Voice search is one of the fastest growing technologies that people are integrating into their lives. Considering that 42 percent of people think smart speakers are essential to daily life, it’s crucial that you adapt your digital marketing strategies to reach people using these voice search devices.

Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click (PPC) advertising, viewing them as separate tools. But, SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy wins every time.

Keep reading to find out why — and how SEO and PPC can benefit your business!

Not sure if your business should invest in search engine optimization (SEO)? As a core digital marketing strategy, there are plenty of reasons to invest in SEO — and even an SEO agency — to boost brand awareness, reach more customers, and earn more revenue online.

That’s why we’ve compiled a list of the 15 biggest SEO benefits, from boosting your credibility to maximizing your advertising strategy. Keep reading to discover the full list of benefits that come with an SEO strategy!

Search engine optimization (SEO) is the process of boosting your website’s rankings in the search results, and it’s one of the best methods for generating valuable leads. Since local businesses focus on driving in customers from the nearby area, it is beneficial for them to use local SEO. This kind of SEO focuses on improving methods that drive more local traffic. One of the aspects you’ll want to focus on is the local SEO 3-Pack.

If you want to earn more revenue online, you need to drive traffic to your website. So, what happens when your website loses traffic?

Each second, Google processes over 40,000 search queries, and that number steadily grows each year. While our need for instant answers has not changed, what has changed is the way we search for those answers, and how Google presents the answers.

As internet searches have progressed from primarily desktop-driven to mobile-driven, the most notable change is how people are searching using voice assistant devices. Whether it’s Apple’s Siri, Google’s Home, or Amazon’s Echo device, people are going hands-free for their searches.

As voice search grows, here’s what you should know about optimizing your website so you can still reach your valued customers.