Skip to main content ↓
500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
25-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1000+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Explore our portfolio

Liftnow

Founded in 2003 by Paul Stern Sr., Liftnow has become the industry standard for quality and service in the Northeastern United States.

Featured

Colonial Golf & Tennis Club

Colonial’s golf course was first opened in 1910 as Colonial Country Club. The design is an exquisite layout featuring holes cut over rolling hills and through large 100 plus-year-old trees.

Featured

Formula Boats

A family-owned company located in Decatur, Indiana, Thunderbird Products produces the world-renowned lines of Formula Boats. With a long-established philosophy of uncompromising quality in every detail, Formula is recognized as the world’s premier powerboat manufacturer.

Featured

Creative Materials Corporation

Creative Materials Corporation supplies surface materials such as tile, LVT (resilient flooring), pavers, glass and setting materials to the commercial construction industry.

Aligned Orthopedic & Sports Therapy

AOST is the leading and fastest growing provider of outpatient orthopedic physical and hand therapy services in the Mid-Atlantic region.

HomeWell Franchising

HomeWell’s franchised locations provide companionship, homemaker and personal care services to seniors, people with disabilities and those otherwise homebound.

portfolio /

View Full Portfolio

Get a free website redesign services estimate

Curious about the cost of our web redesign services? Whether you’re looking to create a responsive website to increase leads or update your site to reflect your brand’s image for your target audience, our free cost calculator covers everything your company may need with a professional website redesign.

Get a free custom quote with our easy-to-use website redesign calculator:

Project Quote Calculator

Use the sliders below to indicate your needs, then click the “See Pricing” button for a free, instant quote.



Platform to empower web design capabilities

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

Equipped with over 20 different features, MarketingCloudFX offers a few key features that can help take your website to the next level and create unique experiences for your web visitors.

Quick, Customizable Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Get a custom template so that your team can quickly deploy landing pages for email, social, or paid ad campaigns
  • Create unique experiences that prioritize user experience and page speed
  • Access a library of royalty-free images to elevate your landing pages

Personalize Your Web Content

Boost engagement and conversions with personalized web experiences.

  • Tailor content by user location or industry
  • Lower bounce rates, increase user engagement, and lift conversion rate
  • Implement web personalization without spending $2,000 for a third party tool

Effortless Team Collaboration

Get full transparency and seamless collaboration for custom design projects and beyond.

  • Access centralized communications to align teams and partners
  • Gain visibility into the project’s progress, timelines, and milestones
  • Stay informed about updates, changes, and important decisions

Your search for website redesign services ends here

Here’s why businesses choose to partner with WebFX:

Award Icon

A uniquely designed, user-friendly website built to convert more visitors into customers

Desktop Icon with Mobile Icon hovering over it.

Multiple design prototypes to choose from that are anything but cookie-cutter from our award-winning, cutting-edge design team

Blue and teal rocket

Peace of mind that an up-to-date, conversion-oriented website will help boost your online marketing ROI

Clock icon.

Complete web redesign services, along with maintenance and updates for your website throughout the year

Chart icon with arrow pointing upwards for improved results.

Search engine optimization and content analysis

Merit based promotion icon with money sign in the middle.

Conversion and usability analysis of existing website and redesigned website

Pricing custom to you.

Starting at $8,000 per month.

Request a Free Proposal

Solving key challenges for businesses

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock the experience of a website redesign agency with over 1600+ launched websites.

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Our website redesign case studies

Get a first-hand look at how a professional business website can help your company by exploring some of our website redesign case studies. These examples include businesses from a variety of industries, including consumer- and business-facing ones.

A group of people sit around a table and converse next to the words relationship-driven digital marketing.

Cleveland Brothers

Cleveland Brothers

A heavy equipment dealer, Cleveland Brothers partnered with WebFX to consolidate their four websites into one, as well as boost their conversion numbers. The company’s redesigned site (and our redesign process) resulted in a 37% increase in conversions.

Reynolds Building Solutions

Reynolds Building Solutions

A building solutions provider, Reynolds Building Solutions partnered with WebFX to redesign their site and create a user-friendly website that generated leads and sales. That exactly what our team did, helping the company increase organic contact form submissions by 71%, year-over-year.

Sharrett’s Plating

Sharrett’s Plating

An industrial plating company, Sharrett’s Plating partnered with WebFX to redesign their business’s website. With a redesigned site, Sharrett’s Plating saw their organic traffic increase by 270%, along with their quote requests, which jumped by 60%.

FAQs about website redesign services

Looking to learn more about website redesign services for your business? Browse our FAQ:

What are website redesign services?

Website redesign services update your site’s design, usability, and functionality to increase traffic, engagement, and conversions. Website redesign services involve both design and development work and will often include search engine optimization.

How much do website redesign services cost?

The cost of website redesign services depends on your site’s size, design and development needs, and website redesign agency. Typically, website redesign projects will cost $3000 to $65,000. For the most accurate pricing, though, request a custom quote for your site.

Why opt for website redesign services?

If you recently set new marketing objectives that your current website can’t fulfill, consider getting help. Whether it’s a new functionality, updated content, refined blog design, or a more sophisticated appearance, you need website redesign services.

Your website is an extension of your business.

For many customers, your website is their first point of contact with your company. It’s your storefront, greeting your site visitors and attempting to turn them into customers. That’s why professionally designed websites (and redesigned ones) are critical to the success of businesses today.

Here are five reasons you should consider availing of website redesign services:

1. Your website represents your company

Your website needs to represent your company well. That’s why corporate website redesign services are absolutely essential for modern businesses.

website redesign services

They keep your online storefront looking sleek, modern, and updated. When you redesign a website, you maximize the potential of your brand while growing your bottom line. If you’ve ever wondered why you should redesign a website, that’s your answer: to grow your business.

As one of the top website redesign companies in the industry, we can help you create a stunning website that will impress your site’s visitors and earn you more conversions.

We take a different approach to every client that chooses to work with us. That said, you get a professional website redesign that is specific to your brand, not one that comes from a template (unless you’re selecting our rapid 30-day web design services, which do operate on a template).

Whether you’re looking for a custom redesign for your roofing company or online ecommerce store, our award-winning designers and developers can build a site that captures your brand and your audience. Our team is pumped to help you achieve your goals for driving leads and revenue!

2. A great website redesign can strengthen your brand

Expert insights from

danelle wright
Danélle Wright WebFX Marketing’s Interactive Project Manager

“A website redesign can include new SEO implementations, such as improved structured data, callouts for snippets, product features in SERPs, and more.”

All these new and valuable implementations can improve your site visitors’ experience on your website and build rapport with them.

In addition, a website redesign is also the best time to re-implement your brand guidelines and design system for consistency across your site, Danélle adds.

With our award-winning design team, we can transform the current look of your website to strengthen your brand.

If you are looking for a complete overhaul of your website, remember that your site needs a look and a message that is persuasive. You’re redesigning your website to impact business, and every design decision should focus on converting more customers and increasing leads and sales.

Instead of focusing on the exact shade of blue, think about how your site redesign will improve your customers’ experience on your website, drive more leads, and increase conversions.

Check out this beautiful site that WebFX has created for our web redesign client.

Hymac's website

See the Site

3. Website redesign services can help generate more leads

By implementing strategic website redesign, eventually your site’s new look will generate more leads than your current website. With more leads comes more sales, more money, and a stronger business — all from web redesign services.

WebFX knows what works. Many of our clients first came to us because they wanted to use our redesign services to improve the look of their outdated site. Only after their new and improved site went live did they realize how much online traffic they had missed.

We design sites that turn visitors into customers.

At WebFX, we know what sells, and we know how to use design to position your company as a market leader. Using industry standards and tried-and-true methods of persuasion, we can build a site for you that represents your company well and brings in business to increase your online revenue.

That’s the power of professional website design services: a site that performs.

4. A redesigned site can help capture user attention

It’s common knowledge that in today’s climate it is not enough to just have a website. Marketing pundits agree that websites should be refined and improved regularly to capture your visitor’s attention.

Expert insights from

danelle wright
Danélle Wright WebFX Marketing’s Interactive Project Manager

“Like any other asset, websites — both their aesthetic and codes — age over time. Doing a website redesign every so often is crucial, especially for older websites, to stay current in the industry and compete with the user experiences of competitors.”

Moreover, your website’s updated content should engage visitors consistently. Otherwise, they may be inclined to leave your website and go to one of your competitors. That makes website copywriting (which we provide) a critical part of your site’s continued online presence and success.

“A website redesign offers an opportunity to innovate with how your content is presented, remove what isn’t working for you, and clean up your website’s code for a better user experience,” Danélle adds.

At WebFX, our outstanding creative design team offers website redesign services that improve the graphic appearance, usability, and overall credibility of your existing online presence. All of the websites we design or redesign adhere to the standards of modern, user-friendly, and professional design.

5. A redesign can help boost professionality

Many times, the content on your website is great, and it doesn’t need to be a part of your corporate website redesign. However, what it often lacks is the impact of a professionally designed website.

Did you know that 75% of website credibility comes from design?

If you are among those investing your precious marketing dollars in website development only to find that your site is not optimized to boost your credibility and generate conversion rates, consider our website redesign services.

We redesign websites for clients every day, and the results are consistently positive across the board. Every time we start to redesign a website, we make sure we’re making changes that adhere to a business’s specific needs and goals, working on the areas that are critical to their success online.

How do I know when to redesign my site?

Before investing in website redesign services, ask yourself these six questions to determine if you need one:

  1. Is it easy to navigate and find information on my website?
  2. Are my current website visitors converting into sales?
  3. Have my competitors recently updated their site?
  4. Is my content informative and correct?
  5. Does my website represent my business well?
  6. Are visitors who come to my website being tracked and analyzed?

Let’s discuss further!

1. Is it easy to navigate and find information on my website?

Navigation plays a huge role in how your audience experiences your website. When they enter your website, they want to find information quickly and easily. If your website is difficult to navigate, you lose leads on your page.

So, how do you determine if your website’s navigation is easy to use?

One way to find out is to test it yourself. Put yourself in your audience’s shoes and give yourself a goal. You’ll want to set a goal where you’re reaching a certain page of information. For example, an ecommerce website may test visiting a product page and purchasing that item.

Start from your site’s homepage and see if you can easily navigate to your destination page. If you want a more authentic experience, you can ask someone who is not familiar with your website, such as a friend or family member, to try to navigate your site.

If they can’t easily find your information, other people won’t be able to find it easily either. It’s a sign that your website needs a redesign.

For best results, conduct your test on a mobile device. About 52% of all website traffic is generated through mobile. You can find out how most of your site visitors are experiencing your site by testing on mobile.

2. Are my current website visitors converting into sales?

The goal of your website is to drive leads that turn into conversions. You want your audience to visit your site, check out your information, and purchase your products or services. If your site isn’t doing that for your business, you may need a website redesign.

Your site needs certain elements to promote conversions. It can be something as simple as fixing your navigation or adding a call to action (CTA) button to your pages. The elements can be the difference between losing leads and earning conversions.

They also determine the success of your pay-per-click (PPC) campaigns. If your paid ads direct users to a landing page that doesn’t load, function, or deliver on their expectations, it can cost your business money every time someone clicks on your ad.

3. Have my competitors recently updated their site?

Fun fact: 73% of businesses invest in design to help their brand stand out from their competitors.

Something as simple as a redesign can be the difference between someone choosing your site or a competitor’s. If your competitors have an updated site, you may lose leads to them if your site looks outdated.

Your prospects are looking for sites with a fresh, clean, and modern design. They don’t want to be on a site that appears outdated. If your site looks outdated, your audience will assume the information is too.

If your site looks outdated, your audience will assume that the information, products, and services are too

Check out your competitors’ sites and see if they recently updated it. Take time to navigate them and look around. If their websites appear updated and easy to use, it may be time for you to redesign your site.

As you’re looking at your competitor’s site, you may find that their site has an outdated design. It’s a perfect opportunity to redesign your site first and get more valuable leads that choose your page over your competitors’ page.

4. Is my content informative and correct?

Your audience comes to your site for information. They want to learn more about your business and your products or services. If you want to provide them with the best experience on your site, your content must be informative, valuable, and correct.

If your content is informative, it tells your audience everything they need to know. It answers the important questions they’re asking. They gather all the important information that will help them make a decision.

When you have valuable content, you provide your audience with information that’s important to them. They find exactly what they needed to find. Having valuable content keeps leads engaged on your page.

You must keep your information updated, too. Users don’t want to see information that is outdated on your site. If you want to keep leads on your page, you must check to ensure that the information on your site is the most accurate and updated information.

If your company doesn’t have the time for content management, you can take advantage of website copywriting services. With these services, you can keep your redesigned website and blog fresh with new, helpful content.

5. Does my website represent my business well?

Your website is the heart of your digital marketing campaigns and online presence. It’s where you guide all your traffic and help your business earn conversions, leads, and sales. If you want to have an effective website, it must represent your business well.

Your website should reflect your brand.

You want people to visit your site and get a feel for your brand, which means going beyond your logo’s design and considering other features, like your copy. Brand recognition is crucial for helping your audience choose your business over the competition.

Brand recognition is crucial for helping your audience choose your business over the competition

People will visit your site and check out your business. They may not convert right away, like if they’re visiting your website thanks to your social media marketing campaign. Even if they don’t convert right away, they will remember your business when they’re ready to convert.

If you’re using a generic design or your colors aren’t reflective of your business, it’s time for a redesign. You want to build a website that accurately reflects your business, so more leads will choose your business over the competition, and you can do that with a trusted design company like WebFX.

6. Are my website visitors being tracked and analyzed?

If you want to get a handle on how well your site is currently performing, you must track and analyze your website. This is the only way to see if your site is successfully obtaining valuable leads for your business.

Are people visiting and leaving? Or are they exploring your site to browse your products or services or learn about your industry and benefits?

Plus, how do they interact with contact forms? Do they fill them out or eventually abandon the page? You can also consider conversion rate optimization services to test and optimize site elements to increase conversions, like filling out contact forms.

Analyzing your site will help you better understand how your audience interacts with your page. It creates an opportunity for you to improve your site and improve the user experience, which directly improves your online presence.

If you look at your metrics and notice that your dwell time or conversion rates are low, it may be time for a redesign. A redesign keeps leads engaged on your site longer and get them to convert by creating a user-friendly website.

What are some best practices for website redesign?

Here are three website redesign best practices:

1. Focus on user experience (UX) design

User experience (UX) design is one of the most important parts of a website redesign project. In a nutshell, UX refers to a user’s overall experience on your site or how they feel about your business and the products and services you provide.

“Identify your user personas, and design with them in mind first,” advises Danélle.

Is your website design intuitive and easy to navigate, or does it send visitors straight to the back button? If users don’t feel comfortable and confident on your website, it might be time to consider redesigning your site to improve overall UX.

By improving the usability of your website with professional website redesign services, you can increase customer satisfaction and keep people coming back for more.

When people visit your website, they should be able to find the information they need quickly and without getting frustrated. If your website is poorly designed and hard to navigate, your company’s reputation can suffer, and you can miss out on qualified leads.

Keep these UX design tips in mind when redesigning your site:

  • Understand your site visitors: In order to design a website that meets the needs of your audience, you need to understand your target market. If your website doesn’t resonate with visitors, you won’t improve conversion rates and earn more revenue for your company. Instead, take time to get to know your potential customers. You can even develop marketing personas that help you better engage with your target audience online.
  • Pay attention to functionality: Redesigning your website is an exciting process, and while it’s tempting to get caught up in the aesthetics of your site, it’s important to prioritize functionality. When you clearly define the purpose of your website, it will help you create navigation and content that contributes to a more streamlined UX on your site.
  • Use a responsive design: In today’s digital age, many people access information online from their smartphones and tablets. Responsive design is essential if you want to maximize the impact of your website and reach more potential customers. People expect website content to be fully accessible on all of their devices, and if it’s not, they won’t hesitate to try another site. Don’t send customers running due to unresponsive design. Instead, focus on how you can improve user experience across all devices to reach more people online.
  • Update your website: UX is constantly changing, and you have to keep your website updated to engage users. By keeping up with new trends and developments, you ensure that each time a customer visits your website, their experience will only get better. Don’t be afraid to get creative and implement new solutions to improve your site user’s experience.

Improving UX is a key part of any website redesign project and focusing on optimizing visitors’ interactions with your website can help you reach more people and earn more revenue online.

2. Add visual elements

Visual elements have a huge impact on your website’s performance. They help you keep leads interested and engaged on your page. Plus, visuals can make a tremendous difference when it comes to turning your target audience into customers.

When people visit your site, they don’t want to see walls of text. It makes your site appear overwhelming. Many users will leave your site because they don’t want to read pages of text, regardless of how helpful it may be.

By adding visual elements, you break up the text on your pages, and they create balance on your site.

Add visual elements like photos, infographics, and videos to engage visitors.

There are many types of visual elements you can add to your site:

  • Photos: These are standard pictures you place on your site that complement your text. If you want to create the best experience for your audience, use your own photos over stock photos. It will help you build a better brand image and will help create an authentic experience on your pages.
  • Infographics: Infographics are a great way to help your audience digest important information. This type of visual element presents information in a fun and engaging way.
  • Videos: Videos keep your audience engaged while providing abundant information. It’s an excellent visual element to inform and entertain your prospects.

Visual elements make your site more engaging for your audience, make them interested in your business, and convert them into valuable leads. It’s vital, however, that they are displayed properly on users’ devices.

3. Optimize your site with search engine optimization (SEO)

If you’re going to put in the time and effort to redesign your site, you want to ensure you do everything right. When you create your redesigned site, ensure that you optimize it for search engine optimization (SEO).

SEO is the process of boosting your website’s ranking in the search results to reach more valuable leads. It’s a great way to help you increase traffic on your site.

“Protect your search engine-optimized pages, and design with the ranking content in mind,” Danélle advises.

To start using SEO, employ white-hat SEO strategies such as:

  • Keyword research: Identify relevant keywords for your redesigned site. Create content related to these terms, and naturally incorporate the terms into your pages to rank in relevant searches.
  • Content marketing: High-quality content can drive your target audience and prospects to your site as they seek information or your products.
  • Page speed optimization: Providing an excellent customer experience on your site means your site visitors will never have to wait for your pages to load. Optimize your page’s speed to retain your visitors on your site and encourage them to engage with your business online.
  • Mobile optimization: Over half of Internet traffic comes from a mobile device, so optimizing your site for mobile users is key to providing an excellent experience to the majority of your audience. Search engine giant Google even uses mobile-first indexing, meaning it prioritizes mobile website versions (over desktop) when ranking pages.

Implementing these SEO strategies helps you attract your target audience, encourage them to interact with your business, and convert them into leads or customers!

TO TOP