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How to Plan an SEO Campaign in 7 Steps

Did you know that the top organic search result earns a 34% clickthrough rate (CTR) on desktop and a 31% CTR on mobile? As a business, you want your website to be at the top search result spot for relevant […]

The Google Analytics Glossary: 55+ Terms and Definitions

Google Analytics is one of the most popular website analytics tools today. And for an excellent reason. This handy platform helps you effortlessly track user behavior, conversions, and other essential metrics across your website. But if you’re new to the […]

7 Ways to Optimize Google Ads for a Better ROAS

If you want to run some paid ads online, Google Ads is your best bet. Google Ads enables you to display pay-per-click (PPC) ads at the top of Google search results and in the margins of third-party websites. Without […]

SEO Forecasting: What Is It and Why Does It Matter?

Staying competitive in today’s digital world means maximizing your content. And doing that means having a search engine optimization (SEO) strategy in place. SEO forecasting is a vital part of any SEO plan. Read on to learn more about […]

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Google Stories: What They Are and How to Use Them

People love browsing stories on their mobile devices. A Google Web Story is specifically for users searching the Internet on mobile devices. Your story will answer a reader’s question in a quick, interactive, and visually appealing way. Keep reading to […]

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9 Google Secrets Your Business Needs to Know

If you want customers and prospects to find your business online, climbing to the top of the search engine rankings is crucial. Specifically, having a strong Google presence is paramount. Why Google? This Mountain View, CA-based multinational technology company has […]

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Google Analytics Dashboards: An All-Encompassing Guide

Have you ever wanted a "one-stop-shop" to view your website's important analytics? With Google Analytics Dashboards, you can customize which metrics you see first every time you log in. Keep reading to learn more about Google Analytics Dashboards, why they're […]