2027 Construction Marketing Budget

How much do construction companies spend on marketing?

On average, 54% of construction companies will spend $1,000 to $10,000+ per month, based on research from WebFX. That number will vary depending on your company size, location, marketing provider, and more.

Construction marketing budget breakdown

Understanding the average cost of digital marketing can help you understand what you’re spending your budget on. Here’s a breakdown of the top digital marketing channels for construction companies:

Factors that impact construction marketing budgets

Here are some top factors that impact marketing budgets for construction companies:

Below are a few more factors to consider when planning your budget:

• Location: Your location will affect who you market to and how you reach buyers. You’ll want to invest in local-optimized marketing, which will influence your budget and resources.
• Seasonality: If you earn more revenue in particular seasons, you should adjust your budget to those times. For example, if your company is less busy during colder months, you might hold off on some services during that time.
• Growth goals: Companies with large growth goals will need to invest more of their budget to see those results. If you want to see a large amount of growth quickly, for example, you might invest more than a company who has steady, incremental growth goals.

How to create a construction marketing budget

How to Create Your 2025 Construction Marketing Budget

• Allocate 5-10% of your total revenue for marketing
• Reserve between 5-10% of your marketing budget to invest in new marketing strategies

Now that you understand what goes into a marketing budget, you can start thinking about yours. If you’re unsure where to start, partnering with a construction marketing agency can provide expert guidance tailored to your business goals. Here are a few steps for creating your marketing budget for construction:

1. Define your marketing budget based on your project pipelines
2. Establish goals based on construction project types
3. Evaluate your industry and local competition
4. Adjust your budget as necessary

1. Determine your marketing budget

The first step to creating a marketing budget is evaluating your needs and figuring out how much you can realistically spend.

According to the 2024 CMO survey, the construction industry only spends around 1% of its revenue on marketing. We found that 54% of construction companies typically $1,000 to $10,000+ per month, which means most of these companies are bringing in high profits.

If you aren’t quite there yet, that doesn’t mean you need to increase your spending. Above all else, you want to keep your budget relative to how much you earn. Looking at how much each service typically costs per month can help guide you.

We also found that 30% of construction business representatives said they dedicate 5-10% of their budget to exploring new strategies. So, be sure to factor in some trial room in your budget.

2. Establish goals based on construction project types

Creating SMART goals — those that are Specific, Measurable, Attainable, Relevant, and Timely — can help you use your budget for effective growth. Otherwise, you won’t be able to measure how your budget is performing.

Some examples of SMART goals based on construction project types include:

• Attract 10 new homeowners for kitchen remodels within the next quarter
• Generate five leads for warehouse or retail space builds within six months
• Increase local brand awareness by engaging with three local events or sponsorships this year

Having these goals will make it easier to find what you should invest in based on the work your company does.

3. Evaluate your industry and local competition

A big part of your construction company marketing budget is knowing your industry. Finding out where your audience is and what channels they prefer can help you allocate your budget accordingly.

You can also look at how your competitors are marketing their business to understand what channels work best in your market. If something works for them, you should consider trying it for your business.

4. Adjust your budget as necessary

Budgets do not have to be set in stone.

If you are new to marketing and looking to grow your business, you might not have the same disposable revenue to spend right away that an established company does. For that reason, you should review and adjust your budget regularly to make sure you are getting the most out of your investments.

FAQs on marketing budgets for construction

Here are some frequently asked questions on construction company marketing budgets:

Get more revenue from your construction marketing budget with WebFX!

Building your budget is easier when you have a partner. Enter WebFX — a leading digital marketing agency.

Our experience in the construction industry lets us create custom marketing plans that earn you more revenue and build up your business online. We help you stand out among other construction companies in your area, all while sticking to your marketing budget.

Contact us online to see how we can turn your marketing spend into more traffic, leads, and revenue!