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Published: November 1, 2021

Email Marketing Terms and Glossary: 55 Terms to Know in 2024

From anchor text to click-through rate (CTR), email marketing terms can seem like you are on the way to learning an entirely new language. Email marketing is an essential part of your inbound marketing strategy, so understanding the terminology used for this strategy is highly beneficial.

What is Email Marketing?

Glossary

What Is Email Marketing: Definition, How to Start Email Marketing, & Email FAQs With an average return on investment (ROI) of $44 for every $1 spent, it’s no surprise that more businesses are asking, “What is email marketing?” Email marketing […]

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What is Ecommerce Email Marketing and Why Do You Need It?

Glossary

What Is Ecommerce Email Marketing and Why Do You Need It? Ecommerce email marketing is the process of promoting an online store (and its products) to subscribers, which can include potential and existing clients. Types of ecommerce email marketing emails […]

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What is B2C Email Marketing and How Can It Benefit You?

Glossary

What Is B2C Email Marketing and How Can It Benefit You? B2C email marketing, also known as business-to-consumer email marketing, is the process of using email to promote your brand’s services and products to its subscribers. DOWNLOAD SMB ONLINE MARKETING […]

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What is SMB Email Marketing?

Glossary

What Is SMB Email Marketing? [+5 Tips for Success] With more than 59% of consumers saying that email impacts their purchasing decision, email marketing can be an excellent strategy to help your small to medium-sized business (SMB) promote your products […]

View Full Story ~ 9 minute read
newsletter example what is enterprise email marketing
Glossary

What Is Enterprise Email Marketing?

What Is Enterprise Email Marketing? (+5 Tips to Get Started) As a trusted source of revenue for more than 89% of markers, enterprise email marketing is an excellent way to promote your brand and earn a higher return on investment […]

Read Blog Post ~ 8 minute read

What is B2B Email Marketing?

Glossary

What Is B2B Email Marketing and Why Do You Need It? Wesley is browsing your website when he notices a form that allows him to subscribe to your email newsletter. Before leaving, he signs up for further communication from your […]

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