A website for mental and behavioral health services has unique needs. With the goal of providing valuable healthcare to your clients, it’s crucial to make potential visitors feel comfortable, even online. Your website should be relaxing, informative, professional, welcoming, and authoritative — a tall order for any web designer.
Beyond this, your website should:
Call 888-601-5359 to speak with a strategist about web design services from WebFX, or keep reading to learn more about what mental health professionals need to keep in mind when designing a website.
Good web design for therapists effectively utilizes color. Remember that your potential patients should feel at ease when they’re exploring your website. Loud, obnoxious, or aggressive colors might deter them, so aim for colors that are cool and relaxing but remain authoritative. Here’s a quick review of the most popular color choices for therapy sites:
Bill Craig WebFX President
Aesthetics are important, but your website should be designed with the user in mind. If it’s confusing and difficult to navigate, visitors will abandon the site and look elsewhere for what they need.
Simple navigation tends to work best. It’s easy to create, which is a plus for you, and site visitors can more easily find what they need. When you make information accessible, users are more likely to enjoy your site.
Also, you should position your name, address, and phone number on the homepage and create a separate contact page. You can also include a contact form, hours of operation, and the names of others involved in your practice.
Search engine optimization (SEO) relates to making your website more visible on search engines. When people search for therapists in your area, you want them to find you. If your SEO isn’t effective, your website won’t be found through organic searches.
Here are a few things to remember when it comes to SEO and your website design:
Mobile Internet use is on the rise, and you have to make sure that your site is compatible with devices like smartphones. That's why today, responsive design is absolutely necessary. This allows your website to conform to the size and shape of any device your visitors use to access it.
Responsive design makes your website easier to read, and that makes a more positive experience for your site visitors. And considering the number of users who search for information primarily from devices other than desktop computers, this can make or break your success with digital marketing.
If you’re not already publishing original content on your website, now is the perfect time to start. As you’re creating your new website or upgrade, be sure to add a content management system so you can maintain an organized blog. Here are a few reasons why blogging is important for therapists:
WebFX has a team of award-winning web designers that can give you the results you need to help your business grow. We can create exceptional work for your business, and we want to help you meet your practice’s goals. And we don’t use cookie-cutter templates either — every website we design is made from scratch so it can reflect the personality and objectives of a specific business.
If you want your website to help grow your business, contact us today.
Call 888.449.3239 or contact us online to learn how unique web videos can transform your site into an engaging user experience.