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Lean in to Our Team of 100+ Writers & Editors

Filling your website with quality content can not only help with your SEO rankings, it can also fuel your social media strategy and support conversion rates. Trust the copywriting agency that leverages professional, in-house copywriters to create high-quality content that drives results.

SEO Content

Whether you need ecommerce content or service-based sales copy, our team’s bread-and-butter is content written to perform for both users and search engines.

Blog Copywriting

Every blog post is written by industry experienced copywriters, not AI, and is backed by in-depth topic research and keyword research.

Industry Copywriting

For especially sensitive industries like medical, finance, and legal, WebFX is equipped with expert editors to review content for citations, accuracy, and other specifications.

Funnel-Driven Copywriting

Middle of the funnel (MOFU) and bottom of the funnel (BOFU) content can vary greatly in tone, format, and branding. Our copywriters excel at longform content formats as well as sales copy.

Brand Voice Copywriting

Companies with highly specific brand guidelines will meet with a copywriting SME to create a custom Brand Voice Guide and deliver brand-forward content that converts.

Additional Content Formats

With an in-house design team, and video team, our web copywriting services can support your needs with custom visual media projects that boost, engage, and drive results.

Website Copywriter Services With Experts in 200+ Industries

Our website copywriter services come with extensive measures to ensure copywriting success for your brand and digital performance. Aside from extensive copywriting notes and research, your account manager will work with a small team of dedicated experts when creating content for your website.

Clients in especially sensitive industries can opt in to even greater care for new content creation. This includes clients in industries such as legal, medical, or financial where factual content (YMYL and E-E-A-T) can be of utmost concern and crucial to success within Google’s algorithm. 

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Copywriting That Drives Results

Health Ecommerce

Keys to Success:
  • Product page content ranking for competitive product searches
  • Blog content strategy driving organic traffic
  • Strategic inclusion of CTA buttons on blog posts
Increase in Organic Revenue YoY

Materials Supplier

Keys to Success:
  • Write new supporting content that supports pillar pages
  • Perform on-page optimizations for client written content
  • Improve keyword targeting within existing content
Increase in traffic MoM

Insurance Company

Keys to Success:
  • Longform blog content to increase organic traffic
  • Video content creation for longform content
  • Featured snippet longform content optimization
Increase in organic traffic YoY

Painting Company

Keys to Success:
  • Content audit and consolidation for keyword cannibilization, thin content, or mismatched intent
  • Creation of fresh content based on insights from content audit
  • Refresh on all core service pages
Increase in Page 1 Keywords

Pet Care

Keys to Success:
  • Consistent blog content (monthly)
  • Revamped training program descriptions
  • Low-hanging fruit keyword insertion for pages declining in traffic
  • Added FAQ sections to pages
Increase in Sessions

Technology For Powered-Up Copywriting

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

Clients and FXers alike use the advanced features in MarketingCloudFX to create better, more effective content for client websites.


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Effortlessly Collaborate on Website Content

  • Content kanban to make loading, managing, and reviewing WebFX content easier
  • IBM Watson AI data that informs professional copywriters to give our content an edge over competition
  • Full transparency into the research and data backing your content

Track The Impact of Your Content

  • Gain complete transparency into the past, present, and projected future value of all content developed by WebFX
  • View content performance by page, content type, content tag, or content overview
  • Leverage performance data for better content decisions

Monitor Competitor Content

  • Find new keyword opportunities from competitors’ ranking keywords
  • Monitor competitor pages added or updated to stay on top of the ball
  • Leverage insights to strategize your content marketing strategy

Leverage AI for Stronger Content

  • Leverage natural language processing AI to identify opportunities to strengthen your content
  • NLP-enriched content is proven to increase rankings for target keywords
  • Leverage NLP tool to generate new content ideas for your site


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Looking for plans and pricing?
Get a preview of our website copywriting services


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Starting at

$1,800 / month

How we determine pricing

content marketing write 1 Your Copywriting Needs

Whether you need 2 blog posts per month or you need support with multi-chapter online guides- our custom pricing will depend on your copywriting needs.

research icon with magnifying glass. Your Industry

Industries such as legalmedical, or financial where factual content (YMYL and E-E-A-T) can be of utmost concern might need more content support than those in industries like home services. 

Puzzle icon Other Content Formats

Our team has full content marketing capabilities including graphics, videos, content promotion, and more. If you’re looking for more comprehensive content marketing growth, your strategist may recommend an SEO strategy with additional content marketing assets.

Included with any copywriting strategy:

  • Content written by professionals, not AI
  • Dedicated content marketing expert that researches and strategizes copy
  • Industry-specific writers and editors for sensitive industries
  • Keyword and market research for every asset
  • Lead gen or ecommerce focused content strategies
  • Diverse content formats from sales copy to online guides
  • Custom graphics included for longform content
  • Options for content boosting through outreach, backlink building, or promotion
  • Advanced content tools through MarketingCloudFX

Your search for website copywriter services ends here

Learn more about why businesses choose WebFX as their long-term partner:

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Client retention rate

At 91%, our client retention rate is unparalleled. It also demonstrates why our client recommendation score is 488% higher than the nationwide average. Unlike other copywriting agencies, we become an extension of your team and measure our success by yours.

Computer chart icon with arrow pointing up for improved results.


With more than 28 years of experience, we’re one of the most experienced full-service digital marketing agencies. Our history emphasizes not only the expertise of our team but also the ability of our company to adapt to new technologies, like voice search, and the latest SEO updates, which keeps your business ahead of the curve.

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We drive real results

When we say we measure our success by yours, we mean it. Since our start, we’ve generated billions of dollars in revenue for our clients. In the past five years alone, our data-driven, personalized digital marketing strategies have produced more than $10 billion in revenue for our clients.

Copywriting Capabilities

SEO copywriting services

SEO copywriting services

More than 70% of businesses and 80% of consumers turn to search when researching an upcoming product purchase. With our SEO copywriting services, which focus on producing blogs and articles for your website, you can capture users in the early stages of the buying funnel — and then guide them to conversion.

We maximize the impact of your original articles and blog posts by researching your target audience. Our team learns their pain points and wants, which allows us to develop content that appeals to them, plus supports your digital marketing goals.

Our copywriting team also helps your copy appear in relevant search results by including keywords that coordinate with your content’s topic. For example, an article that discusses how to landscape a front yard may feature the keyword, “front yard landscaping ideas,” in a few paragraphs.

Incorporating relevant keywords into your content helps your website rank for high-value searches related to your business. If you’re a landscaper, for example, a blog post about landscaping front lawns allows you to reach some of your target audience.

Website sales and technical copywriting services

Website sales and technical copywriting services

Whether you’re looking to add content to a new service page or update existing service pages, our sales and technical copywriting services can match your needs. When you select this service, our award-winning digital marketers develop a content and keyword strategy for your service pages.

Our copywriters then write your reader-friendly and search engine-friendly copy. This targeted copy helps boost your website’s rank in search results, which leads to more high-value traffic to your site. For users, this copy is persuasive and convincing, which maximizes your conversions.

Like our SEO copywriting services, we invest the time to learn your business, industry, and target market. It’s all a part of our commitment to developing a personalized strategy, as well as working as an extension of your in-house team.

No matter your industry, target market, or product, this service is an excellent option.

Ecommerce product description copywriting services

Ecommerce product description copywriting services

We know that different businesses in different industries have different needs. That’s why we offer website copywriter services for product descriptions. If you’re an ecommerce store, this service is a tremendous help to your team, as it ensures all your products have compelling, informative, and search-friendly descriptions.

Use our copywriter services to not only create descriptions of your products but also help them rank for high-traffic keywords that can bring more shoppers to your site. For maximum impact, our copywriters invest the time to research your product’s uses, features, and market. That investment creates copy that converts.

Long-form or skyscraper content copywriting

Long-form or skyscraper content copywriting

Shoppers, as well as search engines, love long-form content — also known as skyscraper content. This content draws readers to your site and keeps them there longer. It can also direct them to helpful, related content, like a blog post, article, or even a product page.

What is long-form content, though?

It’s a specialized form of web copywriting that answers a question or provides solutions to a problem. A skyscraper piece of content often includes specific, actionable details that keep users hooked. The best part is that long-form content comes with the best chance of maintaining a high ranking over time.

For the best results, we recommend our outreach or promotion services for long-form content, which helps your content reach its target audience — it can even lead to your skyscraper post becoming a viral hit.

FAQs about website copywriter services

What are website copywriter services?

Website copywriter services provide professional, high-quality content for organizations to publish on the web. This content can range from blog posts to whitepapers. Depending on the copywriting service, the content may include search engine optimization and multimedia, like images or GIFs.

How much do website copywriter services cost?

Prices for website copywriter services depend on multiple factors, including the topic, number of words, and copywriter or copywriting firm. Typically, businesses will pay $25 to $25,000 per page when investing in copywriting services. For the most accurate copywriting pricing, request a quote.

Why invest in website copywriter services?

Copy is one of the most critical components of your website. It connects your business with your target audience and persuades them to purchase your product, contact your company, or even visit your store. For compelling copy that resonates with readers — and ranks at the top of search results — invest in professional website copywriter services.

Do any digital marketing services from WebFX include professional copywriting?

With the digital marketing industry worth almost $120 billion, it’s not surprising that companies adopt multiple Internet marketing strategies. Many businesses invest in not only their website but also their social media and online advertising campaigns.

That’s why we include our SEO writing services — at no additional fee — with several of our digital marketing services. For example, you can collaborate with our award-winning team to produce content for your social media accounts, pay-per-click (PPC) advertising campaigns, and more.

Learn more about the four digital marketing services that include SEO copywriting:

1. Voice search

With voice search accounting for almost half of all searches, it’s becoming critical for companies to create and optimize content for voice search. That’s why our voice SEO services provide your business with content specifically for voice search.

Why do you need separate content for voice search?

People search when speaking to their voice assistant, like Google Assistant, Siri, or Cortana, differently. Instead of typing, “front yard landscaping ideas,” they ask, “How do you landscape a front yard?” Voice searches also generate a single search result — a featured snippet.

That means only one website earns exposure, which is why it’s vital to produce content optimized for voice search. With that kind of copy, your company can obtain the featured snippet and take away valuable traffic from your competitor — and our team can help you do it.

How do we do it?

As a part of our unique strategy, we write each word with your target market in mind. We figure out who they are, what they like, and what they want. Then, we develop copy that speaks directly to your target audience. Our team understands, however, that to reach your audience it’s essential to include the right keywords.

That’s why we create reader- and SEO-friendly content.

Creating this kind of content helps your website convert leads, increase phone calls, drive quote requests, and convince your customers to make a purchase. The best part is that, while we work with search engines, we don’t sacrifice the quality of your website’s copy to appeal to Google, Yahoo!, or Bing.

Search engines prefer when website copywriting appeals to readers, as opposed to programmed algorithms. So, when we say we’ll help make your business more visible in search engines, as well as more appealing to your target audience, we mean it — and we won’t lower the bar for quality while we do it.

2. PPC advertising

If you’re investing in our PPC services, it includes copywriting for your advertising campaign. This type of copy features shirt-and-tie, shine-your-shoes, old-fashioned business copy. In terms of our web copywriting services, it’s the meat and potatoes of marketing. Lots of “ROI’s,” “maximizing,” and “ensuring.”


Well, when you research PPC, you’re probably in a “numbers” mindset. PPC is a budget-centric service: you pay, get traffic, convert it, and get the investment back. The best way to discuss all of that is with straightforward business language.

Our ability to produce PPC copy also demonstrates how our SEO copywriting services can adapt to your preferred brand voice and tone. If you’re looking for cut-and-dry, no-nonsense copy — which works great for some industries — our team can do the copywriting research and production to hit that nail right on the head.

We want to impact your bottom line — it’s how we measure our success.

That’s why our versatile copywriting team can adapt to your preferred tone and brand voice with ease. Whether you’re looking for a laidback voice for your blog or a no-fluff tone for your service pages, we can meet your expectations.

3. Social media copywriting

Our social media management services also include copywriting.

Compared to your website and ad copy, your social media profiles probably have a less formal tone. Just look at our social media pages. They’re more casual and laidback because that coordinates with the Facebook, Twitter, and Instagram mindset — casual, social content.

Social media is more about concepts than numbers and more about crafting an audience than converting a sale, so it has a lower emphasis on maximization and returns. That’s why our copywriting for social media focus more on brief and creative posts that still engage users.

With social media, you can expect a fun, light-hearted, and casual tone — in most cases. We create posts that have the most impact on your target audience by conducting in-depth research on your audience and their social media preferences.

4. Email marketing copywriting

Partner with WebFX on your email marketing campaign and our talented copywriting team can make developing, writing, and sending emails simple. Not only does email marketing boast a tremendous ROI of $44 for every $1 but it also helps your company generate and nurture leads.

For email marketing, our team continues to write copy tailored towards your target market. We also focus on developing content that appeals to your subscribers, as well as their position in your buying funnel. This approach helps us nurture and convert high-value leads for your business, which generates additional revenue for you.

We also feature proprietary email software, EmailMarketingFX, to make managing, sending, and monitoring your email strategy hassle-free. It also allows your company to personalize your emails, which can lead to better open and conversion rates.

Why is website copywriting so important?

Debating about whether your company should invest in website copywriting? Consider these five benefits:

  1. Users rely on search to buy: In most cases, visitors to your site probably come from search — or a website that links to yours. Around 80% of users admit to starting their search for a new product on a search engine, like Google. If your site wants to appear in those relevant searches, you need content optimized for not only search but also readers — and for that, you need top SEO copywriting services.
  2. Search engines love content: While your company can optimize your existing content for search, it’s not enough for Google, Bing, and other search engines. Today, they want to provide users with the best content possible, which means your website could fail to rank on the first page of search results if it doesn’t provide users with helpful, informative content. That’s where our team can help.
  3. Users depend on content: For consumers, online content is everything. It provides answers to their questions, recommendations for their next purchase, and details on their product or service of choice. Without compelling and informative copy, it’s a struggle to convince shoppers that your business is their best option — our experienced copywriters can change that.
  4. Google grades content: While Google relies on crawlers to discover and index webpages from across the Internet, it also employs search quality evaluators. They visit and grade websites, often by evaluating their content. A low grade can hurt your website’s ranking in search results, which is why it’s imperative to produce high-quality copy for your site.
  5. Content delivers results: Compared to traditional marketing, content marketing produces three times as many leads. That’s an immense difference, but it appeals to 70% of consumers who prefer learning about businesses through articles, not ads. For companies with limited time, our content marketing and website copywriter services help your business launch and maintain its content strategy.

Want the best website copywriting services for your business?

In today’s competitive online market, your business demands a website with A+ copy. With more than 25 years of experience, plus a dedicated team of writers, WebFX is the trusted choice for copywriting services. Partner with our team to improve not only your website but also your bottom line.

Get a free quote for our website copywriting services to drive results in 2025!

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