20 Manufacturing Marketing Statistics and Trends [2025 Data]

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What is manufacturing marketing?

Manufacturing marketing is the process of promoting a manufacturing company across digital and non-digital channels to potential clients. When it comes to digital marketing for manufacturers, a manufacturer might launch print ads and digital ads to reach, nurture, and convert its target client.

Manufacturing industry statistics

Before we get into the marketing side of things, let’s take a moment to go over some general manufacturing industry statistics in 2026 to note:

1. 2025 is projected to add $2.1 trillion in value to the U.S. manufacturing market.
2. There are approximately 623,000 manufacturing businesses in the U.S.
3. The U.S. manufacturing industry is expected to experience a compound annual growth rate of 1.18% in 2025.
4. The number of manufacturing employees in the U.S. is expected to reach 10.48 million in 2025.
5. 83% of manufacturers say that smart factories will transform the way they make products within the next five years.
6. Nearly 75% of manufacturers believe that acquiring and retaining talent is their biggest challenge.
7. Almost half of all manufacturers are harnessing the Internet of Things (IoT) through various systems and devices.
8. Less than 36% of surveyed manufacturing companies have a comprehensive policy framework in place for using artificial intelligence (AI).
9. In the past few years, around a quarter of all cyberattacks globally were aimed at the manufacturing industry.
10. Manufacturing revenue is expected to grow by 4.2% in 2025.

Manufacturing marketing statistics

As the manufacturing industry grows and 2026 manufacturing trends continue to shape the market, so does its need for bigger and better marketing campaigns. Marketing plays a crucial role in generating new clients and more revenue for your business. To that end, here are some manufacturing and B2B marketing stats for 2026:

1. 63% of manufacturers use website content to educate their audience about their business or industry. 88% use it to spread brand awareness.
2. 73% of B2B marketers believe that webinars are the best strategy for generating high-quality leads.
3. Manufacturers typically spend 1–3% of their total revenue on marketing.
4. 70% of B2B marketers think that video content helps leads convert.
5. 57% of industrial buyers make purchase decisions before ever interacting directly with a manufacturing company.
6. 40% of B2B buyers consume three to five pieces of content before they reach out to a salesperson.
7. 18% of manufacturing marketers identify email marketing as their most effective digital marketing strategy.
8. 56% of B2B companies outsource their marketing and keep an in-house team.
9. 6% of B2B organizations outsource their marketing entirely.
10. 68% of manufacturing companies use link building as part of their SEO.

Inspired to boost your manufacturing marketing efforts?

If these statistics inspired you to launch your revenue-driving manufacturing digital marketing strategy, consider teaming up with WebFX. We’re a full-service digital marketing agency that can help you generate leads so you can get ahead of your competitors.

We’ve generated more than 24 million leads and $10 billion in revenue for our clients. We’ll be glad to deliver results for your manufacturing business, too.

Contact us online or call us at 888-601-5359 to speak with a strategist and get started with our manufacturing marketing agency!