Website Statistics: 60+ Website Stats to Know

Are you looking to start with a fresh web design for your business and increase your bottom line? If so, you must know what you need to do to have a website that drives success for your business. With the following website checker and website statistics, you can see what to do and what to avoid, which will help you build the best website for your audience.

How to check your own website statistics

You might love your website, but is it optimized to be found by people searching the web?

A major part of great web design is incorporating search engine optimization (SEO) so people looking for something you offer can find you online.

Doing an SEO analysis can help you understand where your website is meeting people’s needs, and where it needs a bit more help.

An SEO analysis tool can help you quickly and easily pinpoint areas of improvement. We offer a free SEO Checker here at WebFX to make viewing your website statistics so easy.

Looking for an all-in-one SEO audit tool? You've found it.

SEO Checker provides data on key metrics to give you:

  • Complete SEO score
  • Content Grade
  • Site Speed Analysis
  • and more.

After you’ve submitted your website for a quick analysis, keep reading this blog post for 60+ critical web design statistics!

If you want to learn more tips and tricks for creating an impactful web design, subscribe to Revenue Weekly for information on the latest web design trends and more!

Web design statistics that prove web design matters

Your website is the heart of your online presence.

You must invest time and effort into building a website that will engage and delight your customers.

Let’s look at a few web design statistics that show you why it matters to your business. We’ll cover what these stats mean for your company’s web design and how you can put these digital marketing statistics to work on your website.

1. 94% of first impressions relate to your site’s web design

When someone finds your business for the first time, you want to set a good first impression. Your audience’s first impression can have a lasting impact on how they perceive your business. When it comes to your website, the majority of first impressions come from your site’s design.

94% of first impressions relate to your site's web design

What this website statistic means

Your first impression is critical to keeping people on your site and getting them to come back. If you want to make a positive impact with your web design, build a beautifully designed site that catches your audience’s eye and gets them to engage on your page.

How to put this digital marketing stat to work

Create a visually appealing website that attracts your audience to set a positive first impression. Whether you do it yourself or hire a web design company, build a site that reflects your brand, looks visually appealing, and provides users with a positive first-time interaction on your site.

2. 75% of website credibility comes from design

When someone finds your business online, you want them to see that you’re a legit business. With so many scams running around the web, a poorly designed website can make you look like you’re untrustworthy or running a scam.

So, if you aren’t investing time, money, and effort into building a beautifully designed site, you’re going to lose credibility and trust with your audience, as well as sales.

What this website statistic means

If you want to make the most impact with your website’s design, you need to invest in creating a high-quality, well-designed website. Without a beautifully designed site, you’ll risk losing trust from your audience and deter them from engaging on your site.

How to put this digital marketing statistic to work

Invest in high-quality design for your website. You can search for examples of great design to get a feel for how your site should look, so you can start to compose ideas on how to make a high-quality site. Choosing the right colors, visual elements, and layout will help you create a credible website.

Additionally, you’ll want to make sure your website is secure. Verify that your website has HTTPS and an SSL certificate to ensure that you’re providing a safe browsing and shopping experience for your audience.

3. 89% of consumers shop with a competitor after a poor user experience

Not only do you need to worry about setting a positive first impression, but you also need to worry about maintaining that positivity as users continue to browse on your site. A beautifully designed website will go to waste if users can’t correctly browse your website and find information.

89% of consumers shop with a competitor after a poor user experience

If users can’t find information easily on your site, they won’t stick around.

What this website statistic means

You must emphasize user experience on your website, or you’ll lose leads to the competition. Investing in your site’s user experience leads to a $100 return for every $1 you spend. The key to a successful site in the present day is a beautiful and functional website.

How to put this digital marketing stat to work

When you’re building your website, focus on elements that will help your audience have a better experience on your site. Focus on aspects like building an organized navigation, adding visual features to break up text, and ensuring your site loads quickly.

All these elements will help you create a more user-friendly website.

4. 74% of users are more likely to return to mobile-friendly websites

When you see website design statistics, you’ll find that many stats focus on building a mobile-friendly website. With 74% of people more likely to return to your site if it’s mobile-friendly, you want to ensure your site looks great on mobile devices.

Google mobile friendly website test

People spend 70% of their Internet time on mobile too. As more people gain access to mobile devices like smartphones and tablets, it becomes increasingly important to have a site that functions properly for these devices.

What this website statistic means

If you’re designing your website, you must make it mobile-friendly. Google looks at mobile-friendliness as a ranking factor in the search results, so if you want to have a chance at ranking highly, you must make your website mobile-friendly.

How to put this digital marketing statistic to work

A key component to a mobile-friendly website is responsive design. Responsive design ensures that your website adapts to whatever device a user uses. Additionally, adding thumb-friendly call to action (CTA) buttons and hamburger menus can help you create a better mobile experience.

You can check your site’s mobile-friendliness by using Google’s mobile-friendly checker tool.

Explore Inbound Marketing Statistics

5. 73% of companies invest in design to help their brand stand out from competitors

If you needed a compelling reason to invest in web design, you’ve got it right here.

At least 73% of companies invest in design, from product to website design, so they can differentiate themselves from their online competitors. When you’re competing with dozens of companies on the web, you need to give your website a unique touch to help you stand out.

What this website statistic means

This stat is one of the essential business website statistics because it emphasizes the need for a custom website. If you’re relying on less customizable website templates, you’re going to blend in with the crowd. You’ll lose leads to competitors with more unique websites.

How to put this digital marketing statistic to work

If you want your brand to stand out from the competition, invest in a custom design for your website.

You’ll want to set a brand style guide for your website, so your site has a look that’s unique to your company. You can also partner with a web design company that will build a custom website for your business.

6. 66% of people prefer to look at a beautifully designed website if given 15 minutes to consume content

If there’s anything to know about web design, it’s that people want a beautiful website. They don’t want to look at a boring and dull site. Your audience prefers to see visually appealing websites that catch their eye and get them engaged.

You may think you don’t need to invest that much time into making your site beautiful, but your audience feels the opposite. If you’re going to try and get people to use your website, you need to create an immersive visual experience that pleases your audience.

What this website statistic means

It’s not enough to have a plain website with valuable information. Your audience wants visual stimulation, and you need to deliver it.

How to put this digital marketing statistic to work

Invest in creating a website that’s visually appealing and engaging. Visual elements, like photos, videos, and infographics, will make your site more attractive to your audience. Additionally, having a set color scheme will create a coordinated and visually exciting website.

7. Slow-loading websites lead to a $2.6 billion revenue loss each year

Yup, you heard that right! Websites miss out on over two billion dollars of revenue every year because their sites don’t load fast enough. People hate to wait for information to load on websites, which deters them from making a purchase.

Slow-loading websites lead to a $2.6 billion revenue loss

Google pagespeed insights test

This website statistic is crucial because it speaks loudly to your audience’s need to get access to information fast. Fast-loading sites will win over slow-loading sites, so you want to make sure you’re on the right side of that fight.

What this website statistic means

If you don’t have a fast website, your business gets left in the dust. Your competitors, with fast-loading sites, will garner more customers and revenue. Just increasing your website speed by one second increases your conversions by 7%.

How to put this digital marketing stat to work

You can use tools like Google PageSpeed Insights to see how quickly your site loads and figure out where you need to improve your site. You can also invest in page speed services to have an outside company optimize your website for you so you can focus on handling the new flow of customers.

More statistics on the importance of web design

  1. 70% of consumers say that page speed affects their willingness to buy from an online retailer. (Source)
  2. 42% of people would leave a website because of poor functionality. (Source)
  3. 44% of shoppers tell their friends about negative online experiences. (Source)
  4. 88% of users are less likely to return to a website after a bad experience point (XP). (Source)
  5. The visit-to-order conversion rate for well-designed websites can be as much as 200% higher than for poorly designed websites. (Source)
  6. Sites with superior user experience can have 400% higher conversion rates. (Source)
  7. Users form an opinion about a website in about 0.05 seconds. (Source)
  8. 28% of small businesses don’t have a website. (Source)
  9. 38% of users will leave a page if its layout or content is unattractive. (Source)
  10. 85% and more of clients are willing to pay for a better user experience (UX). (Source)
  11. 53% of users will abandon a page if it takes more than three seconds to load. (Source)
  12. A slow load time can increase shopping cart abandonment by 29.8%. (Source)
  13. 70% longer user sessions are earned from websites that load in five seconds. (Source)
  14. 40% of users stop interacting with a page if the images fail to load. (Source)

Website design statistics for optimizing your website

Designing a beautiful website is just the first step to building a successful website. Once you have a good-looking site, you need to optimize it to operate seamlessly and engage your audience.

Let’s look at a few website statistics that focus on optimization and how you can optimize your site to make the most significant impact.

22. Users spend 88% more time on pages with videos

When you’re optimizing and building your website, don’t neglect the integration of videos. Users spend more time on pages with videos. This tool not only makes your site more visually appealing, but it gets your audience to engage with your website.

How to use videos for website user engagement

What this website statistic means

Walls of text on your site aren’t going to cut it. You need to add visual points of interest when optimizing your website to catch your audience’s attention and get them to engage with your page.

How to put this digital marketing statistic to work

Look at different pages on your site and figure out if there’s an opportunity to create a video that can better explain the information.

You don’t want to overdo it and use videos on every page. Creating videos for complicated concepts or lengthy information, however, will help engage your audience and create a better user experience.

23. 34% of consumers are more likely to make an unplanned purchase after receiving personalized content

When you look at marketing statistics for web design, you’ll find that the visual aspect is only half of the puzzle. The other half is the content you place on your beautifully designed website. The information on your site is just as important as the visual aspect.

Your design sets the first impression, and your content helps set the tone for your company. When you create content tailored to your audience, your audience is more likely to make a purchase, even if they weren’t planning on it. Valuable content can help you earn more conversions for your business.

What this website statistic means

Digital marketing statistics like this speak volumes about the value of content on your site. You need to have high-quality, tailored content if you want to attract leads and get them to purchase products from your site.

How to put this digital marketing statistic to work

If you want to put this website statistic to work, start by creating relevant, high-quality content. Create a list of topics you think your audience would want information on and start researching them to see how relevant they are to your audience’s needs.

24. 83% of people expect a website to load in 3 seconds or less

There are dozens of reasons your audience doesn’t return to your website. Page speed is one of the biggest issues business’s face when designing their site. With 83% of people expecting your site to load in three seconds or less, you must invest in helping your site load quickly.

Take this into consideration with the fact that people spend an average of 37 seconds on an article.

If people aren’t taking a long time to read your article, they’re not going to spend a bunch of time waiting for your site to load either.

What this website statistic means

When you design your website, everything needs to be fast. People need to access information and digest it quickly. You need to create opportunities where they can do that, so you provide website visitors with better user experience.

How to put this digital marketing statistic to work

As you create content, try different lengths and styles to see what catches your audience’s interest.

Make sure you also format your content so it’s easy for your audience to skim. Long content isn’t automatically bad for your site (it can help your site rank better), but it is damaging if your audience can’t skim through it.

More website optimization statistics

  1. Testimonials make prospects 58% more likely to make a purchase. (Source)
  2. Users spent approximately 57% of their page-viewing time above the fold and 74% on the first two screenfuls. (Source)
  3. The elements consumers appreciate the most in website design are photos and images (40%), color (39%), and videos (21%). (Source)
  4. 38% of users look at a website’s page layout or navigational links when visiting a site for the first time. (Source)
  5. The most popular color preferences for users that visit business websites are blue (46%) and green (30%). (Source)
  6. Users on average spend 5.94 seconds looking at a website’s main image. (Source)
  7. On average, users read 28% of the text on a page. (Source)
  8. Users spend 80% of their time looking at the left half of a page and 20% on the right side. (Source)
  9. 39% are most attracted to color schemes on business websites compared to other visual elements. (Source)
  10. Red buy buttons can boost sales and conversions on ecommerce websites by as much as 34%. (Source)
  11. 63% of smartphone users are more likely to purchase from companies if their mobile sites or apps provide relevant product recommendations. (Source)
  12. 43% of small businesses plan to improve their website performance and page speed. (Source)
  13. The median load time for the top 500 ecommerce sites is ten seconds. (Source)
  14. Pages with original photos see almost 35% higher conversion rates than pages with stock photos. (Source)
  15. 76% of users say ease of use is an essential element in website design. (Source)
  16. Pop-ups convert 3.09% of viewers on average, with the most effective pop-ups converting 9.28% of viewers on average. (Source)
  17. 4 out of 5 users will leave if videos stop when loading. (Source)

Mobile web design statistics

  1. In the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. (Source)
  2. 72% of users expect companies to have a mobile-ready website design. (Source)
  3. 67% of users are more likely to buy from a company that is mobile-friendly. (Source)
  4. Mobile sites that load in two seconds or less have a 15% higher conversion rate. (Source)
  5. A mobile website improves the opinion of more than 60% of users. (Source)
  6. 52% of users are less likely to engage with a company due to a bad mobile experience. (Source)
  7. 32% of small businesses already have a mobile app. (Source)
  8. 42% of small businesses plan to build one in the future. (Source)
  9. 26% of small businesses, on the other hand, are unlikely to ever release a mobile app. (Source)
  10. 50% of smartphone users are more likely to use a company’s mobile site because they don’t want to download an app. (Source)
  11. Latency is the top reason consumers abandon mobile sites. (Source)
  12. Mobile commerce is expected to double from 2019 to 2023 to account for three-quarters of total ecommerce sales. (Source)
  13. 58% of smartphone users feel more favorably toward businesses if their mobile websites or apps remember who they are and their previous behavior. (Source)
  14. 96% of users say they’ve encountered websites that were clearly not designed for mobile. (Source)
  15. 61% of consumers said that if they don’t find what they’re looking for right away on a mobile website, they will go to another mobile website. (Source)
  16. 50% of people say that, even if they like a business, they will patronize them less often if their website isn’t mobile-friendly. (Source)
  17. 48% of consumers say that if a site doesn’t work well on their smartphone, it makes them feel like the company doesn’t care about their business. (Source)
  18. 57% of users won’t recommend a business if it has a poorly designed website on mobile. (Source)
  19. If page load time increases from one second to 10 seconds, the probability of a mobile website visitor bouncing increases by 123%. (Source)
  20. Color can improve readership by 40% and comprehension by 73%. (Source)
  21. 54% of users believe excessive ads on a website are the most prominent barrier to good user experience. (Source)
  22. WordPress powers around 39.5% of all websites on the Internet, making it the leading content management system (CMS) on the market. (Source)
  23. 38% of websites don’t use a content management system. (Source)

Web design and development industry statistics

  1. In 2020, there were approximately 178,900 web developers and designers in the United States. By 2030, that number is projected to surpass 205,000. (Source)
  2. Employment of web developers and designers is projected to increase 13% from 2020 to 2030, which is faster than the average for all occupations. (Source)
  3. The market size of the web design services industry, measured by revenue, is $41.8 billion in 2022. (Source)
  4. The market size of the U.S. web design services industry has increased 3.1% per year on average between 2017 and 2022 and is expected to more than grow 3 % in 2023. (Source)

Take these website statistics and put them into action!

With all these website statistics, you have tons of insight into how to design and optimize your website to create the best experience for your audience.

If you’re overwhelmed by all this information, don’t worry! Our team of over 500 experts is here to help you create the website of your dreams! With our team of award-winning designers, we’ll help you build and launch your dream website.

Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design plans!