Are you a dermatologist looking to attract more patients?
Search engine optimization (SEO) can help improve your rankings in search engine results so that more patients can find and contact your practice to make an appointment.
On this page, we’ll take a look at some SEO tips for dermatologists and how SEO plans from WebFX can help you reach your marketing goals.
Call 888-601-5359 to speak with a strategist about SEO services from WebFX, or keep reading to learn more about why optimizing your site for search engines is so beneficial.
What is SEO?
SEO refers to a number of strategies designed to improve your website’s rankings in search engine results for keywords and phrases related to your business.
For example, you can include keywords in strategic places on your website like your title tags, meta descriptions, and page headings. You can also create custom content to address keywords and phrases related to your practice.
These are just a few examples of how you can use SEO strategies to improve your website and rank higher in search results.
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5 benefits of SEO for dermatologists
Let’s take a look at five of the top benefits of SEO for dermatologists.
1. Improved rankings in search results
The higher your website ranks in search results, the more people will be able to find and contact your practice.
In fact, pages that rank in the first three search results receive more than 50% of clicks.
With SEO, your dermatology practice can rank higher in search results for keywords and phrases related to your business. Ultimately, this will allow you to earn more leads and more revenue for your practice.
2. More website traffic
The higher your site appears in search results, the more traffic you will receive, since you are one of the first options potential patients see.
This is extremely important since more people will be able to learn more about your practice, contact you, and ultimately become patients.
SEO can also ensure that people spend more time viewing your site, which sends positive signals to search engines and helps you rank higher in search results.
3. Increased awareness
When you appear higher in search results, it means that more search engine users are seeing your practice, rather than the ones positioned on page two or three.
When your dermatology site is seen by everyone that searches for a keyword that you rank for, it increases awareness for your practice, and also presents the opportunity for word of mouth marketing from your patients.
Increased awareness will help you appear more credible. And it also positions your practice as a leader in your field.
4. Heightened credibility
Sites that appear higher in search results will appear more credible.
In addition, including valuable content on your site can help boost your authority. This will help to assure patients that you are a trusted provider.
Patients don’t trust just anyone to treat their skin – they want someone who knows what they’re doing, and someone who cares about their well-being. This is why credibility is important – especially for those in the healthcare field.
5. More patients
Ultimately, SEO can help your dermatology practice attract more patients and earn more revenue.
When your site appears higher in search results, more people will be able to find your site, contact you, and schedule and appointment.
SEO also helps you appear more credible, so patients will feel more comfortable with their decision to choose your practice.
5 SEO tips for dermatologists
Looking for some fresh ways to enhance your SEO strategy?
Here are five SEO tips your dermatology practice can start using today!
1. Start with keyword research
Successful SEO campaigns begin with keyword research.
You can use tools like KeywordsFX and Keyword Tool to discover the phrases people search online when trying to find your practice. Then, you can incorporate these keywords on your website and create custom content to address topics that interest potential patients.
This will help more people to find and learn more about your practice online.
If you want to learn more about keyword research, check out our LiveGuide on how to do keyword research for your practice!
2. Create helpful content
In order to attract more patients, you will also need to post helpful content on your website.
For example, you can create pages on your website to address patients’ commonly asked questions. You can also create a blog on your site and include medical advice, industry news, and informative graphics. This is a great way to keep your content fresh and keep people coming back to your site.
Creating valuable content also establishes you as a leader in your field, and it encourages visitors to call your practice to schedule an appointment.
Learn more about content creation with this LiveGuide.
3. Streamline your website’s navigation
It’s also extremely important to make it easy for people to find information on your website.
Be sure to include a navigation menu on your homepage, and link to key categories of information. You can also add a search function that allows visitors to quickly and easily find the information they are looking for.
Streamlining your navigation can help keep visitors engaged on your site and improve their overall experience.
4. Optimize for local searches
People looking for a dermatologist will search for the best provider in their area, so it’s important that you optimize your site for local searches.
The easiest way to improve your local SEO efforts is by adding the name of your town to your page titles, website copy, and URLs. You can also boost your local SEO by registering your business on Google Maps and local directory sites like Google My Business, Bing, and Yelp.
This will help more people in your area be able to find and contact your dermatology practice.
5. Optimize for mobile
In addition to optimize your dermatology site for local searchers, you will also want to optimize it for mobile.
Today, more than 60% of searches occur on mobile devices. So if your site isn’t optimized to reach mobile users, you could be missing out on valuable leads and traffic.
Optimizing your site for mobile ensures that it displays perfectly across a number of platforms including mobile phones and tablets.
If you want to get the most out of your SEO strategy, mobile optimization is a must.
WebFX is a top SEO company
An award-winning SEO agency, WebFX offers custom SEO plans to help you achieve your business goals online.
We will work to fully understand your industry to provide the best possible SEO results.
We offer a number of SEO plans to help you evaluate your options and choose the one that’s right for you.
We’re confident that our talented team of SEO experts will get your practice the results you deserve. So what are you waiting for?
Hear what our clients have to say
Want to know what our clients think about our SEO services?
WebFX has more than 1020 satisfied clients, and we work to earn them the highest possible ROI. And we have plenty of experience working with clients in the medical field.
Check out our reviews and testimonials to learn more about what our clients have to say about working with WebFX.
Learn more about SEO for dermatology
Want to learn more about how SEO plans from WebFX can help your dermatology practice attract more patients?
Check out our custom SEO plans, and contact us today to speak with a strategist.
We’re excited to help you boost your online presence and achieve your business goals!