How Calhoun Super Structure Increased Revenue with WebFX

Meet the business

Calhoun Super Structure offers fabric structure solutions to consumers and businesses across North America, setting up fabric-covered building structures of various shapes and sizes. These structures provide shelter to people, animals, equipment, and more without requiring customers to invest in a brick-and-mortar structure.

The challenge: Increasing conversions to increase revenue

Calhoun already had a steady stream of traffic to their business — the problem was the quality. The quality of traffic was falling short, which meant their leads (and conversions) fell short too.

That’s why they turned to WebFX.

Strategic solutions to drive revenue

To help Calhoun improve the quality of their traffic, the WebFX team created a custom search engine optimization (SEO) strategy to help them target the right search results and drive more qualified traffic.

That strategy included:

• Conducting a technical SEO audit to identify areas needing improvement to increase SEO performance
• Identifying high-value keywords to target to increase traffic quality on Calhoun’s website
• Original, industry-relevant content crafted by industry experts
• Identifying keyword cannibalization and correcting it to improve ranking and performance in search engines
• Building backlinks to increase trust, authority, and traffic

To improve their leads (and the quality of them), the WebFX team crafted a custom pay-per-click (PPC) strategy.

That plan included:

• Monitoring and adjusting bid amounts to reduce costs and maximize budget
• Conducting a keyword quality score audit to identify best-performing keywords and refocus strategy on those keywords
• Integrating ad extensions to increase clicks and traffic from ads
• Conducting a competitor analysis of other PPC advertisers to identify opportunities to outperform top competition