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Content Marketing Pricing: How Much Does Content Marketing Cost in 2024?

METHODOLOGY: We asked 350 digital marketers to share how much their companies spend on content marketing. Keep reading to discover their answers.
Content marketing costs  $5,001 – $10,000 per month on average in 2024. How much your business spends on content marketing can depend on several factors, like whether you work with freelancers or an agency and the type of content you want to create. Keep reading to learn more about content marketing pricing!

How much do content marketing services from WebFX cost?

Curious about how much WebFX content marketing services cost? Browse our content marketing pricing.

Or, keep reading to learn more about the cost of content marketing!

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Basic Plan

$1,800 / month

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    3 content assets
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    Online project management schedule
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    Dedicated content marketing expert
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Aggressive Plan

$3,600 / month

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    6 content assets
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    Online project management schedule
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    Dedicated content marketing expert
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    Monthly content strategy report
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Market Leader Plan

$6,000 / month

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    10 content assets
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    Online project management schedule
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    Dedicated content marketing expert
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    Monthly content strategy report

SEE FULL DELIVERABLES

Content marketing pricing FAQs

Got questions about the cost of content marketing? Find the answers below!

How much does a content audit cost?

How much does a content audit cost?

A content audit costs $100 – $700 on average (53% of respondents). An audit allows you to pinpoint areas of improvement, and it gives direction to your content strategy.

Graphic showing the average cost of content audit

Source data

COST OF 1 CONTENT AUDIT % OF MARKETERS
Less than $100 5.26%
$100 – $200 18.42%
$201 – $500 18.42%
$501 – $700 15.79%
$701 – $1000 13.16%
$1001 – $1200 15.79%
$1201 – $1500 7.89%
More than $1500 5.26%

How much does website content cost?

How much does website content cost?

Website content costs $501 – $1000 per month on average (22% of respondents). For that cost, 11% of businesses receive 7-15 new pages while 8% receive 1-2 pages.

Graphic showing the cost of website content

Source data

MONTHLY WEBSITE CONTENT COSTS # OF PAGES RECEIVED FOR MONTHLY COST % OF MARKETERS
Less than $100 1 – 2 1.32%
Less than $100 3 – 4 3.95%
Less than $100 7 – 10 1.32%
Less than $100 21 – 25 1.32%
$100 – $500 1 – 2 2.63%
$100 – $500 3 – 4 2.63%
$100 – $500 26 – 30 1.32%
$501 – $1000 1 – 2 7.89%
$501 – $1000 3 – 4 2.63
$501 – $1000 5 – 7 3.95%
$501 – $1000 7 – 10 5.26%
$501 – $1000 11 – 15 5.26%
$501 – $1000 16 – 20 1.32%
$501 – $1000 21 – 25 1.32%
$1001 – $3000 1 – 2 2.63%
$1001 – $3000 5 – 7 7.89%
$1001 – $3000 7 – 10 2.63%
$1001 – $3000 11 – 15 3.95%
$1001 – $3000 16 – 20 1.32%
$1001 – $3000 More than 40 1.32%
$3001 – $5000 3 – 4 3.95%
$3001 – $5000 5 – 7 1. 32%
$3001 – $5000 7 – 10 1. 32%
$3001 – $5000 11 – 15 3.95%
$3001 – $5000 16 – 20 1.32%
$3001 – $5000 21 – 25 3.95%
$5001 – $7000 5 – 7 1.32%
$5001 – $7000 7 – 10 2.63%
$5001 – $7000 11 – 15 1.32%
$7001 – $9000 7 – 10 1.32%
$7001 – $9000 11 – 15 1.32%
$7001 – $9000 16 – 20 1.32%
$7001 – $9000 26 – 30 1.32%
$9001 – $11,000 5 – 7 1.32%
$9001 – $11,000 26 – 30 2.63%
$9001 – $11,000 More than 40 1.32%
$11,001 – $13,000 16 – 20 3.95%
More than $13,000 More than 40 2.63%

How much does blog content cost?

How much does blog content cost?

Blog content costs $501 – $1000 per month on average (23% of respondents). For that monthly cost, 10% of businesses receive 5 – 10 blog posts while 9% receive 11 – 20 blog posts.

Graphic showing the cost of blog content

Source data

MONTHLY BLOG CONTENT COST # OF BLOG POSTS RECEIVED FOR MONTHLY COST % OF MARKETERS
Less than $100 5 -7 1.28%
$100 – $500 1 – 2 2.56%
$100 – $500 3 -4 3.85%
$100 – $500 5 – 7 6.41%
$100 – $500 7 – 10 1.28%
$100 – $500 16 – 20 1.28%
$100 – $500 31 – 40 1.28%
$501 – $1000 1 – 2 1.28%
$501 – $1000 5 – 7 5.13%
$501 – $1000 7 – 10 5.13%
$501 – $1000 11 – 15 3.85%
$501 – $1000 16 – 20 5.13%
$501 – $1000 21 – 25 1.28%
$501 – $1000 26 – 30 1.28%
$1001 – $3000 1 – 2 1.28%
$1001 – $3000 3 – 4 1.28%
$1001 – $3000 5 – 7 6.41%
$1001 – $3000 7 – 10 6.41%
$1001 – $3000 11 – 15 2.56%
$1001 – $3000 16 – 20 3.85%
$1001 – $3000 21 – 25 1.28%
$3001 – $5000 3 – 4 2.56%
$3001 – $5000 5 – 7 5.13%
$3001 – $5000 7 – 10 2.56%
$5001 – $7000 3 – 4 1.28%
$5001 – $7000 5 – 7 1.28%
$5001 – $7000 7 – 10 1.28%
$5001 – $7000 11 – 15 2.56%
$5001 – $7000 16 – 20 2.56%
$7001 – $9000 3 – 4 2.56%
$7001 – $9000 16 – 20 1.28%
$7001 – $9000 26 – 30 3.85%
$9001 – $11,000 16 – 20 1.28%
$9001 – $11,000 26 – 30 1.28%
$11,001 – $13,000 26 – 30 2.56%
$11,001 – $13,000 31 – 40 1.28%
More than $13,000 21 – 25 1.28%
More than $13,000 More than 40 1.28%

How much does social media content cost?

How much does social media content cost?

Social media content costs $1001 – $3000 per month on average (31% of businesses). For that monthly cost, 9% of businesses receive 16-25 social media posts or pieces of content while 8% of businesses receive 3-7 posts or pieces of content.

Graphic showing the cost of social media content

Source data

MONTHLY SOCIAL MEDIA CONTENT COST # OF SOCIAL MEDIA POSTS/CONTENT PIECES RECEIVED FOR MONTHLY COST % OF MARKETERS
Less than $100 1 – 2 2.97%
Less than $100 3 – 4 1.98%
Less than $100 11 – 15 0.99%
Less than $100 More than 40 0.99%
$100 – $500 3 – 4 1.98%
$100 – $500 5 – 7 1.98%
$100 – $500 7 – 10 2.97%
$100 – $500 16 – 20 0.99%
$501 – $1000 3 – 4 1.98%
$501 – $1000 5 – 7 4.95%
$501 – $1000 7 – 10 4.95%
$501 – $1000 11 – 15 3.96%
$501 – $1000 16 – 20 2.97%
$501 – $1000 21 – 25 1.98%
$1001 – $3000 1 – 2 0.99%
$1001 – $3000 3 – 4 3.96%
$1001 – $3000 5 – 7 3.96%
$1001 – $3000 7 – 10 2.97%
$1001 – $3000 11 – 15 3.96%
$1001 – $3000 16 – 20 4.95%
$1001 – $3000 21 – 25 3.96%
$1001 – $3000 26 – 30 1.98%
$1001 – $3000 21 – 40 1.98%
$1001 – $3000 More than 40 1.98%
$3001 – $5000 3 – 4 1.98%
$3001 – $5000 5 – 7 3.96%
$3001 – $5000 11 – 15 0.99%
$3001 – $5000 21 – 25 0.99%
$3001 – $5000  26 – 30 1.98%
$3001 – $5000 31 – 40 0.99%
$5001 – $7000 1 – 2 1.98%
$5001 – $7000 5 – 7 1.98%
$5001 – $7000 11 – 15 0.99%
$5001 – $7000 16 – 20 1.98%
$5001 – $7000 26 – 30 0.99%
$7001 – $9000 5 – 7 0.99%
$7001 – $9000 7 – 10 0.99%
$7001 – $9000 11 – 15 0.99%
$7001 – $9000 26 – 30 0.99%
$9001 – $11,000 7 -10 0.99%
$9001 – $11,000 16 – 20 0.99%
$9001 – $11,000 21 – 25 0.99%
$9001 – $11,00 26 – 30 0.99%
$9001 – $11,000 31 – 40 1.98%
$11,001 – $13,000 26 – 30 0.99%
$11,001 – $13,000 31 – 40 0.99%

How much do content updates and refreshes cost?

How much do content updates and refreshes cost?

Content updates and refreshes cost $501 – $1000 per month on average (27% of respondents). For that monthly cost, 16% of businesses receive 5 – 15 updated or refreshed pages per month while 8% receive 1 – 4 updated or refreshed pages per month.

Graphic showing the cost of content updates and refreshes

Source data

MONTHLY CONTENT REFRESH/UPDATE COST # OF REFRESHED/UPDATED PAGES RECEIVED FOR MONTHLY COST % OF MARKETERS
Less than $100 1 – 2 4.76%
Less than $100 5 – 7 1.59%
Less than $100 31 – 40 1.59%
$100 – $500 1 – 2 3.17%
$100 – $500 3 – 4 1.59%
$100 – $500 5 – 7 3.17%
$100 – $500 11 – 15 1.59%
$100 – $500 21 – 25 1.59%
$501 – $1000 1 – 2 4.76%
$501 – $1000 3 – 4 3.17%
$501 – $1000 5 – 7 6.35%
$501 – $1000 7 – 10 4.76%
$501 – $1000 11 – 15 4.76%
$501 – $1000 16 – 20 1.59%
$501 – $1000 21 – 25 1.59%
$1001 – $3000 3 – 4 1.59%
$1001 – $3000 5 – 7 1.59%
$1001 – $3000 7 – 10 6.35%
$1001 – $3000  11 – 15 4.76%
$1001 – $3000 16 – 20 1.59%
$1001 – $3000 21 – 25 1.59%
$3001 – $5000 1 – 2 1.59%
$3001 – $5000 3 – 4 7.94%
$3001 – $5000 5 – 7 3.17%
$3001 – $5000 11 – 15 1.59%
$5001 – $7000 16 – 20 4.76%
$7001 – $9000 11 – 15 3.17%
$7001 – $9000 16 – 20 1.59%
$7001 – $9000 31 – 40 1.59%
$9001 – $11,000 3 – 4 1.59%
$9001 – $11,000 26 – 30 1.59%
$11,001 – $13,000 31 – 40 1.59%
More than $13,000 31 – 40 1.59%
More than $13,000 More than 40 1.59%

Content marketing pricing models

How much you pay for content marketing can depend on your chosen pricing model, like partnering with an agency, hiring a freelancer, or implementing your strategy in-house.

Let’s explore the costs of each below!

Freelancers

Freelancers

On average, businesses typically pay content marketing freelancers $1000 – $10,000 per month (58% of respondents). It’s also important to note that 12% of business pay less than $1000 per month while 5% spend more than $100,000 per month.

Freelancers or independent contractors can provide single pages of content or complete ongoing projects. Depending on the freelancer you use, they may charge by the word or a set price for a project.

While freelancers may seem appealing, it’s often difficult to find the right one for your project. You’ll want to be wary of freelancers who offer “cheap” writing services, as they often lack the expertise needed for your projects.

Graphic showing how much it costs to use content marketing freelancers per month

Source data

MONTHLY CONTENT MARKETING FREELANCER COST % OF MARKETERS
Less than $1000 12.28%
$1000 – $5000 19.30%
$5001 – $10,000 38.60%
$10,001 – $20,000 12.28%
$20,001 – $50,000 3.51%
$50,001 – $100,000 1.75%
$100,001 – $200,000 5.26%
More than $200,000 7.02%

In-house

In-house

You also have the option to create content in-house. However, this means that you’ll need to pay someone (or a team of content writers). For most SMBs, it’s not worth the price to create content in-house.

If you want to create more content, you’ll need to hire more writers — a steep investment if you work with in-house writers. You’ll also have to invest in training to ensure that your in-house writers stay up-to-date with industry updates and have the technical knowledge needed to write content for your site.

Agencies

Agencies

On average, businesses typically pay a content marketing agency $5001 – $10,000 per month (20% of respondents). However, these costs can vary depending on the agency. For example, 18% of businesses pay $20,001 – $50,000 per month while 9% of businesses pay less than $1000 per month.

Finally, you can work with a full-service content marketing agency. Most agencies charge a monthly fee, and agencies like WebFX offer numerous options to fit your budget and goals.

The best content marketing agencies take the time to get to know your business and industry. They work as an extension of your internal team to produce content that drives the best results for your company.

If you want to learn more about what it’s like to work with an award-winning content marketing agency, give us a call at 888-601-5359.

Graphic showing how much businesses pay content marketing agencies per month

Source data

MONTHLY CONTENT MARKETING AGENCY COST % OF MARKETERS
Less than $1000 9.21%
$1000 – $5000 17.11%
$5001 – $10,000 19.74%
$10,001 – $20,000 17.11%
$20,001 – $50,000 18.42%
$50,001 – $100,000 7.89%
$100,001 – $200,000 7.89%
More than $200,000 2.63%

What do content plans include?

Depending on the agency you work with and plan you choose, you will receive a number of content assets including:

Blog posts and articles

Blog posts and articles

Search engines and site visitors alike love fresh, quality content.

Your blog is a great place to share regular updates and valuable information that encourages people to take the next steps with your business. If your blog is a bit sparse, don’t worry. A custom content plan from WebFX can take your blog from zero to hero and help you connect with more customers.

In addition to sprucing up your blog, content plans focus on optimizing your site content to rank higher in search results and provide more valuable information to searchers. Not only does this help you expand your reach online, it also boosts your chances of closing more deals. A win-win situation for your business.

Social media monitoring

Social media monitoring

Speaking of expanding your reach — effective content plans should also include social media monitoring to help you reach even more customers. When you create custom content, sharing it on social media will boost brand awareness and allow your business to earn more connections.

Your followers can also share your content with friends and family members who might be interested in your products or services. If people have questions about what you offer, you can easily respond on social media and develop relationships that encourage more purchases.

Infographics and motion graphics

Infographics and motion graphics

Did you know that people process visuals 60,000 times faster than text?

In addition to written content, you’ll want to include visuals, like infographics and motion graphics, to engage your audience and make your content more memorable.

Infographics help break down complex processes and make information easier to digest. This is extremely beneficial if you want to explain how your products or services work — especially if you offer complex products or services.

When people understand your business, products, and services, they can make more informed decisions and feel more comfortable in choosing your company.

Custom videos

Custom videos

Customers are 10 times more likely to interact with a video than a block of text. So, if you’re looking to boost engagement and interaction with your brand, you’ll want to make sure your content plan includes video.

Video is extremely important since you’re 53 times more likely to rank on the first page of Google results when you use videos on your website.

In addition to creating custom videos for your site, a content marketing agency like WebFX can help you film videos for your social media ads, emails, and more.

Not convinced? Including videos on landing pages can increase conversions by 80%. If you want to get more from your content plan, make sure it includes video marketing.

Content marketing pricing packages from WebFX

WebFX offers content marketing services pricing to fit your budget and business goals.

FeaturesBasic PlanAggressive PlanMarket Leader Plan
Content assets developed3610
Dedicated Content Marketing expert
Online project management schedule
Keyword research
Monthly Content Marketing Strategy Report
Choose from the following Content Marketing Asset Options – Customized to your business goals
Long-form Content
Micrographics
Infographics
Website & Social Engagement Videos
Animated Explainer Videos
Live Action Explainer Videos
Slideshares
Motion Graphics
Paid Content Asset Promotion
Content Asset Outreach
Competitor Gap Content Outlines
Voice Search Optimized Content
User Testing Videos + Suggested Actions Summary Reports
1 Personalization Graphic (Equal to 1 Asset)
Rich Media Citations
Competitor Content Gap Intelligence Report
Monitor competitors’ website changes on a monthly basis
Predict your and your competitors’ market share on a monthly basis
Competitor intelligence login to view competitor data
500+ SMEs behind campaign driving results
Leverages
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Leverages
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Monthly Content Marketing Investment:$1,800$3,600$6,000
Need more information? Call Us: 888-601-5359
GET STARTEDGET STARTEDGET STARTED

Our clients have access to our proprietary content software that allows you to get more from your content marketing. What does this include, you ask?

  • ContentGeniusFX: Uses IBM Watson technology to provide keyword suggestions based on top-ranking pages to create the perfect website copy.
  • ContentAnalyticsFX: Gives users access to our exclusive content marketing platform.
  • PredictionGeniusFX: Harnesses the power of AI to help better plan, launch, and monitor new content created for your website.
  • And more!

Team members from every department of WebFX collaborate on our content plans. When you work with us, you’ll have access to:

  • An authority blogger
  • A copywriting manager
  • A video producer
  • A graphic designer
  • A search engine optimizer
  • A content strategist
  • A website outreach specialist
  • A social media marketer

Comprehensive content plans from WebFX will help your business stand out online and reach more customers. But don’t just take our word for it.

Head on over to our testimonials page to hear from our satisfied clients.

Get started today!

Now that you understand the basics of content marketing agency pricing, it’s time to get started!

Our team is ready to create a content marketing strategy that’s tailored to your business’s goals and drives results. We’ve driven over 24 million leads and $6 billion in revenue for our clients over the past five years, and we can do the same for your business.

If you want to learn more about our custom content plans, you can reach us online or give us a ring at 888-601-5359 to talk with a strategist.

We look forward to working with you!

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