85 Noteworthy Email Marketing Statistics That Every Business Needs to Know

Email marketing is one of the best ways to market your business online. Whether you’re a retail store, a heavy equipment company, or a healthcare center, email marketing allows you to stay connected with your customers.

Not convinced? These 85 email marketing statistics show the value of email marketing, and why it should be a part of your online marketing strategy. Check out our email marketing services to learn all about what it can do for your business!

Email marketing statistics that prove email is worth it

We all know a business owner who is skeptical of the success email marketing can bring. Here are some stats that prove that email marketing is alive and well.

  1. 59% of marketers say email has the best ROI. (Source)
  2. The ROI of email marketing is said to be 4400%. (Source)
  3. 89% of marketers say that their main channel for lead generation is email. (Source)
  4. 58% of adults check their email first thing in the morning. (Source)
  5. You can increase click rates by 300% if you add a video to an email. (Source)
  6. 61% of shoppers and consumers enjoy getting weekly promotional emails, and 28% wish they received them more frequently. (Source)
  7. 59% of people say that emails influence their purchase decisions. (Source)
  8. 72% of people prefer to receive promotional offers through email. (Source)
  9. It’s 40 times more likely to acquire a customer through email than Facebook or Twitter. (Source)
  10. About 80 percent of small- and medium-sized U.S. retailers say that email marketing drives customer acquisition and retention. (Source)

Email marketing is the main channel for lead generation

General email marketing statistics

Want to learn more about email marketing? Check out these general email marketing stats.

  1. In 2020, the number of global e-mail users amounted to four billion and is set to grow to 4.6 billion users in 2025. (Source)
  2. Globally, approximately 306 billion emails were sent and received each day in 2020. This number is forecast to grow to over 376 billion emails per day in 2025. (Source)
  3. 20% of marketers say that their email operations are directly linked to their company’s primary revenue. (Source)
  4. 66% of marketing emails are newsletters, 54% are promotional content, and 42% are welcome series emails. (Source)
  5. Email is the top source of analytics data for marketers. (Source)
  6. 82% of B2B and B2C companies use email marketing. (Source)
  7. 89% of marketers say that email marketing is their primary strategy. (Source)
  8. On average, employees spend 13 hours per week in their inbox. (Source)
  9. Users subscribed to marketing emails usually spend anywhere from 10-60 minutes per week looking at promotional emails. (Source)
  10. 68% of Americans decide whether to open an email based on whom it’s from. (Source)
  11. Email open rates can vary by industry, with an average open rate of 17.92% across industries studied. (Source)
  12. 64% of Millennials find email to be the channel that feels the most personal. (Source)
  13. 53% of Millennial Gmail users check the promotions tab at least once per day. (Source)
  14. The top 2 technologies B2B organizations use to assist with content marketing are analytics tools (86%) and email marketing software (85%). (Source)
  15. The global email marketing software market size was an estimated $1.13 billion in 2020, with revenues projected to increase to $2.28 billion by 2027. (Source)
  16. 50% of pack-and-ship buyers did not receive any online engagement, like an email, a link to an app download, or an online account sign-up, after a purchase from a brand. (Source)
  17. Marketing emails have 434.48 words on average, according to a recent study. 434 words take approximately 3.3 minutes to read. (Source)
  18. The average open rate (an important metric for email marketing engagement) for marketing emails is 21.33%. (Source)
  19. Government-related emails have the highest open rates (28.77%), followed by emails from hobby organizations (27.74%) and religious organizations (27.62%). (Source)
  20. The average click rate for marketing emails is 2.62%. (Source)
  21. The average deliverability for all email newsletter tools is 85.3%. (Source)
  22. The average unsubscribe rate is 0.2%, and the spam rate is 0.02%. (Source)
  23. 3.42% of emails analyzed in a recent study used emojis in their subject lines. (Source)
  24. 31% of email campaigns with emojis use more than one. (Source)
  25. In a recent study, the average click rate for automated emails was 13%, while the average click rate for transactional emails was 22%. (Source)
  26. 72% of B2C marketers use email marketing software to support their content marketing strategy. (Source)
  27. Apple’s iPhone (29%) and Gmail (27%) are the most popular environments for reading email. More than half of all emails (56%) are read in one of these clients. (Source)
  28. 15% of email marketers believe that email marketing’s effectiveness is increasing significantly, and 64% believe it is increasing moderately. (Source)
  29. The non-profit sector had the highest email open rates in a recent study at 20.39%. (Source)
  30. 89% of Americans check their email at least once per day, and over 20% check more than five times per day. (Source)
  31. The three most common actions users take after reading an interesting marketing email are making an online purchase (27.1%), visiting a company’s website (26.2%), and making a purchase at a retail store (21.6%). (Source)
  32. More than half of U.S. consumers (53.1%) say they’ve purchased a product from a retail store after getting an email about it. (Source)
  33. 45 percent of Internet users say they avoid opening emails from unknown email addresses. (Source)
  34. More than 71% of users will delete an email immediately if it does not display correctly. (Source)
  35. Users spend an average of 10 seconds reading emails from brands. (Source)
  36. When it comes to automated emails, order confirmation emails have the highest open rates (64.4%) and click rates (18.1%). (Source)
  37. The most email campaigns are sent in November. February has the best open rates (17.9%), and June has the best click rates (3.6%). (Source)
  38. Automated email workflows have up to 309% higher opens and 455% higher click rates than bulk newsletter campaigns. (Source)

Email marketing statistic to prevent deletion

Email marketing statistics to improve your strategy

These email marketing statistics are full of insights that can help you improve your campaigns.

  1. When you include a call-to-action button in your emails as opposed to a text link, conversion rates can increase by up to 28%. (Source)
  2. On average, video thumbnails can increase clicks by 22%. (Source)
  3. Welcome emails have an average open rate of over 86% an average click-through rate of around 25%. (Source)
  4. Webinar invitations have, on average, a 26.04% open rate, 3.47% click-through rate, and 13.72% click-to-open rate. (Source)
  5. Webinar reminder emails sent at the webinar’s start time have a 108.01% open rate, 39.26% click-through rate, and 36.35% click-to-open rate. (Source)
  6. Emails that contain graphics see higher open rates (21.44% vs. 15.02%), click-through rates (2.68% vs. 1.56%), and click-to-open rates (12.47% vs. 10.39%). (Source)
  7. 79% of marketers use email marketing automation, making it the most commonly used type of marketing automation. (Source)
  8. Emails about abandoned online shopping carts have a 45% open rate. (Source)
  9. Tuesdays are the best day of the week to send emails based on open rates, according to data from multiple studies. (Source)
  10. The top two reasons users unsubscribe from marketing emails are that they receive emails too often (34.8%) and that email content is irrelevant (20.8%). (Source)

Mobile email marketing stats

Mobile plays a huge role in email marketing today. Check out these statistics about email marketing and mobile.

  1. 71% of people with smartphones use an email app to check their emails. (Source)
  2. Mobile email rates account for about half of all opens. (Source)
  3. 29% of emails are opened on an iPhone. (Source)
  4. 23% of people admit that when they open an email on their mobile device, they open it again later. (Source)
  5. Three in five users check their email on mobile, and 75% say they most often use their smartphones to check email. (Source)
  6. 25.6% of users always read email on mobile first. That number is 40% for those ages 14-18, 29% for those ages 19-34, and 8% for those ages 56-67. (Source)
  7. Work emails are 40% less likely to be viewed on a smartphone than personal emails. (Source)
  8. Adults ages 18-34 are more likely to check email on mobile, while those ages 45 and up are more likely to check email at home. (Source)
  9. 36% of B2B companies that optimized their email campaigns for mobile saw an overall improvement in their email marketing performance. (Source)
  10. Replies sent from mobile are 60% shorter than those sent from desktops. (Source)
  11. On mobile, the leisure, sports & recreation industry has the highest readership at 60%. The schools and education sector has the lowest at 38.2%. (Source)
  12. On mobile, B2C emails get 47.8% more opens than B2B emails. (Source)
  13. 45% of users have unsubscribed from marketing emails because the emails or website did not work well on mobile. (Source)

Mobile email marketing statistic

Personalization email marketing statistics

Is personalizing emails to fit the customer really beneficial? Here are some statics to prove that the answer is “yes.”

  1. Click-through rates increase by about 14% when you send personalized emails. (Source)
  2. Emails that include a personalized subject line have a 26% greater chance of being opened than emails that don’t have one. (Source)
  3. Transaction rates are six times higher when the message is personalized. (Source)
  4. Personalization can improve your open rate by 41.8%. (Source)
  5. Personalization increases your average click-through rate (CTR) by 14% and conversions by 10%. (Source)
  6. 62% of marketers say that personalized messaging is one of the most effective types of email for marketing. (Source)
  7. 70% of brands don’t personalize their emails. (Source)
  8. 47% of email recipients open emails based only on the subject line. 69% of recipients will report an email as spam based only on the subject line. (Source)
  9. 77% of marketers use email to send personalized content to subscribers. (Source)

Email marketing statistic for getting more opens

Email marketing targeting and segmentation statistics

How can segmentation and improved targeting improve your email marketing? These stats will give you an idea!

  1. Segmenting your email lists can generate a 760% revenue increase. (Source)
  2. Email segmentation improves average click-through rate (CTR) by from 3% to 8%, an increase of about 167%. (Source)
  3. Segmented and targeted emails are said to generate 60% of revenue. (Source)
  4. Targeted emails drive three times more revenue per email than broadcast messages. (Source)
  5. 66% of marketers personalize their emails based on subscriber age data. (Source)

Want more marketing statistics and tips? Subscribe to our weekly newsletter to keep learning all about email marketing in 2022 and beyond!

TO TOP