7 SEO Tips for Aviation Manufacturers

Explore WebFX Aviation Manufacturer SEO Services

What is SEO for aviation manufacturers?

SEO for aviation manufacturers is the set of strategies that help your website show up when engineers, buyers, and procurement teams search for the parts, materials, and capabilities you offer, whether in Google’s organic results, AI Overviews, or AI assistants like ChatGPT and Perplexity.

How long does SEO for aviation manufacturers take?

Typically, manufacturers won’t see results from SEO (like traffic, leads, and revenue) for at least four to six months. This turnaround time can vary, and depends on your website — like its existing rankings, SEO opportunities, and backlink profile.

Plan for a long runway on the sales side, too.

In WebFX’s benchmark data across 35+ manufacturing categories, the average sales cycle is 158 days, and aerospace sits at the long end at about 365 days.

No matter the website, businesses will not see results overnight from starting SEO, and SEO work that starts now often shapes deals that close many months later.

Tips for SEO for aviation manufacturers

While aviation manufacturers serve a specialized niche, you can benefit from a number of standard SEO tactics to grow your brand. These practices are the first steps on improving your Internet presence:

1. Research keywords

Before you begin an effective SEO campaign, you need to know which words to target. Consider the following keyword research tips for aviation manufacturers:

1. List aviation manufacturing topics relevant to your business
2. Decide on keyword phrases based on those topics
3. Consider other search terms related to the phrases you listed
4. Check search volumes in Google Keyword Planner, part of Google Ads, before finalizing your list

Include the longer, specific questions engineers and buyers ask, such as which materials or certifications a part requires. In WebFX’s analysis of 188,713 U.S. manufacturing queries, searches of seven or more words triggered Google AI Overviews 61.2% of the time, vs. 21.1% for one- to two-word queries, so it’s important the content created for these searches is optimized for AI Overview extraction and citation.

2. Create quality content

Whether you’re writing a blog post about a new development in aviation or you’re creating a page that’s dedicated to answering common aviation questions, your content needs to reflect your knowledge and authority on your industry. You can do this by writing in-depth, informative text that is helpful, useful, or both to your site visitors. Working with an aviation SEO company can help ensure your content meets these quality standards.

Quality content can include:

1. Guides
2. Infographics
3. Press releases
4. News articles
5. Interviews
6. Guest posts
7. Videos

If it’s excellent, this content can also attract links and mentions from other websites, which helps your SEO and gives AI tools more sources that vouch for your expertise.

3. Optimize every page

It’s important to remember that your website doesn’t show up in SERPs or AI answers — it’s your individual pages. That means you have to optimize each page. For instance, if you have a landing page for a certain service, be sure to use the correct keywords to bring users to that particular page.

There are also some best practices you can utilize to optimize your pages, like:

1. URL structure. Your site’s URLs tell the topic of your page before site visitors click to search engines, and search engines read them too. Keep them concise and descriptive, and use hyphens (-) to separate words.
2. Title tags. Title tags (<title></title>) are used to display page titles in SERPs. Titles are great places for keywords, but Google cuts off long titles by pixel width, so put the most important words first.
3. Page headings. Page headings (<h1>) show the topic of the page to readers and search engines. The <h1> you use should be different from your title tags, and there should only be one on every page.

4. Increase your site speed

One of the easiest ways to improve your SEO is to increase your site speed. You can increase site speed by compressing image files, reducing excess code, and keeping your aviation manufacturing website design simple.

After you’ve streamlined your pages, check them in Google PageSpeed Insights. It reports Core Web Vitals, including Largest Contentful Paint (LCP) for loading speed and Interaction to Next Paint (INP) for responsiveness, which Google uses to assess page experience.

5. Optimize for mobile

Google uses the mobile version of your site for indexing and ranking, so pages that don’t resize to fit phone screens start at a disadvantage. A responsive site is one that gives all viewers the same experience regardless of how they access the site, whether it’s on a mobile phone, desktop computer, or other mobile device.

This may take a little time to implement, but it’s a major ranking factor for search engines. And if you don’t want to implement it yourself, a manufacturing web design agency can help!

6. Integrate social media channels

You can enhance your SEO by keeping in touch with your audience via social media. There are tons of social media outlets online today, but the most popular are:

1. Facebook
2. X (formerly Twitter)
3. Pinterest
4. Instagram
5. LinkedIn

The more followers you gain on social media, the more people you have to regularly contact in your customer base. You essentially make communication easier for every party, so you can encourage a positive user experience with your company or address someone who’s had a negative experience. Either way, social media is an excellent way to improve your company’s visibility online.

7. Optimize for AI citations

In Semrush’s survey of 600+ U.S. B2B professionals, 92% of those who use AI say it shapes their vendor shortlist. You can’t afford to not be mentioned in those conversations, so use these tactics to optimize for AI citations:

1. Make capability pages quotable: Open each capability, certification, and product page with a short answer covering what you make, the materials and processes involved, and the aircraft platforms or programs you support.
2. Answer engineering and procurement questions: Publish FAQs and guides on lead times, material options, quality documentation, and regulatory approvals, and keep export-controlled or proprietary specifications off public pages.
3. Earn mentions on trusted industry sites: Trade publications, association directories, and supplier databases give AI tools independent sources that describe your capabilities. When 10X Engineered Materials amplified its seed content through earned media outreach to industry publishers, its AI in Manufacturing article was syndicated by 229+ outlets.
4. Track the questions where you’re cited. OmniSEO®, WebFX’s AI search visibility platform, tracks citations and mentions for your brand and competitors across ChatGPT, Claude, and Google AI Overviews. Use it to find supplier questions where a competitor gets named instead of you, and then update the page that should be cited.

Take flight with professional SEO for aviation manufacturers

WebFX knows SEO, and our team of award-winning experts is one of the best in the Internet marketing industry. We have some of the brightest minds on our team that know all the tips, tricks, and techniques to help businesses show up in search engine results.

Plus, our advanced CRM for aviation companies, Nutshell, gives you access to the tools and data you need to take your sales and revenue to new heights.

RevenueCloudFX, WebFX’s core marketing platform, also integrates with your CRM to connect marketing activity to revenue, so you can see which pages and channels drive leads and sales.

If you want to increase traffic to your website, customer conversions, or your online reputation, we can help you achieve your goals — and then some.

Contact us today to create an SEO solution that’s right for you.