Connect Your Tech Stack to Revenue With the IntegrationsFX API
Turn the deals in your CRM into a tool for powering qualified lead gen and bigger marketing investments. With 1,200+ integrations and your WebFX team taking care of the setup, you’ll have the power to prove marketing’s impact to leadership — and win more budget.
IntegrationsFX is the part of RevenueCloudFX, WebFX’s proprietary revenue marketing platform, that connects your marketing data to the rest of your company’s tech stack, including your CRM.
1,200+ IntegrationsFX API connectors and data pipelines link your CRM, ERP, live chat, ecommerce, and ad platforms together, so closed deals flow back into your marketing ROI reporting and your digital ad targeting.
Every RevenueCloudFX plan comes with a two-way CRM connection for attribution and closed-loop reporting.
Expert insights from
RyanSr. Marketing Operations Manager
“The companies that stay on top of their data collection and tight integration between their own data and third party tools will see more efficient and profitable growth than those that don’t.”
Bridge the Gap Between Your Tools and Your Revenue With the IntegrationsFX API
Get answers to the questions that decide whether connecting your stack pays off, and see how your WebFX team turns each connection into revenue you can trace to a campaign.
Keep the CRM your sales team knows and connect it to your marketing data.
From HubSpot and Salesforce to NetSuite and Microsoft Dynamics, RevenueCloudFX connects with the CRMs sales teams use.
Once your CRM is connected, you’ll:
Pass web form leads into your CRM automatically
Stop retyping lead details by hand
Pull lead status and revenue back into your marketing report
Don’t have a CRM? WebFX includes its Nutshell CRM at no additional cost so businesses can get the benefit of an integrated customer relationship management software.
Connect your stack without adding a project to your team’s plate.
With your WebFX team handling 98% of RevenueCloudFX setup, you’ll spend little of your time getting connected.
During setup, you can:
Grant access to your CRM once and let your team take it from there
Bring over contacts from any software you’re retiring
Take any data question to a dedicated WebFX team member
After launch, your dedicated team serves as a proactive guide, monitoring and future-proofing your data pipelines, so your data hygiene remains effective.
IntegrationsFX sends offline conversions from your CRM to Google, YouTube, and Microsoft Advertising. With closed deals guiding their bidding, you’ll spend more of your budget on clicks that turn into customers.
With your ad accounts connected, you can:
Shift bids toward the leads most likely to close
Build ad audiences from customers you’ve already won
Retarget the leads already sitting in your CRM
Note: The IntegrationsFX API performs best here with a minimum of 25 to 30 conversions per month, which our marketing team can help you achieve.
Follow a lead from the first click to the sale your ERP records.
IntegrationsFX connects ERPs and accounting systems like NetSuite, Sage, QuickBooks, FreshBooks, and Clover, plus enterprise ERPs such as SAP and Oracle E-Business Suite, so you can finally trace sales back to the campaign that started it.
That connection lets you:
See the source, campaign, and entry page behind each CRM lead
Open the full lead journey or call transcript from the lead record
Report ROI by channel from revenue, not form counts
When your sales system needs something custom, WebFX engineers can build or adjust a pipeline, with engineering time included on higher plans.
Keep the CRM your sales team knows and connect it to your marketing data.
From HubSpot and Salesforce to NetSuite and Microsoft Dynamics, RevenueCloudFX connects with the CRMs sales teams use.
Once your CRM is connected, you’ll:
Pass web form leads into your CRM automatically
Stop retyping lead details by hand
Pull lead status and revenue back into your marketing report
Don’t have a CRM? WebFX includes its Nutshell CRM at no additional cost so businesses can get the benefit of an integrated customer relationship management software.
Connect your stack without adding a project to your team’s plate.
With your WebFX team handling 98% of RevenueCloudFX setup, you’ll spend little of your time getting connected.
During setup, you can:
Grant access to your CRM once and let your team take it from there
Bring over contacts from any software you’re retiring
Take any data question to a dedicated WebFX team member
After launch, your dedicated team serves as a proactive guide, monitoring and future-proofing your data pipelines, so your data hygiene remains effective.
Use closed-deal data to scale ROAS
IntegrationsFX sends offline conversions from your CRM to Google, YouTube, and Microsoft Advertising. With closed deals guiding their bidding, you’ll spend more of your budget on clicks that turn into customers.
With your ad accounts connected, you can:
Shift bids toward the leads most likely to close
Build ad audiences from customers you’ve already won
Retarget the leads already sitting in your CRM
Note: The IntegrationsFX API performs best here with a minimum of 25 to 30 conversions per month, which our marketing team can help you achieve.
Follow a lead from the first click to the sale your ERP records.
IntegrationsFX connects ERPs and accounting systems like NetSuite, Sage, QuickBooks, FreshBooks, and Clover, plus enterprise ERPs such as SAP and Oracle E-Business Suite, so you can finally trace sales back to the campaign that started it.
That connection lets you:
See the source, campaign, and entry page behind each CRM lead
Open the full lead journey or call transcript from the lead record
Report ROI by channel from revenue, not form counts
When your sales system needs something custom, WebFX engineers can build or adjust a pipeline, with engineering time included on higher plans.
1,200+ Integrations Built to Accelerate Your Marketing Performance
CRMs
HubSpot
Salesforce
Zoho
And more
ERPs
Quickbooks
Oracle
Freshbooks
And more
Live Chat
Intercom
Olark
LiveChat
And more
Call Tracking
CallRail
RingCentral
Invoca
And more
Forms
HubSpot Forms
Gravity Forms
Typeform
And more
Scheduling
Calendly
Acuity
HubSpot Meetings
And more
Email Management
Mailchimp
Constant Contact
ActiveCampaign
And more
Specialty
ServiceTitan
Housecall Pro
Workday
And more
With connected data enabling our teams, RevenueCloudFX clients see a 20% increase in ROI across digital marketing channels, on average. Share your tech stack and business goals, and we’ll build your proposal around connecting them.
IntegrationsFX API is a RevenueCloudFX capability included with WebFX plans
RevenueCloudFX is the award-winning revenue acceleration technology that helps businesses like yours integrate and enable their company’s tech stack to outmaneuver the competition.
Leverage the expertise of our industry-leading team for your campaigns
750+ digital experts
Unlock the expertise of over 750 subject-matter experts, including Google Ads specialists, AI search and SEO pros, copywriters, CRM gurus, and more!
With 4.5 million hours of experience working in hundreds of industries, our team knows how to impact the metrics that matter most to you.
When you partner with us, you’ll get access to a dedicated account manager who will personally get to know your business, industry, and goals.
We take care of the heavy lifting, and with our comprehensive reporting, you can easily track and maximize ROI through every step of the process.
Your dedicated team
“The biggest win we’ve seen from a marketing perspective for clients in the past 3 years is the ability to tie investment levels to CRM data. Instead of driving a digital strategy based on metrics like cost per lead, number of form fills, or keyword rankings, we’re able to calculate the ROI of different marketing channels and continually tweak our strategy to focus budgets on the highest-performing channels.”
Nolan
Head of Innovation for WebFX
Seamless Integrations for Revenue Acceleration
RevenueCloudFX, WebFX’s proprietary platform, brings 20+ features together, and IntegrationsFX keeps data moving between them and your tech stack so you can attribute revenue and accelerate performance.
Teach Google, YouTube, and Microsoft Advertising which clicks become qualified leads (or customers) with offline conversions from your CRM.
See ROI by channel from CRM-confirmed revenue
Find out which channels and campaigns produce closed revenue, with ad spend tracked automatically for cost per lead by channel.
Enable sales teams to close more deals
See the source, campaign, and lead journey attached to each lead in your CRM, with a link to the call transcript when the lead phoned in so sellers can make personalized pitches that close.
Bring chat, ecommerce, and ad data into one view
Add pipelines for live chat, ecommerce, and paid advertising platforms to pipe data into RevenueCloudFX or in-and-out with WebFX’s flexible plans.
Keep your data warehouse in sync with marketing
Sync AWS Redshift, Snowflake, or BigQuery with your marketing and lead data, so your analysts and your WebFX team read the same numbers.
1,200+
Integrations Available
98%
Setup Handled by WebFX
40+
Hours of Data Setup
Driving an Average 20% Increase in ROI Through Technology
Manufacturing
RevenueCloudFX Use Cases:
Integration: Salesforce CRM
Integration: Google Ads
PPC targeting data activation
#HowWeDidIt 🤝
Connected the CRM to fine-tune budget so the highest revenue-driving campaigns had the most budget; tested automated bidding based on pipeline leads
562%
Increase in PPC leads
Construction
RevenueCloudFX Use Cases:
Integration: NetSuite CRM
Integration: Google Ads
ROI tracking by channel
#HowWeDidIt🎯
Sent CRM data back to Google Ads to launch a Performance Max campaign; reallocated budget to top revenue-driving campaigns
24%
increase in PPC quote requests MoM
Trucks and Trailers
RevenueCloudFX Use Cases:
Integration: Copper CRM
Integration: LiveHelpNow Chat
Integration: Facebook Ads
Integration: Google Ads
#HowWeDidIt🚀
Unified data across the tech stack to see how lead nurture and newsletters contribute to leads and revenue
133%
Increase in Email Leads
Heavy Equipment
RevenueCloudFX Use Cases:
Integration: Salesforce CRM
Custom ROI dashboard for deals and revenue
Ongoing competitor monitoring
#HowWeDidIt📝
Quarterly content planning, research, and collaboration inside the platform
79%
Increase in SEO Revenue
Integrate, Measure, & Scale Marketing Performance With the IntegrationsFX API
Eliminate uncertainty with RevenueCloudFX’s IntegrationsFX API. Integrate your data, measure your performance, and then scale it with WebFX’s award-winning technology and team. Contact us online today to see what’s possible.
IntegrationsFX works with 1,200+ tools, including CRMs (HubSpot, Salesforce, Zoho), ERPs (NetSuite, Freshbooks, Sage), forms (HubSpot Forms, Gravity Forms, Jotform), and more.
AccuLynx, Act!, Clio Manage, Copper, EZLynx, FranConnect, Freshsales, HubSpot, Insightly, JobNimbus, Keap, Microsoft Dynamics, monday.com, Nutshell, Pipedrive, Salesforce, Slate, SugarCRM, Zendesk Sell, Zoho, and more
Field service management
Aspire, FieldRoutes, Housecall Pro, Jobber, LMN, Service Fusion, ServiceTitan, SingleOps, Workiz, and more
ERP, accounting, and inventory
Acumatica, Bill.com, Cin7, FreshBooks, Microsoft Dynamics Business Central, NetSuite, Odoo, Oracle E-Business Suite, QuickBooks Online, Sage, SAP, Unleashed, Wave, Xero, and more
Ad platforms
Facebook Ads, Google Ads, LinkedIn Ads, Microsoft Advertising, Reddit Ads, and more
Call tracking
CallRail, CallTrackerFX, CallTrackingMetrics, Invoca, Marchex, RingCentral, WhatConverts, and more
Live chat
Birdeye, Drift, Gorgias, HubSpot Chat, Intercom, LiveChat, Olark, Podium, Tidio, Zendesk Chat, and more
Forms
Contact Form 7, Facebook and LinkedIn lead forms, Google lead form assets, Gravity Forms, HubSpot Forms, Jotform, Salesforce Web-to-Lead forms, Typeform, Webflow, Wufoo, and more
Scheduling
Acuity, Boulevard, Calendly, HubSpot Meetings, SchedulerFX, Vagaro, YouCanBookMe, Zenoti, and more
Ecommerce and payments
BigCommerce, Magento, PayPal, Shopify, Stripe, Volusion, Wix, WooCommerce, and more
Email and marketing automation
ActiveCampaign, Braze, Brevo, Constant Contact, Eloqua, Klaviyo, Mailchimp, Marketo, and more
Customer support
Freshdesk, Zendesk, and more
Documents and e-signature
Conga, DocuSign, PandaDoc, and more
Team communication
Gmail, Microsoft Teams, Slack, and more
Automation platforms
Workato, Zapier, and more
Data warehouses and analytics
AWS Redshift, BigQuery, Databricks, Qlik, Snowflake, and more
Yes. Every RevenueCloudFX plan comes with a two-way CRM connection for attribution and closed-loop reporting, and higher plans provide additional RevenueCloudFX integrations and data pipelines.
