Specialized Content Writers
Whether you just need basic content, or industry-focused expert content, our in-house team can deliver.
CLIENT SATISFACTION SCORE
Industry average: 72%
Clients Love Our:
Content management
Content quality
ROI tracking
“The quality of the industry-specific content provided is excellent and does a great job producing results.”
Alyssa R., Review from Clutch.co
Pages of Content Written
in the last 12 months
WebFX is equipped with a copywriting team capable of scaling with your copywriting needs.
Professional Website Copywriting Services
Never Write Content For Your Website Again
WebFX is equipped with a complete in-house copywriting team that can support your website growth with blog content, sales content, and everything in between. All WebFX content is directly written by our experts — not AI — to ensure your online and offline success with original, compelling copy. Learn more about our professional website copywriting services or request a proposal below!
Website Copywriter Services With Experts in 200+ Industries
Our website copywriter services come with extensive measures to ensure copywriting success for your brand and digital performance. Aside from extensive copywriting notes and research, your account manager will work with a small team of dedicated experts when creating content for your website.
Clients in especially sensitive industries can opt in to even greater care for new content creation. This includes clients in industries such as legal, medical, or financial where factual content (YMYL and E-E-A-T) can be of utmost concern and crucial to success within Google’s algorithm.
What Do Our Website Copywriting Services Include?
- Overview
- Keyword research
- Professional copywriting
- Optimization
- Website implementation
- Advanced AI technology
- Dedicated project manager
Keyword research
Keyword research
Creating high quality content that is effective for search engine optimization (SEO) starts with keyword research. Your dedicated SEO and content team will research relevant and valuable keywords to your industry, products or services, and target audience.
Although we don’t use AI to write our content, we do leverage AI tools like IBM Watson (built-in to our MarketingCloudFX platform) to enrich content with natural-language keywords to boost content performance.
From our discussions with your team, as well as our analysis, we can develop powerful content for your site, ranging from share-worthy skyscraper content to powerful sales copy.
Professional copywriting
Professional copywriting
For your business to succeed, it’s essential to have professional, well-written website copy. That’s why our web copywriting services include a dedicated team of copywriters and copy editors. Their industry backgrounds range from technical to non-technical, which allows us to match your business with a knowledgeable and experienced copywriter.
Our team also ensures the accuracy of your content by conducting in-depth research into your industry. We follow your brand guidelines too, which allows our copywriters to produce targeted copy that not only appeals to your target market but also converts them.
Optimization
Optimization
We do more than write compelling content for your website — we also optimize it for search engines. By strategically and naturally using keywords throughout your copy, our team can maximize the reach and online visibility of your website and content.
With this feature, you can look forward to your site appearing in relevant search results and driving valuable traffic to your site. For example, a blog post that discusses oil heat versus electric heat may include the keyword, “oil heat vs. electric heat,” to help your post reach its target market via Google, Bing, Yahoo, and other search engines.
Website implementation
Website implementation
Once your team reviews and approves your content, our team can help to optimally publish it on your website. When we publish your content, we’ll optimize the page with an SEO title, meta description, and other necessary elements.
Depending on the type of content we’re producing for your website, our award-winning design team also produces visuals for your content. For example, our long-form content copywriting services include stock images or graphics to help your copy connect with readers.
Advanced AI technology
Advanced AI technology
Although we don’t use AI to write our content, we do use AI to track performance and help to determine which types of content are performing best for the site so that we can continue to invest in the right types of content for your business.
Our MarketingCloudFX client-exclusive technology has many built-in content features to help optimize, track, and monitor content throughout the copywriting process (and after!).
Dedicated project manager
Dedicated project manager
We focus on personalized strategies. That’s why, when you partner with WebFX, we match you with a dedicated account manager that invests the time to learn your business, industry, and goals.
By understanding your company, your dedicated account manager can develop an original, data-driven, and comprehensive content marketing strategy for your business. Beyond content we might create videos, online guide, infographics, and more to help drive more qualified traffic to your website.
Looking for plans and pricing?
Get a preview of our website copywriting services
CUSTOM COPYWRITING SERVICES
Starting at
$2,000 / month
How we determine pricing
Your Copywriting Needs
Whether you need 2 blog posts per month or you need support with multi-chapter online guides- our custom pricing will depend on your copywriting needs.
Your Industry
Other Content Formats
Our team has full content marketing capabilities including graphics, videos, content promotion, and more. If you’re looking for more comprehensive content marketing growth, your strategist may recommend an SEO strategy with additional content marketing assets.
Included with any copywriting strategy:
- Content written by professionals, not AI
- Dedicated content marketing expert that researches and strategizes copy
- Industry-specific writers and editors for sensitive industries
- Keyword and market research for every asset
- Lead gen or ecommerce focused content strategies
- Diverse content formats from sales copy to online guides
- Custom graphics included for longform content
- Options for content boosting through outreach, backlink building, or promotion
- Advanced content tools through MarketingCloudFX
Your search for website copywriter services ends here
Learn more about why businesses choose WebFX as their long-term partner:
Copywriting Capabilities
- SEO copywriting services
- Website sales and technical copywriting services
- Ecommerce product description copywriting services
- Long-form or skyscraper content copywriting
SEO copywriting services
SEO copywriting services
More than 70% of businesses and 80% of consumers turn to search when researching an upcoming product purchase. With our SEO copywriting services, which focus on producing blogs and articles for your website, you can capture users in the early stages of the buying funnel — and then guide them to conversion.
We maximize the impact of your original articles and blog posts by researching your target audience. Our team learns their pain points and wants, which allows us to develop content that appeals to them, plus supports your digital marketing goals.
Our copywriting team also helps your copy appear in relevant search results by including keywords that coordinate with your content’s topic. For example, an article that discusses how to landscape a front yard may feature the keyword, “front yard landscaping ideas,” in a few paragraphs.
Incorporating relevant keywords into your content helps your website rank for high-value searches related to your business. If you’re a landscaper, for example, a blog post about landscaping front lawns allows you to reach some of your target audience.
Website sales and technical copywriting services
Website sales and technical copywriting services
Whether you’re looking to add content to a new service page or update existing service pages, our sales and technical copywriting services can match your needs. When you select this service, our award-winning digital marketers develop a content and keyword strategy for your service pages.
Our copywriters then write your reader-friendly and search engine-friendly copy. This targeted copy helps boost your website’s rank in search results, which leads to more high-value traffic to your site. For users, this copy is persuasive and convincing, which maximizes your conversions.
Like our SEO copywriting services, we invest the time to learn your business, industry, and target market. It’s all a part of our commitment to developing a personalized strategy, as well as working as an extension of your in-house team.
No matter your industry, target market, or product, this service is an excellent option.
Ecommerce product description copywriting services
Ecommerce product description copywriting services
We know that different businesses in different industries have different needs. That’s why we offer website copywriter services for product descriptions. If you’re an ecommerce store, this service is a tremendous help to your team, as it ensures all your products have compelling, informative, and search-friendly descriptions.
Use our copywriter services to not only create descriptions of your products but also help them rank for high-traffic keywords that can bring more shoppers to your site. For maximum impact, our copywriters invest the time to research your product’s uses, features, and market. That investment creates copy that converts.
Long-form or skyscraper content copywriting
Long-form or skyscraper content copywriting
Shoppers, as well as search engines, love long-form content — also known as skyscraper content. This content draws readers to your site and keeps them there longer. It can also direct them to helpful, related content, like a blog post, article, or even a product page.
What is long-form content, though?
It’s a specialized form of web copywriting that answers a question or provides solutions to a problem. A skyscraper piece of content often includes specific, actionable details that keep users hooked. The best part is that long-form content comes with the best chance of maintaining a high ranking over time.
For the best results, we recommend our outreach or promotion services for long-form content, which helps your content reach its target audience — it can even lead to your skyscraper post becoming a viral hit.
FAQs about website copywriter services
What are website copywriter services?
Website copywriter services provide professional, high-quality content for organizations to publish on the web. This content can range from blog posts to whitepapers. Depending on the copywriting service, the content may include SEO services and optimizations as well as multimedia, like images or GIFs.
How much do website copywriter services cost?
Prices for website copywriter services depend on multiple factors, including the topic, number of words, and copywriter or copywriting firm. Typically, businesses will pay $25 to $25,000 per page when investing in copywriting services. For the most accurate copywriting pricing, request a quote.
Why invest in website copywriter services?
Copy is one of the most critical components of your website. It connects your business with your target audience and persuades them to purchase your product, contact your company, or even visit your store. For compelling copy that resonates with readers — and ranks at the top of search results — invest in professional website copywriter services.
Do any digital marketing services from WebFX include professional copywriting?
With the digital marketing industry worth almost $120 billion, it’s not surprising that companies adopt multiple Internet marketing strategies. Many businesses invest in not only their website but also their social media and online advertising campaigns.
That’s why we include our SEO writing services — at no additional fee — with several of our digital marketing services. For example, you can collaborate with our award-winning team to produce content for your social media accounts, pay-per-click (PPC) advertising campaigns, and more.
Learn more about the four digital marketing services that include SEO copywriting:
1. Voice search
With voice search accounting for almost half of all searches, it’s becoming critical for companies to create and optimize content for voice search. That’s why our voice SEO services provide your business with content specifically for voice search.
Why do you need separate content for voice search?
People search when speaking to their voice assistant, like Google Assistant, Siri, or Cortana, differently. Instead of typing, “front yard landscaping ideas,” they ask, “How do you landscape a front yard?” Voice searches also generate a single search result — a featured snippet.
That means only one website earns exposure, which is why it’s vital to produce content optimized for voice search. With that kind of copy, your company can obtain the featured snippet and take away valuable traffic from your competitor — and our team can help you do it.
How do we do it?
As a part of our unique strategy, we write each word with your target market in mind. We figure out who they are, what they like, and what they want. Then, we develop copy that speaks directly to your target audience. Our team understands, however, that to reach your audience it’s essential to include the right keywords.
That’s why we create reader- and SEO-friendly content.
Creating this kind of content helps your website convert leads, increase phone calls, drive quote requests, and convince your customers to make a purchase. The best part is that, while we work with search engines, we don’t sacrifice the quality of your website’s copy to appeal to Google, Yahoo!, or Bing.
Search engines prefer when website copywriting appeals to readers, as opposed to programmed algorithms. So, when we say we’ll help make your business more visible in search engines, as well as more appealing to your target audience, we mean it — and we won’t lower the bar for quality while we do it.
2. PPC advertising
If you’re investing in our PPC services, it includes copywriting for your advertising campaign. This type of copy features shirt-and-tie, shine-your-shoes, old-fashioned business copy. In terms of our web copywriting services, it’s the meat and potatoes of marketing. Lots of “ROI’s,” “maximizing,” and “ensuring.”
Why?
Well, when you research PPC, you’re probably in a “numbers” mindset. PPC is a budget-centric service: you pay, get traffic, convert it, and get the investment back. The best way to discuss all of that is with straightforward business language.
Our ability to produce PPC copy also demonstrates how our SEO copywriting services can adapt to your preferred brand voice and tone. If you’re looking for cut-and-dry, no-nonsense copy — which works great for some industries — our team can do the copywriting research and production to hit that nail right on the head.
We want to impact your bottom line — it’s how we measure our success.
That’s why our versatile copywriting team can adapt to your preferred tone and brand voice with ease. Whether you’re looking for a laidback voice for your blog or a no-fluff tone for your service pages, we can meet your expectations.
3. Social media copywriting
Our social media management services also include copywriting.
Compared to your website and ad copy, your social media profiles probably have a less formal tone. Just look at our social media pages. They’re more casual and laidback because that coordinates with the Facebook, Twitter, and Instagram mindset — casual, social content.
Social media is more about concepts than numbers and more about crafting an audience than converting a sale, so it has a lower emphasis on maximization and returns. That’s why our copywriting for social media focus more on brief and creative posts that still engage users.
With social media, you can expect a fun, light-hearted, and casual tone — in most cases. We create posts that have the most impact on your target audience by conducting in-depth research on your audience and their social media preferences.
4. Email marketing copywriting
Partner with WebFX on your email marketing campaign and our talented copywriting team can make developing, writing, and sending emails simple. Not only does email marketing boast a tremendous ROI of $44 for every $1 but it also helps your company generate and nurture leads.
For email marketing, our team continues to write copy tailored towards your target market. We also focus on developing content that appeals to your subscribers, as well as their position in your buying funnel. This approach helps us nurture and convert high-value leads for your business, which generates additional revenue for you.
We also feature proprietary email software, EmailMarketingFX, to make managing, sending, and monitoring your email strategy hassle-free. It also allows your company to personalize your emails, which can lead to better open and conversion rates.
Why is website copywriting so important?
Debating about whether your company should invest in website copywriting? Consider these five benefits:
- Users rely on search to buy: In most cases, visitors to your site probably come from search — or a website that links to yours. Around 80% of users admit to starting their search for a new product on a search engine, like Google. If your site wants to appear in those relevant searches, you need content optimized for not only search but also readers — and for that, you need top SEO copywriting services.
- Search engines love content: While your company can optimize your existing content for search, it’s not enough for Google, Bing, and other search engines. Today, they want to provide users with the best content possible, which means your website could fail to rank on the first page of search results if it doesn’t provide users with helpful, informative content. That’s where our team can help.
- Users depend on content: For consumers, online content is everything. It provides answers to their questions, recommendations for their next purchase, and details on their product or service of choice. Without compelling and informative copy, it’s a struggle to convince shoppers that your business is their best option — our experienced copywriters can change that.
- Google grades content: While Google relies on crawlers to discover and index webpages from across the Internet, it also employs search quality evaluators. They visit and grade websites, often by evaluating their content. A low grade can hurt your website’s ranking in search results, which is why it’s imperative to produce high-quality copy for your site.
- Content delivers results: Compared to traditional marketing, content marketing produces three times as many leads. That’s an immense difference, but it appeals to 70% of consumers who prefer learning about businesses through articles, not ads. For companies with limited time, our content marketing and website copywriter services help your business launch and maintain its content strategy.
Want the best website copywriting services for your business?
In today’s competitive online market, your business demands a website with A+ copy. With more than 25 years of experience, plus a dedicated team of writers, WebFX is the trusted choice for copywriting services. Partner with our team to improve not only your website but also your bottom line.
Get a free quote for our website copywriting services to drive results in 2025!