26 Noteworthy Email Marketing Statistics for 2020

Sam is a Google Analytics certified Internet Marketing Analyst at WebFX. She specializes in content marketing, SEO, and video marketing and creation, and also dabbles in social media marketing as well as graphic design. Sam has researched and written on over 150 topics for WebFX in the past 3 years. In her free time, she loves photography, being outdoors, fishing, and going on road trips. Somehow, she always ends up writing at the end of the day, though!

Email marketing is one of the best ways to market your business online.

Whether you’re a retail store, a heavy equipment company, or a healthcare center, email marketing allows you to stay connected with your customers.

Not convinced? These 26 email marketing statistics of 2020 show the value of email marketing, and why it should be a part of your online marketing strategy.

Check out our email marketing services to learn all about what it can do for your business!

Email marketing statistics for the skeptics

We all know a business owner who is skeptical of the success email marketing can bring. Here are some stats that prove that email marketing is alive and well.

  1. 59% of marketers say email has the best ROI.
  2. The ROI of email marketing is said to be 4400%.
  3. 89% of marketers say that their main channel for lead generation is email.Email marketing is the main channel for lead generation
  4. 58% of adults check their email first thing in the morning.
  5. You can increase click rates by 300% if you add a video to an email.
  6. 61% of shoppers and consumers enjoy getting weekly promotional emails, and 28% wish they received them more frequently.

Email marketing statistics for the marketers

Here are some email marketing statistics that will make marketers excited to continue their use of email, or start their campaign right away.

  1. 20% of marketers say that their email operations are directly linked to their company’s primary revenue.
  2. 66% of marketing emails are newsletters, 54% are promotional content, and 42% are welcome series emails.
  3. Emails that don’t display properly will be deleted in about three seconds in a majority of cases.

Email marketing statistic to prevent deletion

  1. Email is the top source of analytics data for marketers.
  2. 82% of B2B and B2C companies use email marketing.

Mobile email marketing statistics

We’ve also found some of the most interesting statistics about mobile email marketing you should consider for your own email marketing efforts.

  1. 71% of people with smartphones use an email app to check their emails.
  2.  Mobile email rates account for about half of all opens.
  3. Mobile email marketing statistic

    1. 29% of emails are opened on an iPhone.
    2. 23% of people admit that when they open an email on their mobile device, they open it again later.

    Personalization email marketing statistics

    Is personalizing emails to fit the customer really beneficial? Here are some statics to prove that the answer is “yes.”

    1. Click-through rates increase by about 14% when you send personalized emails.
    2. Emails that include a personalized subject line have a 26% greater chance of being opened than emails that don’t have one.
    3. Transaction rates are 6 times higher when the message is personalized.Email marketing statistic for getting more opens

    General 2020 email marketing statistics

    Here are some interesting tidbits relating to email marketing in general.

    1. When you include a call-to-action button in your emails as opposed to a text link, conversion rates can increase by up to 28%.
    2. 72% of people prefer to receive promotional offers through email.
    3. On average, employees spend 13 hours per week in their inbox.
    4. Users subscribed to marketing emails usually spend anywhere from 10-60 minutes per week looking at promotional emails.
    5. 68% of Americans decide whether to open an email based on whom it’s from.
    6. Segmented and targeted emails are said to generate 60% of revenue.
    7. It’s 40 times more likely for an email to acquire more customers rather than Facebook or Twitter.Email marketing statistic versus social media
    8. Email open rates can vary by industry, with an average open rate of 17.92% across industries studied.

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