40+ Lead Generation Statistics That Show the Power of Lead Gen
Looking at lead generation statistics will help you better understand how lead generation impacts businesses and why it matters. We’ll cover over 40 lead gen stats in categories like:
- General lead generation statistics
- Digital marketing lead generation statistics
- Marketing automation statistics for lead generation
- B2B lead generation statistics
- Lead nurturing statistics
If you want to create a lead generation strategy after seeing these stats, our team at WebFX can help. We have over 500 marketing experts that can help you create a custom lead generation strategy. Contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!
General lead generation statistics
First on our list of lead generation stats, let’s look at a few general lead gen stats!
1. 96% of website visitors aren’t ready to buy
When it comes to lead generation, it’s important to understand that not everyone who visits your website will turn into an immediate lead or sale. In fact, most website visitors aren’t ready to buy –– this is especially true for business-to-business (B2B) companies who have numerous decision-makers.
So, when you drive traffic to your website, make sure you create opportunities to capture these leads. Use call to action (CTA) buttons that guide people to fill out forms, join email lists, and more!
2. 91% of marketers say lead generation is their most important goal
Many marketers are focused on earning leads for their companies because generating quality leads is what translates to sales. Focusing on lead generation will help you earn better leads and increased revenue for your business.
3. 80% of new leads never turn into sales
One of the hardest parts of generating new leads is turning them into customers or clients. The reality, however, is that many new leads will never turn into sales for your company. It’s important to understand that not all leads you obtain will convert and that it’s normal.
But what can you do to turn more of these leads into sales?
Investing in personalization is crucial for helping you turn more leads into sales for your business. Delivering those leads the information they want can help nudge them towards conversion.
4. 74% of companies say converting leads into customers is their top priority
Lead generation is a top priority if you want your business to grow online. It’s important to remember that capturing leads is only half the battle –– you also need to convert them. Having a marketing strategy in place that tackles all parts of the sales funnel can help you nudge those leads towards conversion.
5. 65% of businesses say generating traffic and leads is their biggest challenge
If you’re like over half of all businesses, you’re struggling to generate traffic and leads. It’s not easy to generate traffic and leads, let alone qualified ones that turn into customers. That’s why it’s crucial to have a tailored marketing strategy in place to help you drive qualified traffic that turns into qualified leads.
6. 63% of consumers that request info about your company will not purchase for at least 3 months
One of the challenges of lead generation is that the leads you generate likely won’t convert right away. Many of them need time to decide if you’re the right fit. That means you need a strong lead nurturing strategy in place to ensure you keep leads engaged and interested in your business.
7. 56% of leads aren’t ready to buy yet
Many businesses make the mistake of pushing their leads towards conversion when over half aren’t prepared to buy yet. That’s why it’s critical to track leads as they go through your sales funnel and deliver information to them at the right time.
8. 54% of marketers say improving lead quality is their biggest challenge
Generating leads doesn’t mean anything if those leads aren’t likely to turn into a customer. It’s important to drive quality leads, which many businesses struggle to do.
9. 53% of marketers spend at least half of their budget on lead generation
With lead generation, a large chunk of your budget will go towards investing in strategies that help you drive leads for your business. From pay-per-click (PPC) advertising to SEO services, you can invest in multiple strategies to help you boost the number of qualified leads.
10. 41% of marketers say generating more leads is one of the most prominent challenges they face
Not only do businesses struggle with the quality of their leads, but some businesses struggle with generating any leads for their company. That’s why taking an omni-channel approach to your marketing, which means using different strategies in conjunction with one another, is crucial for expanding opportunities to capture leads.
Digital marketing lead generation statistics
Now that we’ve covered some basic statistics on lead generation, let’s dive into some lead generation stats tired to digital marketing strategies!
11. Content marketing drives 3X more leads than traditional marketing
When looking at these lead gen stats, you’ll find that strategies like content marketing are extremely powerful for earning leads. Content marketing is more effective at driving leads than traditional marketing because it allows you to target people precisely with the information they want.
12. When marketers target leads based on their position in the sales funnel, they have 73% higher conversion rates
Targeting your leads at the right part of the funnel is critical for moving leads forward. Some leads are closer to conversion than others, so they need content that can help them take the next step.
For example, someone who just discovered your business will want content that helps them get to know your industry better, like blog posts. However, someone at the bottom of the funnel will want information that shows them why you’re the best option for their needs.
13. 66% of marketers generate leads from social media by spending only six hours per week on social media marketing
Social media marketing is an excellent strategy for your business to obtain leads. Since this strategy enables you to connect with prospects directly, you can understand who’s interested in your business. You can also deliver information straight to these prospects to move them down the sales funnel.
14. 59% of marketers say that creating content is one of the top challenges for generating and nurturing leads
Content marketing is one of the most valuable lead generation strategies, but it’s also one of the most challenging ones to do. It takes time to develop ideas, plan the content, execute, and publish it.
15. 54% of email marketers say increasing engagement rate is their number one priority
When you create emails, you want them to hold your audience’s attention. The more time people spend engaging with your emails, the more likely they are to learn something about your business, take the next steps, or complete a similar action.
16. 53% of marketers say half or more of their budget goes to lead generation
Since lead generation is a crucial component for business growth, many marketers are spending their budgets on strategies that help generate leads. It’s important to invest in lead generation strategies to help you drive quality leads.
17. Email marketing drives 50% more sales than other lead generation methods
When it comes to making sales, email marketing is the closer. Not only can you generate leads by creating an email sign-up list, but you can turn those leads into sales. Email marketing allows you to send promotional materials straight to your prospects’ inbox and convince them to convert.
18. 45% of marketers don’t know how to use mobile marketing for lead generation
With so many people using mobile devices, there’s a new market for reaching leads, but many marketers don’t know how to capitalize on it. A good first step is to make your website easily viewed on mobile, through using responsive design, to create the best mobile experience.
20. Less than 20% of marketers think outbound practices provide valuable leads
When it comes to the question of inbound vs. outbound marketing, most digital professionals will agree that inbound marketing is the way to go. In fact, more than 75% of marketers agree that inbound practices provide valuable leads.
Marketing automation for lead generation statistics
Next up on this list of lead gen stats, let’s look at how marketing automation impacts lead generation. Marketing automation involves using technology to automate processes like sending emails. This software can help speed up simple processes and save you time.
Here are some marketing automation statistics to know regarding lead generation:
20. Businesses experience a 451% increase in qualified leads by using marketing automation
Marketing automation helps more businesses earn qualified leads. Since you can automate simple processes, you can focus on other lead generation tasks that help you reach more people.
21. 80% of marketing automation users saw leads increase
Marketing automation tools, like a customer relationship management program (CRM), help you track prospects more effectively. You can gather critical information about these leads, like what pages they visited, forms they completed, and more.
22. 80% of marketers generate more leads using marketing automation software
Marketing automation software helps with everything from lead generation to nurturing. Using this software enables you to automatically complete tasks, which means you can capture and nurture more leads than you could without it.
Using marketing automation software will help make the lead generation and nurturing process easier for your business.
23. 77% of marketers convert more leads using automation software than those who don’t
Automation tools, like Nutshell and MarketingCloudFX, allow you to gather valuable insight into your marketing strategies and target audience. With all this data on hand, you can make more actionable decisions that help you nurture leads towards conversion.
24. 74% of marketers say the biggest benefit of automation is saving time
One of the biggest benefits of using marketing automation for lead generation is that it saves time. Generating leads takes time and effort –– marketing automation helps make it easier.
B2B lead generation statistics
Looking for stats on lead generation for B2B companies? Check out these lead gen stats!
25. LinkedIn is the most effective B2B social media channel for generating leads
One of the most compelling statistics on lead generation is that LinkedIn is the most effective social marketing channel for B2B. Since you’re trying to appeal to employees, LinkedIn is a tremendous professional network to connect with those prospects.
26. 91% of B2B companies say content marketing generates more leads than traditional marketing strategies
Content marketing is one of the most valuable strategies for B2B marketers. Since B2B companies have a longer sales cycle, content is a great way to keep those leads engaged and informed. Not to mention, you can use one piece of content to attract and engage multiple leads, making it a valuable investment.
27. 70% of B2B marketers think video content helps leads convert
Video marketing is a critical component to helping your business capture and converts leads. When you create videos, you can share more information with your audience in a shorter period. This content is also visual, which can hold your audience’s attention better.
Videos are an excellent addition to other lead generation strategies, like email marketing and content marketing, and can help improve engagement.
28. 68% of B2B companies use landing pages to generate leads
Landing pages play a critical role in helping you earn leads for your business. When you run PPC ads, users arrive on a landing page if they click on your ad. Your landing page is where you can capture these leads by encouraging them to fill out a form or visit a specific page on your website.
Customizing your landing page can help you deliver a tailored experience that generates more leads for your business.
29. 61% of B2B marketers say high-quality leads are the biggest challenge
It’s not enough to drive leads –– you need to drive high-quality leads, so you can earn customers. Many B2B companies struggle with getting leads that are a good fit for their company.
30. 47% of marketers use LinkedIn to generate leads, and 45% of them gained customers through the platform
LinkedIn is one of the best platforms for generating leads and earning more customers for B2B businesses. This professional network allows you to connect with interested prospects, share helpful information, and promote your company through ads.
31. Only 56% of B2B companies verify business leads before passing it to the sales team
Verifying leads prior to passing them to the sales team is a way to streamline your lead generation process. However, just a little over half of B2B companies verify their business leads before they make it to the sales team.
32. 27% of B2B leads are sales ready when first generated
When you generate leads, most of them won’t be sales ready –– only about a quarter of them will be. That means you need to spend the time working them towards being ready to convert.
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Lead generation statistics on lead nurturing
Once you capture leads, your job isn’t done. You have to spend time nurturing those leads towards conversion.
Keep reading to learn statistics about the impact and value of lead nurturing:
33. Lead nurturing emails get 4-10 more responses than email blasts
Email marketing is one of the most valuable strategies for nurturing leads for your business. In fact, sending lead nurturing emails tailored to the subscriber drives better results than email blasts.
So if you want to nurture leads towards converting, consider creating personalized lead nurturing emails to nudge them closer to becoming customers.
34. 63% of leads won’t convert for a while
Many of the leads you obtain won’t convert for months, or even years. That means you’ll have to spend time continually nurturing these leads to get them one step closer to converting.
35. 62% of businesses say the lack of a process for lead nurturing is a key marketing challenge for them
Creating a lead nurturing process is crucial for turning leads into sales, but many businesses struggle with creating a lead nurturing process. Strategies like email marketing and social media marketing can help you nurture leads towards conversion.
36. 51% of email marketers say list segmentation is the most effective way to personalize lead nurturing
A core component of lead nurturing is providing an individualized experience that keeps people engaged with your company. The first step to personalizing emails is segmenting your email list. Segmenting your email list helps you group people together based on interests, so you can send those groups relevant information they want.
37. Companies with a good lead nurturing program generate 50% more sales-ready leads at 33% lower cost
Having a good lead nurturing program not only helps you generate more customers, but it comes at a lower cost. It enables you to get a better return on investment (ROI) for your business.
38. Nurtured leads make 47% larger purchases than non-nurtured leads
Lead nurturing plays a critical role in helping you earn more from your leads. When you nurture leads, they get more familiar with your business and learn more about what you offer.
Nurturing allows you to build better relationships with your audience, influencing how many products or services they purchase.
39. Only 35% of B2B marketers have an established lead nurturing strategy
Many B2B companies don’t have an establish lead nurturing strategy in place, which is a problem if you want to turn leads into customers. Having a lead nurturing strategy in place will help your convert more leads.
40. Only 29% of brands nurture their exisiting customers beyond the initial purchase
When you do lead generation, you know how challenging it is to continually obtain new customers for your business. That’s why it’s important that, even after customers convert, you keep nurturing them beyond the first purchase, so they become loyal customers.
41. Only 5% of marketers use full-featured marketing automation to help with lead nuturing
Marketing automation is great for help with all aspects of the lead generation process, from capturing to nuturing to converting –– yet only 5% of marketers have marketing automation tools that help with nurturing. Using a full-featured marketing automation tool, like MarketingCloudFX, helps you get more from lead nurturing.
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- Leads
- Transactions
- Calls
- Revenue
Feeling inspired by these lead gen stats?
With these statistics on lead generation, you can see the impact of lead generation and the value it holds for helping your business grow online. Launching a lead generation strategy is critical to helping your business thrive online, but you may not know where to start.
At WebFX, we have over 28 years of experience generating leads. In the past five years alone, we’ve driven over 24 million leads for our clients. With our client-first approach and custom marketing plans, you can feel confident you’ll get a marketing strategy that helps you generate more leads.
Ready to earn more leads for your business? Contact us online or call us today at 2024 to speak with a strategist about our lead generation services!