Email Marketing Terms and Glossary: 55 Terms to Know in 2025
What is Email Marketing?
GlossaryWhat Is Email Marketing: Definition, How to Start Email Marketing, & Email FAQs With an average return on investment (ROI) of $44 for every $1 spent, it’s no surprise that more businesses are asking, “What is email marketing?” Email marketing […]
What is B2C Email Marketing and How Can It Benefit You?
GlossaryWhat Is B2C Email Marketing and How Can It Benefit You? B2C email marketing, also known as business-to-consumer email marketing, is the process of using email to promote your brand’s services and products to its subscribers. DOWNLOAD SMB ONLINE MARKETING […]
What is SMB Email Marketing?
GlossaryWhat Is SMB Email Marketing? [+5 Tips for Success] With more than 59% of consumers saying that email impacts their purchasing decision, email marketing can be an excellent strategy to help your small to medium-sized business (SMB) promote your products […]
What is Enterprise Email Marketing?
GlossaryWhat Is Enterprise Email Marketing? (+5 Tips to Get Started) As a trusted source of revenue for more than 89% of markers, enterprise email marketing is an excellent way to promote your brand and earn a higher return on investment […]
What is B2B Email Marketing?
GlossaryWhat Is B2B Email Marketing and Why Do You Need It? Wesley is browsing your website when he notices a form that allows him to subscribe to your email newsletter. Before leaving, he signs up for further communication from your […]
What is Email Marketing Automation?
GlossaryWhat Is Email Marketing Automation? Work smarter, not harder. That’s the concept behind email marketing automation. What is email marketing automation? Email marketing automation is a strategy for making emails more personalized, timely, and persuasive by sending emails automatically, based […]