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How Much Does Digital Marketing Cost in 2024?

METHODOLOGY: Over 2000 U.S-BASED MARKETING AND SALES PROFESSIONALS SHARE HOW MUCH THEIR COMPANIES SPEND ON digital marketing Strategies.
Digital marketing costs $51 – $10,000 per month on average in 2024. How much you’ll pay for digital marketing depends on several factors, like the strategies you want to invest in, your chosen agency, the size of your business, and more. Keep reading to learn more about digital marketing pricing!

Preview real digital marketing pricing and plans from WebFX

Get a preview of how much digital marketing can cost by previewing our digital marketing packages and pricing below!

silver plan icon

CUSTOM DIGITAL MARKETING PLANS

Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.

INCLUDED IN ALL PLANS:

  • Expert advice on-demand from a team of over 500 strategists
  • Data-backed campaign optimizations and improvements
  • AI-powered strategy recommendations
  • Closed-loop ROI and customer journey tracking
  • Access to our in-house revenue acceleration platform, MarketingCloudFX
  • Nutshell CRM access
  • Marketing and sales data unification
  • Monthly campaign measurement, analysis, and revenue reporting
  • In-depth competitor and industry research
  • Continuous strategy management and improvement

What determines digital marketing pricing in 2024?

A variety of factors influence digital marketing service pricing, including:

Agency’s experience

Agency’s experience

In this industry, it’s beneficial to partner with an experienced digital marketing agency — WebFX, for instance, has more than 28 years of experience. An agency’s experience demonstrates not only their knowledge of digital marketing, but also their ability to achieve client goals.

Due to the value of their expertise, agencies with decades of experience often charge more for their digital marketing packages, which makes sense. That experience has value and a direct impact on your digital marketing strategies.

That doesn’t mean that experienced agencies have exorbitant prices — or that inexperienced ones have low prices. It only means that there is a slight price difference between the two, which may range from less than a hundred dollars to a few hundred dollars.

In most cases, though, an experienced agency is worth the extra investment.

Company size

Company size

Cost of Digital Marketing by Business Size

A significant influence on your digital marketing pricing is the size of your company. If you’re a small-to-midsized business (SMB), your digital marketing costs won’t touch the budget of an international corporation.

The size of your business typically influences the type of professional marketing agency you partner with too. The scale of their services and their prices often reflect their target audience, which means it’s unlikely you’d partner with a digital marketing agency that serves the world’s biggest brands.

For your business, as well as Internet marketing strategy, it’s also beneficial to partner with a digital marketing agency that focuses on your specific company size. Our agency, for example, offers tons of expertise when it comes to building digital marketing strategies for mid-sized businesses.

Business Size Percent of Revenue to Spend on Marketing
Small business 7% – 8%
Mid-sized business 10%
Enterprise business 15%

Strategy complexity

Strategy complexity

In most cases, your digital marketing budget influences how complex your strategies become. If you’re investing a significant amount in an aggressive PPC campaign, for instance, you can expect to have higher digital marketing costs.

Why?

An aggressive strategy requires more work from your digital marketing team — a PPC campaign also requires a bigger spend, as it’s a form of paid advertising. In short, you’re paying more because you’re buying more.

The same concept would apply if you invested in an integrated set of digital marketing strategies. For example, if you invested in SEO and PPC, as well as content marketing and email marketing, you could expect higher digital marketing prices due to the quantity of services.

Industry

Industry

Cost of Digital Marketing by Industry

The fact is that industries like non-profit agencies or niche products are going to have less organic search competition for revenue-driving keywords than industries like SaaS, Healthcare, or Home Services.

Here’s an estimate of how the cost of digital marketing services may vary based on industry:

Industry Percent of Revenue to Spend on Marketing
Communications 9%
Construction 3%
Consulting 8%
Consumer packaged goods 9%
Consumer services 19%
Education 12%
Energy 8%
Finance 9%
Healthcare 9%
Insurance 9%
Manufacturing 2%
Retail wholesale 4%
Technology 10%

What do digital marketing services include?

If you’re researching the cost of digital marketing services, you’re probably wondering what they even include. With tons of online marketing channels available, there are plenty of digital marketing services to consider.

A few of the most popular services — due to their results and ROI — include:

 

Search engine optimization (SEO): $2500 – $7500 per month

Search engine optimization (SEO): $2500 – $7500 per month

On average, SEO costs between $2500 – $7500 a month (48% of respondents) in 2024.

1 key takeaways

SEO services are a core digital marketing service for businesses today. What is SEO? It refers to an umbrella of strategies for improving your online visibility in search results — in other words, it helps you rank higher in search results.

If you’re a company that manufactures and sells vertical smokers, for example, you’d want to rank on the first page of search results for keywords relevant to your business. A few include, “vertical wood smokers,” “vertical charcoal smokers for sale,” and “vertical electric smoker.”

SEO SERP example

With 80% of consumers relying on search to find products and services, SEO is essential. It’s also extremely beneficial, as search engines have an average close rate of 14.6% — meaning almost 15 of the leads you earn from search will convert.

That may not seem like a lot, but it’s eight times more than traditional marketing’s close rate.

Source data

Monthly SEO Cost % of Marketers
Less than $500 3.89%
$501 – $1000 10.10%
$1001 – $2500 24.61%
$2501 – $5000 34.97%
$5001 – $7500 13.21%
$7501 – $10,000 7.77%
More than $10,000 5.44%

Pay-per-click (PPC) advertising: $100 – $10,000 per month

Pay-per-click (PPC) advertising: $100 – $10,000 per month

PPC advertising costs $100 to $10,000 per month on average in 2024 (45% of respondents).

Graphic showing how much PPC management from an agency costs

PPC advertising is another popular digital marketing service. Like SEO, PPC also focuses on your online visibility. Unlike SEO, however, PPC improves your visibility in search results through paid advertisements.

These advertisements appear above organic search results and feature a green-outlined box that says, “Ad.” Unlike traditional advertising, the only time you pay for your ad is when a user clicks on it. This makes PPC a cost-effective option for many businesses.

PPC example and statistic

On average, businesses make $2 for every $1 they invest in PPC — if you use Google Ads for your PPC campaign, that return on investment (ROI) increases to $8. That’s an impressive return, and one you can use to reinvest in your digital marketing or your day-to-day operations.

Source data

Monthly PPC Cost % of Marketers
Less than $100 4.17%
$100 – $5000 22.02%
$5001 – $10,000 22.62%
$10,001 – $50,000 14.88%
$50,001 – $100,000 8.93%
$100,001 – $250,000 8.33%
$250,001 – $500,000 6.55%
$500,001 – $750,000 4.76%
$750,001 – $1,000,000 3.57%
More than $1,000,000 4.17%

Content marketing: $5001 – $10,000 per month

Content marketing: $5001 – $10,000 per month

Content marketing costs $5001 to $10,000 a month on average (58% of businesses) — larger businesses often exceed that rate.

Graphic showing monthly content marketing costs

Content marketing offers an astounding ROI — it earns 54% more leads than traditional marketing — making it an asset to your digital marketing strategy. Content marketing improves your brand awareness, conversions, and revenue through user-friendly content.

That content can include everything, from guides to blog posts to infographics. While different in their appearance, each type of content provides users value. A blog post, for example, may offer guidance on how to clean a BBQ smoker, while a guide may include a list of recipes to try.

Like SEO, content marketing is an ongoing strategy.

content marketing is an ongoing strategy

While it can double your website’s conversions, it doesn’t happen overnight.

That’s why, when considering online marketing’s cost, you need to think about the duration of those services. For content marketing to work, you need to produce quality content on a routine basis, as well as continue to optimize it. If you make it a one-time investment, you won’t see the results you expect.

That is why it’s essential to partner with a trusted agency for your digital marketing services, like WebFX. We can explain our different Internet marketing services in-depth, as well as provide guidance on which services offer the most value to your business.

If you’re interested in content marketing, pricing for this digital marketing service depends on the size of your business.

Source data

Monthly Content Marketing Costs From an agency % of Marketers
Less than $1000 9.21%
$1000 – $5000 17.11%
$5001 – $10,000 19.74%
$10,001 – $20,000 17.11%
$20,001 – $50,000 18.42%
$50,001 – $100,000 7.89%
$100,001 – $200,000 7.89%
More than $200,000 2.63%
Monthly Content Marketing Costs from a Freelancer % of Marketers
Less than $1000 12.28%
$1000 – $5000 19.30%
$5001 – $10,000 38.60%
$10,001 – $20,000 12.28%
$20,001 – $50,000 3.51%
$50,001 – $100,000 1.75%
$100,001 – $200,000 5.26%
More than $200,000 7.02%

Social media marketing: $100 – $5000 per month

Social media marketing: $100 – $5000 per month

Social media marketing costs $100 to $5000 per month on average (52% of respondents).

Graphic showing monthly social media management costs

Social media marketing is a digital marketing service that continues to grow in popularity. This service focuses on increasing your online presence, brand awareness, and brand loyalty — benefits that can all lead to increased conversions and company revenue.

For businesses today, social media offers a massive opportunity. Only 26% of companies use social media in their business strategy, providing your company with an easy opening for touting your USPs.

how many companies use social media

If you invest in a competitive social media strategy, your business can offer more value to users. You can respond to questions and comments, for example, and even help users access their account or make a purchase through a chatbot, which is a feature available on Facebook.

Even if you’re a business-to-business (B2B) operation, social media marketing is valuable. Just through Facebook, more than 40% of B2B marketers have earned clients. Overall, 80% of B2B leads from social media come from LinkedIn.

The most influential factors on social media marketing costs are the number of social networks, which can range from one to five, and the preferred ad spend.

Source data

Monthly Social Media Marketing Cost % of Marketers
Less than $100 3.61%
$100 – $1000 24.10%
$1001 – $5000 27.71%
$5001 – $10,000 20.48%
$10,001 – $15,000 9.64%
$15,001 – $20,000 6.02%
$20,001 – $40,000 3.61%
$40,001 – $60,000 2.41%
More than $60,000 2.41%

Email marketing: $51 – $1000 per month

Email marketing: $51 – $1000 per month

Email marketing costs $51 to $1000 a month on average (60% of respondents).

Graphic showing how much businesses pay for email marketing from an agency

Some additional factors that can influence the price of email marketing include email design, as well as the number of monthly emails.

One of the most cost-effective and time-tested digital marketing services is email marketing. This service also focuses on building brand awareness and brand loyalty, which lead to increased conversions and sales.

That is why email marketing offers an unparalleled ROI of $44 for every $1 invested.

It’s essential to partner with an experienced digital marketing agency for that kind of return. WebFX, for instance, offers more than 28 years of experience. We also feature an email marketing platform, EmailMarketingFX, for maximizing your results.

The best part about email marketing is that it also coordinates with other digital marketing services. If you’re investing in email, content, and video marketing, for instance, you can repurpose your videos and content to use in your email marketing campaign.

Source data

Monthly Email Marketing Cost % of Marketers
$1 – $10 3.08%
$11 – $25 9.74%
$26 – $50 9.74%
$51 – $100 12.82%
$101 – $250 12.31%
$251 – $500 8.21%
$501 – $750 10.26%
$751 – $1000 16.41%
$1001 – $1500 5.13%
$1501 – $2000 7.69%
More than $2000 4.62%

Web design: $501 – $5000 per year

Web design: $501 – $5000 per year

Web design costs $501 – $5000 per year  on average (53% of respondents).

graphic showing how much businesses spend on web design yearly

Web design is one service that businesses often overlook when investing in digital marketing. Your website, however, has a significant influence on the success of your Internet marketing strategy. It can impact your rankings in search results, as well as the first impression of users.

A brand-new website — or website redesign — also offers a noteworthy ROI. For example, if you invest in user experience (UX) testing, you can expect a $100 return for every $1 you invest. The best part about that statistic? More than 85% of shoppers are happy to pay for a better user experience.

In most cases, web design is a one-time investment.

It’s essential, however, that your business maintains that investment, which is where website maintenance comes into use. That is why you want to plan for this expense in your company’s overall budget.

Source data

Yearly Web Design Costs % of Marketers
$1 – $100 5.74%
$101 – $500 7.38%
$501 – $1000 18.85%
$1001 – $2500 13.93%
$2501 – $5000 19.67%
$5001 – $10,000 9.02%
$10,001 – $25,000 8.20%
$25,001 – $50,000 2.26%
$50,001 – $100,000 4.10%
$100,001 – $150,000 4.92%
$150,001 – $200,000 1.64%
More than $200,000 4.10%

Web development: $1001 – $10,000 per year

Web development: $1001 – $10,000 per year

On average, you can expect to pay anywhere from $1000 – $145,000 on web development, with most businesses typically paying $1001 – $10,000 per year (50% of respondents).

Graphic showing how much businesses spend on web development yearly

Web development goes hand in hand with web design.

Web development includes elements such as website security and ongoing maintenance, interactive multimedia, ecommerce functionality, and more.

Source data

Yearly Web Development Costs % of marketers
$1 – $500 12.82%
$501 – $1000 8.97%
$1001 – $2500 14.10%
$2501 – $5000 20.51%
$5001 – $10,000 15.38%
$10,001 – $25,000 8.97%
$25,001 – $50,000 7.69%
$50,001 – $100,000 3.85%
$100,001 – $250,000 6.41%
More than $250,000 1.28%

Voice search optimization: $600 – $2000 per month

Voice search optimization: $600 – $2000 per month

Voice search optimization costs $600 to $2000 a month on average in 2024.

A digital marketing service that’s growing in demand is voice search optimization. This service focuses on earning the featured snippet for keywords relevant to your company and audience. While featured snippets appear in regular search results, they’re critical to voice search.

Why?

Because voice assistants, like Siri and Amazon Echo, use the featured snippet to answer a voice search. If someone asks, “how often should you clean your gutters,” for example, voice assistants would respond with the featured snippet shown below.

With almost 50% of adults using voice search each day, this service is becoming more valuable to companies. Like social media marketing, investing in voice search optimization can set your business apart from your competitors and allow you to connect with new consumers in your target audience.

Video marketing: $1200 – $50,000 per month

Video marketing: $1200 – $50,000 per month

Video marketing typically costs  $1200 to $50,000 on average. The price of video marketing often depends on the scope of the project, which is why it has such a wide price range.

Another service that can influence digital marketing’s pricing is video marketing. This service is like content marketing, as video marketing increases brand awareness, conversions, and sales by creating valuable and informational content for users.

Like content marketing, video marketing is also an ongoing strategy. Investing in it can improve your conversions by more than 85%. That can lead to new leads and clients, which increases your revenue.

video marketing can improve conversions

With video marketing, you can also improve your overall digital marketing strategy. If you have a content marketing strategy, for example, you can create videos to complement your content. A how-to, for instance, could feature instructional text and video.

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