“The content…was awesome. Not only are the results right in your face, but it also took a ton of investment of time by your writing team that I just simply wouldn’t have done. So, this is truly a net gain, because I wouldn’t have had the chance to do this if it wasn’t for your content team. We’ve hired agencies and not been impressed – but with you guys, the team couldn’t be happier. The results are real results.
Meet Bar’s Leaks
Bar’s Leaks provides its customers with products to repair mild-to-moderate automotive issues. They pride themselves on making “three-minute mechanics” of any driver and offer solutions to all types of vehicular leaks and common subsystem problems.
The automotive chemical industry is competitive, though — and competing with larger brands is a serious challenge. So instead of relying on the same traditional advertising methods as their competitors, Bar’s Leaks decided to focus where their competitors weren’t: The Internet.
- Reach a younger demographic than the existing customers that are already familiar with Bar’s Leaks brand and products
- Provide information and solutions to their customers’ issues
- Improve online visibility
- Stay ahead of competitors in digital marketing
- Increase on-site conversions that indicate purchase intent, like contact form submissions and store locator searches
- Improve PPC campaigns to maximize results and ROI
We started by optimizing each product page for unique keywords based on search trends and user data.
From there, we created a new PPC strategy with highly targeted campaigns and ad copy.
Next, we wrote and published original, in-depth long form content related to common customer issues.
Lastly, we restructured the site’s navigation to be more user-friendly and created stronger calls to action to increase the conversion rate.
Conversions increased 53% in the first month, including contact form submissions, newsletter signups, store locator searches, and phone calls.
Within 60 days, BarsLeaks.com ranked on the first page for 69% of their target keywords, and 46% of their first page results ranked in the top three positions.
New Google Ad campaigns lowered cost per click by 35% and generated 49% more paid goal completions.
SITE TRAFFIC INCREASE
INCREASE IN PAID GOAL COMPLETIONS
INCREASE IN VISITORS FROM ORGANIC SEARCH
INCREASE IN CONVERSIONS
See results with WebFX
If you’re unsatisfied with your site traffic, your website, or your conversion rate, WebFX can help.
With more than two decades in the industry, we’re confident that we can create a strategy that helps your business thrive.
Bar’s Leaks is just one of the many companies that love our services, and our more than 863 client testimonials prove it.