Digital Marketing Pricing: How Much Does Digital Marketing Cost in 2023?
Excited to use digital marketing for your business, but not sure what you should pay for it? We’re here to help! With our digital marketing pricing guide, you can find out what your company should pay when working with an agency or a consultant. Spoiler — the average cost for digital marketing services in 2023 ranges from $2500 to $12,000 per month, $50 to $500+ per hour, and $1000 to $7500 per project for small-to-midsized businesses (SMBs).
The cost of digital marketing in 2023
|Digital Marketing Service||Average Cost||Learn More|
|Search engine optimization (SEO)||$1,500 – $5,000 / month||View our pricing|
|Pay-per-click (PPC) advertising||$9,000 – $10,000 / month or 5-20% of monthly ad spend||View our pricing|
|Email marketing||$300 – $5,000 / month or $0.1 – $0.5 / email||View our pricing|
|Social media marketing||$900 – $20,000 / month||View our pricing|
|Website Design||$2,500 – $100k / website||View our pricing|
|Content marketing||$2,000 – $10,000 / month||View our pricing|
|Website copywriting||$25 – $25,000 / page||View our pricing|
With the continued growth of digital marketing, it’s no surprise that more businesses want to partner with trusted Internet marketing agencies, like WebFX. The question is, how much should you spend on digital marketing?
That answer depends on several factors exclusive to your business, such as your marketing budget and goals. That is why we’ve created this comprehensive resource for exploring the average cost of digital marketing in 2023.
As you’re reading, keep in mind that every digital marketing price list is different, depending on the agency. The digital marketing costs that we outline are based on a combination of general research and our own pricing.
Ready to learn more about digital marketing pricing? Go ahead and keep reading, or contact us online and chat with one of our award-winning strategists about a custom Internet marketing strategy for your business — you can also give us a ring at 888-601-5359!
5 reasons to use digital marketing
For businesses today, there are plenty of reasons to invest in digital marketing, including these five:
1. Digital marketing grows your business
Over the next four years, analysts predict the digital marketing industry will grow more than 10 percent — each year. That growth of more than 45 percent demonstrates not only the value of digital marketing services but also their ability to drive results.
With a range of services that provide an impressive return on investment (ROI), digital marketing can expedite your company’s growth. That continuous growth offers your business the chance to achieve its biggest goals, from expanding into a new area to creating more jobs for your local community.
2. Digital marketing increases your revenue
With digital marketing services, you can earn an impressive ROI and boost your long-term revenue. With ongoing strategies like search engine optimization (SEO), your business can continue to reach more customers and earn more revenue online.
That being said, you’ll want to invest in a competitive strategy to drive the best results. That’s why it’s critical for your company to partner with a trusted and experienced digital marketing agency, like WebFX.
3. Digital marketing boosts your brand awareness
By investing in digital marketing strategies long-term, your business can increase brand awareness — and even brand loyalty — of your clients and target audience. A few examples of digital marketing services that boost brand awareness and loyalty include content marketing and social media marketing.
How do content marketing and social media marketing build brand awareness?
Each service focuses on offering your target audience value, whether by creating original content that answers user questions or by engaging users across the different types of social platforms. These are digital marketing services that prioritize the experience and interests of users.
By focusing on your clients, rather than your sales goals, you improve your online brand. That reputation can build loyalty among shoppers, encouraging them to choose and stick with your company for the long-term. Their commitment later contributes to your sales goals.
While brand awareness doesn’t deliver immediate results like other digital marketing services, such as pay-per-click (PPC) advertising, it does bring results in the long-term. Those results can include increased conversion and lead generation rates, which have a direct impact on your bottom line.
4. Digital marketing expands your market share
Another reason why businesses invest in digital marketing? It increases your market share, which influences your company’s growing revenues and industry leadership. With a bigger market share, you can accomplish some of your most ambitious goals.
A few digital marketing services that can contribute to increasing your market share include email marketing, as well as video marketing. With these services, you can connect with consumers in every stage of your buying funnel, which can encourage them to choose your business when buying.
For example, email marketing generates 50 percent more sales than any other lead generation method. Video marketing, meanwhile, improve conversions by more than 85 percent. In addition, 90 percent of consumers credit video for helping them make a purchase decision.
The ability of these services to drive sales and conversions help grow your revenue and market share.
5. Digital marketing keeps your business competitive
Whether your business operates offline or online, it’s a competitive market. That is why digital marketing is critical to companies today. If you want to reach your target audience, increase your revenue, and boost your brand awareness, then you need to invest in digital marketing.
With our hands-on account managers, as well as proprietary artificial intelligence (AI) software, we’ll build a digital marketing strategy that maximizes your online presence and achieves those hard-to-reach goals. With a better online presence, you keep your business competitive in a tough market.
If you’re ready to take advantage of the benefits of digital marketing, contact our award-winning strategists — you can contact us online or by phone at 888-601-5359 — to start building your custom, results-driven strategy.
Digital marketing services from WebFX
At WebFX, we’re a full-service digital marketing agency that provides a suite of integrated services:
- Email marketing
- Social media marketing
- Content marketing
- Video marketing
- Voice search optimization
- And more!
We also match your unique needs by offering different tiers for each of our digital marketing services. Plus, we publish our prices online, which makes it easy for you to research the costs of our digital marketing services.
The best part is that we design our digital marketing services to provide your business the best ROI. With our proprietary ROI-tracking software, MarketingCloudFX, it’s also easy to check your return in real-time.
Better yet, IBM’s advanced AI software, Watson, powers MarketingCloudFX.
The result? Actionable insight into your digital marketing strategy, leading to smarter approaches and bigger returns.
Ready to take the next step?
Want to see what digital marketing can do to your company’s bottom line?
With WebFX, you can start seeing real results from your digital marketing strategy. Our dedicated and hands-on account managers will develop a competitive and personalized strategy for your business, leading to more calls, purchases, and revenue for your business. Whether you’re looking to market your orthopedic center, manufacturing business, or ecommerce store, our experienced team can help you succeed.