Content Marketing Pricing: How Much Does Content Marketing Cost in 2024? [Data]
methodology:
An Inside Look at WebFX Content Marketing Pricing
🤝 Custom strategy With the manpower of a large firm, but the approach of a boutique SEO agency, the value of WebFX’s SEO and Content Marketing services is unmatched.
WebFX Expertise
Highlights
📝 Content creation and editing from industry-specific specialists
🔎 Ongoing content optimization and reporting
📚 Content formats including blog posts, SEO copy, graphics, and videos
Join the 2,000+ businesses trusting WebFX to drive revenue through content marketing
Too many content marketing providers take a copy-and-paste approach to content writing. That’s not our style.
What to look for when researching the cost of content marketing
When researching the cost of content marketing, you’ll need to keep in mind that several factors can impact the cost of your project.
How much content do you want to create?
As we mentioned above, you can expect to pay more based on the scope of your project. If you only need to create 10 pages of content, you’ll pay less than if you need 100 pages.
That being said, you need to create enough content to ensure you rank at the top of search results for high-impact keywords in your industry. If you’re an ecommerce site, you’ll also want to create custom pages for your product offerings and keep them updated with the latest information and prices.
When you work with a content agency, they’ll help you create a game plan for the amount and type of content you’ll need to create to achieve the best results.
What type of content do you want to create?
Do you want article pages, blog posts, or social media content for your business?
The type and length of content also impacts the price you’ll pay. A well-rounded content strategy includes website articles, blog posts, visuals, and social media content.
You might also wonder how long content needs to be to rank in search results. The answer? It depends on the type of content.
As a general rule, check out these guidelines:
- Informational articles: Between 1500 and 2000 words
- Blog posts: Around 1000 words
- 10x content: At least 2500 words
Instead of focusing only on one type of content, you’ll want to create content of various types and lengths as part of a robust content marketing strategy.
Are you interested in other services?
While some agencies combine other services, like SEO and social media marketing, into the price of their content plans, others may require you to pay extra for additional services.
For more information about what you can expect to pay for other digital services, check out these pages:
It’s important to remember that your company is unique — and you deserve to be treated as such. Steer clear of companies that offer “one size fits all” content marketing packages.
Your business has a unique budget and needs, and you should choose a content plan tailored to your goals.
When it comes to SEO costs and business size, larger companies will often pay more for SEO: Why do larger businesses have higher SEO optimization costs? A few reasons, including: What this means is experience and capabilities matter in search engine optimization pricing. You will pay more for those benefits if you want to hire an SEO provider with more experience, resources, and capabilities.
Learn how SEO costs change based on who you hire, an agency, consultant, contractor, or freelancer: Compared to other service providers, SEO agencies cost more. Why? A few reasons, including: Multiple factors will determine whether your business partners with an agency, consultant, contractor, or freelancer — and pays their SEO prices. Besides cost, you’ll also need to consider what you want to accomplish with SEO, how involved you want to be in SEO, and what else you need from a provider.
Business size SEO cost (Hourly) SEO cost (Monthly) SEO cost (Project)
Micro-enterprise (1-10 employees) $75 – $100 $501 – $1,000 $500 – $1000
Small business (11-50 employees) $50 – $75 $1,000 – $2,500 $1,000 – $2,500
Mid-sized business (51-250 employees) $50 – $75 $2,500 – $5,000 $2,500 – $5,000
Large business (251-500 employees) $50 – $75 $2,500 – $5,000 $1,000 – $7,500
Enterprise business (501+ employees) $50-$75 $2,500 – $5,000 $2,500 – $5,000
Source Data
SATISFIED WITH CONTENT MARKETING
% OF MARKETERS
Yes
77%
No
23%
Service provider SEO cost (Hourly) SEO cost (Monthly)
Agency $50 – 75 $2,500 – $5,000
Consultant $50 – 75 $2,500 – $5,000
Freelancer $50 – 75 $2,500 – $5,000
Source data
Monthly SEO costs by service provider
Hourly SEO costs by service provider
Project-based SEO costs by service provider
Content marketing pricing packages from WebFX
WebFX offers content marketing services pricing to fit your budget and business goals.
Features | Basic Plan | Aggressive Plan | Market Leader Plan |
---|---|---|---|
Content assets developed | 3 | 6 | 10 |
Dedicated Content Marketing expert | |||
Online project management schedule | |||
Keyword research | |||
Monthly Content Marketing Strategy Report | |||
Choose from the following Content Marketing Asset Options – Customized to your business goals | |||
Long-form Content | |||
Micrographics | |||
Infographics | |||
Website & Social Engagement Videos | |||
Animated Explainer Videos | |||
Live Action Explainer Videos | |||
Slideshares | |||
Motion Graphics | |||
Paid Content Asset Promotion | |||
Content Asset Outreach | |||
Competitor Gap Content Outlines | |||
Voice Search Optimized Content | |||
User Testing Videos + Suggested Actions Summary Reports | |||
1 Personalization Graphic (Equal to 1 Asset) | |||
Rich Media Citations | |||
Competitor Content Gap Intelligence Report | |||
Monitor competitors’ website changes on a monthly basis | |||
Predict your and your competitors’ market share on a monthly basis | |||
Competitor intelligence login to view competitor data | |||
500+ SMEs behind campaign driving results | |||
Leverages Learn more |