How North America’s Top Campground Drove Revenue With SEO

With more than 500 campground locations, KOA is the leader in camping experiences across the United States and Canada. Despite this vast geographical reach, they felt their online reach was falling short. With help from WebFX, KOA was able to boost their organic traffic, leads, and revenue, resulting in more happy campers coming to their campsites. See how we did it below.

260%

INCREASE IN ORGANIC REVENUE

198%

INCREASE IN ORGANIC TRANSACTIONS

150%

INCREASE IN ORGANIC TRAFFIC

“WebFX’s commitment to understanding our business has been impressive. They’re committed to taking our feedback and evolving. They’re a really good partner in your success.”

KOA

Meet the business

KOA is one of the largest networks of open-to-the-public campgrounds in the world, with over 500 franchised campgrounds across the U.S. and Canada. The company offers numerous types of camping experiences for visitors to enjoy the outdoors.

The challenge: Earning revenue from organic search

To accompany their geographical reach, KOA wanted to increase their online reach. They wanted to improve their online visibility through search engines to help more people discover their campsites, and ultimately, choose to camp at them.

That’s why they turned to WebFX.

We found WebFX through Internet research, and we chose to work with them over other competitors because they seemed to have a better understanding of digital marketing strategy. Also, the processes and people they put in place were better than the other companies we evaluated.

KOA

Strategic solutions to drive revenue

With KOA set on increasing their search performance, WebFX set out to create a custom plan focused on helping more people discover their campgrounds in search results.

That meant creating a custom SEO strategy, which included:

Optimizing pages on KOA’s website for key search terms around campgrounds and camping
Utilizing WebFX’s team of leisure and entertainment copywriting experts to craft original, campground-related content
Conducting a competitor analysis to identify opportunities to outperform other campgrounds
Build a stronger internal link profile to help Google crawl and index more pages to rank in search.
Improving technical SEO of the website to provide a smoother user experience

A sunny road with green trees, a KOA Holiday campground sign, a flowerbed with pink flowers, and a silver sedan driving on the road.

A family enjoys time together outside a cabin with a woman sitting on the porch, a man tending to a fire pit, and a woman and boy sitting on a bench. A picnic table with a grill and a lush green background with an RV are also visible.

A peaceful campsite with a luxury RV and a yellow awning, where a woman works on a laptop at a table and a man sits with a dog by a fire pit in a wooded area.

Children in swimsuits joyfully jumping into an outdoor swimming pool on a sunny day, with pool umbrellas, other swimmers, and a clear blue sky in the background.

A group of people enjoying a marshmallow roasting activity around a fire pit in a backyard at dusk.

#SeeingTheFX: KOA is driving s’more traffic and revenue

KOA set out to improve their visibility, performance, and revenue in search. WebFX delivered.

With a custom SEO plan in place, KOA more than doubled their organic traffic, seeing a 150% increase in visitors. It wasn’t just returning campers, either — KOA more than doubled their new users from organic traffic, seeing a 160% increase.

Now that KOA was driving more organic traffic and new visitors, they started to see an increase in revenue. Organic conversions improved 15%. Their organic transactions nearly tripled, with a 198% increase.

All of those actions led to them more than doubling their revenue, with a 260% increase in organic revenue.

Needless to say, KOA is a happy camper: “[WebFX is] a really good partner in your success.”

260%

INCREASE IN ORGANIC REVENUE

198%

INCREASE IN ORGANIC TRANSACTIONS

160%

INCREASE IN NEW USERS FROM ORGANIC TRAFFIC

150%

INCREASE IN ORGANIC TRAFFIC

15%

INCREASE IN ORGANIC CONVERSION RATE

Hike up your revenue with WebFX

They leverage technology to make everything very transparent and easily accessible so that they can assess what they’re doing and keep track of everything.

KOA

Improving your business’s revenue starts with the right marketing partner. If you want to see an increase in organic traffic and revenue, like KOA, consider partnering with WebFX.

With over 38,900+ hours of experience in recreation and entertainment, our team knows how to market businesses like yours.

Contact us online or call us today at 888-601-5359 to speak with a strategist about driving more revenue with your digital marketing!

WebFX has thousands of reviews praising our transparency, communication, and results.

Check out our client testimonials

WebFX Agency Rating

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based on over 550 third-party reviews

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How North America’s Top Campground Drove Revenue With SEO

260%

INCREASE IN ORGANIC REVENUE

198%

INCREASE IN ORGANIC TRANSACTIONS

150%

INCREASE IN ORGANIC TRAFFIC

Meet the business

The challenge: Earning revenue from organic search

Strategic solutions to drive revenue

Services Used

#SeeingTheFX: KOA is driving s’more traffic and revenue

Hike up your revenue with WebFX

WebFX has thousands of reviews praising our transparency, communication, and results.

WebFX Agency Rating

4.9/5

based on over 550 third-party reviews

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Increase in organic transactions