How Mental Health Practice Doubled Revenue with WebFX

Meet the practice

Located in downtown Andover, MA, Merrimack Valley Psychological Associates, led by Dr. David Rainen, provides a range of counseling services from anxiety and depression counseling to stress management and addiction resources.

The challenge: Increase practice online visibility to book more appointments

Merrimack Valley Psychological Associates strives to provide people with the mental health support they need. With more mental health concerns on the rise, Dr. Rainen wanted to expand his practice’s reach to let people in his community know about his counseling services.

With a team of caring, compassionate, and skilled psychologists behind him, Dr. Rainen knew he needed to expand his practice’s visibility, so his team could book more appointments to help more people in his community.

That’s when Merrimack turned to WebFX for help.

Strategic solutions to drive revenue

With the goal of boosting visibility in mind, WebFX set out to create a custom plan focused on helping more people connect with Merrimack’s helpful and skilled team. That started with a strong SEO strategy.

For a practice like Dr. Rainen’s, trust and credibility are paramount. That’s why the WebFX team:

• Created an SEO strategy focused on crafting informative, top-of-the-funnel content
• Utilized its team of dedicated healthcare industry copywriters to craft professional and accurate psychology-related content
• Created service pages on the website to target high-value keywords related to Merrimack’s counseling services
• Consulted with in-house ongoing healthcare strategy expert to discuss trends and opportunities

But Dr. Rainen wanted to reach more people in his local community, too, so the WebFX team developed a custom local SEO strategy to help him achieve that goal. That included:

• Dedicated localized keyword research
• Optimizing Merrimack’s Google Business Profile
• Strategically adding targeted localized keywords to core pages on Merrimack’s website
• Consulting about earning and responding to reviews for local SEO benefit
• Monitoring local keyword rankings to continue improving local presence