Smart marketing starts here

Did you know that 93% of online experiences begin with a search engine? No matter which sites people eventually end up on, they usually start with a Google search. That makes Google the prime location for all your digital marketing. You can harness various strategies for reaching people through Google, such as getting your web […]

Tracking Google search algorithm updates can be tricky, but Jess has the details on how you can spot and keep track of the latest changes from Google. Transcript: Have you ever gotten excited that your website is at the top of the Google search results, only to be bummed later on when you notice that […]

When you log into your Google Analytics account, you might see some terms you don’t know. The platform offers data on numerous metrics, and their meaning might not be clear if you’re new to Google Analytics or digital marketing in general. One such term is organic search. It’s got nothing to do with pesticide-free foods […]

Did you know that 93% of online user experiences begin with a search engine? That means that, as the biggest search engine in the world, Google is the entry point to the Internet for countless people each day. Given this fact, there’s probably one question hanging at the forefront of your mind: “How do I […]

Imagine for a moment that your business managed to create the perfect digital marketing campaign. Your paid ads were incredibly persuasive, your web design was impeccable, and your products and services practically sold themselves. Now imagine if you did all of that without once mentioning what your business was called, where you were located, or […]

Did you know that over a third of all Google search traffic goes to the first result on page one? You need your content to rank in the first few results if you want people to click on it — and you have to at least be in the top 10 results to even receive any […]