Improve Your Company's Online Reputation
Are you seeing an influx in negative reviews? Are recent product recalls or defects causing a crisis for your brand on social media? Or has someone published something untrue about your company that is getting more attention than it should?
No matter the source, it's there and it's ruining your company's good name. Even if you don't see it, your target audience is finding it. And it could be costing your company a significant amount of business. One negative link under your company's name can do considerable damage.
When you work with WebFX, you get:
- A dedicated point of contact trained and experienced in white hat reputation management tactics
- A range of options for how to approach your company's specific reputation needs
- Competitive pricing designed to keep your business in the black as we work
Explanation: What is reputation management?
Before we get into pricing, it's important we take a closer look at reputation management. Just what is it, exactly?
Reputation management is the process of improving your company's status among Internet users, specifically in Google search results, online reviews, and other high-traffic areas online.
To take that point a step further, here are 10 examples of reputation management services and the value they offer your business.
Video: Online Review Management
10 reputation management examples
|1. Saturating search results||Suppressing negative news by publishing positive content that fills Google search results|
|2. Monitoring search results||Watching Google search results to make sure they constantly show your business in a positive light|
|3. Optimizing social media||Leveraging free profiles to fill Google search results for your brand name|
|4. Owning social media||Controlling the conversations people have about your brand on social networks|
|5. Promoting your brand||Advocating your business and its website on other powerful websites to build brand awareness and positive press|
|6. Reworking search results||Exercising multiple strategies to dramatically alter search results|
|7. Distinguishing executive reputation||Promoting articles and blog posts that positively showcase corporate leadership|
|8. Developing multimedia||Crafting photos and videos to rank your business in multimedia-specific search results|
|9. Communicating openly||Reporting to you on what we want to do, what we did, how it worked, if it worked, and more on a regular basis|
|10. Tracking results||Showing you where your money has gone and how it's helped build your online reputation|
Now, let's talk specifics. Whether your company is under fire from a competitor or someone's publishing a bad review on every website they can find, you need to fight back.
All of our reputation management services are designed to do exactly that so you can take control of your online reputation and rebuild it, brick by brick.
For a list of our most popular reputation management packages, check out the pricing table below.
And remember — if one of these packages doesn't exactly fit your needs, we're happy to create a custom plan!
Reputation management pricing & packages
|Phrases protected & monitored||1||1||8||8|
|Search positions protected & monitored||1 to 10||1 to 30||1 to 10||1 to 30|
|Dedicated account representative||✓||✓||✓||✓|
|Up to two personal consultations per month||✓||✓||✓||✓|
|Development of micro-sites||✓||✓||✓||✓|
|Social media bookmarking||✓||✓||✓||✓|
|Social media profiles||✓||✓||✓||✓|
|Facebook - setup/enhance & promotion||✓||✓||✓||✓|
|Twitter - setup/enhance & promotion||✓||✓||✓||✓|
|Flickr - setup/enhance & promotion||✓||✓||✓||✓|
|YouTube - setup/enhance & promotion||✓||✓||✓||✓|
|LinkedIn - setup/enhance & promotion||✓||✓||✓||✓|
|Business profile linking||✓||✓||✓||✓|
|Creation of Ning social network||✓||✓||✓||✓|
|Hub page creation||✓||✓||✓||✓|
|Development of micro-blogs||✓||✓||✓||✓|
|Blog network distribution||✓||✓|
|Blog RSS directory submission||✓||✓|
|Blog RSS distribution||✓||✓|
|Yahoo answers (Q/A)||✓||✓|
|Forum site reviews with aged accounts||✓|
|Power point submissions||✓|
|Guest blogger posts (Compliant with new SEC guidelines)||✓|
|Additional unlisted link building strategies||✓||✓|
|1 Hour Consultation with WebFX, Inc. CEO||✓||✓||✓||✓|
|Monthly account reporting||✓||✓||✓||✓|
|Online tracking system access & notification||✓||✓||✓||✓|
|Optional PPC management for protected phrases (PPC network spend paid by client)||✓||✓||✓||✓|
|200+ SMEs behind campaign driving results||✓||✓||✓||✓|
|One time campaign investment (2 month duration):||$7,500||$10,000||$15,000||$20,000|
|Progressive monthly reputation management (Min 6 month duration):||$2,000||$3,000||$4,000||$5,500|
|Need more information? Call Us: 717-609-1553||Sign Up||Sign Up||Sign Up||Sign Up|
These prices are all well and good — but what if you want to be proactive?
Proactive reputation management means you take control of your online notoriety before it ever falls into the wrong hands. By being proactive, you can prevent future reputation crises and ensure the best sides of your business shine through in search results.
At WebFX, we use the following strategies to maintain the hard-earned reputation you've built during your time in business.
Proactive reputation management pricing & packages
|Phrases continually monitored||1||8|
|Dedicated account representative||✓||✓|
|Up to two personal consultations per month||✓||✓|
|Ongoing social media bookmarking||✓||✓|
|Ongoing wiki writing and submissions||✓||✓|
|Business profile linking||✓||✓|
|Ongoing review site profile creation and monitoring||✓||✓|
|Ongoing forum profiles||✓||✓|
|Ongoing photo sharing||✓||✓|
|Ongoing video sharing||✓||✓|
|Quarterly link building positive content||✓||✓|
|Ongoing press releases||✓|
|Continued development of microsites||✓|
|200+ SMEs behind campaign driving results||✓||✓|
|Setup cost: (waived if already a reputation management customer)||$2,000||$3,000|
|Need more information? Call Us: 717-609-1553||Start Today||Start Today|
How to earn 11.5x more customers
Believe it or not, 92% of consumers check online reviews before buying.
So if you have a negative reputation online, you're probably losing 92 customers you could have for every eight you get.
But there's a silver lining — that means you could increase your sales by 11.5 times your current amount, assuming you're only earning 8% of your potential customers.
That's the bottom line for corporate reputation management. You could be earning so much more. You could be beating your competitors so much more. You could be thriving online if only your customers didn't see the bad things people have said about you online.
Fight back — and win
By choosing a corporate reputation plan from WebFX, your company straps on the gloves, gets in the ring, and starts throwing punches.
Every time you throw a new punch, you don't just take down an unfair review — you make it harder for new unfair reviews to get seen.
That's the foundation of WebFX's approach to reputation management. We go on the offense while building up your defense so you can come out the gate swinging and relax once you've won.
Then, we keep an eye on your online reputation to make sure all that negativity doesn't come back. And if it does, we deal with it as quickly as possible.
In other words, reputation management keeps your company strong against incoming attacks. We have your back, and that means making you look as good as possible online.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
The "big 3" crucial websites for reputation management
In addition to your own website, corporate reputation management takes advantage of other key online properties to improve your company's image.
These three sites also happen to be the three biggest sources of online reviews.
So what are the three most important sites to reputation management?
Google is the king of almost all things online — and that includes your company's reputation.
Google likes to rank websites high when it's sure those websites provide a positive experience to their users.
Fortunately for you, that means you can get Google to rank your own website by creating an intuitive, easy-to-use website for your visitors.
Unfortunately, sites like Facebook and Yelp already exist, and they're two of Google's favorite sites in the world.
That means Facebook and Yelp have an advantage over you when you first make your website. They'll frequently show up in search results for your brand, and they may even beat you for a few months before Google's algorithm figures out it should be ranking you before the review sites it likes so much.
On top of that, Google is also a review site now. Customers can leave positive and negative feedback for you that shows up right in search results.
That means if someone's looking at your brand name, they're also looking at your reviews!
Earning positive reviews on Google is crucial to improving your company's reputation. Remember that 92% of consumers look at online reviews before buying. Since Google is the most popular website on the planet, you can be sure a lot of your customers are checking your reviews there.
But Google is only the first review site that impacts your company's reputation!
Facebook is the world's #1 social network. With more than a billion users, it's safe to assume that a lot of your potential customers will look for you there in addition to Google.
Controlling your Facebook reputation is a little easier than Google. Just follow these steps:
- Set up an account
- Fill out all information
- Start posting about your business
- Respond to comments
- Encourage customers to leave reviews
As you use Facebook, you'll naturally grow a following of dedicated potential customers who want to hear from you.
Eventually, you'll get a customer complaint. But you can control that by responding to the complaint and addressing its circumstances.
That shows your customers — especially the complainant — that you care about their feedback, and it passively encourages positive reviews.
Facebook's reviews are also important because they show up in Google search results as well. So if you have negative Facebook reviews, your potential customers will see those, turn tail, and run.
That's why it's so important to keep a reputable standing on Facebook. With it, you can convert new customers from social media and search results at the same time.
With Facebook under control, it's time to jump to the last important site for reputation management — and it's a big one.
Yelp was one of the Internet's first websites dedicated to online reviews. Since it's creation, it's grown more influential and powerful with each passing year.
Today, Yelp is the epicenter of online reviews. Its ratings show up in search results, apps, and dozens of other media formats.
If you haven't started using Yelp, someone else might've already left you a review and you don't know it! Users can set up your listings for you, which means you need to claim it as quickly as possible.
You can do that by going to Yelp, looking up your business, and clicking the "Claim" option.
On the off chance you're not listed on Yelp yet, you can set up your account in a similar fashion.
Once you own your Yelp listing, you can start responding to reviews that users leave. These include negative and positive reviews since it's important to respond to both types.
With Yelp on your side, you've taken control of the three major sites that control your reputation online.
But there's still one big question to answer — why should you choose WebFX?
WebFX's service rating
We know a lot about reputation management because we practice it ourselves.
For verified ratings of our services, check out our
Are you ready to improve your company's reputation online?
The power of positivity
It's time to make sure everyone online knows your stellar reputation!
Contact us today to set up your custom reputation management plan today!
Need our reputation management services? Call 888.449.3239 or contact us online today to begin immediate damage control or prevent any possible attacks on your brand.