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Explore ADA Compliance Service Plans

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Standard Plan

$700 setup fee

+ $1,250 Year 1 License

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    Up to 1000 website URLs
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    WCAG 2.1 AA, ADA, Section 508, EN 301549 compliance
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    Accessibility statement and certification of performance
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    Daily automated compliance monitoring scans
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    Automatic 96%+ success rate AI-powered remediation
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    Platform installation and configuration (Up to 5 hrs setup time included)
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Custom Plan


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    1,000+ website URLs
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    WCAG 2.1 AA, ADA, Section 508, EN 301549 compliance
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    Accessibility statement and certification of performance
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    Daily automated compliance monitoring scans
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    Automatic 96%+ success rate AI-powered remediation
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    Platform installation and configuration (Up to 5 hrs setup time included)


Does your website need to be ADA compliant?

Yes, your website needs to be ADA compliant, for multiple reasons.

Compliance with the ADA is more than a suggestion — it’s a mandated part of publishing online content. Ignoring the ADA criteria can lead to an ADA compliance lawsuit, which can entail:

  • Updating your website to follow WCAG 2.1 criteria and ADA guidelines
  • Creating and publishing an accessibility policy
  • Pay legal fees for failure to comply with ADA guidelines
  • Pay a possible settlement to the plaintiff
  • Train your team on ADA assistance and web accessibility

By complying with ADA guidelines in the first place, you can reduce the risk of financial burdens and promote an accepting morality amongst your team.

On top of potential legal issues, you want to make sure that all people are able to find and connect with your website. By limiting your accessibility, you risk losing prospects and isolating people who would’ve purchased from you otherwise.

If you don’t create an ADA compliant website, at best, you miss out on the chance to reach every member of your target audience. At worst, you risk potential lawsuits, a poor reputation, and financial burden. The ADA covers much more than the digital space, but it is crucial to make your site accessible and follow all guidelines necessary.

Expert insights from webfx logo

nikki bw
Nikki Bonner Project Manager
“The goal of website accessibility is to make online spaces as inclusive and accessible as physical locations. For example, if you visit a public building, you would expect that reasonable accommodations have been put in place to allow equal access to visitors, such as elevators or wheelchair ramps. Within the online space, we should also prioritize access for all users!”

Why make your site accessible?

You must make your site accessible to promote your values, prevent financial loss, and encourage more visitors to feel welcome with your business.

An accessible website is key to reaching every member in your target audience and giving every user on your site the best experience possible. In the U.S. alone:

  1. 4 million people have a visual disability
  2. 5 million people have a hearing disability
  3. 9 million people have an ambulatory disability
  4. 8 million people have a cognitive disability

If your website isn’t ADA compliant, you’re preventing millions of visitors from enjoying a positive experience on your site.

As well as building your reputation and connecting with more users, there is also a tax credit available for U.S. websites. Section 44 ADA tax credit of the Internal Revenue Service (IRS) Code provides up to $5,000 ADA tax incentives for website accessibility, encouraging more small businesses and organizations to provide equal access to online content.

In addition to ensuring your site provides a great user experience (UX), there’s a link between website accessibility and SEO services. Not only are you helping people access your site no matter what, you increase your site’s visibility in search engines. That traffic can strengthen your SEO return on investment (ROI) and make sure you aren’t hurting your efforts for higher rankings.

What disabilities does ADA compliance cover?

According to the ADA, your website must be accessible for users with the following types of disabilities:

  • Cognitive disorders
  • Intellectual disabilities
  • Deafness or hearing loss
  • Blindness or low vision
  • Epilepsy

The ADA also covers additional groups of people with disabilities, but these groups are most likely to be affected by a restricted website experience.

Your search for automated ADA & Section 508 compliance services ends here

WebFX’s proprietary software — MarketingCloudFX — harnesses the power of advanced artificial intelligence (AI) technology for ADA compliance. Our fully automated web accessibility technology complies with Web Content Accessibility Guidelines (WCAG) to keep your site accessible.

Here’s a breakdown of how it works:

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Our AI scans your site’s structure and creates layers of useful info for each “block” of your site.

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Our AI analyzes each website block to discover what happens when clicked or hovered over.

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Our system saves key data and deploys our unique interface, allowing disabled users to adjust your site based on the AI’s findings.

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Are you ready to dive into ADA compliance services? Contact us online to chat with an experienced strategist from our team to learn how to get started.

Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Get the ADA compliance services behind 1600+ websites

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why partner with WebFX for ADA & 508 compliance services?

WebFX offers ADA and Section 508 compliance services for government, government contractors, businesses, non-profit entities and the private sector to ensure your organization’s website is meeting the standards set by the Federal government.

A man gesturing with his hand while presenting about growing with Digital Marketing, with stylized text and modern graphic elements in the background.

research icon with magnifying glass. Evaluation process

research icon with magnifying glass. Evaluation process

We will evaluate your site page-by-page ensuring any and all accessibility requirements are fulfilled, making sure any visitor to your site who lives with a disability has the means necessary to experience your site in its entirety. WebFX will evaluate the following and implement recommendations based on 508 compliance requirements:

  • Page by page analysis
  • Web browser testing
  • Copywriting services
  • Screen reader testing
  • Accessibility audit
  • Web form audit
  • Media files transcription audit

Expert icon with three people. Skilled designers and accessibility experts

Expert icon with three people. Skilled designers and accessibility experts

Our team includes skilled web designers and expert accessibility analysts with extensive development backgrounds and the technical insight needed when developing or testing ADA and 508 compliant web-based content. And our thorough approach will leave you with a compliant website that is accessible, attractive, and engaging for any viewer.

Blue and teal rocket Forward Compatibility

Blue and teal rocket Forward Compatibility

WebFX doesn’t just provide a website that all users can effectively access. We design your website with forward-compatibility, ensuring that as browsers continue to evolve, your website remains constantly functional for all visitors.

FAQs about ADA compliance services

Looking to learn more about ADA compliance services? Browse our FAQs:

What is ADA compliance?

In 2010, the Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design. According to ADA standards, all electronic and information technology must be accessible to people with disabilities.

What are ADA compliance services?

ADA compliance services help websites comply with the Americans with Disabilities Act Standards for Accessible Design. Typically, ADA compliance services will include auditing and updating your website to achieve compliance.

How does MarketingCloudFX AI work?

MarketingCloudFX AI tech can be installed in just two weeks on any website or content management system (CMS).

Is 100% ADA compliance guaranteed?

While we can’t guarantee 100% compliance with accessibility guidelines, our technology aims to maintain your site’s accessibility — even as you make updates.

How much do ADA compliance services cost?

Prices for ADA compliance services vary and depend on your website size, your current level of compliance, and more. On average, ADA compliance services cost $1500 to $5000, which is significantly less than the price of ADA fines, which range from $55,000 to $75,000.

What is 508 compliance?

The Section 508 legislation is an amendment to the Workforce Rehabilitation Act of 1973, signed into law by President Clinton in 1998. This amendment requires the information technology of Federal Agencies, including websites, to be accessible to those with disabilities.


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The burden is on the Federal Agency to maintain the website and ensure users with disabilities have access to and use of information comparable to that of the general public. While the experience may not be exactly the same, all users must be able to access the same information, including images and media files, as well as perform common tasks, such as making a purchase or filling out a form on your site.

If you are a federal institution or a direct vendor to the Federal government, your business must comply with federally regulated guidelines for Section 508, including website accessibility. WebFX 508 Compliance solutions, also called ADA compliant solutions, meet all the accessibility requirements outlined in this legislation. In knowing how to satisfy these conditions, we are able to provide exceptional websites that adhere to the requirements of this act.

ADA vs. 508 compliant website design

Section 508, an amendment to the U.S. Workforce Rehabilitation Act of 1973, is a federal law that requires federal government websites to be safe and accessible for people with disabilities.

While Section 508 only applies to federal agencies, it is best practice to comply with both ADA and 508 standards to provide the best possible experience for all website visitors.

In addition, having a compliant website increases your base of potential customers. Roughly 19% of the population is living with some type of disability, and ensuring your site is accessible to this population is certainly to your company or organization’s benefit. Don’t miss out on potential sales because your site is not accessible.

How do companies comply with the ADA?

To comply with ADA standards, companies are encouraged to use the Web Content Accessibility Guidelines (WCAG) 2.0 level AA standards.

This guide provides the gold standard for ADA website compliance, outlining guidelines for:

  1. Text alternatives
  2. Time-based media
  3. Keyboard accessibility
  4. Navigation
  5. Readability
  6. And more

Who needs to follow ADA requirements?

ADA standards apply to commercial and public entities with “places of public accommodation” which includes the Internet.

In short, the law impacts:

  1. Americans with disabilities, their friends, family, and caregivers
  2. Private employers with 15 or more employees
  3. Businesses operating for public benefit
  4. State and local government agencies

While every business should ensure ADA compliance, our services are especially helpful for:

  1. Banks
  2. Financial institutions
  3. Insurance providers
  4. Government websites
  5. Ecommerce websites

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What are legal issues for non-compliant sites

Although federal agencies have been required to make their sites accessible to people with disabilities since 1998, it was not until fairly recently that anyone took action against non-compliant sites. This changed when the National Federation of the Blind (NFB) started bringing attention to the issue.

In the past few years, they’ve filed Section 508 lawsuits against several major agencies and businesses, including the Small Business Administration, the Social Security Administration, and the US Department of Education.

These federal agencies’ sites were all inaccessible to blind Internet users and prevented them from filling out forms and accessing certain information.

The National Association for the Deaf (NAD) has also taken action on the issue, and filed lawsuits against Harvard University and MIT in 2015. These were two of the first complaints filed against educational institutions, but because they receive federal funding, they were required to have Section 508 compliant sites.

In some cases, privately-owned businesses and corporations have also been subject to accessibility lawsuits. In 2006, for example, the NFB, NFB of California, and a blind college student filed a lawsuit against Target Corporation.

Target’s site was inaccessible to blind users, and did not allow them to access information or make purchases. This violated the Americans with Disabilities Act (ADA), and the court ruled in favor for the NFB.

This set a precedent for online retailers, and as this becomes more of a well-known issue, there are likely to be similar lawsuits in the future for ecommerce sites that are inaccessible to customers with disabilities.

In fact, some individual citizens have started filing their own lawsuits over ADA violations in recent years. Between 2012 and 2015, one blind man in Beaver County filed 66 lawsuits against various businesses with inaccessible sites – and has “reached confidential settlements” with every single one.

The companies he sued ranged from clothing retailers to banks to auto repair shops, demonstrating that regardless of industry, any business could be at risk for lawsuits over ADA violations.

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Automated ADA Compliance Services & Pricing

Number of website URLsUp to 1,000 1,000+
WCAG 2.1 AA, ADA, Section 508, EN 301549 compliance
Accessibility statement and certification of performance
Daily automated compliance monitoring scans
Automatic AI Powered Audits
Automatic 96%+ success rate AI-powered remediation
Automatic monthly cloud updates
Fully customizable: positions, colors, icons, shapes, sizes & more
Certificate of accessibility compliance
Platform installation and configuration (Up to 5 hrs setup time included)
Google Tag Manager configuration (if needed)
Year 1 MarketingCloudFX Setup + License:$700 setup fee + $1,250 Year 1 License Custom
Year 2 MarketingCloudFX License:$1,250 Call for quote
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTED

ADA & 508 Compliance Audit Services

FeaturesDo It YourselfImplemented
Page by page analysisReported Reported and Implemented
Web browser testingIncluded Included and Implemented
Copywriting for imagesIncluded Included and Implemented
Copywriting for meta tagsIncluded Included and Implemented
Pages tested with screen readerReported Reported and Implemented
HTML/CSS/JS auditReported Reported and Implemented
Page load speed auditReported Reported and Implemented
Detailed checklist for each pageReported Reported and Implemented
Copywriting for complex graphicsReported Reported and Implemented
Link/button auditReported Reported and Implemented
Page background auditReported Reported and Implemented
Color depreciation auditReported Reported and Implemented
HTML table auditReported Reported and Implemented
Web forms auditReported Reported and Implemented
Flash or applet auditReported Reported and Implemented
Video – transcription auditReported Up to 1 hour included
Audio – transcription auditReported Up to 1 hour included
Audits will be completed to meet WCAG 2.0 Level AIncluded Included and Implemented
Mobile pages audit (responsive only)Reported Reported and Implemented
Dedicated Project Manager
Executive final report summary
Detailed final project reporting
Initial – 25 web pages
Investment$5,000 $7,000
Each additional block of 10 pages$350 $650
Add on WCAG 2.0 Level AA standards30% price increase
If your website is not responsive25% price increase
500+ SMEs behind campaign driving results
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTED


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