26 Noteworthy Email Marketing Statistics for 2019

Email marketing is one of the best ways to market your business online.

Whether you’re a retail store, a heavy equipment company, or a healthcare center, email marketing allows you to stay connected with your customers.

Not convinced? These 26 email marketing statistics of 2019 show the value of email marketing, and why it should be a part of your online marketing strategy.

Check out our email marketing services to learn all about what it can do for your business!

Email marketing statistics for the skeptics

We all know a business owner who is skeptical of the success email marketing can bring. Here are some stats that prove that email marketing is alive and well.

Email marketing statistics for the marketers

Here are some email marketing statistics that will make marketers excited to continue their use of email, or start their campaign right away.

  • 7. 20% of marketers say that their email operations are directly linked to their company’s primary revenue.
  • 8. 66% of marketing emails are newsletters, 54% are promotional content, and 42% are welcome series emails.
  • 9. Emails that don’t display properly will be deleted in about three seconds in a majority of cases.

Mobile email marketing statistics

We’ve also found some of the most interesting statistics about email marketing in relation to mobile devices.

  • 12. 71% of people with smartphones use an email app to check their emails.
  • 13. Mobile email rates account for about half of all opens.

Personalization email marketing statistics

Is personalizing emails to fit the customer really beneficial? Here are some statics to prove that the answer is “yes.”

General 2019 email marketing statistics

Here are some interesting tidbits relating to email marketing in general.

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