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Cost-Per-Click Calculator

The Best Place to Get Your Estimated CPC

Quick and easy way to calculate the CPC of your ads.

CPC Calculator

  • 1

    Determine the total cost of your clicks

    Calculate how much you spent on all ad clicks on the ad that you're calculating for. That means if your ad got two clicks and one of your ad clicks was $0.25 and the other was $0.20, you'd input $0.45 as your total cost in our CPC calculator.

  • 2

    Determine how many clicks your ad received

    How many clicks did your ad receive? If we use the example above, you'd input 2 in the "clicks" field of our CPC calculator.

  • 3

    Use your new-found CPC metric to improve your campaigns!

    When you click "solve" on our CPC calculator, you'll get an immediate cost-per-click calculation that can help improve your campaigns moving forward!

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All About CPC

Frequently Asked Questions

CPC, also known as cost-per-click, is how much you’ll pay for each click in a PPC, or pay-per-click advertising campaign.

When you monitor your CPC, you’ll be able to keep your marketing budget on track since it helps you determine how much you’ll pay (on average) every time someone clicks on your ad.

You’ll be able to create a process for how many ads you can run at what cost per click to stick to your budget.

The CPC formula is below:

Cost per click = (Cost to advertiser) / (Number of clicks)

Instead of doing the math on paper, a CPC calculator can give you instant results about your PPC campaign’s CPC.

A cost-per-click calculator saves you time and effort when it comes to your campaign, and you can use the time saved on another high-priority area of your strategy.

There are tons of online CPC calculators out there — all differing in qualities.

WebFX’s CPC calculator offers immediate, accurate, and free CPC results, and you can use our online CPC calculator as many times as you wish. So, bookmark it and make it a part of your routine PPC management!

Wondering how to calculate CPC on your own? We’ve got you covered. Just use this simple CPC formula:

CPC = (Ad rank of the ad below yours) / (Your quality score) + $0.01

And if you’re searching for an easier way to find your CPC, just use our easy and free cost-per-click calculator above!

1. A CPC calculator lets you test different scenarios
With a CPC calculator, you’ll be able to plug in different numbers to see how your campaign costs would fluctuate in different situations. This feature allows you to better plan your strategy, adjust your ad spend, and even determine if you can afford to increase your efforts!

2. A CPC calculator helps you choose the right keywords
When you use an estimated CPC calculator, you can determine what keywords you can afford to target. If your CPC appears too high, you might decide that it’s best for your budget if you target long-tail keywords instead of short-tail ones.

3. A CPC calculator helps you create more successful campaigns
When you use an estimated CPC calculator, you’ll be able to do just that — estimate. When you have an idea of how much you’ll spend in different campaign situations, you can create the best possible campaign for your budget and your business.


There are multiple benefits to using a CPC calculator, and we’ll cover them all here!

An online CPC calculator can save you a lot of time and frustration down the road, which is why we recommend using one at the start of any PPC campaign.

PPC works on an auction system that rewards ad space to the highest-bidding marketer. When you earn ad space for the keyword of your choice, you only pay your ad platform when someone clicks on your ad.

But how can you get the most value from every click?

That’s where your estimated CPC calculator comes in.

Not only can you plug in numbers that you know to be true, like your marketing budget, but you can also gain insight into the cost of campaigns that you haven’t started yet.

For example, you can use a cost-per-click calculator to determine how much it would change your CPC if you increased the total cost of your campaign, like during the holiday shopping season. You could also learn how much your CPC would change if you got more or fewer clicks.

It’s beneficial to know exactly how each scenario will affect your CPC, making an online CPC calculator an essential marketing tool.

You might be wondering why it’s so important to calculate your CPC — and you’re not alone.

Simply put, if your CPC is too high, you won’t deliver a positive return on investment (ROI) for your business. Advertising costs add up quickly, and if you don’t keep track of digital marketing metrics like CPC, you could find your company in financial trouble.

Imagine that you own a pet store, and you’d like to place an ad for your fish tanks. If you only receive a few clicks on your ad, and your CPC is exceptionally high, you’ll likely lose more money advertising the product than you’ll make on actual product purchases.

This scenario can quickly spiral into a negative ROI for your business, and if you see a negative ROI, your marketing campaign isn’t as successful as it could be.

max bid

What factors affect your CPC? There are a few!

1. Max bid
Max bid is how much you’re willing to pay every time someone clicks your ad. You’ll have to place a realistic max bid if you want to steal ad space from an advertiser with a higher Ad Rank or Quality Score.

2. Quality Score
Google determines your Quality Score and gauges it on a scale of 1 to 10. Your Quality Score depends on things like click-through rate (CTR), past campaign performance, and more. If you have a high Quality Score, you can end up paying less to earn a top ad position.

3. Ad Rank
Google calculates Ad Rank and uses it to determine the placement of your ad in search engine results, or if your ad will appear at all. Google calculates this metric using your bid amount, your ad quality at auction, Ad Rank thresholds, the context of a search query, and the anticipated impact of ad extensions.

There are a few ways you can lower your CPC, but we’ll talk about two of the most effective tactics.

Don’t forget about long-tail keywords
Long-tail keywords are underused — mostly because business owners don’t think that anyone will search for them.

Long-tail keywords, compared to short-tail keywords, have more phrases and are far more detailed. For example, instead of targeting the term “fish tank,” a long-tail version of that same keyword might be “10-gallon freshwater fish tank.”

You’re right to believe that this term gets far fewer searches than its generic counterpart, “fish tank,” but the magic of long-tail keywords is that the users searching for them are typically ready to convert.

Someone searching for “fish tank,” for example, could be in the research phase of their buying process. They’re trying to learn more about fish tanks on a general level.

When someone searches for a “10-gallon freshwater fish tank,” on the other hand, this query belongs to someone who knows the exact product they want to buy.

Long-tail keywords cost less to target because fewer users are searching for them. But what most business owners don’t realize is that even though these keywords receive fewer searches, the searches they do receive come from qualified leads.

Targeting long-tail keywords is an excellent strategy for lowering your CPC because you’ll spend less on each click but still receive a positive ROI.

Lower your bids
The second strategy to lowering your CPC is to reduce your bids.

This approach might seem like a no-brainer, but some business owners don’t realize that they might be bidding too high for their proposed keyword.

Do keyword research, like with Google’s Keyword Planner, to determine an average CPC for your targeted keywords, and then decide how much you’re willing to spend for an ad click. You should always be sure that whatever bid you choose is enough to provide a positive ROI.

If you want to be consistently satisfied with your CPC calculator results, WebFX can help.

We’re a full-service digital marketing agency located in Harrisburg, PA, and we work with our clients to help them craft PPC campaigns that yield a positive ROI and a healthy CPC.

We know that it’s important to stick with your marketing budget, and when you work with us, we’ll make sure that you do just that.

Our specialists will dive into your industry, explore a variety of keywords, and, most importantly, talk to you about the goals that you have for your business. We work with a variety of industries, including education, heavy equipment, and everything in between.

At WebFX, we pride ourselves on the impressive results that we’ve driven for our clients in the last five years too. We’ve generated over $1.5 billion in revenue for our clients and over 4.6 million leads — and we believe that’s something to be proud of.

Over the years, we’ve collected over 422 client testimonials provided by satisfied customers, and the number continues to grow.

If you love our CPC calculator and want to be even more satisfied with the results that it gives you, contact WebFX online today or give us a call at 888-601-5359 to learn more about how we can help you create a thriving PPC campaign with a healthy CPC.