new flooring for their home.
Not to mention, the average user spends almost 30% of their Internet time on social media.
Social media marketing focuses on improving your online presence on social media platforms, from Facebook to Twitter to Pinterest. This strategy is not always promotional — if it is, it’s probably not driving the results you want.
Instead, social media management prioritizes the experience of your followers. It provides them with relevant, high-value content, as well as lets them interact and engage with your team, which can improve brand awareness and customer loyalty.
Many online marketing services for social media (including ours) will also include advertising. These advertisements can work towards your goals of earning more followers, as well as engagement from users across the platform.
In some instances, social media can also drive conversions, such as product purchases.
With our social media experts on your team, we’ll develop a customized social media plan that helps your company build brand awareness, increase customer engagement, and manage customer feedback and reviews.
A core feature of our Internet marketing services is our content marketing packages. This service is invaluable, as businesses that invest in content marketing see six times more conversions than companies that skip content marketing.
Not every digital marketing agency can deliver those results — but not every agency is like WebFX. We take a personalized approach to content marketing, which is why our team invests the time to learn your industry, audience, and business.
Plus, we do more than write must-read content.
We also do outreach, plus design custom graphics for your content. Our content marketing team optimizes your content for SEO too, which helps more people in your target audience find your blog posts, infographics, in-depth articles, and more.
The result is content that not only drives results but also provides audiences with value.
For perspective, check out our work for Bar’s Leaks.
This WebFX client invested in content marketing — in addition to SEO and PPC. That investment contributed to their results, such as a more than 50% increase in traffic and conversion rates.
When it comes to digital marketing solutions today, content marketing is a must.
Email marketing is one of the most cost-effective digital marketing strategies on the market. It has an extremely high ROI, 4400% to be exact, and helps your business stay top-of-mind for potential customers.
Not only that, but it’s a great way to keep in touch with past customers, inform current customers, and interest potential customers. You can share business information like an address change or a new hire, or you could provide special discounts and coupons!
Another perk of email marketing is that it serves as an outlet for other website marketing services, like:
In your emails, you can include excerpts from recent posts on your blog, as well as exclusive videos for your subscribers. You can even have calls-to-action (CTAs) to follow your company on Facebook, Twitter, or Instagram.
The best part is these additions often improve the success of your emails. Video, for instance, can increase click-through-rates (CTR) by 300%. That can result in a return on not only your investment in email marketing but also video marketing.
To maximize the ROI for this Internet marketing service, you need a partner with extensive experience and knowledge.
For that kind of expertise, you trust WebFX. With more than 25 years of experience, plus an award-winning team of email marketing specialists, we create compelling email marketing campaigns that drive the open and conversion rates you’re after.
Your website is most often the first interaction a potential customer will have with your brand. That makes it extremely important, and a necessary part of any digital marketing campaign.
If you’re confident in the website you already have, be sure to take inventory. Check for the following items:
- Is responsive (is effective and usable on smartphones and tablets)
- Follows a color scheme
- Has an effective navigation bar
- Features a variety of multimedia like images and videos on content pages
- Fast load speed
Though this isn’t an extensive list of the features that a web design should have, they are certainly some of the most important. Without them, you could be losing valuable customers.
With 70% of shoppers preferring to learn about a company via articles, it’s essential to create content that’s well-written — the same concept applies to your PPC ads, as you need to provide your target audience a reason to click.
That’s why our suite of digital marketing services include copywriting packages.
We feature an exceptional team of copywriters that specialize in a variety of industries. That provides you with content that’s not only engaging but also informed, which is critical when you’re speaking to an experienced audience.
If you’re looking for a custom marketing package, or aren’t sure exactly what you need, please contact us for a free, no-obligation quote. We’ll be happy to learn more about your business, your goals, and your needs, and create a custom plan that perfectly suits you.
Conversion rate optimization (CRO)
As the leading performance-driven digital marketing agency, we understand the importance of results. That’s why our online marketing services also include conversion rate optimization (CRO), which provides your company with actionable insights for how to improve your conversions.
By optimizing your website for conversions, you improve your entire digital marketing strategy
As a part of our comprehensive services, our team conducts in-depth research into your industry. They also utilize A/B testing to discover potential changes to your website, such as design or copy edits, that would encourage users to complete your intended action, like requesting a quote.
By optimizing your website for conversions, you improve your entire digital marketing strategy. That can lead to bigger gains in your PPC campaign, as well as your SEO strategy. That translates to more revenue for your company.
Voice search content optimization
With devices like Alexa and Siri on the rise, it’s not unlikely that you’ve seen someone talking into their device, or to a speaker-looking contraption. Voice search is on the rise, and it’s important to optimize your website for it.
Voice search allows you to speak a command, and your device will return the answer — based on the top results in Google. Research has shown that voice search results heavily rely on featured snippets, or position zero results for their answer, which is why it’s so important to optimize your website.
A great SEO campaign is a great start for voice search optimization, since only a few tweaks will be made to optimize your content for voice search.
Capture more revenue from the web with digital marketing services
Whether you’re looking for a partner to handle all your daily online marketing activities or are looking for digital marketing or social media agencies, WebFX can help.
Our experience, knowledge, and conversion-focused approach make us the ideal choice for your digital marketing firm, and we’re committed to the success of our clients. We can create a digital sales strategy for your business that is bound to drive results.
FAQs about digital marketing services
If you have some more questions about digital marketing services, browse our FAQ!
What are digital marketing services?
Digital marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or television.
What kinds of services do digital marketing agencies offer?
Every digital marketing agency offers different online marketing services.
The most common (or most in-demand) digital marketing services, however, include:
- Content marketing
- Social media marketing
- Social media advertising
- Email marketing
- Web design and web development
If you’re working with a full-service online marketing agency, they’ll often offer more services. These services provide you with more specialized digital marketing strategies, like conversion rate optimization or programmatic advertising.
Some more examples of these website marketing services include:
Even if you don’t need these services at the start of your digital marketing campaign, it’s handy to partner with an agency that offers them. That way, when you’re ready to use or try these services, you can — without the hassle of finding and hiring a second, third, or fourth agency.
How much do digital marketing services cost?
Prices for digital marketing services depend heavily on the number of services, as well as the service plan you choose. On average, however, small-to-midsized businesses will invest around $2500 to $12,000 per month on professional online marketing services.
How do I choose a digital marketing agency?
You can help your business hire the best digital marketing agency by following these tips:
- Outline your goals (or what you want to accomplish) with online marketing
- Compile a list of digital marketing services you need
- Determine your monthly budget for online marketing
- Generate a list of agencies that meet your budget and provide the service you need
- Review every qualifying agency’s reviews, testimonials, and case studies
- Research how the agency measures and reports client success
- Chat with the agency one-on-one to see how they blend with your business
- Look into the agency’s growth and successes through online marketing
Overall, you want to hire a digital marketing service provider that is:
When you choose an agency that embodies those traits, you work with an agency that’s an extension of your team, like WebFX. You get a partner that values your business. They respond to your questions, structure your strategy for success, and help your company grow.