How Much Does CRO Cost in 2023? Your CRO Pricing Cheat Sheet

Average conversion rate optimization (CRO) pricing can range from $800 to $10,000 per month for CRO services from a professional agency or around 30% of your marketing budget to implement and manage a CRO strategy in-house.

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Professional CRO Services Pricing

Looking for a personalized CRO strategy from an award-winning agency? View our conversion rate optimization services pricing below!

Aggressive Plan

$1,500 / month

Strategy & reporting included

  • 4 initial website user testing videos
  • Heatmap and click stream testing on 8 pages
  • Shopping cart abandonment testing

Market Leader Plan

$3,000 / month

Strategy & reporting included

  • 6 initial website user testing videos
  • Heatmap and click stream testing on 16 pages
  • Landing page creation


$8,000 / month

Strategy & reporting included

  • 6 initial website user testing videos
  • Heatmap and click stream testing on 16 pages
  • Custom UX design and development projects


Your CRO pricing guide cheat sheet

Wondering about the cost of conversion rate optimization and what factors can determine how much you’ll pay? Get quick answers to your questions with this CRO pricing cheat sheet! Last Updated April 12th 2023

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Increased Website Traffic by


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Increased Conversion Rate by


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Increased Leads Generated by


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“We measure our success by how much we WOW our clients.”

Bill Craig

WebFX President

 CRO Plans from WebFX

Explore our CRO plans and features in more detail below!

FeaturesBasicAggressiveMarket Leader
Initial CRO campaign (First month) CRO & UX Assets2 CRO or UX Assets 4 CRO or UX Asset 8 CRO or UX Asset
Monthly Ongoing CRO & UX Assets1 CRO or UX Asset 2 CRO or UX Assets 4 CRO or UX Assets
Dedicated UX project manager
Monthly user experience reporting
300+ SMEs behind campaign driving results
Online project management scheduling
Initial Website User Testing Videos – Up to 15 minute video (Q&A + summary of findings for each video)1 video 2 videos 4 videos
Initial heatmap and click stream testing and analysisUp to 4 pages Up to 8 pages Up to 16 pages
Conversion tracking code setup
Confirmation/thank you page setup
Goal Funnels Setup – Initial Analytics + Reporting
Initial Conversion Audit – What Portions of Site to Test/Optimize for Conversions + Optimization Suggestions
VisitorRecorderFX – Web video capture of all converted leads (available for 60 days)
CRO & UX Assets Consist of:
Use of Google Optimize for A/B testing (Client Google Analytics access is required)
Raw Heat Map Data Provided
ROI & split test reporting schedule
Creative design for A/B testing
Market research
Conversion strategy
Conversion best practices documentation
Static calls to action design
Lead form setup/modifications
Navigational modifications
Multivariate conversion testing
USP and headline copywriting
Setup of auto responders
Incoming traffic reporting and recommendations
Conversion path implementation
Lead forms integrated into supported CRMs (ex., Microsoft Dynamics, Sugar CRM, etc)
Performance test reporting
Conversion reporting
MarketingCloudFX setup & included
Incoming traffic analysis
Ecommerce websites
Shopping cart abandonment testing
Google Ads landing page conversion audit (one-time)
Landing page creation
Additional CRO & UX Assets = $600 each
Initial Setup Month 1$1,500 $3,000 $6,000
Conversion Rate Optimization Ongoing Investment$750 $1,500 $3,000
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED


Launch a revenue-driving CRO strategy with WebFX

Are you ready to see how our CRO agency can power growth for your business?

Check out our CRO services and pricing plans, and then get in touch with our team by calling 888-601-5359 or contacting us online to launch your personalized CRO strategy!