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SEO Pricing Insights: How Much Does SEO Cost in 2024?

SEO costs $2500 to $7500 per month on average, though some will spend as little as $500 or as much as $10,000 per month on search engine optimization. How much SEO costs depends on your company size, SEO pricing plan, and service provider. Learn more about SEO prices from our conversation with 500 U.S-based marketing and sales professionals now!
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An Inside Look at WebFX SEO Pricing

Build Organic Visibility

$3,000- $5,000 per month
storefront icon.
  • Best Fit For:
    • Smaller businesses
    • That rely heavily on an agency to drive results through SEO
    • Looking to rank at a local or regional level

Scale SEO Results

$5,000- $10,000 per month
business medium
  • Best Fit For:

Enterprise SEO Strategy

Custom per month
business large
  • Best Fit For:

Join the 1,300+ businesses trusting WebFX to drive revenue through organic search

Too many search engine optimization providers take a copy-and-paste approach to SEO. That’s not our style. Instead, we build custom plans based on your position, industry, and business goals.

Get a Custom Quote Explore SEO Services

FAQs about SEO prices

Get quick answers to common questions about SEO prices below:

What determines SEO pricing?

What determines SEO pricing?

Several factors determine SEO pricing, including:

  • Agency, contractor, or consultant’s experience
  • Agency, contractor, or consultant’s location
  • SEO pricing model, like monthly or hourly
  • Business size, like startup or enterprise
  • Scale of SEO strategy
  • Status of existing SEO strategy, like your backlink profile’s strength
  • SEO goals
  • And more

You’ll often find that the more experienced SEO providers, from agencies to consultants, have higher search engine optimization prices. Similarly, an SEO strategy with a bigger scale, like an enterprise-level plan, will see higher SEO costs.

What are the SEO pricing models?

What are the SEO pricing models?

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SEO Pricing Models

  • Monthly: $2500 – $7500 per month
  • Hourly: $50 – $100 per hour
  • Project-Based: $1000 – $5000 per project

Whether you’re looking to provide or buy SEO services, there are a few SEO pricing models to know:

Pricing modelAverage costOverviewOffered by
Monthly$2,500 – $7,500Pay a monthly retainer for SEO services performed.Agencies
Hourly$50 – $100Pay an hourly fee for SEO services performed.Freelancers
Project-based$1,000 – $5,000Pay a fixed fee for completing a specified project, like an SEO audit.Agencies

What should SEO services include?

What should SEO services include?

SEO services should include the following:

  • SEO audit
  • SEO reporting
  • On-page, off-page, or technical SEO optimizations

They should also include what your business requires.

That’s why many SEO service providers (WebFX included) will create custom SEO packages. At WebFX, for example, we structure these plans to meet your unique needs, from your preferred involvement level to your key performance indicators (KPIs).

Which SEO pricing model is the best?

Which SEO pricing model is the best?

There is no right answer when it comes to choosing an SEO pricing model. The best payment plan will depend on your business and its SEO needs. That’s why we’ve compiled each plan’s best use cases and some examples of how businesses use those plans:

Pricing model Best for Example
MonthlyOngoing SEO
Small, midsized, and large companies
A business looking to grow its organic search visibility, traffic, and revenue
HourlySmaller SEO projects
Small companies
A small business looking to investigate a drop in traffic following a redesign
Project-basedOne-time SEO projects
Small, midsized, and large companies
A business looking to improve its sitewide page speed

Compare SEO prices

Get more insight into SEO costs by comparing SEO prices!

Branch icon of a storefront. SEO costs by business size

Branch icon of a storefront. SEO costs by business size

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Key Takeaways

  • Smaller businesses have the lowest SEO costs
  • Larger companies have the highest SEO
  • Brand reputation, site complexity, and SEO scale influence how much businesses will pay for SEO

When it comes to SEO costs and business size, larger companies will often pay more for SEO:

Business sizeSEO cost (Hourly)SEO cost (Monthly)SEO cost (Project)
Micro-enterprise (1-10 employees)$75 – $100$501 – $1,000$500 – $1000
Small business (11-50 employees)$50 – $75$1,000 – $2,500$1,000 – $2,500
Mid-sized business (51-250 employees)$50 – $75$2,500 – $5,000$2,500 – $5,000
Large business (251-500 employees)$50 – $75$2,500 – $5,000$1,000 – $7,500
Enterprise business (501+ employees)$50-$75$2,500 – $5,000$2,500 – $5,000