Content Marketing Pricing: How Much Does Content Marketing Cost in 2024? [Data]

Key Takeaways

• 77% of businesses are satisfied with the return on investment (ROI) they receive from content marketing
• 58% of businesses spend $5001 – $10,000 per month on content marketing
• 55% of businesses allocate 11% – 50% of their overall marketing budget to content marketing
• 53% of businesses pay $100 – $700 on a content audit
• 31% of businesses spend $1001 – $3000 on social media content per month
• 27% of businesses pay $501 – $1000 on content updates/refreshes per month
• 23% of businesses spend $501 – $1000 on blog content per month
• 22% of businesses spend $501 – $1000 on website content per month

Content marketing is an essential strategy that helps you rank higher in search engine result pages (SERPs), drive traffic to your website, and generate leads and conversions.

If you’re researching the costs of content marketing, you’re in the right place. Keep reading to get all the details of average content marketing pricing!

Content marketing pricing basics

Looking for a quick overview of content marketing costs? We asked 350 marketers how much they spend on their content marketing strategy. Here’s a summary of what they shared:

How much does content marketing cost per month?

Content marketing costs $5001 – $10,000 per month in 2024 on average(58% of respondents). However, this is just an average number, and the amount you will spend on content marketing can vary depending on a few factors, like what types of content you want to create. Agencies and freelancers can also charge different rates.

[Summary] Content marketing pricing

You may choose to tackle your content marketing strategy with a freelancer or agency partnership. Both offer unique advantages for your strategy and can often come with different costs.

Many content marketing freelancers offer specific copywriter services, like writing blog posts. Content marketing agencies like WebFX, on the other hand, have a team filled with multiple content marketing specialists and in-house copywriters and editors to support with multiple areas of your strategy while also helping you expand and implement new forms of content optimized for search engines and users.

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Type of content companies invest in

What percentage of your overall marketing budget should you allocate to content marketing?

Businesses typically allocate 11% – 50% of their overall marketing budget to content marketing on average (55% of respondents). Your company may allocate more or less of your budget to content marketing, depending on your unique goals and the return you receive from your strategy.

Is content marketing worth the cost?

Yes, content marketing is worth the cost! In fact, 77% of businesses say they are satisfied with the ROI they receive from their content marketing strategy.

With an effective campaign and high-quality content that reaches and engages your audience, you can boost your online visibility, paint your business as an expert in your field, and effectively drive continuous traffic and conversions.

Content marketing packages vs. individual pages

A question we often hear is, “Should I invest in a content marketing package or pay per-piece for website pages?”

We’re glad you asked.

If you’re looking to write a few pages for your site, paying per-piece may be a good option for you. However, it’s often wise to invest in a comprehensive marketing plan. Why?

Content requires continual monitoring and updates to maintain your rankings.

Often, agencies include this cost as part of their content marketing packages. However, if you pay someone per-piece, you’re responsible for monitoring and updating the content once it’s live on your site — a big task for busy SMBs.

When you invest in content marketing packages from a full-service agency, you’ll also receive access to SEO and social media experts who can help you maximize the impact of your content. Again, SEO and social media promotion are often included as part of comprehensive content services.

While it’s tempting to pay for each piece of content, investing in a content package often offers the biggest bang for your buck.

In 2024, you can expect to pay $2000 to $12,000 per month for a comprehensive content marketing package. For that price, make sure the package you choose includes research, website copywriting and SEO implementation, and social media content.

You’ll also want to ensure that you’re working with a reputable, full-service agency that has experience in numerous areas of digital marketing, from content to SEO and more.

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What model does your company use to pay for content marketing?

What to look for when researching the cost of content marketing

When researching the cost of content marketing, you’ll need to keep in mind that several factors can impact the cost of your project.

How much content do you want to create?

As we mentioned above, you can expect to pay more based on the scope of your project. If you only need to create 10 pages of content, you’ll pay less than if you need 100 pages.

That being said, you need to create enough content to ensure you rank at the top of search results for high-impact keywords in your industry. If you’re an ecommerce site, you’ll also want to create custom pages for your product offerings and keep them updated with the latest information and prices.

When you work with a content agency, they’ll help you create a game plan for the amount and type of content you’ll need to create to achieve the best results.

What type of content do you want to create?

Do you want article pages, blog posts, or social media content for your business?

The type and length of content also impacts the price you’ll pay. A well-rounded content strategy includes website articles, blog posts, visuals, and social media content.

You might also wonder how long content needs to be to rank in search results. The answer? It depends on the type of content.

As a general rule, check out these guidelines:

1. Informational articles: Between 1500 and 2000 words
2. Blog posts: Around 1000 words
3. 10x content: At least 2500 words

Instead of focusing only on one type of content, you’ll want to create content of various types and lengths as part of a robust content marketing strategy.

Are you interested in other services?

While some agencies combine other services, like SEO and social media marketing, into the price of their content plans, others may require you to pay extra for additional services.

For more information about what you can expect to pay for other digital services, check out these pages:

1. SEO pricing
2. Email marketing pricing
3. Website design pricing
4. Social media pricing

It’s important to remember that your company is unique — and you deserve to be treated as such. Steer clear of companies that offer “one size fits all” content marketing packages.

Your business has a unique budget and needs, and you should choose a content plan tailored to your goals.