On this page, we’ll dive into detail about Pinterest advertising services and how to set up Pinterest ads for your business. If you need help setting up your Pinterest ads, call us today at 888-601-5359 to speak with a strategist.
Why should I use Pinterest advertising services?
Of all the social media sites available to your business, you may have put Pinterest last on your list. Considering that 81 percent of Pinterest users are female, it may seem like there is a narrow market for reaching potential leads. However, Pinterest is a great place to advertise your business to reach new leads.
Here are three reasons to invest in Pinterest advertising services:
1. You reach more interested leads
Pinterest ads help you reach more leads that are interested in your business. When you post content on your page, you don’t always reach people that are interested in your content. By using Pinterest ads, you help your business connect with people looking for your content.
When you run your Pinterest advertising campaign, you expose your business to people who like similar products you offer. It helps you reach these leads and connect with them. When they see your content, they can check out your products and follow your Pinterest page.
2. You can focus on running your business
When you’re busy running your business, it’s hard to run a social media marketing campaign.
You have to focus on the day to day operations of your business, which doesn’t leave much time to run a Pinterest advertising campaign. By investing in Pinterest advertising services, you don’t need to worry about running a campaign while running your business.
You can rely on a team of experts to run your campaign for you. They’ll have experts in Pinterest marketing, which also means you’ll have experts running your campaign. You’ll get a campaign that drives results.
For example, WebFX features more than 200+ digital marketing specialists to manage your campaign.
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3. Pinterest influences purchases
When people browse Pinterest, they come across many pins and products. Pinterest is a platform for ideas and inspiration. In fact, 87 percent of pinners have purchased a product because of Pinterest.
Pinterest advertising services can help you connect with that person who is looking for a specific product. If you run an ad for a specific search, you can draw leads to your pin and get them interested in your product.
Let’s say that someone is searching for a chicken skillet dinner. Upon searching, they see a pin for cheesy chicken bacon skillet dinner. The post is promoted by Kraft.
They check out the recipe and it fits perfectly with what they’re seeking. When they go to buy the ingredients, they’re more likely to buy Kraft cheese because it’s in the recipe. This is a conversion for Kraft.
This is just one example of the many ways Pinterest ads can drive conversions for your business. Since people are searching for specific products or ideas, they are more likely to convert when they find them on Pinterest.
What companies should use a Pinterest advertising agency?
As you look into Pinterest advertising, you may be wondering if you should hire a Pinterest advertising agency. If you aren’t sure if you should use a Pinterest advertising agency, here are three reasons to hire one:
1. You don’t have time to run a Pinterest advertising campaign
If you’re too busy running your business to focus on running a Pinterest campaign, it’s best to rely on a Pinterest advertising agency. It takes time and effort to create a Pinterest advertising campaign that works and drives results.
For businesses that are too busy focusing on their business, it’s best to let a Pinterest advertising agency take the reins. You don’t want to miss out on a great opportunity to reach new leads for your business because you don’t have the time.
Hiring a Pinterest expert will help you get the best of both worlds.
2. You don’t have the resources
You need resources to run a Pinterest advertising campaign.
Whether it’s tools or people, you must have the proper resources to run your campaign. If you don’t have access to marketing tools or don’t have a dedicated team, you’ll want to consider relying on a Pinterest advertising campaign.
A Pinterest advertising company will provide you with the resources you need. You will get everything you need for your campaign, whether it’s programs, people to work on your campaign, or expert knowledge.
This makes it easier for your business. You don’t need to worry about learning how to advertise on Pinterest or hiring additional employees to run your campaign. A Pinterest marketing company will provide you with all you need to run a successful campaign.
3. You aren’t sure where to start
If you’ve never run a social media marketing campaign or you’re not familiar with Pinterest, you may not know where to start. It is challenging to figure out how to run a social media marketing campaign if you’ve never run one before. By relying on a Pinterest advertising company, you’ll work with an agency that has experience in running a Pinterest advertising campaign.
A Pinterest advertising company will help you create a campaign that is tailored to your business. They will create a campaign that helps you drive the best results for your business.
What should I look for in a Pinterest advertising agency?
If you’ve decided that a Pinterest advertising agency is right for you, you may wonder how you can find the best agency for your business. Here are seven characteristics of a good Pinterest advertising agency.
1. They stay on top of trends
When you’re looking at different Pinterest advertising companies, you want to pick one that stays on top of trends. Social media is constantly changing and evolving. Your advertising company must stay on top of these changes.
You don’t want to use outdated strategies when you’re trying to reach new leads.
If you want to have an effective campaign, you need to use strategies that will work based on your audience’s current behavior. The right Pinterest advertising company will know how to create a campaign that works.
At WebFX, our 20+ years of experience demonstrates our longevity and ability to adapt to industry changes.
2. They have on-going training
Social media is constantly evolving, which means that marketers must keep learning new things. You want to partner with a company that is constantly learning how to improve your campaign.
When you’re choosing a Pinterest advertising agency, you want to choose one that is constantly evolving and improving their skills. This ensures that you’ll get the most qualified team to run your campaign.
3. They understand keyword research for Pinterest
People search differently on Pinterest than they do on search engines like Google.
It’s important that you choose the right keywords for your Pinterest ads. When you hire a Pinterest advertising company, you want to make sure they know how to research keywords for Pinterest.
You must choose keywords that align with how people search on Pinterest.
On Google, someone may search “craft ideas for kids.” On Pinterest, they may search “craft ideas kids” or “kids craft ideas.” It’s important that your Pinterest advertising company knows how to research and find Pinterest-specific keywords.
4. They offer transparent pricing
When you’re trying to find the right Pinterest advertising company, you want to know how much it will cost you to hire them. You want to find a company that fits in your budget and works for your business. To find the right company, make sure you check out their pricing.
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This is difficult sometimes because many companies hide their prices. You have to reach out to them to get their pricing rate and package details. This makes it difficult for you to know what to expect and how much it will cost.
That’s why it’s best to go with a company that offers transparent pricing. With transparent pricing, you see the price for their services on their website. You don’t need to jump through hoops to find out how much your campaign will cost.
Transparent pricing ensures that you know exactly what you’re getting and how much you’re going to pay for it. You can better plan your strategy and choose a company that works best for your business.
5. They offer transparent reporting
As you research different Pinterest advertising companies, you want to look for transparent reporting. Transparent reporting means that your advertising company keeps you in the loop about your campaign’s progress. They let you know how your campaign is progressing and tell you about your campaign’s successes and areas of improvement.
This is important to your business because you want to be able to stay in the loop about your campaign’s performance. You’re investing money in your campaign, so you want to ensure that your money is going towards strategies that will help your business grow.
6. They have great communication
Communication is a key component of a good Pinterest advertising company. Since you’re investing money in a company, you want to ensure that they keep you in the loop about your campaign’s progress.
You should be able to contact them with any questions, comments, or concerns.
They should keep you in the loop about your campaign’s progress and address any issue with your campaign. An open line of communication will make it easier for you to build a campaign that works best for your business.
As you narrow your focus on to a few companies that offer Pinterest advertising services, look at their experience. It’s important that you choose a social media marketing company that has experience running Pinterest advertising campaigns.
A company that knows how to run a Pinterest advertising campaign is ideal. You want a company that knows how to do keyword research, create compelling ad copy, and monitor the results. This is ideal for your business if you want to drive the best results.
At WebFX, we’ve launched over 165,000 social media posts for clients. Coupled with 20 years of experience, we know how to create campaigns that drive success.
Common questions about Pinterest advertising
Pinterest advertising is a great opportunity for your business to grow. Since it is a fairly new advertising service, you may have questions about how it operates. Here are some common questions people ask regarding Pinterest advertising services.
Where do users see Pinterest ads?
Whenever you run an advertising campaign, you want to know where your audience will see your ads. With Pinterest advertising, your audience will see ads in:
- The Home feed
- Category pages
- Search results
These are the three main places your audience will see Pinterest ads and where they will be more inclined to click on your ad.
Are there different types of Pinterest ads?
Pinterest offers four different ad formats that you can use for your campaign:
Promoted pins: This is the most basic ad format that looks like your standard pin. They help you reach more leads.
Promoted video pins: These are videos that appear in search results as promoted posts. They inspire people to try new things and give a new perspective to your products.
Promoted carousels: Promoted carousels contain multiple images for Pinners. Pinterst allows you to add up to five images that users can swipe through to learn about your product or brand.
Promoted app pins: These ads allow people to discover and download new apps. When someone clicks on the ad, it takes them directly to download the app without leaving Pinterest.
These are the different ad formats you can use to reach people interested in following your business on Pinterest. You can use these ads to advertise your online store, Etsy store, and more.
What goals can I set for my Pinterest ads?
Pinterest gives you many options for goals you can set, including:
- Increase awarness
- Increase engagement
- Boost traffic
- Promote apps
- Boost video views
These are all great goals you can set to drive results for your business.
How can I measure my Pinterest advertising campaign results?
When you’re advertising your brand on Pinterest, you must monitor your campaign’s results. Pinterest offers its own analytics program to help you see your campaign’s results. This program offers information about insights, such as:
- Cost-per-click and cost-per-mille
- Clickthrough rate
- Total ad spend
If you don’t want to use Pinterest’s analytics program, you can also use other tools like Google Analytics. It will help you get insight into your campaign.
When you partner with a Pinterest advertising company, they will often have their own software.
Programs like MarketingCloudFX allow you to manage your Pinterest campaigns and put your results into action. Using these tools makes it easy for you to monitor and manage your campaign.
Invest in Pinterest advertising services from WebFX
Pinterest is a great way for your business to grow. You can help your business reach more valuable leads by creating Pinterest ads. At WebFX, we have years of experience creating social media marketing campaigns.
With over 550+ client testimonials, you can count on us to create a campaign you’ll love.
If you’re looking for a company that drives results, look no further than WebFX. In the past five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We focus on helping our clients create campaigns that grow their business.
Invest in Pinterest advertising services from WebFX
If you’re ready to start advertising your business on Pinterest, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business reach new heights!