Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Off-Page SEO Services: 100% Genuine and Spam Free
Build an authoritative website that’s discoverable across traditional and AI search experiences with WebFX’s off-page SEO services, which include link building, digital PR, and more. Request a custom proposal to get started!
What do our off-page SEO services include?
If you’re looking for off-page SEO services that follow the rules, you’ve found your match with WebFX. Our off-site SEO services use respected and industry-recommended practices to attract natural and high-value links to your website. These links do more than build your backlink profile. They also help your company connect with users interested in your business, products, or services. Learn more about what you’ll get when you partner with our off-page SEO agency below!
Earned media
Earned media
Get full access to the expertise of our earned media specialists with original content created for attracting links and social media shares. Our team is comprised of 750+ digital marketing experts, including 125+ specialized content writers.
Whether you’re looking for informative blog posts, share-worthy social posts, or insightful infographics, our award-winning team can help you develop content for your website that generates the right attention online.
Outreach
Outreach
Use our off-site SEO services to leverage our expansive network of outreach specialists. No matter your industry, product, or service, our team can get your company (and content) the coverage it deserves from respected bloggers, journalists, and more.
How do we do it? First we start by helping you create authoritative, helpful content that’s SEO friendly. Then we help it gain traction online through sharing it on social media, promoting it in ad campaigns, and ensuring it’s optimized for SEO so it can perform in search engines.
Content promotion
Content promotion
Make content go viral with our content promotion offerings and earn valuable links from trusted websites. From ad campaigns to individual outreach, our team will take care of the entire promotional process.
Industry networking
Industry networking
Earn the best possible return from SEO with industry networking. Our dedicated earned media team will build lasting relationships with trusted bloggers, journalists, and more to make attracting coverage and links even easier.
Over our 30+ years of helping clients promote their content, we’ve established connections within 200+ industries. With your stellar content and our networking, we can get your content (and website) to new heights.
Link analysis
Link analysis
Quality links earn quality results, and that’s what you’ll get when leveraging our link analysis services backed by RevenueCloudFX, our in-house marketing technology.
Powered by AI (along with over 1 billion data points), RevenueCloudFX empowers you to measure the impact of your link building efforts through detailed link analysis. So, say goodbye to sketchy links and hello to bottom-line growth.
Link disavow
Link disavow
Take action against unnatural or spammy links to your site with our off-page SEO services. Our team will disavow unnatural links to your website to create a pristine backlink profile.
Transparent Pricing for Off-Site SEO Services That Grow Your Brand’s Visibility Across Search
At WebFX, we offer genuine, spam-free off-site SEO services customized to your business. With our team, you eliminate the worry and risk that comes with agencies that use black-hat and spammy tactics to attract links to your website. Instead, you can relax and know that you’re improving your off-page SEO via respected, white-hat practices.
Off-Page SEO Management Starting At
- Access to one of the most well-connected earned media teams
- Strategic content creation for AI search and SEO performance
- Search visibility tracking across 10 platforms, including ChatGPT
Your search for off-site SEO services ends here
Here’s what’s in store when you partner with WebFX for off-site SEO services:
Unlock a 25% greater marketing ROI with our award-winning off-page SEO services
- Dedicated account manager with an in-house team to develop and implement assets
- All-in-one platform for optimizing, measuring, and reporting SEO’s ROI
- Built from your business objectives, market changes, and overall marketing efforts
- In-house project management software, 24/7 help desk, and direct client phone line
Typical SEO agency
- Dedicated account manager that’ll need your time to develop and implement assets
- Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
- Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
- Regular, but unreliable when site issues happen, and you need help now
In-house SEO
- One or more team members searching for the time to optimize 200+ ranking factors
- Free and paid tools for auditing, monitoring, and measuring rankings and traffic
- S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
- Varied with documentation gaps leading to project delays and wasted budget.
FAQs about off-page SEO and off-page SEO services
Do you have more questions about off-page SEO and off-page SEO services? Browse our FAQ:
What is off-page SEO?
Off-page SEO describes a series of optimization techniques that happen off your website. These techniques, like building links, earning social media shares, and disavowing links, can improve your ranking in search engine results. In many ways, off-page SEO promotes your site.
What are the different types of off-page SEO?
You can separate off-page SEO (and link building) into three types:
- Natural: A natural link happens without any action on your part. For example, an industry blogger may find your post about the different types of roofs and link to it on their post about choosing the right roof type.
- Manual: A manual link happens with action on your part. For example, you may reach out to an industry blogger, cite their post about choosing the right roof, and share that your post about the different types of roofs may serve as a helpful reference to readers.
- Created: A created link happens with action on your part, but with spammy tactics. For example, you may visit an industry blog and leave a comment with a link to your site. Or, you may add your website to a directory. These tactics aren’t overly successful or recommended.
If you’re starting off-page SEO or researching off-page SEO services, aim for natural or manual links.
What kind of activities does off-page SEO include?
Off-page SEO, whether managed in-house or provided by an SEO agency, focuses on several to-dos:
- Conducting link analyses
- Monitoring brand or company mentions across the Internet
- Researching respected bloggers, journalists, and industry influencers
- Developing original and optimized content for earning natural or manual links
- Building relationships with bloggers, journalists, and industry influencers
- Conducting outreach for website content
For many, off-page SEO requires a tremendous time investment, as well as patience. You won’t find immediate success. That’s the challenge of off-page SEO and why many businesses invest in off-site SEO services.
How is off-page SEO different from on-page SEO?
The difference between off- and on-page SEO is simple:
- Off-page SEO: Any SEO efforts that happen off your site, like conducting outreach, qualifies as off-page SEO. Off-page SEO is usually outside your control too. While you can reach out to bloggers, you can’t force them to link to or share your content.
- On-page SEO: Any SEO efforts that happen on your site, like publishing a new blog post, qualifies as on-page SEO. On-page SEO is within your control. You choose your title tags, keyword targeting, and site design.
In most cases, agencies will include on- and off-page SEO with their SEO services. That’s because on- and off-page SEO serve as critical components to SEO. If you optimize one, but not the other, you won’t achieve the rankings you want.
Is off-page SEO that important to SEO?
Yes!
Off-page SEO factors serve as a massive trust signal to search engines like Google. That’s why external links (or links to your website) act as one of the most important ranking factors. You must build a backlink profile if you want to succeed with SEO.
Even if you follow best practices for on-page SEO and create the best website experience possible, you will not rank where you want without off-page SEO. You need endorsements (or links) from other trusted sites to earn a position at the top of results, especially for competitive keywords.
The role of links makes it even more critical to use non-spammy methods for attracting links.
Adopting black-hat tactics to build links fast won’t benefit your company in the short- or long-term. For search engines like Google, this approach seems sleazy. Your website won’t appear trustworthy or worthwhile for users to visit.
For the best results, use non-spammy tactics, whether in-house or via off-page SEO services.
What are the best techniques for off-page SEO?
Companies and SEO agencies use a variety of off-page SEO techniques. The best, however, include:
- Focusing on quality, versus quantity when it comes to links
- Using off-page SEO tools, like Ahrefs, to analyze websites, spot brand mentions, and more
- Creating original, user-focused content with a hook to drive natural and manual links
- Building and maintaining relationships with bloggers, industry influencers, and journalists
- Writing guest posts on industry blogs and sites
- Finding broken links on external sites that your content can replace
Off-page SEO takes time, so don’t expect immediate success, even with these strategies. While some webmasters will like your content and link to it, others may not see your outreach email. Expect to earn some links, but not every one.
You can work through these techniques by following our off-page SEO checklist.
Should I outsource off-page SEO tasks?
Whether you outsource your off-page SEO depends on several factors, including:
- Your time
- Your budget
- Your resources
- Your experience
- Your responsibilities
In some instances, you may not have the time or resources to do off-page SEO, but you do have the budget to hire an SEO that specializes in off-site SEO. If you can’t hire an SEO, however, you may have to take the lead on off-page SEO.
Overall, whether you outsource off-page SEO depends on factors specific to you.
How much do off-page SEO services cost?
Prices for off-page SEO services vary from as little as $5 to as much as $2000 per month.
If you’re outsourcing off-page SEO, make sure you choose a reliable provider and genuine services. While you may find ultra-low rates for link building (think under $100), these providers often use black-hat tactics to create your backlink profile.
In comparison, trusted and genuine providers of off-site SEO services will build your off-page SEO using white-hat, spam-free tactics. That’s why they often charge a higher rate for their services. For the best results, they usually combine off- and on-page SEO services into a single SEO service.
How much your company invests into off-page SEO services depends on several factors, like your available budget and off-page SEO needs. As you browse providers, though, remember that what you pay is what you get when it comes to SEO.
What should I look for when hiring an off-page SEO service agency?
When hiring an off-page SEO service provider, you want to look at several features, including:
- Reviews
- Testimonials
- Portfolio
- Price
- Background
- Strategy
You also want to meet or chat one-on-one with the potential provider and ask questions like:
- What kind of off-page SEO techniques do you use?
- How soon can I expect to see results from your work?
- How often will you update my team about your progress?
- What do you need from my team?
Asking these questions can provide insight into how that SEO provider, whether a freelancer or agency, works. You can also see how they would fit or work with your team. Plus, you can gauge their experience when it comes to not only SEO but also off-page SEO.

All this research and work can help your business find the perfect SEO partner for your off-page needs.
Explore WebFX Pricing for Off-Page SEO
Ready to get started? Contact us online for a custom proposal!
| Features | Silver | Silver Plus | Gold | Platinum | Diamond |
|---|---|---|---|---|---|
| Keyword & Conversational Query Targeting | Ongoing targeting of keywords, question-led queries, and long-tail queries that surface in AI answers (# of phrases). | Up to 150 phrases | Up to 150 phrases | Up to 200 phrases | Up to 250 phrases | Up to 300 phrases |
| Prompt Targeting | 100 prompts | 100 prompts | 150 prompts | 250 prompts | 250 prompts |
| Pages Optimized Initially | Page optimization prioritized monthly against business goals, with additional pages added as strategy expands. | Up to 30 pages | Up to 30 pages | Up to 40 pages | Up to 50 pages | Up to 60 pages |
| On-Page Optimization for Targeted Questions & Queries | Title tags, meta descriptions, on-page content, header optimization, and internal linking. | Included | Included | Included | Included | Included |
| Competitive Content Gap Analysis | Analysis vs. top-ranking pages and top-cited AI answer sources so we know where to invest and defend. | Included | Included | Included | Included | Included |
| Information Architecture & Internal Linking Optimization | Included | Included | Included | Included | Included |
| XML Sitemap & robots.txt Monitoring & Improvements | Aligned with overall website evolution. | Included | Included | Included | Included | Included |
| AI Crawler Access Management | GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Googlebot Extended, and emerging agentic crawlers so content is eligible for citation in AI answers. | Included | Included | Included | Included | Included |
| Schema Markup Optimization (JSON-LD) | Article, FAQ, HowTo, Product, Organization, and Speakable schemas that AI models use to extract and cite content. | Included | Included | Included | Included | Included |
| Core Web Vitals Monitoring & Consulting | Included | Included | Included | Included | Included |
| Broken Link, Redirect & Crawl Error Correction | Ensures authority compounds instead of leaks. | Included | Included | Included | Included | Included |
| Image Compression & Visual Content Optimization | Included | Included | Included | Included | Included |
| Duplicate Content Analysis & Canonicalization | Included | Included | Included | Included | Included |
| # of FuelFX Assets / Month | Flexible assets fund content development, link earning, and citation building. Recommended by Revenue Marketer AM, subject to client approval. Can roll over month to month. | 2 assets / month | 3 assets / month | 5 assets / month | 6 assets / month | 8 assets / month |
| FuelFX Asset Value | Blended value per asset (informational). | $750 / asset | $750 / asset | $750 / asset | $750 / asset | $750 / asset |
| Category Page Content Development (0.5 assets per page) | Included | Included | Included | Included | Included |
| Product Page Content Creation (0.5 assets per page) | Included | Included | Included | Included | Included |
| Blog Content Creation, ~500 words (0.5 assets per page) | Included | Included | Included | Included | Included |
| Longform Content, ~1,100-1,500 words (1.5 assets per page) | Included | Included | Included | Included | Included |
| AI Answer-Ready Content (FAQ blocks, Q&A, “People Also Ask”) for AI Overview & Featured Snippet capture (0.5 assets each) | Included | Included | Included | Included | Included |
| Content Outlines & AI-Readability Optimization (0.5 assets per outline) | Included | Included | Included | Included | Included |
| Entity-Based Content Development & Topic Clustering | Structure AI models use to recognize subject authority. | Included | Included | Included | Included | Included |
| Manual Content Link Building from Authoritative Sources (2-4 assets based on link authority) | Included | Included | Included | Included | Included |
| Unlinked Mention Reclamation (2-4 assets based on link authority) | Included | Included | Included | Included | Included |
| Content Asset Promotion (1 asset) | Included | Included | Included | Included | Included |
| Rich Media Citations (1 asset) | Included | Included | Included | Included | Included |
| Information Architecture & Internal Linking Optimization (Authority Distribution) | Included | Included | Included | Included | Included |
| Dedicated WebFX Revenue Marketing Account Manager | Backed by Performance Enablement AI Search & SEO auditing teams. | Included | Included | Included | Included | Included |
| Online Project Management (TeamworkFX) | On-demand status and due dates. | Included | Included | Included | Included | Included |
| Quarterly Results Gameplan Development & Presentation | Included | Included | Included | Included | Included |
| Monthly Consultation Call | Included | Included | Included | Included | Included |
| Strategic Recommendations as Algorithm Updates, AI Model Changes & Search Behavior Shift | Included | Included | Included | Included | Included |
| Custom Monthly Performance Analysis with Revenue-Tied Recommendations | Included | Included | Included | Included | Included |
| Classic Search Ranking & Traffic Reporting | Included | Included | Included | Included | Included |
| AI Search Visibility Tracking | Presence in Google AI Overviews and AI Mode, tracked monthly. | Monthly | Monthly | Monthly | Monthly | Monthly |
| Citation Tracking Across AI Answer Engines | Frequency, source pages, and competitive share-of-voice. | Included | Included | Included | Included | Included |
| Monthly Competitor Monitoring Across Organic & AI Search Surfaces | Included | Included | Included | Included | Included |
| Quarterly Competitor Opportunity Reports | Included | Included | Included | Included | Included |
| Keyword Rank Checker Access | Included | Included | Included | Included | Included |
| Ongoing Business Analytics Optimization | Goal tracking, channel attribution, AI-source attribution. | Included | Included | Included | Included | Included |
| Monthly Investment (6-month commitment) | $2,900 | $4,200 | $6,150 | $7,400 | $9,200 |

