On-Page SEO Services: What Are They & How Can They Help You
Search engine optimization (SEO) is one of the best methods for driving valuable traffic to your website. You will earn qualified leads that you can nurture towards conversion. When you invest in SEO, it’s essential that you practice on-page SEO optimizations to ensure that your page is running efficiently.
On this page, we’ll dive into detail about on-page SEO services and provide you with 10 tips to help you better optimize your on-page SEO. If you need help optimizing your SEO plan, call us today at 888-601-5359 to speak with a strategist.
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What is on-page SEO?
On-page SEO is the practice of optimizing your webpages to help your pages rank higher in the search results. This type of SEO considers aspects of your website that you can improve. It focuses on features you can control on your site, like technical elements, content quality, and your site’s appearance.
The most important thing to remember about on-page SEO is that you can control and change the factors that influence it. On-page SEO services can help you manage those factors to improve your site’s performance to rank higher in the search results. This will rank your site above the competition so leads will choose your business over theirs.
On-page SEO factors
There are many factors that search engines take into consideration when ranking your site. Here are four factors that influence your site’s ranking.
- Page content
The whole reason a user visits your page is that they believe you have the information they need. Google knows that users want to find helpful information, so it focuses on your page’s content. It’s crucial that your content matches the user’s search intent.
If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information. They don’t want to end up on a page with listings of different tire brands. Google knows this, so it analyzes your content to ensure it fits the user’s search.
When you create pages on your site, it’s crucial that your keyword matches the content on your page. It’s an important part of on-page SEO and it will influence how your page ranks.
- Meta tags
Meta tags are another important factor of on-page SEO. These tags provide search engines with more information about your page. They help your page rank for the right keywords.
When you optimize your page for SEO, use custom meta tags. They will influence users and increase your clickthrough rate (CTR). You’ll attract more people that are interested in your business by optimizing your tags.
- Title tags
Title tags strongly influence your on-page SEO. The title is the first thing your audience sees when they find your page. It helps them determine if they want to click on your page or skip over it.
Google focuses on your title tags, too. It looks at your title tag to see how it measures up to the rest of the page. Essentially, Google wants to make sure that the title fits with the content on the page.
This goes back to the tire example. If Google saw your title said “How to Change a Tire” but your page just listed different types of tires, they wouldn’t rank your page for that keyword. It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires.
Your title tag needs to fit within the limit to ensure that it displays correctly. You don’t want to have a long title that trails off. It’s best to use a clear and concise title to attract your audience.
URLs are a vital on-page SEO factor to Google. Google favors shorter URLs because they are easier to crawl and understand. It’s best to create simple URLs that are clean and easy to read.
When you set a URL for a page, you’ll want to include the keyword in the URL. If you’re trying to rank for a particular keyword, Google will look for it in your URL, too. By placing it in the URL, Google will understand the context of your page better.
Your URLs need to be SEO friendly. A URL that has a lot of random numbers and symbols is not SEO friendly. Not only will Google struggle to read your URL, but your audience will struggle to remember it.
Keep your URLs clear and short. It will help Google understand them better, which will make it easier for them to rank your page.
On-page SEO vs. off-page SEO
As you look into on-page SEO, you’ll come across off-page SEO. So, what’s the difference between these two?
On-page SEO relates to elements on your site. It’s things like the technical set-up, your code quality, and user-friendliness. The most crucial thing to remember is that on-page SEO involves elements you can control and change.
Off-page SEO involves things you can’t control. For instance, one of the biggest off-page SEO factors is backlinks. Backlinks are links from other authority sites to your site.
Your business can invite authority sites to check out content, but you don’t control whether they link to your site. You can’t control who links to your site, either.
Another off-page SEO factor is social media interactions. While you can encourage your audience to share posts, you can’t control how far it spreads. Social media sharing can drive people to your website, but you can’t influence the process.
In addition, domain authority is an off-page SEO factor. Domain authority helps search engines determine how much they can trust your website. The determining factors for domain authority are things you can’t influence.
These factors are how long you’ve had your domain, domain’s history, and the number of referring domains. There isn’t anything your business can do to alter these factors, but it influences how your site ranks in the search results.
To sum up, on-page SEO uses factors that can be controlled, while off-page SEO uses factors that can’t be controlled. Both of these factors are important for your SEO campaign.
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10 on-page SEO tips
On-page SEO will help you optimize your site to reach more valuable traffic. Here are ten tips to help you optimize your on-page SEO.
1. Choose the right keywords
SEO operates on keywords. If you want your pages to rank in the right results, you must choose the right keywords for your campaign. Your keywords determine where you appear in search results.
To find the right keywords, conduct keyword research. It will help you find the right keywords for your campaign. You can see your options and decide which keywords will work best for your business.
Long-tail keywords are the best option for your business. These are keywords that contain three or more words. They are specific, so by using these, you’ll drive in leads that are looking for your exact keyword.
These keywords are better for your campaign because they drive more valuable leads. Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges. Long-tail keywords will help your business reach the best leads for your business.
Your target keywords should have a high search volume, meaning there should be a decent number of people who are searching with that keyword. Choose keywords with a large search volume so that you don’t waste money on keywords that don’t drive traffic.
Once you have your keywords selected, integrate them into your page. It helps to place your keyword within the first 100 words of your text, as it will help you rank better in the search results.
2. Place your keyword towards the front of your title tag
Your keyword selection is an essential part of on-page SEO.
Google looks for keywords in specific pages, like your title tag, to understand the context of your page and decide if the content fits the keyword. To ensure that Google reads your keyword, place it towards the front of your title tag.
Keywords that are placed closer to the beginning of the title hold more weight. It’s the first thing Google reads, so it will immediately know the context of your page. This also immediately tells your audience about the subject of your page.
By integrating keywords at the beginning of your title tag, you’ll help your page rank better in the search results.
3. Optimize meta descriptions
Aside from title tags, you’ll also want to incorporate your keywords into your meta description. The meta description is the little blurb beneath your title tags that appears in the search results. It gives a quick preview of the context of your page.
When you write your meta description, include the relevant keywords in it. It’s important to use the keywords in the meta description so your audience further understands the context of your page. Many people will decide to click on your page based on what they read in your meta description.
Incorporating your keywords into the meta description will help Google understand your page better too. It crawls through your description to further understand your page. By incorporating your keywords, you’ll help your page rank better in the results.
4. Add visual elements
Visual elements are a key component to keeping leads engaged on your page. Users don’t want to read blocks of text. They need relief from all the information and visual elements provide that relief.
You can use various types of visual elements to engage your audience. These include photos, videos, diagrams, and infographics. These are all great for catching your audience’s interest and giving them relief from all the text on your page.
Visual elements are crucial for reducing bounce rate. If people come on to your page and only see text, they will feel overwhelmed and leave. This action is called bouncing.
A high bounce rate has a negative effect on your SEO. Google will think that your page is not helpful to your audience, so they will rank your page lower for that keyword. Visual elements will help prevent your audience from immediately bouncing off your page.
It also increases time on your site. When you add visuals, your leads spend more time looking at the visuals. A longer page signals to Google that your page is interesting and engaging to your audience, so they will rank your page higher.
Visuals are one on-page SEO element that you can use to improve your site’s ranking. It’s a great way to keep your audience engaged and interested on your page.
5. Optimize images
Once you integrate images on to your site, you need to optimize them. Image optimization is important in helping your page rank better for SEO.
To optimize your image, include the target keyword in the file name. It’s important you incorporate your keyword into the image file name to compliment the rest of your keyword integration. It will help you rank better in the search results.
You’ll also want to incorporate your keyword into the alternative text. This ensures that people know what your image is and how it relates to your page. Incorporating the target keyword in the alt-text of the image will help your site rank better for that keyword.
In addition, you’ll also need to optimize the file size of your images. Big image files slow down your site. Slow loading pages do not provide a good user experience. If you want your site to load efficiently, you need to optimize your images.
You’ll want to think about the same thing for videos on your site, too. Large video sites can bog down your load time. Consider hosting your videos on a third-party website to lighten the load on your website.
By optimizing the images on your site, you’ll keep your site running quickly. Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly.
6. Improve page speed
Page speed is one of the most important factors for user experience. Users hate to wait for slow loading pages. If your page takes too long to load, users will leave your page and choose another page that loads quicker.
Users have an expectation that your page will load quickly and efficiently. To meet their expectations, you need to monitor your page’s speed. It’s important that you see how quickly your page loads and work on optimizing it to perform better.
There are numerous fixes that you can make to help your site run better. These include browser caching, cleaning up HTML and CSS coding, and minimizing redirects.
Google Page Speed Insights can give you a glimpse into issues with your page. You can opt to make the changes on your own or invest in page speed services from a digital marketing company.
When your page runs quickly, you keep your leads happy. Page speed is a crucial on-page SEO factor that you can monitor and fix as needed. It will help you run a better campaign for your business.
7. Incorporate responsive design
Next to page speed, mobile-friendliness is one of the most important on-page SEO ranking factors that influences your SEO ranking. Since mobile usage is becoming increasingly popular, Google is pushing businesses to focus on creating a mobile-friendly experience for their audience if they want to rank well in the search results.
A responsive design will help you make your site mobile-friendly. Responsive design ensures that your website adapts to whatever device your audience is using. Whether it’s a mobile phone, tablet, or computer, your audience will get the best experience for their device.
Mobile-friendliness is an important on-page SEO factor. By integrating a responsive design, you’ll make it easy to improve your site’s ranking in the search results.
8. Create quality content
Content has a vital impact on your site’s SEO ranking. It attracts and drives valuable leads to your site. Publishing content will help your site perform better in the search results.
Your content needs to be valuable to your audience. You’ll want to focus on sharing information they need, answering questions, or solving a problem. Content that helps and informs your audience will drive the best results for your campaign.
Quality content will keep leads on your page longer. They’ll be engaged with your business and learn more about you. It’s a great opportunity to capture leads you may not reach otherwise.
Content has positive impacts on your SEO ranking too. It boosts time spent on your site and creates repeat visitors who come back to look at your content again. Quality content will help you with your on-page SEO.
When you create content, make it valuable and interesting. If you’re opting to blog, make sure your content is well written and written with your audience in mind. There is no use in creating content if your audience doesn’t understand it.
By creating content, you’ll help your business improve your on-page SEO. You’ll boost your website’s ranking in the search results and improve your website traffic.
9. Link internally
Internal linking is crucial to keeping leads on your page longer. When you link within your content, you guide your audience to another page on your site.
When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site. If leads spend more time on your page, Google will rank it higher because it will believe your page is valuable for your keyword.
This helps you reach more valuable leads for your business. It’s an easy way to improve your on-page SEO.
10. Check for crawl errors
Crawl errors can negatively impact your site’s ranking. If Google can’t properly crawl your site, it will struggle to rank it correctly. Fixing crawling errors is one way to optimize your on-page SEO.
So, what are crawl errors? They are errors that prevent Google from going through your site, include issues like broken links, poor internal links, Error 404s, and sitemap errors. Not only does it affect Google crawling your site, but it also affects your audience.
If your site is drumming up error pages, leads will leave your site. They’ll get frustrated and go back to the search results to choose another company. If you want to prevent this from happening, you need to crawl your site for errors.
Once you crawl your site, you can see the errors and fix them. It’s an efficient way to help improve your site’s on-page SEO.
On-page SEO services
On-page SEO requires work and maintenance. You constantly need to optimize your site to ensure that it is running efficiently. Every time you add new pages or content to your site, it needs to be optimized for SEO.
You can invest in on-page SEO services to help you optimize your page. There are many factors that influence how Google ranks your page and it can be difficult to manage all of them. With on-page SEO services, you can hire experts to handle your SEO campaign for you.
It's a great way to ensure that you optimize your site right. An SEO company will know how to implement the right keywords and optimize your page to incorporate those keywords. They’ll help you create quality content, improve errors on your site, and improve your page speed.
On-page SEO covers many things, but an SEO company will help you get your site running in top shape. It’s a great investment for your business if you want to earn more valuable traffic that you can convert into sales for your business.
Invest in on-page SEO services from WebFX
SEO helps your business earn valuable traffic that helps your business grow. It’s important to invest in on-page SEO services to ensure that your site is running in tip-top shape. At WebFX, we have more than 20 years of experience optimizing websites for on-page SEO.
We’re a full-service digital marketing company that specializes in SEO. Our team of 150+ experts will bring their knowledge and expertise to help you create a campaign that works for your business. We’ll help you optimize your website pages to improve your SEO performance.
If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on creating plans that drive success for our clients first.
Want to know what it’s like to partner with us? Check out our 420+ client testimonials to see what it’s like to work with a top SEO company like WebFX!
Optimize your SEO plan today
If you’re ready to start using on-page SEO to optimize your website’s performance, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!
Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your SEO challenges.