Landing Page Design Services For Your PPC Campaigns
Your landing pages play a critical role in your marketing and advertising efforts. With professional landing page design services from WebFX, you can maximize the impact of these pages. Increase your sales, boost your lead quality, and drive your revenue upward with custom landing page designs from WebFX.
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!
Explore PPC Landing Page Service Plans
FunnelsFX Rapid Landing Page
$1,125 / page
Choose from 11 conversion-focused landing page templates
Landing Page Design Services That Improve Your Sales
At WebFX, our landing page design services deliver:
Professional landing page designs representative of and consistent with your brand
Strong, clear, and concise landing page design and copy that entices visitors to convert
A carefully crafted landing page that speaks to the particular audience you are targeting, meets your needs and exceeds your expectations
Check out our pricing table below to see what’s included in each of our plans, and to learn more about how custom landing page designs for your pay-per-click (PPC) advertising campaigns can drive results for your business.
Are you ready to start optimizing your PPC landing pages? Contact us online to chat with an experienced strategist about how the right landing page can improve sales.
We get it — sometimes you want to speak straight to the source. To speak with our landing page agency now, feel free to give us a call at: 888-601-5359.
Expert insights from
Jaci ReinboldDesign Team Coach
“There’s a huge difference between a landing page design that looks good, and one that looks good AND drives results. What sets those apart is the strategic customization and expertise provided by a professional design agency. A professional landing page designer seeks to understand your business and your audience, which is essential for crafting a page that’ll truly resonate with your users. With a professional designer at the wheel, you can rest assured that every single feature on your page — how it looks, what it says, how it functions — serves a purpose in achieving your conversion goals.”
Looking for custom plans and pricing? Request a proposal to receive yours.
We offer upfront, honest pricing for all of our services, including professional landing page design. Learn more in the table below, or contact us online for a custom quote from our landing page design company!
Features
FunnelsFX Rapid Landing Page
FunnelsFX Rapid Landing Page – Two Variations
Fully Custom
Fully Responsive Design Across All Devices (Desktop, Mobile, Tablet)
Partnering with WebFX (and our award-winning team of in-house landing page designers) offers your company a competitive edge. With our landing page designer services, you get a turn-key solution to designing, launching, and improving your landing pages, which translates to more leads, sales, and revenue for your business.
Custom Design
Templates? Forget about ’em. We only create custom landing page designs, tailoring your landing page to your industry, business, and audience. That kind of customization results in sales, leads, and more revenue.
Market Research
A landing page that generates leads, sales, and revenue starts with in-depth market research. We learn about your ideal buyer, your market, and your products or services to design an attractive, easy-to-use, and fast landing page.
CRO Testing
Earning the best ROI from your landing page demands continuous testing. From testing copy to colors, our landing page design services take care of everything, helping your business maximize its sign-ups, phone calls, and sales.
Advantages of professional landing page design services
With landing page design services from WebFX, you receive a complete solution for PPC landing pages.
Our design, development, and digital marketing teams collaborate to design an attractive, on-brand landing page that provides a user-friendly experience, A-plus copy, and conversions. Plus, your dedicated account manager answers all your questions fast.
Choosing our professional landing page design services provides your team with several benefits, including the following:
Get a custom conversion strategy and design for every landing page
Work with a dedicated account manager who understands your company
Launch responsive landing pages for mobile, desktop, and tablet users
Have conversion tracking codes for all your landing pages set up for you
Track calls generated by your landing pages in one convenient place — MarketingCloudFX
Integrate leads forms and databases
And more!
What to expect from our landing page design company
So, what happens when you sign up for landing page design services for your company? Here’s a more in-depth look at what you can expect:
1. In-depth analysis of your PPC campaign and goals
To create landing pages that drive revenue, we need to understand your goals. Whether you have an existing PPC campaign or you are starting from scratch with our PPC services, you can count on us to see what’s working and what we can improve.
Some considerations we will discuss include:
Your current landing page design (if available)
Your copy and keyword usage
Your budget for PPC
Our research into the market and what we think is best to target
This analysis will help us evaluate what your landing pages need in order to see results.
2. Landing page creation and launch
Once we outline a plan together, our team of marketers, copywriters, and designers will get to work drafting and testing the landing pages that correspond with your ads. You can be as hands-on as you want during this step of the process.
Our landing page design company researches the top ranking keywords and design practices in your industry to create pages that your audience will prefer. You will approve the copy and design before we can launch the page and begin tracking the results.
3. Ongoing evaluation and testing
Once we launch your page, we use tools like MarketingCloudFX and Google Analytics to track its progress and see what we can do to improve it. You can feel confident in your results, all while knowing our team is using the most recent data and trends to make sure your page will convert.
Key elements of top landing page designs
Knowing what to include on your landing page will drive the best results. Let’s look at eight key elements that have an impact on your landing pages — and how WebFX can integrate them into your design.
1. Singular products or services
When creating a landing page, choose the product or service you want to promote. This selection should be the only one mentioned on your landing page.
Let’s say you’re an HVAC company advertising heating repair services during the winter. Someone who needs their heater repaired will see your ad and click on it. If they get to your landing page and find some information on air conditioning, they’ll get distracted or confused as to why it’s on that page.
Focusing on one product or service will help you drive the best results for your PPC and social media ads.
2. Consistency
If you want to create an effective landing page, you must spend time developing your design. You want your design to catch your audience’s attention and reflect your brand.
Brand recognition is a crucial part of PPC. Even if people don’t convert after clicking on your ad, they are still exposed to your brand. They become familiar with it and learn more about your business.
This pays off down the line — users will remember your brand and choose your brand over the competition.
3. Attention-grabbing headlines
Once leads click on your PPC or social media ad, the first thing they will read on your page is the headline. If you want to grab your audience, you must make your headline interesting.
Let’s go back to the HVAC company making a landing page for their heating repair services. A title like “Turn Up the Heat This Winter by Repairing Your Heating System” is appealing to their audience. If someone has experience heating problems, the phrase “turning up the heat” will catch their attention.
By creating an attention-grabbing headline, you will keep leads on your landing page and, ideally, turn them into customers.
4. Visuals
Visuals play an important role on your landing page. They increase engagement and break up the text on your page. Visuals can also help you direct people’s attention to a certain part of your landing page.
Typically, you’ll want to stick to one photo or video. Videos are extremely effective on landing pages. In fact, videos increase conversions on your landing page by 86 percent.
If you want to create an effective landing page, you must add a visual element. It will keep your page interesting and engaging for your audience. The longer your audience spends on your landing page, the more likely they are to choose your business and convert.
5. Calls to action (CTAs)
Your CTA is one of the most important elements on your page. It may be the difference between someone taking the next step and someone returning to the search results. If you want people to take the next step, you must focus on creating an impactful CTA.
CTA guide your audience on how to proceed next. Once they check out your page, they may want to take the next step. Without a CTA, your audience won’t know how to take the next step or what the next step is!
This means no generic CTAs like “Download Now” or “Click Here.” Instead, use CTAs like “Download your free guide now!” or “Find out how you can save money today!” With these options, your audience knows exactly what will happen if they choose to proceed.
6. Trust signals
Your landing page is an opportunity for you to sell yourself to leads. You want to show them why your product or service is the best. By including trust signals on your page, you’ll help affirm the belief that your business is the best option.
The most common trust signals are testimonials, awards, and accolades. If your company has received an award for being a top performer, you should integrate that into your landing page. It’s a great selling point that tells your audience why your business is the best choice.
You can pull specific client testimonials that attest to your product or service. Testimonials help affirm that others have had a positive experience with your product or service. It helps build trust with your business.
7. Mobile-responsive formatting
People won’t view your landing page solely on desktop computers. Mobile usage has become increasingly more popular, so you must adapt your landing pages to look good on mobile.
One of the best ways to do this is by implementing a responsive design. Responsive design ensures that your page adapts to whatever device a user is using. This allows them to have the best experience on your site.
When you have a page with a responsive design, you create a better experience for your mobile users. This leads to longer engagement and more conversions for your business.
8. Short forms
Many companies will include forms on their landing pages to capture information from their audience. However, most people don’t want to spend time filling out a lengthy form. You will risk losing leads if your form takes too long to fill out.
To prevent this from happening, only ask for a few basic pieces of information, like a first name, last name, and email. These pieces of information are enough for you to start contacting that lead. You can obtain more valuable information later through an email marketing campaign.
By keeping your forms short, you’ll encourage more people to provide their information and share it with you. This helps you obtain more valuable leads for your business.
Why choose WebFX for landing page design services?
Looking for a PPC and landing page design agency? You’ve found it — see some reasons why 1,100+ clients have selected WebFX as their digital marketing provider.
When you partner with WebFX for landing page design services, you’re not working with your typical marketing agency — you’re working with a team of 500+ digital marketing and PPC experts who have over 28 years of experience.
During this time, we’ve helped over 2,000+ clients in 200+ different industries. From the automotive industry to education, you get access to our tools and experience to develop and launch a PPC campaign, complete with expertly designed landing pages that convert.
Having been in business for over 28 years, we know there’s no one-size-fits-all landing page design solution. Every business is unique, and every business has its own unique audience.
That’s why WebFX’s landing page design services are custom to your business. Through in-depth market research and data-backed decision-making, we’ll help you create custom landing page designs tailored to your business, industry, and audience.
In the end, you’ll have a landing page design that speaks directly to your target audience. You’ll also be able to scale your strategy to your business and ensure your website represents your brand and offerings at any stage.
Access to an industry-leading marketing technology suite
When you choose WebFX as your provider for landing page design services, you’re getting a custom, turnkey solution for landing pages. This includes access to WebFX’s comprehensive marketing technology suite, MarketingCloudFX.
MCFX helps you unify your sales, marketing, and advertising data in one place, making lead tracking simple. Within MCFX, you’ll also have the ability to leverage FunnelsFX, WebFX’s drag-and-drop page builder, to launch high-converting landing pages.
Our technology and professional landing page designers let you save time on developing, launching, and testing pages that drive results. You get more time to focus on your business while still earning more conversions and operating a competitive website.
11% average increase in leads with landing pages
Through the power of FunnelsFX, we’ve helped clients deploy landing pages that bring in results that matter, and we’re not talking about vanity metrics like page views. We’re talking about real-world metrics that make an impact on your business’ success, like conversions, organic traffic, and leads.
Overall, MCFX and FunnelsFX have helped clients achieve an 11% average increase in leads from landing pages. That means you get more interested parties who want to connect with your business. Instead of focusing on getting people to your website, your job becomes handling their purchases and account, while we work on your site.
A team of professional landing page designers
We’ve mentioned our professional landing page designers, but why does that matter?
Our team of designers all have experience designing landing pages and websites for a variety of industries. Once we have your branding and vision down, our team will create the appropriate landing pages to correspond with your ads.
Instead of learning the software yourself or vetting designers, you can enjoy premium, accessible landing pages that convert your audience. Not only that, but you can rest assured knowing our designers have your branding, vision, and goals in mind for every page.
Ongoing reporting
Our landing page design services don’t stop once we launch the page. As part of a PPC campaign (or as a standalone page), we keep up with how your landing pages perform and adjust accordingly.
So, what does that mean for you? It means that you can stay on top of your website’s performance and know that you have a team behind you every step of the way to improve it. You can also access reporting at any time to share with your team or company leaders.
Say hello to clear communication and ongoing data that grows your campaign!
WebFX helps companies like yours reach their business goals
“Our marketing department has a lot of key performance indicators that WebFX has always helped us achieve… WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”
Like all other online marketing initiatives, landing pages have a big job to perform and only split seconds to do it. Landing pages need to quickly establish who your company is, how credible your offer or content is, and how to take advantage of that offer or share the content with others. The design of landing pages is the deal closer of your online ad or the catalyst for online buzz about your company.
If your design is not focused enough, visitors will abandon your landing pages. Savvy internet users don’t have the time to figure out if you’re trustworthy. Based on landing page design alone, they will determine that instantly.
Visitors also don’t have the time to make sure they’re on the right page. If your landing pages don’t complement your online ad creatives or don’t match the page content, visitors won’t stick around.
Your landing page design and marketing copy needs to be strong, clear, and concise to entice your visitors to convert. The design of your landing pages needs to be professional, representative of your brand, and mirror the design of the specific offer or relevant content. All of the best-designed landing pages include these elements and more to achieve success.
FAQs about landing page design services
Looking to learn more about landing page design services? Browse our FAQ:
What are landing page design services?
Landing page design services help businesses improve conversion rates from ad campaigns, email marketing, and other initiatives via conversion-focused page designs. Typically, landing page design services will include designing, building, testing, and launching the landing page.
Why do I need landing pages for PPC campaigns?
Implementing search engine optimization and online advertising to increase your site’s traffic is one thing. Converting traffic into sales is another. That’s where landing page design services for PPC comes into play.
Landing pages convince your visitor to stay and perform a specific action, such as purchasing a product or posting your page in online communities for others to view. Instead of directing visitors to your homepage where they may not know what to do next, you can send them to a highly targeted landing page that moves them into the next step in your sales funnel.
With professional landing page design services, your company will enjoy increased business, a reduced bounce rate, and other benefits.
How landing pages guide your audience
To illustrate this further, you can also think about landing pages in terms of continuity. Let’s say you own a luxury pet care business, and you’re currently running a Google Ads campaign targeting search terms related to dog walking services.
Without a landing page, potential customers who clicked on the ad looking for more information about your dog walking service will end up on your homepage. Because you offer hundreds of different pet care services and products for a range of different animals, the customer then has to figure out how to navigate to the section of your website related to your dog walking services.
This is already too much effort for most people, and it results in very low conversion rates.
With a custom landing page design, you could set up a page that’s all about your dog walking service. When a potential customer clicks on your ad, you can direct them to this specialized page instead of your homepage. They’re immediately met with information, pricing, and so on relating to your dog walking service, and they’ll be that much more likely to continue with the purchase.
Humans favor consistency, and landing pages are perhaps the best way to accomplish this. Ultimately, you’re minimizing disruptions and distractions, and streamlining your sales funnel.
How landing pages help you provide a better experience
Landing pages also allow for much more organized, accessible data. If you’re just funneling all traffic to your homepage, it’s going to be hard or impossible to optimize for better user metrics.
Making one single change on your homepage affects everyone who lands on it, so even if you bump up the conversion rate for a specific demographic, you may be adversely affected the conversion rate for other demographics.
Landing pages act as partitions, and they let you optimize specific and exactly for a range of different traffic types. Professional landing page design services from WebFX can help you create natural partitions that work with your site seamlessly.
How much do landing page design services cost?
Prices for landing page design services vary and depend on factors like your page design, number of pages, and landing page design agency. On average, businesses will invest $75 to $3000 per landing page. For the most accurate pricing, request a custom quote for your company.
A custom landing page will take your campaign to new heights. At WebFX, we have a team of more than 500+ experts that will help you create the perfect landing page for your business. With over 28 years of experience, you can rely on our knowledge and expertise to drive success for your business.
If you’re ready to start achieving success with your landing pages and ad campaigns, contact us online or call us today at 888-601-5359 to speak with a strategist about our landing page design services.
We look forward to helping your business reach new heights!
WebFX has thousands of reviews praising our transparency, communication, and results.
Choose from 11 conversion-focused landing page templates
