SEO Audit Pricing: How Much Does an SEO Audit Cost in 2025?

Size — it’s the most influential factor on the cost of your SEO audit. Why? A website with more pages requires more time to assess. That’s why a site with 100 pages will pay more for an audit than a website with 50 pages.

If you’re looking to save money by only auditing a few of your webpages, don’t. An audit like that only provides your business with a partial view into your SEO strengths and weaknesses. It can also miss critical SEO errors, like 404 pages.

Depending on the size of your website, you may need to request a custom quote for your audit. For example, our SEO audits include a certain number of pages. We’ve partnered with several companies, however, that have hundreds of pages on their site.

In most cases, agencies charge for additional pages on a per-page basis.

The experience of your agency also determines SEO audit pricing.

With an experienced agency, your company receives several perks. You’re partnering with a team that works with SEO every day. They know the standards and how to meet them, which provides your business with an actionable report that complies with SEO best practices.

An agency’s experience, however, also influences their prices. In most cases, an agency with extensive expertise tends to charge a higher rate for their services. It makes sense, though, as their background results in better service and results.

Experience, compared to the size of your website, has a minor impact on SEO audit costs.

The agency, for example, may increase its costs by a few hundred dollars. If you’re looking to maximize the performance of your website, as well as its impact on your bottom line, invest in an experienced agency.

Browse various agency websites, and you’ll notice they promote different features of their audit. For example, some emphasize the technical audit while others note the link audit included with their SEO audit services.

What an agency’s services include also determines the price of an SEO audit. For instance, an agency that provides the bare-minimum technical audit may charge lower rates than an agency that provides a comprehensive technical audit.

Before you choose an agency, look at what their audits include. It’s also helpful to see if they can customize their services to your business, like WebFX. We tailor all our services, from SEO audits to SEO strategies, to every client’s company, products, and industry.

That’s why our client recommendation score is 488% higher than the industry average.

For the best results, don’t settle for a partial audit. Get a comprehensive audit of your website, especially if your last audit was more than a year ago — or if you’re revamping your SEO strategy. While it may cost more, it can make a massive impact on your company’s success.

Agency size can also determine SEO audit costs.

For example, an agency with 25 team members will probably offer a higher price for its SEO audits than an agency with 500+ team members. Why? A smaller agency has a lower threshold for work — they can only accept so much, so they need to maximize its value.

In comparison, a larger agency can handle a much higher workload. They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases.

While you can partner with an agency of any size, there are unique benefits to partnering with a larger one. They’re often more established and experienced, for example, which ensures you receive an actionable and in-depth audit report.

Depending on your business, you may find a small agency meets your needs and budget. For example, a small agency is often an excellent partner for a startup. If you’re an established enterprise or SMB, however, a larger agency provides the best value.

Like other services, you can expedite SEO audits — but it’ll cost you. Rush services, however, are optional. If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor.

How much more do expedited SEO audits cost, though?

It depends on the agency, deadline, and website. For example, an expedited SEO audit for a 100-page site could have double the cost of an expedited audit for a 50-page website. The faster you want the audit, the more you’ll pay as well.

If you’re looking for fast turnaround times for an SEO audit, partner with a large agency. With their vast number of team members, they can audit your website in time, as well as implement the necessary changes.

Based on your deadline, some agencies may decline to work with you. Save your company time by alerting potential agencies to your target date as soon as possible. That way, they can let your team know if they can meet it, as well as what it would cost.

Many agencies that offer SEO audits also provide implementation services. Essentially, the agency provides its recommendations to you and then implements changes approved by your team. This service saves your team time, especially if you’re unfamiliar with technical SEO.

In most cases, costs for implementation vary widely. For example, a 100-page website with dozens of issues can expect a higher implementation cost than a 100-page site with only a few minor issues. The severity and time-intensiveness of the errors can also lead to higher prices.

Before you partner with an agency for an SEO audit, discuss their implementation rates. It won’t provide your team with an exact price, but it offers a general idea of what implementation could cost — and if it aligns with your budget.

For quick implementation, choose an established agency with a solid team. WebFX, for example, features more than 500 digital marketing specialists, which allows us to update your website fast. As a result, your site can start performing and driving revenue sooner.