Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Trusted LinkedIn Advertising Services for Your Business
Launch engaging and highly targeted LinkedIn ad campaigns that reach your target audience, resonate with their interests and needs, and encourages them to convert with industry-leading LinkedIn advertising services from WebFX.
What do our LinkedIn advertising services include?
Get a snapshot of what our LinkedIn advertising services include below!
- Dedicated account manager
- Custom, up-to-date ad campaigns
- Campaign performance monitoring
- Open communication
- And more!
Dedicated account manager
Dedicated account manager
When you partner with us for your LinkedIn advertising needs, you’ll be partnered with your very own dedicated account manager. Your account manager will be your main point of contact, and they’ll know your campaign inside and out. So, whenever you have a question or just want to chat about your strategy or results, your account manager will be there to help.
Custom, up-to-date ad campaigns
Custom, up-to-date ad campaigns
Our LinkedIn advertising agency stays up-to-date with algorithm changes and LinkedIn news, so we can provide your business with the best marketing results possible. Our expertise on LinkedIn’s ad campaign manager and our ability to strategically select amongst the platform’s wide variety of ad formatting and targeting capabilities enables us to generate the ideal outcomes for your business.
Campaign performance monitoring
Campaign performance monitoring
Our team closely monitors the ad campaign performance and makes adjustments throughout its run to achieve the results that support your overall goals. Following the conclusion of each campaign, we analyze results and insights and utilize them to optimize the campaign.
Open communication
Open communication
We understand the importance of using budgets efficiently, so you can expect clear communication from our end from start to finish. Rest assured that every step of the process we will always ensure we are using your resources proficiently and successfully to help achieve the objectives you desire most.
And more!
And more!
Want to learn more about what our LinkedIn advertising services include? Watch the video below!
Data-Powered LinkedIn Ad Campaigns
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
In addition to the built-in advanced tracking capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for Social Media content, campaigns, and targeting.
20%
100%
$500K+
20%
100%
$500K+
Your search for LinkedIn advertising services ends here
When your company partners with WebFX, you:
Get a dedicated partner
When you partner with WebFX, we act as an extension of your marketing team. We’re committed to helping you earn the highest possible ROI for your efforts and achieve your biggest business goals.
Receive a custom campaign
We don’t believe in cookie-cutter advertising campaigns. We’ll take the time to learn your target market along with your unique goals and niche to craft a LinkedIn advertising campaign designed to engage and convert your audience.
Access industry-leading software
Implement data-backed advertising and marketing campaigns with our in-house marketing software, MarketingCloudFX. Combine first and third-party data across multiple channels to inform your campaigns, track ROI, and much more!
Grow your bottom line
When you partner with WebFX, you choose a company with a track record for achieving client goals. In the past five years, for example, we’ve helped our clients earn$6 billion in sales and 24 million leads.
Pricing custom to you.
Starting at 15% of ad spend per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 20% increase
in ROI with WebFX’s award-winning LinkedIn advertising team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Benefits of using LinkedIn advertising
Advertising on LinkedIn is different from every other social network. LinkedIn is a professional social network where users share their experience, job title, skills, interests, and education – all to an advertiser’s benefit if your audience targeting matching these options.
Benefits of LinkedIn adverting include:
Specific targeting
Specific targeting
LinkedIn allows you to narrow in on the demographic or select group of individuals you want to reach. Filter through your audience by job title, industry, gender, age, degree, location and more.
Active professional user base
Active professional user base
With more than 500 million business professionals on this platform, you’ll maintain an active presence with an extensive amount of professional users who may be interested in learning more about your business.
Increase awareness
Increase awareness
Through various advertisement forms, you’ll have the opportunity to create better brand awareness and visibility for potential employees, consumers, and business partners.
Promote partnerships and events
Promote partnerships and events
LinkedIn is a site known for its professional users, which makes it the perfect place to recruit prospective employees or network with others in your field through event and conference promotion. Use LinkedIn when you’re looking to grow your company and expand your realm of influence through your targeting efforts.
FAQs about LinkedIn advertising services
How can I reach my audience with LinkedIn advertising?
On LinkedIn, users provide a myriad of information on their profiles that make it easier for you to segment your marketing strategy. Choosing an audience may be crucial to your marketing efforts, especially when you want to instill a sense of personalization in your campaign.
Fortunately, LinkedIn’s ad solutions make it accessible for your business to target its intended audience across this channel accurately. You’ll have the ability to reach individuals with different characteristics, which include:
- Demographics: Age, gender, geographic location, and more
- Company info: The name of an individual’s workplace, their industry, and the size of the company where they work
- Job: Their job title, what their job consists of, their seniority level — also includes their field of study and the extent of their education/number of degrees
- Matched audiences: Users who are chosen based on LinkedIn’s data and your own first-party data like website traffic or email lists
WebFX will help you determine the best ad targeting and test different ad formats to identify the advertisements that will resonate best with your specific audiences.
LinkedIn offers three main categories of advertising formats: sponsored content, text ads, or sponsored InMail. Here’s a look at how these three ad formats vary for LinkedIn lead generation.
1. Sponsored content
This form of advertising will appear in a LinkedIn member’s feed amongst posts and content from other businesses and their LinkedIn connections. Many companies opt for sponsored content on LinkedIn for the following reasons:
- Increasing traffic to a website
- Increasing leads using LinkedIn’s native lead form features
- Increasing video views
2. Text ads
These ads appear on the side, bottom, or top of a LinkedIn member’s feed. The benefits of text ads include:
- Available in multiple ratios and sizes
- Capturing your audience’s attention quickly and directly
- Directing users to your website with a strong call to action (CTA)
3. Sponsored InMail
Send personalized messages straight to your prospective clients through LinkedIn messenger. This tool is ideal for:
- Adding a personalized touch to your message with custom fields
- Reaching your audience with relevant content directly in their messaging inbox
How do I measure LinkedIn advertising campaign results?
Measuring the performance of your marketing campaign is crucial to understanding its success and where changes are needed to optimize its performance for long-term results.
At WebFX, we analyze the progress of your social media campaign using data from LinkedIn Campaign Manager Insights, Google Analytics, and MarketingCloudFX, which is our proprietary reporting software.
Utilizing all three sources for data allows our team to measure performing on LinkedIn, but also analyze the data from traffic that leaves the LinkedIn platform and visits your site or becomes a lead for your business.
LinkedIn Campaign Manager Insights
With LinkedIn Campaign Manager Insights, we analyze data to improve targeting and ad creative.
When analyzing data on LinkedIn, our team considering key performance indicators including impressions, clicks, click-through-rate, cost per click, lead form opens, InMail opens, and more. These metrics speak to the relevancy of our ads to our targeting.
Google Analytics
Google Analytics plays a key role in any social media strategy where increasing the amount of traffic to your business’s website is a primary goal.
When analyzing data after users leave the platform and visit your site, we evaluate traffic and conversion data such as the amount of time spent on your page, sessions driven from LinkedIn advertising, form completions on your site.
Taking advantage of Google Analytics’ extensive data is crucial because you’ll need to evaluate the key factors required to maximize your business’s performance.
MarketingCloudFX
Did you know WebFX uses our own proprietary software when tracking your campaign’s progress, too? Our software serves as an excellent complement to Linked Campaign Manager Insights and Google Analytics by offering you access to innovative features that will evaluate and track information on your website.
Several of the vital features offered by our software include:
- LeadManagerFX: With this feature, we can collect and systematize all the essential information concerning your leads, such as what referral source and campaign drove the lead. We are able to see that we drove a lead from our efforts, but more importantly, we can dive deeper into identifying the quality of leads driven from our campaigns.
- CompanyTrackerFX: Evaluate the companies and industries represented by the users who visit your site from different referral sources. This feature is most valuable for companies looking to expand their relationships with other businesses.
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