Professional CRO Services Pricing
Looking for a personalized CRO strategy from an award-winning agency? View our conversion rate optimization services pricing below!
Aggressive Plan
$1,500 / month
Strategy & reporting included
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4 initial website user testing videos
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Heatmap and click stream testing on 8 pages
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Shopping cart abandonment testing
Market Leader Plan
$3,000 / month
Strategy & reporting included
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6 initial website user testing videos
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Heatmap and click stream testing on 16 pages
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Landing page creation
Enterprise
$8,000 / month
Strategy & reporting included
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6 initial website user testing videos
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Heatmap and click stream testing on 16 pages
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Custom UX design and development projects
Your CRO pricing guide cheat sheet
Wondering about the cost of conversion rate optimization and what factors can determine how much you’ll pay? Get quick answers to your questions with this CRO pricing cheat sheet! Last Updated April 12th 2023
Average CRO costs
CRO cost factors
CRO pricing tips
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“We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President
CRO Plans from WebFX
Explore our CRO plans and features in more detail below!
Features | Basic | Aggressive | Market Leader |
---|---|---|---|
Initial CRO campaign (First month) CRO & UX Assets | 2 CRO or UX Assets | 4 CRO or UX Asset | 8 CRO or UX Asset |
Monthly Ongoing CRO & UX Assets | 1 CRO or UX Asset | 2 CRO or UX Assets | 4 CRO or UX Assets |
Dedicated UX project manager | |||
Monthly user experience reporting | |||
300+ SMEs behind campaign driving results | |||
Online project management scheduling | |||
Initial Website User Testing Videos – Up to 15 minute video (Q&A + summary of findings for each video) | 1 video | 2 videos | 4 videos |
Initial heatmap and click stream testing and analysis | Up to 4 pages | Up to 8 pages | Up to 16 pages |
Conversion tracking code setup | |||
Confirmation/thank you page setup | |||
Goal Funnels Setup – Initial Analytics + Reporting | |||
Initial Conversion Audit – What Portions of Site to Test/Optimize for Conversions + Optimization Suggestions | |||
VisitorRecorderFX – Web video capture of all converted leads (available for 60 days) | |||
CRO & UX Assets Consist of: | |||
Use of Google Optimize for A/B testing (Client Google Analytics access is required) | |||
Raw Heat Map Data Provided | |||
ROI & split test reporting schedule | |||
Creative design for A/B testing | |||
Market research | |||
Conversion strategy | |||
Conversion best practices documentation | |||
Static calls to action design | |||
Lead form setup/modifications | |||
Navigational modifications | |||
Multivariate conversion testing | |||
USP and headline copywriting | |||
Setup of auto responders | |||
Incoming traffic reporting and recommendations | |||
Conversion path implementation | |||
Lead forms integrated into supported CRMs (ex. Salesforce.com, Microsoft Dynamics, Sugar CRM, etc) | |||
Performance test reporting | |||
Conversion reporting | |||
MarketingCloudFX setup & included | |||
Incoming traffic analysis | |||
Ecommerce websites | |||
Shopping cart abandonment testing | |||
Google Ads landing page conversion audit (one-time) | |||
Landing page creation | |||
Additional CRO & UX Assets = $600 each | |||
Initial Setup Month 1 | $1,500 | $3,000 | $6,000 |
Conversion Rate Optimization Ongoing Investment | $750 | $1,500 | $3,000 |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Launch a revenue-driving CRO strategy with WebFX
Are you ready to see how our CRO agency can power growth for your business?
Check out our CRO services and pricing plans, and then get in touch with our team by calling 888-601-5359 or contacting us online to launch your personalized CRO strategy!