Safe & Fast Solutions.

Meet Bar’s Leaks

Bar’s Leaks provides its customers with products to repair mild-to-moderate automotive issues. They pride themselves on making “three-minute mechanics” of any driver and offer solutions to all types of vehicular leaks and common subsystem problems.

The automotive chemical industry is competitive, though — and competing with larger brands is a serious challenge. So instead of relying on the same traditional advertising methods as their competitors, Bar’s Leaks decided to focus where their competitors weren’t: The Internet.

Their goals

• Reach a younger demographic than the existing customers that are already familiar with Bar’s Leaks brand and products
• Provide information and solutions to their customers’ issues
• Improve online visibility
• Stay ahead of competitors in digital marketing
• Increase on-site conversions that indicate purchase intent, like contact form submissions and store locator searches
• Improve PPC campaigns to maximize results and ROI

Our strategy

We started by optimizing each product page for unique keywords based on search trends and user data.

From there, we created a new PPC strategy with highly targeted campaigns and ad copy.

Next, we wrote and published original, in-depth long form content related to common customer issues.

Lastly, we restructured the site’s navigation to be more user-friendly and created stronger calls to action to increase the conversion rate.