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Heating Up the Search Results: Boss Mechanical & WebFX

When Boss Mechanical wanted to boost their presence in the search results to attract more traffic and leads, they turned to WebFX. Check out this HVAC digital marketing case study to discover how the team at WebFX helped Boss Mechanical achieve their business goals!





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hear from our clients
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The research that WebFX does is amazing. It allows us to create material and offers that will set us apart from our competition. We have already seen an increase in new customers reaching out to us for our services.

Boss Mechanical

About Boss Mechanical

Boss Mechanical has provided HVAC services in Toronto and surrounding areas, including Mississauga, Richmond Hill, Hamilton, and more, since 2010.

Whether their customers need a new system installed, a system upgrade, a retrofit, repairs, or maintenance, Boss Mechanical expertly assists customers with all of their heating and cooling needs.

The challenge

Wanting to expand to reach even more customers and drive more revenue for their company, Boss Mechanical came to WebFX with the following goals:

Keep reading this HVAC digital marketing case study to learn how Boss Mechanical’s custom digital marketing strategy from WebFX helped them achieve their goals and boost their revenue!

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Business Impact

With an expert team of search engine optimization (SEO) specialists, pay-per-click (PPC) strategists, and more, WebFX helped Boss Mechanical increase their search engine rankings, leads, web traffic, and more.

As a result, Boss Mechanical has achieved several wins since partnering with WebFX, including the following:

  • 89% increase in keyword rankings on page one
  • 70% decrease in organic cost per lead (CPL)
  • 65% increase in total leads

Boss Mechanical had this to say about their partnership with WebFX: “We have definitely seen an increase in new customers reaching out to us for our services.”

  • 89%

  • 70%

  • 65%


Custom solutions from WebFX

When talking about their current digital marketing efforts, Boss Mechanical said: “We are a midsized company, so there is no one in our office that would be capable or has the knowledge to do what WebFX does for us.”

As a result, Boss Mechanical partnered with WebFX for the following solutions:

The WebFX team quickly began crafting a personalized PPC and SEO strategy tailored to Boss Mechanical’s HVAC industry, goals, and needs.

Our SEO specialists conducted in-depth keyword research and competitor analysis to implement a data-backed SEO strategy that helps Boss Mechanical maintain rankings at the top of the search results when potential customers search for their HVAC services online.

With engaging ad copy, optimized keyword targeting, and bidding, our PPC specialists enabled Boss Mechanical to continuously achieve a strong presence in the search results. Our team expertly crafts PPC ads that generate high-value leads and helps Boss Mechanical stand out from other companies in the HVAC industry.

Heat up your revenue with a personalized digital marketing strategy from WebFX

Are you ready to drive amazing results like Boss Mechanical? The award-winning team at WebFX is standing by and ready to help!

From increasing your search engine rankings to generating more leads to increasing your online visibility, our full-service digital marketing agency can help you do it with little to no effort on your part.

We’ve already helped clients drive over $6 billion in revenue and more than 24 million in leads in just the past few years. Is your company next in line?

Contact us online or call us 888-601-5359 to chat with us about the needs and goals of your company!