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Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Driven Marketing Strategies

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

Easily keep tabs on competitors and receive real-time insights on ways you can get (and stay) ahead.

Learn More About MarketingCloudFX


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built-in value based on the price of similar tools

1+ billion

data points to drive your marketing decisions

Keep Tabs on Your Competitors

Develop a better understanding of your competitors’ strategies. 

See when your competitors create new content, update existing content, and content that’s been removed from their website.

Determine Your Place in the Market

Access detailed reports about how you stack up against competitors in terms of keyword rankings, traffic, content, links, engagement, and more. 

Outhsine Your Competition

Strategize how to pass the competition or how to stay ahead. 

Use customizable and comprehensible reports, along with our team of experts, to spot opportunities and implement optimizations to improve your strategy.


average increase in ROI


built-in value based on the price of similar tools

1+ billion

data points to drive your marketing decisions

Your search for digital marketing competitor analysis services ends here

When your company partners with WebFX, you:

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Access a team of experts

At WebFX, we have a team of over 500+ experts that will help you conduct your competitor analysis. We stay up to date on the latest trends in marketing to help your marketing strategy stay current, too.

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Drive results that power growth

At WebFX, we know how to drive valuable results that help our clients grow their business. In just the past few years alone, we’ve helped businesses drive over $10 billion in revenue and you can feel confident that we’ll drive results for your business, too.

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Work with a team you can trust

When you partner with a digital marketing company, you want to ensure you’re working with a company that will produce work you love. At WebFX, we have a client satisfaction score of 93% — that’s 488% higher than the national average.

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Find solutions to all your marketing needs

We’re a full-service digital marketing agency with dedicated specialists for every channel, including SEO servicesGoogle Adssocial media marketing and advertising, web design, and more to support you in all your digital marketing needs.

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal
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Solving key challenges for businesses

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When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

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Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

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Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 20% increase in ROI with WebFX’s award-winning competitor analysis team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why is digital marketing competitor analysis important for your business?

Competitor analysis is a critical component of your business’s success. Here’s why you need digital marketing competitor analysis:

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1. It helps you get to know your competition

1. It helps you get to know your competition

Conducting a competitor analysis for digital marketing is critical because it enables you to identify your competition. If you have a brick and mortar location, you may already know some of your local competitors, but they aren’t your only competitors online.

With a competitor analysis, you help your business identify companies that you’re competing against for customers. It gives you a starting point for identifying strategies that are working for your competition, so you can figure out how to create more effective strategies for your own business.

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2. It helps you better understand your market

2. It helps you better understand your market

When you conduct a digital marketing competitor analysis, you can better understand your market. Not only can you identify direct competitors, but you can also identify indirect competitors that might be taking sales from your business.

So, for example, let’s say you own a coffee shop and sell freshly ground coffee in addition to serving fresh coffee drinks. You know that businesses like Starbucks and Dunkin’ are direct competitors to your business. But what about your indirect competitors?

Since you’re selling bags of coffee, grocery stores are an indirect competitor to your shop. While they sell an abundance of other goods, they still offer dozens of different ground coffee options, making them competition to your coffee shop. Even a local gas station could be considered competition for your business!

When you conduct a competitor analysis, you gain a better understanding of who’s in your market, so you can create more effective strategies to compete against them.

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3. You learn your competition’s strengths and weaknesses

3. You learn your competition’s strengths and weaknesses

Just knowing your competition isn’t enough to help you drive better results. You need to know more about your competition, so you can create a strategy that helps you outperform them.

When you conduct a competitor analysis, you can better understand the strengths and weaknesses of your competition. You’ll want to look at important components like pricing, product quality, and customer satisfaction.

When you know what your competition does well and where they fall short, you can use that knowledge to help mold your strategy. So, for example, if your competition falls short in the customer service department, you can make sure that you ramp up your customer service to give you a leg up on your competition.

FAQs about digital marketing competitor analysis services

What are the best tools for competitor analysis?

These are the top five tools that we recommend for performing a competitor analysis.

  1. Ahrefs
  2. SpyFu
  3. BuzzSumo
  4. SEMRush
  5. Searchmetrics

What are the different types of competitors?

There are three types of competitors:

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Direct competitors

Direct competitors are typically the most dangerous, since they’re essentially a carbon copy of your business in many ways.

Your direct competitors offer the same products and services as your company, and they also have the same target customer. You can even take it a step further and say that your direct competitors also have the same goals and work on a similar business model.

Indirect competitors

Your indirect competitors offer the same products and services as your company, but they likely have a different business model, or different business goals.

A good example of an indirect competitor would be a mom-and-pop candle shop competing with Yankee Candle.

This competition can still be dangerous, but if you focus on your target audience and your personal business goals, indirect competitors won’t stand in your way.

Replacement competitors

Replacement competitors offer products or services that could potentially replace the products and services you offer. So, if your products or services fail, and your customers want to try something different to accomplish their goal, they could rely on your replacement competitors.

A good example of this would be a book store versus a video game store. The book store is at risk of losing customers to a company that offers the latest and greatest video games.

What is a competitor analysis?

A competitor analysis is a strategy that involves researching and analyzing your major competitors to gain insights into their marketing strategies and campaigns.

What are competitor analysis services?

Competitor analysis services are professional services provided by an agency that will conduct in-depth research into your competitors and strategize ways for your business to get ahead.

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