Prioritize Your Pipeline With AI Lead Scoring Technology
Close more of your qualified leads by helping your sales team reach the strongest ones first. Your WebFX team sets your scoring around what a good lead means to you in RevenueCloudFX, the platform that tracks each lead to revenue impact.
AI lead scoring evaluates each new lead by how likely it is to become your next customer, which helps your sales team prioritize who to call first.
At WebFX, our lead scoring tool in RevenueCloudFX rates every lead the moment it comes in based on the criteria you and your WebFX team choose.
Expert insights from
NolanHead of Innovation
“Instead of driving a digital strategy based on metrics like cost per lead, number of form fills, or keyword rankings, we’re able to calculate the ROI of different marketing channels and continually tweak our strategy to focus budgets on the highest-performing channels.”
Award-Winning Technology for Reaching Your Most Valuable Leads First
Pick the problem that sounds most like your sales team to see how our lead scoring tool solves it:
Send your reps to the leads most likely to close first.
When every form fill looks the same, your team works the list top to bottom, leaving the best prospects to wait in line. Our lead scoring tool rates each lead as soon as it arrives, so the strongest ones get called first.
With scores on every lead, you can:
Focus outreach on prospects who look like your best customers
Sort new leads by how well they fit your ideal customer
Give your sales team’s time to the deals most likely to close
Your WebFX team will set your scoring criteria alongside you, so your scoring model prioritizes the buyers your business wants to close the most.
Get an alert as soon as a high-value lead comes in.
A strong lead deserves a fast call, but a shared inbox treats it like every other form fill. Hot lead alerts tell your sales team when a high-value lead arrives, so they can act fast.
With hot lead alerts, you can:
Alert your sales team when a lead clears your hot-lead score
Call your most valuable leads first instead of in the order they arrived
Adjust the hot and cold thresholds as your sales cycle changes
Your WebFX team helps you set the criteria behind each score, so your alerts prioritize the leads worth a call.
Score every lead against a shared definition of quality.
Marketing and sales often judge lead quality by different measures. Lead scoring gives both teams a shared standard that’s built on criteria they choose together, based on the data points that matter to your business.
With a shared definition in place, you can:
Turn your idea of a qualified lead into criteria that every lead is scored against
Unify statuses like marketing-qualified lead, sales-qualified lead, and won or lost by syncing platforms
Connect your customer relationship management (CRM) system so you can see which scored leads became customers
With closed deals flowing back from your CRM, you and your WebFX team can see which high scores turn into revenue and leverage that data for paid advertising campaigns.
Start scoring leads without adding setup work to your team’s week.
Lean marketing teams rarely have spare hours to configure new software. Our lead scoring tool comes with every RevenueCloudFX plan, and your WebFX team handles 98% of the RevenueCloudFX setup.
With scoring built into your plan, you can:
Skip buying and managing a separate lead scoring license
Access enriched lead data for more detailed scores
Use Nutshell, RevenueCloudFX’s built-in CRM if you don’t have one yet
While your WebFX team does the configuration, your business decides what defines a good lead.
Show leadership which of your leads turn into revenue.
A rising lead count proves little if your sales team says the leads are weak. With scores, lead sources, and closed deals in one platform, you can report on lead quality by channel.
With quality data available, you can:
See which channels send your highest-scoring leads
Compare lead scores with closed revenue from your CRM
Move budget toward the campaigns that bring in your best customers
On the campaigns WebFX manages for you, your WebFX team puts that revenue data to work each month, moving spend toward the campaigns that win you clients.
Send your reps to the leads most likely to close first.
When every form fill looks the same, your team works the list top to bottom, leaving the best prospects to wait in line. Our lead scoring tool rates each lead as soon as it arrives, so the strongest ones get called first.
With scores on every lead, you can:
Focus outreach on prospects who look like your best customers
Sort new leads by how well they fit your ideal customer
Give your sales team’s time to the deals most likely to close
Your WebFX team will set your scoring criteria alongside you, so your scoring model prioritizes the buyers your business wants to close the most.
Get an alert as soon as a high-value lead comes in.
A strong lead deserves a fast call, but a shared inbox treats it like every other form fill. Hot lead alerts tell your sales team when a high-value lead arrives, so they can act fast.
With hot lead alerts, you can:
Alert your sales team when a lead clears your hot-lead score
Call your most valuable leads first instead of in the order they arrived
Adjust the hot and cold thresholds as your sales cycle changes
Your WebFX team helps you set the criteria behind each score, so your alerts prioritize the leads worth a call.
Score every lead against a shared definition of quality.
Marketing and sales often judge lead quality by different measures. Lead scoring gives both teams a shared standard that’s built on criteria they choose together, based on the data points that matter to your business.
With a shared definition in place, you can:
Turn your idea of a qualified lead into criteria that every lead is scored against
Unify statuses like marketing-qualified lead, sales-qualified lead, and won or lost by syncing platforms
Connect your customer relationship management (CRM) system so you can see which scored leads became customers
With closed deals flowing back from your CRM, you and your WebFX team can see which high scores turn into revenue and leverage that data for paid advertising campaigns.
Start scoring leads without adding setup work to your team’s week.
Lean marketing teams rarely have spare hours to configure new software. Our lead scoring tool comes with every RevenueCloudFX plan, and your WebFX team handles 98% of the RevenueCloudFX setup.
With scoring built into your plan, you can:
Skip buying and managing a separate lead scoring license
Access enriched lead data for more detailed scores
Use Nutshell, RevenueCloudFX’s built-in CRM if you don’t have one yet
While your WebFX team does the configuration, your business decides what defines a good lead.
Show leadership which of your leads turn into revenue.
A rising lead count proves little if your sales team says the leads are weak. With scores, lead sources, and closed deals in one platform, you can report on lead quality by channel.
With quality data available, you can:
See which channels send your highest-scoring leads
Compare lead scores with closed revenue from your CRM
Move budget toward the campaigns that bring in your best customers
On the campaigns WebFX manages for you, your WebFX team puts that revenue data to work each month, moving spend toward the campaigns that win you clients.
Each of these fixes starts with a clear picture of what a qualified lead looks like for your business. Tell us how your sales team works today, and we’ll show you where lead scoring changes the closed-won outcome.
Unlock your AI-powered lead scoring with RevenueCloudFX
WebFX’s AI-powered lead scoring is included with RevenueCloudFX, our revenue marketing software, enabling your business to not only score leads but also measure and attribute their revenue impact to marketing channels.
Leverage the expertise of our industry-leading team for your campaigns
750+ digital experts
Unlock the expertise of over 750 subject-matter experts, including Google Ads specialists, AI search and SEO pros, copywriters, CRM gurus, and more!
With 4.5 million hours of experience working in hundreds of industries, our team knows how to impact the metrics that matter most to you.
When you partner with us, you’ll get access to a dedicated account manager who will personally get to know your business, industry, and goals.
We take care of the heavy lifting, and with our comprehensive reporting, you can easily track and maximize ROI through every step of the process.
Your dedicated team
“Integrating your tech stack or using all-in-one tools so that sales and marketing can share data about what makes a qualified lead is a must. These tools can also make your processes more efficient with automation. “
Kevin
Partnerships & Outreach Specialist, Nutshell
AI Lead Scoring Software That Prioritizes Qualified Leads
RevenueCloudFX, WebFX’s revenue marketing platform, places our AI lead scoring tool alongside the lead tracking, CRM connections, and revenue reports in RevenueCloudFX, so your scores and results live in one place.
Know which new leads to call first. Our lead tracking tool tracks and scores form submissions, live chats, and smaller conversions, so you can see each lead’s score as it comes in.
Define a good lead with criteria built for you
Score leads on the details your sales team cares about based on a range of available data points. The result? Every score reflects how your business sells.
Alert your reps when a hot lead comes in
Make sure your fastest follow-up goes to your most valuable leads with automated notifications based on a lead’s value to your business.
See which scored leads become paying customers
Connect lead scores to closed deals with our CRM integrations, which link RevenueCloudFX to 100+ CRM and field service management tools.
Put your budget behind the channels sending top leads
Find the channels and campaigns that send your best leads and move spend toward them with RevenueCloudFX. On campaigns that WebFX manages, your WebFX team makes those strategic budget shifts with you each month.
24 million
Leads Driven for Clients
1+ billion
Data Points
98%
Set up by WebFX
Driving an Average 20% Increase in ROI Through Technology
Packaging & Containers
RevenueCloudFX Use Cases:
RevenueCloudFX Integration: Salesforce CRM
RevenueCloudFX Integration: Google Ads
PPC Targeting Data Activation
#HowWeDidIt 🤝
Connected RevenueCloudFX to the client’s CRM to fine-tune budget allocation, so the highest revenue-driving campaigns got the most budget
Tested automated bidding strategies based on pipeline leads
562%
Increase in PPC Opportunities
Construction
RevenueCloudFX Use Cases:
RevenueCloudFX Integration: NetSuite CRM
RevenueCloudFX Integration: Google Ads
ROI Tracking by Channel
#HowWeDidIt🎯
Connected RevenueCloudFX to the client’s CRM and sent that data back to Google Ads to launch a new automated campaign
Reallocated and increased budgets for top revenue-driving campaigns to generate more qualified leads for the client’s sales team
24%
Increase in PPC Quote Requests MoM
Call Your Most Qualified Leads Before the Competition With AI Lead Scoring Technology
Do more while asking less of your sales team with WebFX’s AI lead scoring technology, which creates a customized scoring model, provides alerts, and more to ensure your sellers connect with your most qualified leads before the competition.
What separates WebFX’s AI lead scoring apart from other AI lead scoring software is its integration with your marketing and sales tech stack and included setup by your dedicated WebFX team.
Yes. RevenueCloudFX connects to 100+ CRM and field service management tools, so lead status and revenue flow back from your CRM. If you don’t have a CRM, you can use WebFX’s Nutshell CRM, which is included with RevenueCloudFX.
