Amazon has more than 300 million active customers. With this many people frequently using Amazon, it’s the perfect opportunity to reach leads that are interested in your products. As we roll into 2019, it’s important that you optimize your Amazon SEO campaign.

Local search engine optimization (SEO) is a crucial piece of your SEO plan. Google fields 3.5 billion searches each day, and thousands of these searches are for local businesses.

Voice search is one of the fastest growing technologies that people are integrating into their lives. Considering that 42 percent of people think smart speakers are essential to daily life, it’s crucial that you adapt your digital marketing strategies to reach people using these voice search devices.

Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click (PPC) advertising, viewing them as separate tools. But, SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy wins every time.

Keep reading to find out why — and how SEO and PPC can benefit your business!

Not sure if your business should invest in search engine optimization (SEO)? As a core digital marketing strategy, there are plenty of reasons to invest in SEO — and even an SEO agency — to boost brand awareness, reach more customers, and earn more revenue online.

That’s why we’ve compiled a list of the 15 biggest SEO benefits, from boosting your credibility to maximizing your advertising strategy. Keep reading to discover the full list of benefits that come with an SEO strategy!

Search engine optimization (SEO) is the process of boosting your website’s rankings in the search results, and it’s one of the best methods for generating valuable leads. Since local businesses focus on driving in customers from the nearby area, it is beneficial for them to use local SEO. This kind of SEO focuses on improving methods that drive more local traffic. One of the aspects you’ll want to focus on is the local SEO 3-Pack.