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“One of the most common mistakes I see when determining how to spend a marketing budget is not allocating enough budget to new marketing channels or strategies.
It’s good to double down on things that are reliable and work well, but marketers should be consistently spending 10-15% of their budget on exploratory channels too.”
“Automation is everywhere, and it’s not replacing you. But people who use automation will replace you.
CRMs have tools that remind you when to follow up, keep all of your account notes handy in one timeline, schedule your next action for you, and even automatically follow up for you until you get a reply.”
“The best way to determine which KPIs are most important is to ask yourself what the goal of that strategy is. What does it help you accomplish?
Answering that question will help you identify what success looks like for that strategy. And from there, you can figure out which metrics are the most valuable.”