How Much Does Local SEO Cost in 2024? [+Calculator]
Last updated: December 5, 2024
Local SEO costs $100 – $3,000 per month on average in 2024. Keep reading to learn about local SEO pricing and the typical costs you can expect!methodology:
- 250 U.S-based marketing and sales professionals share how much their companies spend on local SEO.
Local SEO pricing calculator
Find out how much local SEO could cost for your business with our free local SEO calculator!
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Key Takeaways
- 88% of businesses are satisfied with the ROI they receive from local SEO
- 69% of businesses pay $100 – $1,500 per month for local SEO from a freelancer
- 62% of businesses pay $100 – $3,000 per month for local SEO
- 45% of businesses pay $100 – $1,500 per month for local SEO from an agency
- 45% of businesses allocate 6% – 15% of their marketing budget to local SEO
- 27% of businesses choose to outsource their local SEO strategy due to lack of expertise
- Pricing for WebFX’s custom local SEO services start at $425
Do you want to enhance your local search engine presence and achieve top rankings in Google? Proper local search optimization is one of the absolute best ways to increase the visibility of your business, gain more customers or clients, and increase your revenue.
One of the questions we hear the most about local SEO is, “How much does it cost?”
If you’re wondering the same thing, you came to the right place. On this page, we’ll take a look at how much you should expect to pay for local SEO services.
Let’s get started! And if you want a full-access guide to SEO pricing, claim your copy today!
Local SEO pricing basics
So, how much does local SEO cost? Well, we asked over 250 businesses to share how much they currently spend on local SEO. Find out what they shared below!
How much does local SEO cost per month?
Local SEO costs $100 – $3,000 per month on average (62% of businesses). However, you may pay more or less than this range depending on lots of factors. For example, larger businesses with several locations will pay more for local SEO than a business with just one location. Your chosen agency or freelancer can also affect your costs.
Source Data
| Cost Per Month | % of Marketers |
| Less than $100 | 2.7% |
| $100 – $500 | 19.82% |
| $501 – $1,500 | 27.93% |
| $1,501 – $3,000 | 16.22% |
| $3,001 – $5,000 | 13.51% |
| $5,001 – $10,000 | 9.91% |
| $10,001 – $15,000 | 3.6% |
| $15,001 – $20,000 | 1.8% |
| $20,001 – $25,000 | 1.8% |
| $25,001 – $50,000 | 0% |
| More than $50,000 | 2.7% |
How much does local SEO cost from an agency per month?
Local SEO from an agency costs $100 – $1,500 per month on average (45% of businesses). You may choose to partner with a local SEO agency, like WebFX, to help you implement and manage your strategy. It’s important to keep in mind that prices can vary depending on your chosen agency. At WebFX, our local SEO pricing starts at $425.
Source Data
| Cost Per Month | % of Marketers |
| Less than $100 | 0% |
| $100 – $500 | 21.67% |
| $501 – $1,500 | 23.33% |
| $1,501 – $3,000 | 16.67% |
| $3,001 – $5,000 | 13.33% |
| $5,001 – $10,000 | 10% |
| $10,001 – $15,000 | 6.67% |
| $15,001 – $20,000 | 1.67% |
| $20,001 – $25,000 | 1.67% |
| $25,001 – $50,000 | 0% |
| More than $50,000 | 5% |
How much does local SEO cost from a freelancer per month?
Local SEO costs $100 – $1,500 per month from a freelancer (69%) of businesses. Freelancers typically charge hourly or per project for local SEO projects. It’s also important to note, that if you opt to hire a freelancer for your local SEO campaign, you’ll only have one person working on your strategy, which can cause longer waits and delays when implementing and optimizing your strategy.
Source Data
| Cost Per Month | % of Marketers |
| Less than $100 | 7.69% |
| $100 – $500 | 38.46% |
| $501 – $1,500 | 30.77% |
| $1,501 – $3,000 | 7.69% |
| $3,001 – $5,000 | 7.69% |
| $5,001 – $10,000 | 7.69% |
| $10,001 – $15,000 | 0% |
| $15,001 – $20,000 | 0% |
| $20,001 – $25,000 | 0% |
| $25,001 – $50,000 | 0% |
| More than $50,000 | 0% |
How much do different types of local SEO cost?
There are lots of different types of local SEO you can invest, like automated, small-scale, and comprehensive. View their typical costs below!
How much does automated local SEO cost?
Automated local SEO typically costs $84 – $499 per year on average.
For a monthly fee, automated systems will submit your business information to data providers and business directories to ensure your business name, address, and phone number remain consistent in local searches.
While these platforms are easy to manage, they don’t provide much long-term value since they stop maintaining your listings when you stop paying. Automated services alone will not boost your website’s rankings in local searches.
For platforms like Moz Local, you can expect to pay around $159 per year for each location, depending on what package you choose. Platforms like Synup and Yext typically cost $420-$1,020 per year for a single location, and they offer volume discounts for larger businesses.
How much do small-scale local SEO campaigns cost?
Small-scale local SEO costs $399 – $899 per month on average. The price you pay can depend on the agency you choose and their specific offerings.
A smaller-scale campaign may be the best option if you are just getting started with local SEO or if your business operates in only one location. While small-scale SEO campaigns typically do not contain all the bells and whistles of more comprehensive plans, they can help your business rank higher in searches to earn more local customers and revenue.
How much does comprehensive local SEO cost?
Comprehensive local SEO costs $899 – $1999 per month on average.
Comprehensive local SEO campaigns, like those offered by WebFX, typically include internal website maintenance, as well as external elements like link and citation optimization, mobile SEO, and online review management. In addition, they often come with custom reporting, so you can see exactly where your money goes and easily track your ROI.
While holistic campaigns are more expensive, they set your business up for long-term success and help you achieve top ranking spots in search results.
How much should you spend on local SEO?
When it comes to paying for local SEO, you might wonder how much of your marketing budget you should set aside for your strategy.
How much you allocate to local SEO will depend on your local SEO goals and the return you receive from it. For example, if SEO generates the most revenue for your business, you’ll likely allocate more of your budget toward local SEO. A good rule of thumb is to allocate around 5% – 10% of your budget to local SEO and adjust as needed depending on your results.
Most businesses typically allocate 6% – 15% of their total marketing budget to local SEO (45% of businesses).
Source data
| % of Marketing Budget | % of Marketers |
| 1% – 5% | 12.61% |
| 6% – 10% | 24.32% |
| 11% – 15% | 20.72% |
| 16% – 20% | 11.71% |
| 21% – 25% | 7.21% |
| 26% – 30% | 9.01% |
| 31% – 40% | 7.21% |
| 41% – 50% | 3.6% |
| 51% – 60% | 1.8% |
| 61% – 70% | 0% |
| 71% – 85% | 0% |
| More than 85% | 1.8% |
Why do businesses choose to outsource their local SEO?
You may choose to outsource your local SEO strategy to an agency or freelancer for several reasons.
Some of the top reasons why businesses choose to invest in local SEO services are:
- Lack of expertise
- Lack of resources
- More cost-effective
- Lack of time
- Lack of results
Source Data
| Outsource Reason | % of Marketers |
| Lack of Expertise | 26.6% |
| Lack of Resources | 20.7% |
| More Cost-Effective | 19.2% |
| Lack of Time | 18.7% |
| Lack of Results | 14.8% |
Is local SEO worth it?
Yes, local SEO is worth it! With an effective strategy, you can successfully catapult your business to the top of local searches and attract more foot traffic, as well as website traffic!
In fact, 88% of businesses say they are happy with the return on investment (ROI) they receive from local SEO!
Source Data
| Satisfied with ROI? | % of Marketers |
| Yes | 88.3% |
| No | 11.7% |
What determines local SEO costs?
There are several additional factors that influence the amount you will pay for local SEO services.
Let’s dive into these factors in more detail:
Your competition
If you operate in a highly competitive industry, you will need to invest more money in local SEO services in order to see results. This is because you must create more relevant pages and better content on your site to build up your domain authority and outrank competitors for search terms related to your business.
How many locations you have
If your business operates in multiple locations, you can expect to pay more to optimize each location. It takes more time and resources to help your local listings rank for each location, so local SEO will cost more when your business has several locations.
How many products and services you offer
Similarly, if you have multiple products and services you want to promote via local SEO, it will cost more money. In order to target more product and service keywords, you will need to invest more in your local SEO campaign. For example, you will need to create separate pages for each of the products or services you want to promote.
Google Business Profile pricing
Google Business Profile (formerly known as Google My Business), is a key element of your local SEO strategy. It’s completely free to claim your Google Business Profile listing. Claiming your listing will help your business appear when local customers search for businesses like yours on Google.
With Google Business Profile you can also add photos to give people an inside look at your business and manage and respond to reviews to build social proof and customer loyalty.
At WebFX, all our local SEO plans include Google Business Profile setup, optimization, and monthly reporting to help you reach even more local customers.
Pricing for Google Business View: 360° virtual tours of your business
Are you looking for a way to enhance your business listing on Google Maps? Consider creating a more enjoyable visitor experience with Google Business View, a premium-quality, 360° interactive virtual tour of your business powered by Google’s Street View technology.
Google Business View is a fast, affordable way to drive more traffic to your Google Maps listing and website. By partnering with a local, trained, Google trusted photographer or agency, you can create a beautiful 360° virtual tour of your business environment and invite potential customers and clients inside! Customers can conveniently see Business View tours in Google search results, Google Maps, and Google+, allowing you to stand out against competition. You can also include a link to your virtual tour on your website, social media networks, blog, newsletters, and more to round out custom SEO for Google Maps.
Need more proof? Click here to see an example of a 360° virtual tour for Dover Downs, a hotel and casino located in Dover, Delaware.
WebFX partners with our clients to select a local execution partner who is Street View Certified by Google. These partners help create Google-approved imaging of your location to help boost your local SEO efforts.
Pricing is unique to each local partner. WebFX can help guide you to the partner that pairs best with your campaign goals and budget.
Ready to get started? Contact the Google Maps optimization experts at WebFX for more information!
Measure ROI on your Google local listing with call tracking
Having a means of measuring the success of your local SEO efforts is invaluable.
While increased traffic to your website is certainly a primary goal, the end goal is obtaining a quality lead. Typically, when a user is looking for a local company or service, as soon as they find the company they want in a Google Local listing, they’re on the phone before ever visiting the company’s actual website.
Additional leads from your Google Places listing are inevitable, but how do you track them?
WebFX offers online call tracking services that can be added to any local SEO plan at a discounted rate. With this supplemental service, WebFX will incorporate a local phone number into your Google Places listing that is linked to your actual phone number.
We’ll then track this phone number so you can see how many leads came in via your Google Local listing, allowing you to better gauge the success of your local SEO campaign.
Why is local SEO important?
Many users start their online sessions on Google, and they often search for nearby businesses. Google also often shows local 3-packs using information from Google Business Profile at the top of the results page.
Since users tend to click on the first few results, it pays to show up in these 3-packs and other top positions.
Local SEO helps you show up in these positions, driving more traffic and new customers to your site and your storefront.
Should I use local SEO in conjunction with traditional SEO?
Local SEO is certainly a necessity if you want to establish your online presence in search engines, but not every search is displaying local results by default. The best way to ensure you have a strong search engine presence is to integrate your Internet marketing efforts. That way, Google local SEO becomes another strategy in your current plan to cover all of your bases.
What better way to saturate the search engine results than to have a strong presence not only on Google Maps, but also regular search results? Plus, ranking highly in the normal results and the local results could mean more results for you in one search query! In the normal results, Google limits the amount of times one domain can appear. However, if your Google Places listing appears in addition to your actual website, that’s another position your company holds and one your competition does not.
Utilizing SEO for Google Maps can do just that, giving your business vital real estate in search engine results pages while denying it to your competition.
Additionally, the normal search results tend to pull in Google Places data to provide as much valuable information to the user as possible. That means if you’re ranking in the standard search results, your Google Local information is likely to appear. So when your Google Places listing is optimized, it only reinforces your search engine optimization efforts across the board.
If you don’t have the time to obtain these listings, a local SEO firm can work wonders for your needs. Local SEO companies like WebFX specialize in the specific strategies you need to maximize your business’ presence online. A Google SEO agency can be the simple and effective solution to implementing the methods for Google local listings SEO.
An Inside Look at WebFX Local SEO Pricing
📒 Citation management With the manpower of a large firm, but the approach of a boutique local SEO agency, the value of WebFX’s local SEO services is unmatched.
WebFX Expertise
Highlights
⭐ Review management
📃 On-page local SEO
📊 Advanced ROI tracking
Join the 2,000+ businesses trusting WebFX to drive revenue through organic search
Too many search engine optimization providers take a copy-and-paste approach to SEO. That’s not our style.
What’s included in our local SEO plans?
Deliverables below included in all fully managed local SEO services:
| Features Included for Every Location | |
|---|---|
| AWARD-WINNING AGENCY EXPERTISE | |
| Dedicated local SEO expert | |
| Access to WebFX agency representatives (Google, Bing SMB, Facebook) | |
| ON-PAGE LOCAL SEO | |
| Local keyword research for 5 products or services | |
| Titles and meta descriptions (for 5 keywords per location) | |
| Address added to current website page(s) (if applicable) | |
| Quarterly SEO copy or GMB posts with locally-optimized terms | |
| hCard microformat/schema HTML tags addition to address on website | |
| CITATION MANAGEMENT | |
| Automatic citation claiming and management across our in-network citations, including: | |
| – Google Business Profile | |
| – Bing | |
| – Apple Maps | |
| Google Business Profile setup/optimization | |
| Google Business Profile address matching | |
| Facebook business page setup or review | |
| Facebook check-ins/verification of location | |
| Glassdoor verification/setup of location | |
| CitySearch local optimization | |
| Setup of citation software and import of citation information for every location, including: | |
| – Business details and description (SEO Optimized) | |
| – Business name, logo, and cover image | |
| – Hours of operation, phone number, website, address | |
| – Payment methods | |
| – Social media links | |
| – 4 supporting business images uploaded (images provided by client) | |
| Active citation data management on 40+ local business websites | |
| Updates by WebFX team to location citation information as needed | |
| Reporting on citations built per location | |
| REVIEW MANAGEMENT | |
| Notifications for reviews/social interactions across all tracked profiles | |
| Positive reviews can be automatically added to your website | |
| CUSTOM REPORTING | |
| Monthly reporting calls | |
| Monthly local SEO reports, including: | |
| – Profile views | |
| – Website visits from local profiles | |
| – Phone calls | |
| – Direction requests | |
| – Monthly reporting of local rankings | |
| – Rising and declining keywords | |
| – Google local rankings | |
| – Google organic rankings | |
| – Bing/Yahoo search rankings | |
| Wrap-up report with data for all locations | |
Need more information? Call Us: 888-601-5359 | GET STARTED |
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