Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Snapchat Advertising Services
Did you know that 300 million people actively use Snapchat every month and create over 3 billion Snaps every day? Snapchat engages a huge base of Millennial and Generation Z users with 71 percent of users under 34 years old. Luckily, you can reach them by taking advantage of Snapchat advertising services.
Get the Snapchat advertising services you need with WebFX
At WebFX, we offer dedicated Snapchat services for advertising and marketing on social media. Snapchat is a great opportunity for your business to reach new leads, and our consultants can help you build or revise your strategy for success.
Targeting
Targeting
Targeting is an important part of a successful Snapchat campaign. Our team will help you determine who to target with your Snapchat ads and help you drive valuable leads for your business.
Snapchat allows you to target people based on numerous features. You can target people by:
- Interests and behaviors: You can reach people based on the things they like or do on and off Snapchat. It creates a more personalized experience for your audience.
- Demographics: This is the most common way to target people. You reach them based on factors like age, gender, income, parental status, and more.
- Location: Snapchat allows you to target users based on their location. This includes by country, a specific location, or a radius surrounding an address.
- Custom audience: The custom audience option allows you to retarget Snapchat users who already engaged with your ad. It’s a retargeting feature that allows you to advertise to leads who saw your ad but didn’t necessarily convert.
- Lookalike audiences: Lookalike audiences help you find people you think would be interested in your business. You advertise to people who don’t know your business based on your current customers. It allows you to use the attributes of your current customers to attract new ones.
Ad content creation
Ad content creation
The most important part of your ad is the content. Our team will help you create an effective advertising campaign with quality content that will engage your audience and get them interested in your business.
Monitoring
Monitoring
Another important part of Snapchat advertising is monitoring your campaign. By measuring your campaign results using our monitoring tools, we’ll help your business produce the best results.
There are two main ways to monitor your Snapchat campaign’s performance:
- Snap Analytics: Snap Analytics is the basic program that is included in Snapchat. It helps you see how people interact with your Snapchat ads and gives you valuable insights into your campaign.
- Google Analytics: If you’re looking to keep your analytics all in one place, Google Analytics is a great option. You can monitor your Snapchat ad’s performance while keeping track of other campaigns. It’s efficient and easy to do.
Snapchat offers Ad Manager, a program that helps you track your campaign’s success, as a hub for all your data information. This manager offers real-time reporting that allows you to optimize your campaign better.
Monitoring your advertising campaign is crucial to helping your campaign perform better. You will better understand your campaign and its effectiveness.
The Ads Manager allows you to see numerous insights, including:
- Campaign performance: Monitoring your campaign performance helps you gain a better understanding of your campaign. You can see engagement metrics, such as impressions and swipes, that helps you better understand how your audience interacts with your content.
- Web conversions: With this information, you see how people convert across different devices. It helps you get insight into how your audience interacts with your content and how you can retarget these leads.
- Mobile app conversions: This information helps you see how you drive installs and downstream actions. It’s a great section to follow if you’re looking to get more people to download your app.
Your search for Snapchat advertising services ends here
Here’s why businesses choose to partner with WebFX:
Pricing custom to you.
Starting at 15% of ad spend per month.
Unlock a 25% greater marketing ROI with WebFX’s award-winning social media team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
How do I choose the right Snapchat advertising company for my business?
Look at their social media work
Look at their social media work
First and foremost, the right Snapchat advertising company for your business will have experience with the platform. You want to focus on a company that knows how to use Snapchat and create effective ads.
The best way to find out if they have experience with Snapchat advertising is to check out their portfolio. A portfolio will give you insight into a company and help you see the extent of their Snapchat experience.
Companies that have experience with Snapchat advertising should be able to show results. It should be evident that your Snapchat business manager knows how to create and maintain successful campaigns. At the very least, your Snapchat advertising company should have experience with Snapchat ads or be familiar with them.
Since Snapchat advertising just recently became attainable, some advertising companies may not have an abundance of experience with it. If that is the case, you can check out their other social media campaigns to gain a better understanding of how they drive success.
Snapchat ads operate similar to other social media advertising services, so it’s a good indicator of how well an advertising company can market through social media. If you find a company that drives valuable results and has experience with social media advertising, they may be a good fit for your business.
Check out pricing
Check out pricing
Before you fall too far into the rabbit hole while looking at a social media marketing company, ensure that they fit in your budget. You want to hire a social media marketing company that will work with your budget and allow you to drive results.
This can be a challenge because many Snapchat advertising companies will hide their prices. They want to remain competitive with their competition, so they often rely on people to contact them to learn more about their services.
Some companies, like WebFX, offer transparent social media pricing to make it easy for you to know what you’re getting. You’ll see the prices for the services and what you get with your package.
If a company doesn’t offer transparent pricing, you must contact them and wait to see how much they charge for Snapchat advertising services.
Look at client testimonials
Look at client testimonials
Once you find a Snapchat advertising company that fits your budget, the next step is to see what others are saying about them. Client testimonials are a valuable piece of information that helps give you insight into a company’s work.
You want to see dozens of testimonials from your Snapchat business manager. When a company has an abundance of testimonials, it’s a good sign that they do quality work. Partner with a company that has a positive reputation for driving results with social media marketing.
The most common place to access testimonials is on a company’s website. You can see what their clients are saying and the experience they had with the company.
Another option is to go to sites where people can publicly review a company. Google My Business and Facebook are two common places where people review companies. These sites offer your business a great opportunity to fully understand a Snapchat advertising company’s work.
Ask questions
Ask questions
When you’re on the hunt for Snapchat advertising services, don’t be afraid to ask questions. Asking questions will help you understand an advertising company better and decide if they’re a good fit for your business.
Here are some example questions you can ask a company:
- What is your experience with running Snapchat ads?
- How do you handle issues with ads?
- What’s your team like? How do they work on projects?
- How can I reach you if there are issues, questions, or comments?
- What makes your company stand out from the competition?
These are just a few starter questions that can help you get more in-depth with your Snapchat advertising company.
FAQs about Snapchat advertising services
Looking to learn more about Snapchat advertising services? Browse our FAQ:
How do Snapchat advertising services work?
If you aren’t familiar with Snapchat’s advertising, it’s important that you get familiar with it to better understand how it works.
Like many other advertising services, Snapchat charges per 1000 impressions. This is known as the cost per mille (CPM) model. This means that you are charged a set amount for every 1000 impressions you receive on your ad.
When you run these types of campaigns, you can set numerous goals. This includes building brand familiarity, app installs, traffic to your website or app, engagement, views, lead generation, and conversions.
Snapchat also offers goal-based bidding. With this option, advertisers can set up a maximum price each time a user performs an action. These are actions that a company optimizing for, like clicking or swiping.
The most common goals as swiping up, installing an app, and gaining impressions. If you choose to run a goal-based strategy, the recommendation is to start with a bid of $1-3 and adjust your bid amount as you run your campaign and start to garner results.
What types of Snapchat ads are there?
There are numerous types of ads you can use with your campaign. Here are five of the most common ways to advertise on Snapchat:
- Snap ads: These ads appear in the midst of stories. Users see these when they look at their friends’ stories. These ads drive users to a website, app, or video.
- Collection ads: These ads show a series of products. This makes it easier for your audience to shop and buy products. These ads are often integrated into stories from others.
- Story ads: Story ads typically appear in the “For You” section of the “Discover” area. These ads sit alongside popular content and appear to look like content from other news sources and media outlets. Companies tailor these ads to fit their audience’s preferences, which ensures that the content is relevant.
- AR lenses: Augmented reality (AR) lenses are popular on Snapchat. These are lenses that, when the camera is facing a person, turn into some kind of animated filter that users can move based on their facial movements. The person who is viewing the lens has their face completely altered by the lens.
- Filters: Filters are the most common way for businesses to advertise themselves. These filters are overlays on photos that people can add to their photos and videos when they take them. Filters can be simple, by just adding a few words, or complicated, by adding pictures and altering the face.