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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Powered LinkedIn Ad Campaigns

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

In addition to the built-in advanced tracking capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for Social Media content, campaigns, and targeting.

Learn More About MarketingCloudFX

20%

Increase in ROI

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-In Value based on cost of similar tools

Data Activation for Advertising

Leverage first-party data to reach your audience across their multi-touchpoint journey.

  • Leverage first party and third-party data to improve ad targeting
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device with multi-device programmatic ad campaigns (CPM as low as $8-$10)

Combine First and Third Party Data

Facilitate targeted marketing across digital channels.

  • Combines data from calls, leads, chats, and more for unified view of the customer journey
  • Enriches customer records for more complete customer records
  • Automatically creates new audience segments that can be used for email, ppc, or other digital efforts

Company Identification Insights

Identify companies coming to your site for better insights, sales enablement, and targeted campaigns.

  • Identify what companies are on your site, before they fill out a form
  • Notification capabilities to give you an advantage in the sales process
  • User journey tracking to enable the sales team with prospect’s interests

20%

Increase in ROI

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-In Value based on cost of similar tools

Your search for LinkedIn advertising services ends here

When your company partners with WebFX, you:

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Get a dedicated partner

When you partner with WebFX, we act as an extension of your marketing team. We’re committed to helping you earn the highest possible ROI for your efforts and achieve your biggest business goals.

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Receive a custom campaign

We don’t believe in cookie-cutter advertising campaigns. We’ll take the time to learn your target market along with your unique goals and niche to craft a LinkedIn advertising campaign designed to engage and convert your audience.

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Access industry-leading software

Implement data-backed advertising and marketing campaigns with our in-house marketing software, MarketingCloudFX. Combine first and third-party data across multiple channels to inform your campaigns, track ROI, and much more!

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Grow your bottom line

When you partner with WebFX, you choose a company with a track record for achieving client goals. In the past five years, for example, we’ve helped our clients earn$6 billion in sales and 24 million leads.

Pricing custom to you.

Starting at 15% of ad spend per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 20% increase
in ROI with WebFX’s award-winning LinkedIn advertising team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Benefits of using LinkedIn advertising

Advertising on LinkedIn is different from every other social network. LinkedIn is a professional social network where users share their experience, job title, skills, interests, and education – all to an advertiser’s benefit if your audience targeting matching these options.

Benefits of LinkedIn adverting include:

hear from our clients

Specific targeting

Specific targeting

LinkedIn allows you to narrow in on the demographic or select group of individuals you want to reach. Filter through your audience by job title, industry, gender, age, degree, location and more.

Active professional user base

Active professional user base

With more than 500 million business professionals on this platform, you’ll maintain an active presence with an extensive amount of professional users who may be interested in learning more about your business.

Increase awareness

Increase awareness

Through various advertisement forms, you’ll have the opportunity to create better brand awareness and visibility for potential employees, consumers, and business partners.

Promote partnerships and events

Promote partnerships and events

LinkedIn is a site known for its professional users, which makes it the perfect place to recruit prospective employees or network with others in your field through event and conference promotion. Use LinkedIn when you’re looking to grow your company and expand your realm of influence through your targeting efforts.

FAQs about LinkedIn advertising services

How can I reach my audience with LinkedIn advertising?

On LinkedIn, users provide a myriad of information on their profiles that make it easier for you to segment your marketing strategy. Choosing an audience may be crucial to your marketing efforts, especially when you want to instill a sense of personalization in your campaign.

Fortunately, LinkedIn’s ad solutions make it accessible for your business to target its intended audience across this channel accurately. You’ll have the ability to reach individuals with different characteristics, which include:

  1. Demographics: Age, gender, geographic location, and more
  2. Company info: The name of an individual’s workplace, their industry, and the size of the company where they work
  3. Job: Their job title, what their job consists of, their seniority level — also includes their field of study and the extent of their education/number of degrees
  4. Matched audiences: Users who are chosen based on LinkedIn’s data and your own first-party data like website traffic or email lists

WebFX will help you determine the best ad targeting and test different ad formats to identify the advertisements that will resonate best with your specific audiences.

LinkedIn offers three main categories of advertising formats: sponsored content, text ads, or sponsored InMail. Here’s a look at how these three ad formats vary for LinkedIn lead generation.

1. Sponsored content

This form of advertising will appear in a LinkedIn member’s feed amongst posts and content from other businesses and their LinkedIn connections. Many companies opt for sponsored content on LinkedIn for the following reasons:

  1. Increasing traffic to a website
  2. Increasing leads using LinkedIn’s native lead form features
  3. Increasing video views

2. Text ads

These ads appear on the side, bottom, or top of a LinkedIn member’s feed. The benefits of text ads include:

  1. Available in multiple ratios and sizes
  2. Capturing your audience’s attention quickly and directly
  3. Directing users to your website with a strong call to action (CTA)

3. Sponsored InMail

Send personalized messages straight to your prospective clients through LinkedIn messenger. This tool is ideal for:

  1. Adding a personalized touch to your message with custom fields
  2. Reaching your audience with relevant content directly in their messaging inbox

How do I measure LinkedIn advertising campaign results?

Measuring the performance of your marketing campaign is crucial to understanding its success and where changes are needed to optimize its performance for long-term results.

At WebFX, we analyze the progress of your social media campaign using data from LinkedIn Campaign Manager InsightsGoogle Analytics, and MarketingCloudFX, which is our proprietary reporting software.

Utilizing all three sources for data allows our team to measure performing on LinkedIn, but also analyze the data from traffic that leaves the LinkedIn platform and visits your site or becomes a lead for your business.

LinkedIn Campaign Manager Insights

With LinkedIn Campaign Manager Insights, we analyze data to improve targeting and ad creative.

When analyzing data on LinkedIn, our team considering key performance indicators including impressions, clicks, click-through-rate, cost per click, lead form opens, InMail opens, and more. These metrics speak to the relevancy of our ads to our targeting.

Google Analytics

Google Analytics plays a key role in any social media strategy where increasing the amount of traffic to your business’s website is a primary goal.

When analyzing data after users leave the platform and visit your site, we evaluate traffic and conversion data such as the amount of time spent on your page, sessions driven from LinkedIn advertising, form completions on your site.

Taking advantage of Google Analytics’ extensive data is crucial because you’ll need to evaluate the key factors required to maximize your business’s performance.

MarketingCloudFX

Did you know WebFX uses our own proprietary software when tracking your campaign’s progress, too? Our software serves as an excellent complement to Linked Campaign Manager Insights and Google Analytics by offering you access to innovative features that will evaluate and track information on your website.

Several of the vital features offered by our software include:

  1. LeadManagerFXWith this feature, we can collect and systematize all the essential information concerning your leads, such as what referral source and campaign drove the lead. We are able to see that we drove a lead from our efforts, but more importantly, we can dive deeper into identifying the quality of leads driven from our campaigns.
  2. CompanyTrackerFX: Evaluate the companies and industries represented by the users who visit your site from different referral sources. This feature is most valuable for companies looking to expand their relationships with other businesses.

WebFX has thousands of reviews praising our transparency, communication, and results.

Check out our client testimonials

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4.9/5

based on over 550 third-party reviews
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