Impressive Results for a Tech-Driven Client

About CenTrak

CenTrak is an industry-leading supplier of hospital tracking systems that provide actionable insights for healthcare facilities.

Their healthcare technologies supply scalable, real-time location system tracking and environmental monitoring. These technologies empower healthcare providers to improve operational efficiency, facilitate staff and patient communication, and keep their facilities secure and compliant.

CenTrak takes a customer-focused approach to provide clients with robust solutions that meet their needs. The implemented solutions also feature powerful software to analyze the data and provide custom action plans according to the data.

In short, CenTrak is a tech-driven pro that knows how to drive efficient results for healthcare facilities.

The challenge

So, what were they looking for in a digital marketing partner?

CenTrak wanted an agency that focuses as much on value and results as they do for their clients.

With an existing team of in-house marketing experts, CenTrak needed a knowledgeable partner to come alongside them and:

• Solve technical site errors
• Drive more organic leads to their site
• Manage pay-per-click (PPC) campaigns

Time is money, and CenTrak found themselves without enough time to spare for managing their PPC campaigns. They needed someone to take on their PPC ads — someone knowledgeable who could bring real results.

On top of that, they needed a website that effectively communicates their expertise and performs well in search results, so they can generate more organic leads.

WebFX stepped in and, in CenTrak’s words, “provided additional value for the cost of a previous vendor who was providing limited to no value.”

We backed up our claims with expert knowledge and data-driven results. Because CenTrak came to us with an existing marketing team, we supported their in-house experts with ongoing education to empower them to grow their business.

To ensure the client always knew where their money was going, we communicated our approaches clearly. As CenTrak reports, WebFX “always kept us updated on how they were spending our retainer hours and what value it will provide.”