16 Mobile Marketing Statistics That Prove Mobile Matters
As a business, you need a digital marketing plan that focuses on enhancing the mobile experience. Investing in mobile marketing is crucial to your business’ digital success and will help you improve your campaign online.
On this page, we’ll provide you with several mobile marketing statistics that prove why you need mobile marketing.
If you need help transforming your digital marketing plan to be more mobile-forward, call us today at 888-601-5359 to speak with a strategist!
* Last updated April 5th, 2024.
1. 54% of all website traffic is generated from mobile phones.
The use of mobile phones rapidly increases each year, and people use mobile phones for numerous reasons. One of the most common is to visit websites to find information.
In fact, over half of all website traffic comes from people using mobile phones. This puts it ahead of desktop users. You may optimize your website for those desktop users, but if it’s not optimized for mobile, you’re missing out on a lot of leads.
It is crucial that you focus on being mobile-first so you can capture more leads. If your site is mobile-friendly, leads are more likely to engage with it. That means that you can engage more users that conduct searches and visit websites on mobile.
2. 19% is how much of their marketing budget U.S. marketers report allocating to mobile advertising
Other companies are already spending their marketing budget on mobile-first campaigns — this mobile marketing fact proves it.
So, if you want to see success with your online presence, invest in mobile marketing. It will help you optimize your site so it’s more mobile-friendly for those users. This will help you capture more valuable leads for your business.
If you want to create your own campaign, make your life easier with these mobile marketing apps. If you need additional assistance, feel free to voice your concerns to one of our 500+ marketing experts!
3. 61% of consumers say they are more likely to purchase from mobile-friendly sites
When you create your digital marketing campaign, the goal is to earn conversions. Every action you take and campaign you run is centered around earning mobile conversions from your leads. Mobile-friendliness plays a large part in helping your business earn conversions.
Many people buy products on their mobile device. Companies like Walmart, Target, and Amazon recognize that people tend to purchase things on-the-go or want to purchase products quickly. These companies created mobile-friendly sites that make the checkout process quick and efficient.
4. 55.25% of sales are through mobile (when comparing desktop and mobile sales)
If your site isn’t optimized for mobile, you’re missing out on a great opportunity to earn leads. Consumers want to buy your products, but you need to have a site that makes it easy for them to purchase those products from their phone. If your site is too difficult to use on mobile, you will lose leads to your competition.
Consumers want to see mobile-friendly sites to purchase their products. Invest in mobile marketing so you can have a website that is designed to enhance the mobile user’s experience.
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5. 63% of Google searches occur on mobile in the U.S.
When mobile users conduct searches on their phone, 96 percent use Google to find answers. If you want to reach these mobile users, invest in methods that help you reach these leads on Google.
Google is an integral part of the mobile experience because users rely on Google when they conduct searches. When they perform searches for businesses, you want to ensure that your business appears in the applicable results.
That’s why it is important that you invest in your search engine optimization (SEO) plan. SEO is the process of boosting your website’s ranking in the search results. Optimizing your site for the search engines your leads use will allow you to reach more mobile users for your business.
If you’re a local business, optimizing on Google is even more important. People are using Google to find local places to visit while they are out and about on their mobile devices. It is crucial that you invest in mobile marketing to provide your mobile users with a positive experience when they visit your site.
6. 52% of PPC clicks come from mobile
You may think that mobile users are only prominent with social media marketing or email marketing, but these users impact all types of marketing methods. Pay-per-click (PPC) advertising is another kind of marketing that these mobile users can affect.
PPC ads drive in leads that are more likely to convert. In fact, PPC visitors are 50 percent more likely to purchase than organic visitors. If you aren’t optimizing for the mobile experiencing, you are neglecting potential conversions for your business.
If you are using PPC to reach leads, you need to optimize your landing pages to work for mobile users. This ensures that you capture as many leads as possible for your business.
7. 47% of people prefer to read emails on a smartphone or tablet
Email marketing is another method that is heavily impacted by mobile users. More users read their email on their mobile devices than on their desktops.
When people are constantly busy and on-the-go, they don’t have time to sit down at a desktop computer and check their email. Many users check their email on their phone when they have some downtime or are waiting to receive an email from someone. It is crucial that you consider mobile users if you are running email marketing campaigns.
8. 41% of email views — and 75% of Gmail users’ email views — come from mobile devices
Many users will open your emails on their mobile devices, especially if they use Gmail. If your email isn’t optimized for the mobile experience, it will negatively impact your campaign.
The mobile experience is different than the desktop experience, so it is important that you create a positive mobile experience for your email subscribers.
When you provide your audience with a positive mobile experience, they are more likely to interact with your emails. They will engage with the content in your email, which leads to more conversions for your business.
If you want to help your business grow through email marketing, you need to invest in mobile marketing to ensure that your mobile users have a positive experience with your email campaigns.
9. Nearly 90% of YouTube views come from mobile devices
Videos are rapidly rising in popularity. YouTube is the top video hosting platform with over a billion users. Whether it’s on desktop, tablet, or mobile, millions of users watch videos on this platform every day.
With the rise in popularity of YouTube, video marketing becomes even more valuable to your digital marketing plan. Users love videos, and it’s an opportunity for your business to engage your audience. If you decide to use video marketing, you have an opportunity to appeal to many mobile users.
Video is easier for your audience to digest than reading. This is especially true on mobile devices. It is easier for a mobile user to click on a video and watch it then to scroll through a page of text.
10. 98.5% of users access Facebook from a mobile device
Mobile usage of social media is so popular that millions of Facebook users exclusively access Facebook on mobile. Other users engage on mobile devices and desktop devices. This means that there is a large portion of social media users that engage through mobile devices.
In the case of Facebook, optimize your posts for mobile users. This means that you should keep them short and sweet so your audience can easily read your posts. It is also important that any links you post lead to mobile-optimized pages.
This ensures that if you have users who only engage on Facebook through mobile, you will appeal to them and provide them with a positive experience. Mobile marketing will help your business provide a better mobile experience for your social media users.
11. TikTok is the most popular mobile app in the world
Like we mentioned above, video is the preferred content type for most people. That’s why it makes sense that TikTok is the most popular app across the globe.
You can use TikTok marketing to your advantage to reach new customers with different interests, backgrounds, and preferences. TikTok isn’t just for the young Gen Z viewers — all kinds of people use the app to find brands, learn, and shop.
With the addition of the TikTok shop, it’s become even more imperative for companies to find new marketing approaches on the app.
12. 97.8% of people worldwide own some type of mobile phone.
This mobile marketing fact just reinforces the point that mobile devices are part of our lives. It’s become second nature to have at least some sort of mobile device!
13. Americans spend an average of 4.5 hours on their phone a day
When people are using their mobile devices, they aren’t just logging on and immediately logging off. They are surfing, texting, browsing, and looking for more content.
This creates an abundance of opportunities for your business to engage your followers. That’s a long time for your audience to be looking for and engaging with content!
This means that your audience is engaging on mobile multiple times a day for a good chunk of time. If the average mobile session is 40 minutes, you have a large window of time to create content that engages your audience and takes up time in that 40-minute session.
14. 530 million mobile ad-block users and 290 million desktop ad-block users exist worldwide
We know that over half of PPC clicks come from mobile users, which is a significant amount for your business. However, it’s also crucial to know how many people avoid ads on their device.
This mobile marketing statistic shows us how important it is to make your ads user-friendly and safe. Adblockers prevent a lot of ads across the web, so you might consider looking into other methods for reaching your audience.
15. Users will spend 40% less time when discovering a website through a mobile device than they would if using a desktop
While mobile traffic numbers are high, the time they spend on your mobile site substaintially shorter than what they would spend on a desktop. That means you should have an impactful site that encourages them to stay longer or come back later.
16. 4 billion dollars of ad spend will go toward mobile by 2027
Mobile marketing is going strong in 2024, and that’s not changing anytime soon. More and more companies are realizing the potential of mobile-focused campaigns. If you haven’t taken the jump, you are missing out on leads, sales, and customers.
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Grow your mobile marketing strategy with WebFX!
Mobile marketing is a crucial part of your digital marketing plan. You need to ensure that when you implement different strategies, you keep the mobile-friendly aspect in mind. At WebFX, we know how to create mobile marketing plans that enhance the mobile experience for your audience.
We’re a full-service digital marketing company that specializes in mobile marketing plans. We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team of experts will help you create a great mobile marketing campaign that drives in more leads.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $10 billion in sales and over 24 million leads for our clients. We focus on bringing results for our clients first.
Our clients love the work we do, too. We have over 1,100 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top mobile marketing company like WebFX!
If you’re ready to start taking advantage of mobile marketing, contact us online or call us today at 888-601-5359 to speak with a strategist.