In 2006, the verb “Google” became an official part of the English language. This was only a slight indication of how mainstream Google would become, and today, it’s the most used search engine across the globe.
Millions of people search for things on Google every day on their smartphones, computers, and other devices. This creates many opportunities for businesses to reach potential customers and clients with search engine optimization, or SEO.
Not convinced? These 8 statistics show how important Google is to modern consumers, and why SEO is essential to the success of your business online.
If you’re looking for an SEO company to do the job for you, read up on why WebFX is the best SEO company for the job!
1. Over two trillion searches were conducted on Google in 2016
Though Google did not release the exact number of searches they handled, they confirmed that it was in the trillions. This means there were at least two trillion searches in 2016, which works out to a minimum of 63,000 searches per second.
With billions of searches per day, it’s clear that consumers turn to Google when they want information, and that includes information about products, services, and businesses. And in order to reach those searchers, you need to rank well in organic search results.
2. 79% of global searches from a desktop were through Google
Out of all the searches conducted around the world, over ¾ are conducted through Google. Other search engines, like Bing and Yahoo, simply can’t keep up. If people are searching for your business, they are more than likely doing it through Google.
If you want to drive traffic to your site, you should focus your efforts on ranking well in Google search results for keywords related to your business. This ensures that people who are searching for your products or services can find your business, visit your website, and potentially become a customer.
3. When searching on a mobile phone, 96% of users utilize Google
The number of people who use their cell phones to search for information is rapidly growing as. As our culture becomes more tech-savvy, and an increasing number of people own smartphones, it makes sense that more users primarily search for information on mobile devices.
This means that your site needs to be optimized for smartphones and other devices. Mobile users want search results that give them the information they need quickly and easily, whether it’s content that’s readable on their smaller screen, or your company’s phone number.
Someone who searches for a local service or business on their phone is often going to pick the first business that suits their needs. With SEO, you can make sure that those users can see your business as one of the top results and have the option to become a customer.
4. Searches for “near me” doubled in 2016 on mobile phones
“Near me” is a phrase that many users include in their Google searches for local businesses. People often search for phrases like “food near me” or “thrift stores near me” to find businesses in their geographic location.
The word choice is important here, and the search results for phrases as close as “near me” and “nearby” can be significant. Part of SEO is utilizing keywords that your target audience is searching, and if people near your storefront are searching for the products or services you offer, you want to make sure that your business is one of the top results.
When users conduct these searches, they’re typically looking for immediate answers. They won’t scroll through pages of results to fully research their options – they’ll pick the first one that suits their need.
5. When searching for information, 65% of people focus on relevancy rather than company name
Many searchers don’t spend a ton of time visiting multiple sites and researching all of the businesses listed in search results. In fact, over half of searchers focus on relevancy rather than brand name.
If your business provides the service a person is seeking, they will often choose your business over others if you’re ranked near the top. SEO is important in this regard because it helps you move your way to the first page of search results and above your competitors.
6. After searching, 51% of users found a new product/company
Half of the people who conduct searches aren’t going straight to recognizable brand names. Most users’ top priority is finding something that suits their needs, and they’re happy to go with an unfamiliar company if it provides what they’re looking for. Users are drawn to what you can provide rather than the size of your company. If your product fits their need, they will choose your company over a bigger company.
7. The top organic search result earns 34% clickthrough rate on desktop and a 31% clickthrough rate on mobile
SEO increases your clickthrough rate (CTR). You will have more traffic if you get more clicks on your website. The clickthrough rate is how many people click on your link and end up on your site.
One third of the clicks go to the top search result. From that point, the CTR gets lower. Your website’s position in the organic listing is important because it can be the difference between a 30% CTR and a 7% CTR.
You want to utilize SEO to ensure you get your website in a position with a higher CTR. SEO can help get your website towards the top of the search results in order to have more traffic on your website.
8. Search engines have a 14.6% close rate
SEO involves significant investments of time and money into it, but considering that SEO leads have a 14.6% close rate, it’s certainly worth it. This is especially impressive when compared to the 1.7% close rate of outbound leads, from traditional methods like cold-calling and billboards.
This is important because many businesses are dissatisfied with their conversion rate. In fact, in 2016, only 22% of businesses were satisfied with their conversion rates. If you’re part of the majority of marketers that aren’t earning as many customers and sales as they’d like, SEO could be the right choice for your business.