How Much Does Local SEO Cost in 2024? [+Calculator]
Last updated: May 16, 2024
Local SEO costs $300 and $2,000 per month on average depending on your business’s needs, your competition, and your geographic location. Our local SEO pricing starts at $425/month and is 100% transparent — you always know exactly where your money goes. Scroll down for more details on what you can expect to pay for local SEO for your business!
With the manpower of a large firm, but the approach of a boutique local SEO agency, the value of WebFX’s local SEO services is unmatched.
Advanced tracking including phone call tracking for each location
Automated citation management similar to Moz Local for 40+ local directories
Review management consultation and support to help with online reputation
Dedicated local team to consult and support on local SEO strategy
Do you want to enhance your local search engine presence and achieve top rankings in Google? Proper local search optimization is one of the absolute best ways to increase the visibility of your business, gain more customers or clients, and increase your revenue.
If you’re wondering the same thing, you came to the right place. On this page, we’ll take a look at how much you should expect to pay for local SEO services.
Let’s get started! Click below to jump to a specific section on the page. And if you want a full-access guide to SEO pricing, claim your copy today!
Local SEO pricing: How much does local SEO cost?
Local SEO costs $300 to $2000 per month on average.
Ultimately, the price you pay for local online marketing will depend on the plan you choose and the long-term value the service provides.
Local SEO agencies offer various options for local SEO services. Typically, local SEO service packages fall into one of these categories: automated local SEO services, small-scale local SEO campaigns, and comprehensive SEO campaigns. Let’s take a look at how much you should expect to pay for each tier.
Automated local SEO: $84-$499 per year
Small-scale local SEO campaigns: $399-$899 per month
Automated local SEO typically costs $84 – $499 per year on average.
For a monthly fee, automated systems will submit your business information to data providers and business directories to ensure your business name, address, and phone number remain consistent in local searches.
While these platforms are easy to manage, they don’t provide much long-term value since they stop maintaining your listings when you stop paying. Automated services alone will not boost your website’s rankings in local searches.
For platforms like Moz Local, you can expect to pay around $129 per year for each location, depending on what package you choose. Platforms like Synup and Yext typically cost $300-$499 per year for a single location, and they offer volume discounts for larger businesses.
Small-scale local SEO costs $399 – $899 per month on average. The price you pay can depend on the agency you choose and their specific offerings.
A smaller-scale campaign may be the best option if you are just getting started with local SEO or if your business operates in only one location. While small-scale SEO campaigns typically do not contain all the bells and whistles of more comprehensive plans, they can help your business rank higher in searches to earn more local customers and revenue.
Comprehensive local SEO costs $899 – $1999 per month on average.
Comprehensive local SEO campaigns, like those offered by WebFX, typically include internal website maintenance, as well as external elements like link and citation optimization, mobile SEO, and online review management. In addition, they often come with custom reporting, so you can see exactly where your money goes and easily track your ROI.
While holistic campaigns are more expensive, they set your business up for long-term success and help you achieve top ranking spots in search results.
Yes, local SEO is worth it! Billions of people use search engines like Google every day to find businesses and products or services in their area. With an effective local SEO strategy for your business, you can ensure your site shows up in these crucial searches, boosting your brand awareness, traffic, and leads as a result.
How much should I budget for local SEO?
There are several additional factors that influence the amount you will pay for local SEO services.
Expert insights from
Jordan D.Senior Internet Marketing Consultant
“The primary driver of local SEO investment is the number of locations. Managing many locations is time-intensive and being able to outsource that management is worthwhile due to the time saved for the business.
The market and industry are also stronger drivers of local SEO investment. Large markets (cities, large metropolitan areas, etc.) with more competition will require a more robust strategy. Competitive industries such as dental, HVAC, or garage doors will spend more as competitors also focus on local SEO efforts.”
Let’s dive into these factors in more detail:
Your competition
If you operate in a highly competitive industry, you will need to invest more money in local SEO services in order to see results. This is because you must create more relevant pages and better content on your site to build up your domain authority and outrank competitors for search terms related to your business.
How many locations you have
If your business operates in multiple locations, you can expect to pay more to optimize each location. It takes more time and resources to help your local listings rank for each location, so local SEO will cost more when your business has several locations.
How many products and services you offer
Similarly, if you have multiple products and services you want to promote via local SEO, it will cost more money. In order to target more product and service keywords, you will need to invest more in your local SEO campaign. For example, you will need to create separate pages for each of the products or services you want to promote.
Google Business Profile pricing
Google Business Profile (formerly known as Google My Business), is a key element of your local SEO strategy. It’s completely free to claim your Google Business Profile listing. Claiming your listing will help your business appear when local customers search for businesses like yours on Google.
With Google Business Profile you can also add photos to give people an inside look at your business and manage and respond to reviews to build social proof and customer loyalty.
At WebFX, all our local SEO plans include Google Business Profile setup, optimization, and monthly reporting to help you reach even more local customers.
Pricing for Google Business View: 360° virtual tours of your business
Are you looking for a way to enhance your business listing on Google Maps? Consider creating a more enjoyable visitor experience with Google Business View, a premium-quality, 360° interactive virtual tour of your business powered by Google’s Street View technology.
Google Business View is a fast, affordable way to drive more traffic to your Google Maps listing and website. By partnering with a local, trained, Google trusted photographer or agency, you can create a beautiful 360° virtual tour of your business environment and invite potential customers and clients inside! Customers can conveniently see Business View tours in Google search results, Google Maps, and Google+, allowing you to stand out against competition. You can also include a link to your virtual tour on your website, social media networks, blog, newsletters, and more to round out custom SEO for Google Maps.
Need more proof? Click here to see an example of a 360° virtual tour for Dover Downs, a hotel and casino located in Dover, Delaware.
WebFX partners with our clients to select a local execution partner who is Street View Certified by Google. These partners help create Google-approved imaging of your location to help boost your local SEO efforts.
Pricing is unique to each local partner. WebFX can help guide you to the partner that pairs best with your campaign goals and budget.
Measure ROI on your Google local listing with call tracking
Having a means of measuring the success of your local SEO efforts is invaluable.
While increased traffic to your website is certainly a primary goal, the end goal is obtaining a quality lead. Typically, when a user is looking for a local company or service, as soon as they find the company they want in a Google Local listing, they’re on the phone before ever visiting the company’s actual website.
Additional leads from your Google Places listing are inevitable, but how do you track them?
WebFX offers online call tracking services that can be added to any local SEO plan at a discounted rate. With this supplemental service, WebFX will incorporate a local phone number into your Google Places listing that is linked to your actual phone number.
We’ll then track this phone number so you can see how many leads came in via your Google Local listing, allowing you to better gauge the success of your local SEO campaign.
Why is local SEO important?
Many users start their online sessions on Google, and they often search for nearby businesses. Google also often shows local 3-packs using information from Google Business Profile at the top of the results page.
Since users tend to click on the first few results, it pays to show up in these 3-packs and other top positions.
Local SEO helps you show up in these positions, driving more traffic and new customers to your site and your storefront.
Should I use local SEO in conjunction with traditional SEO?
Local SEO is certainly a necessity if you want to establish your online presence in search engines, but not every search is displaying local results by default. The best way to ensure you have a strong search engine presence is to integrate your Internet marketing efforts. That way, Google local SEO becomes another strategy in your current plan to cover all of your bases.
What better way to saturate the search engine results than to have a strong presence not only on Google Maps, but also regular search results? Plus, ranking highly in the normal results and the local results could mean more results for you in one search query! In the normal results, Google limits the amount of times one domain can appear. However, if your Google Places listing appears in addition to your actual website, that’s another position your company holds and one your competition does not.
Utilizing SEO for Google Maps can do just that, giving your business vital real estate in search engine results pages while denying it to your competition.
Additionally, the normal search results tend to pull in Google Places data to provide as much valuable information to the user as possible. That means if you’re ranking in the standard search results, your Google Local information is likely to appear. So when your Google Places listing is optimized, it only reinforces your search engine optimization efforts across the board.
If you don’t have the time to obtain these listings, a local SEO firm can work wonders for your needs. Local SEO companies like WebFX specialize in the specific strategies you need to maximize your business’ presence online. A Google SEO agency can be the simple and effective solution to implementing the methods for Google local listings SEO.
At WebFX, we’re all about getting our clients the best ROI possible. In fact, we’ve driven over $6 billion in revenue for our clients over the last five years.
When you work with us, you’ll get a dedicated account manager backed by a team of over 500 SEO and digital marketing experts, plus access to our world-class software.
To learn more about how our local SEO services can benefit your business, contact our team today.
We’re excited to help you reach more qualified, local leads and revenue!
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