Search Engine Optimization

When it comes to search engines, Google tends to get a lot of the attention — but it’s not the only search engine out there. Bing is a formidable platform in its own right, and it doesn’t exist just to play second fiddle to Google.

If you’re like most people, you’ve used Google more times than you can count. In all likelihood, you’ve been using it for years, and you’ve viewed countless search engine results pages (SERPs) in response to your queries.

When you market your business online, it’s essential to market it to the right audience. Your target audience will become your most valued customers and improve your revenue over time — which is why you should market locally.

The goal of your online marketing campaign is for people to buy from you, but that requires them to first come into contact with your business via your marketing efforts. Search engine optimization (SEO), for example, can help you rank highly in search engines, which exposes your company to more potential customers.

In this video, Alex from the WebFX Interactive team will tell you about a more recent Google algorithm update focused on improving user experience across the web.  Transcript: Maybe you’re familiar with Google Core Web Vitals and the page experience update, or maybe this is all new to you.  Either way, I’m going to spend […]

In this video, Samm from the WebFX Internet Marketing team will cover SEO tools for beginners that can help your strategy shine. You don’t want to miss this!