101 Digital Marketing Statistics That Show the Impact of Online Marketing in 2023

Did you know that 97% of people check a company’s online presence before deciding to visit their business? Creating a digital marketing strategy is critical to helping your business grow online. That’s why we’ve compiled this list of 101 digital marketing statistics to show you the impact of digital marketing on your business.

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What is digital marketing?

Digital marketing is the online component of marketing which encompasses using the internet and online-based digital technology to promote products and services. Digital marketing can be done through numerous channels with the main ones being:

Digital marketing statistics: Search engine optimization (SEO)

Search engine optimization (SEO) is one of the best strategies for helping your business rank in search results and drive more qualified website traffic. This strategy involves optimizing your site’s presence in search results to drive more qualified traffic to your page.

SEO search statistics

Here are some digital marketing statistics of 2023 that tell you everything you need to know about SEO:

  1. $5000 is the average yearly amount businesses spend on SEO. (Source)
  2. 68% of all online experiences start with a search engine (Source)
  3. 53% of traffic to websites come from search engines (Source)
  4. 75% of users don’t click past the first page of results (Source)
  5. 34% is the estimated click-through rate of the #1 SERP position (Source)
  6. 63% of all shopping begins online even if the purchase takes place offline (Source)
  7. 60% of the pages in Google’s top 1o results are 3 years old or more (Source)
  8. 86% is Google’s search market share (Source)
  9. 53% of US consumers say they conduct research online using a search engine before deciding to buy (Source)

Digital marketing statistics: Local SEO

Local customers are critical to growing your business within your community. With local SEO, you can drive more local traffic to your business by using tactics like optimizing for local keywords and claiming your Google Business Profile listing.

Local SEO example

Here are a few marketing stats that show the power of local SEO:

  1. 1065% is how many more clicks Google Business Profile listings with 100 images or more get. (Source)
  2. 46% of all searches on Google are local. (Source)
  3. 500% is how much searches for “near me” have increased in the past few years. (Source)
  4. 76% of users who search for a local business on mobile visit a store within 24 hours (Source)
  5. 97% of users searched online for a local business (Source)
  6. 46% of all searches have local intent (Source)
  7. 97 billion local searches take place monthly (Source)
  8. 1.5 billion locations are visited each month as a result of local search queries (Source)
  9. 56% of people globally will shop both online and locally offline (Source)
  10. 28% of local searches result in a purchase (Source)
  11. 61% of users on mobile are more likely to contact a local business if their website is mobile-friendly (Source)

Digital marketing statistics: Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is an excellent strategy for helping your business reach more qualified leads that turn into sales. This strategy involves creating advertisements that appear at the top of search results above organic listings. These ads help you drive more qualified leads.

PPC ad exmpale

Here are some marketing statistics that show the value of PPC advertising for your business:

  1. $9000 to $10,0000 per month is the average PPC investment for small-to-midsized businesses (SMBs). (Source)
  2. $2 for every $1 spent is how much companies make using PPC. (Source)
  3. 80% is how much search ads can increase brand awareness. (Source)
  4. 80% of companies focus on Google Ads for PPC. (Source)
  5. 75% of people say paid ads make it easier for them to find what they need. (Source)
  6. 54% of ad expenditure is online in 2023 (Source)
  7. 70% of all paid search impressions are on mobile (Source)
  8. 200% is the ROI for Google PPC ads (Source)
  9. 60% of users can’t tell the difference between a paid ad and an organic result (Source)
  10. 155% of users are more likely to search for brand-specific terms when they’ve been exposed to display ads (Source)
  11. 40% of businesses say that their PPC budget is lower than they want it to be (Source)

Digital marketing statistics: Social media marketing

Social media is a powerful medium for helping you connect with prospects interested in your business. From Facebook to Instagram, you can build a presence on these social platforms to build relationships with leads and turn them into customers for your business.

Here are some digital marketing stats that show the impact of social media marketing:

  1. 4.26 billion is how many active social media users there are globally (Source)
  2. 93% of marketers worldwide use social media for business (Source)
  3. 95 minutes per day is the amount of time adults spend using social media per day (Source)
  4. 105% is the growth rate experienced by TikTok over the past 2 years making it the fastest-growing social media platform (Source)
  5. 25% of total ad spend across all digital advertising goes to Meta (Facebook) (Source)
  6. 59% of the world’s population uses social media (Source)
  7. 37.9% of survey respondents said that they have made a purchase after seeing a social media ad (Source)
  8. 97% of online consumers accesses social media at least once a month (Source)
  9. 21% of users use social media to follow an influencer or celebrity (Source)
  10. $117 billion was the annual revenue accrued by Meta (formerly Facebook) in 2021 (Source)
  11. 14 million downloads of the social networking app, BeReal, makes it the most downloaded social media app on iPhone for September 2022 (Source)

Digital marketing statistics: Social media advertising

If you’re looking to reach more qualified leads for your business, social media advertising is a great strategy. You can use paid ads to help your business appear in users’ newsfeeds to help you obtain more leads and sales for your business.

Here are some online marketing statistics you need to know about social media advertising:

  1. $80.55 billion is how much U.S. businesses paid to advertise on social media networks. (Source)
  2. 47 million Americans can be reached with Twitter ads. (Source)
  3. 84% is how much more likely YouTube mobile ads are to hold attention than TV ads. (Source)
  4. 76% of American adults can be reached with ads on Facebook. (Source)
  5. 75% of Instagram users take action after seeing an ad. (Source)
  6. 93% of marketers use Facebook to promote their business (Source)
  7. 77% of marketers use Instagram to promote their business (Source)
  8. 436 million users are active on Twitter and 52% use the platform daily (Source)
  9. Pinterest users have 85% larger shopping carts than buyers on other platforms (Source)
  10. Engagement rates on Instagram are approximately 6x higher than those on Facebook (Source)

Digital marketing statistics: Email marketing

Along with social media marketing, email marketing is an excellent strategy for connecting with leads most interested in your business. You can send emails directly to their inbox that get them to engage with your brand and learn more about your business.

Want to know the power of doing email marketing right? Check out these digital marketing statistics on email marketing:

  1. 760% is how much revenue can increase from creating segmented email marketing campaigns. (Source)
  2. 300% is how much video can increase click-through rates in an email. (Source)
  3. 70% of brands fail to use personalized emails even though they generate six times higher transaction rates. (Source)
  4. 68% of people automatically delete emails that don’t have content relevant to their interests. (Source)
  5. 42.3% of people will delete an email if it’s not optimized for mobile (Source)
  6. 2.26% is the average email’s click-through rate across all industries (Source)
  7. 90% of marketers use emails to distribute content organically (Source)
  8. 81% of SMBs rely on email as their primary customer acquisition channel (Source)
  9. 82% is the average open rate for a welcome email (Source)
  10. 26% is the boost in open rates for personalized emails (Source)

Digital marketing statistics: Content marketing

Content marketing is a great way to share helpful information with your audience. You can share valuable content, from blogs to infographics to videos, that enables you to establish yourself as an authority in your field.

Here are some online marketing statistics that show the impact of content marketing:

  1. 35% of organizations don’t have dedicated content marketing teams (Source)
  2. 69% of marketers invested in video content marketing (Source)
  3. 73% of companies that spend from 10% to 70% of their total marketing budget on content marketing were very successful (Source)
  4. 61% is the share of companies measuring content marketing ROI (Source)
  5. 19% of content marketers perceived their content marketing efforts as very successful (Source)
  6. 55% of content marketing strategies focused on improving the quality of content (Source)
  7. 66% of brands claim to measure content performance in some way (Source)
  8. 18 hours per week is the amount of time the average person spent watching online video per week (Source)
  9. 60% of podcast listeners searched for a product after hearing about it in a podcast (Source)
  10. 84% of organizations have a content marketing strategy (Source)

Digital marketing statistics: Web design

Your website’s design is the heart of your digital marketing efforts. Regardless of what campaign you run, you’re driving people back to your site. With web design, you implement your brand’s unique style into your site to deliver a custom experience.

Here are a few stats that show the impact of web design:

  1. 88.5% of web designers believe that the top reason visitors leave a website is because it loads too slowly (Source)
  2. 73% of users leave a website due to non-responsive web design (Source)
  3. 50% of consumers believe brands should prioritize web design (Source)
  4. 43.2% of all websites use WordPress as a CMS (Source)
  5. 0.05 seconds is how long it takes users to form an opinion about your website (Source)
  6. 57% of internet users say they won’t recommend a business with a poorly designed website (Source)
  7. 39% of web users are drawn to color more than any other visual element when visiting websites (Source)

Digital marketing statistics: Personalization

A critical component of online marketing is personalization. With dozens of businesses vying for your audience’s attention, they don’t have time to look at irrelevant content or offers. Personalization provides your audience with a tailored experience unique to their interests.

Personalization can lead to increases in sales and brand loyalty, which can ultimately help you create repeat customers. Here are some digital marketing stats that show why personalization matters for marketing:

  1. 90% of leading marketers say that personalization significantly contributes to business profitability (Source)
  2. 61% of people expect brands to tailor experiences based on their preferences (Source)
  3. 89% of marketers see a positive ROI when using personalization in their campaigns (Source)
  4. 71% of customers are frustrated by impersonal shopping experiences (Source)
  5. 74% of ecommerce companies have a website personalization program (Source)
  6. 30% of marketers spend 50% or more of their marketing budgets on personalization (Source)
  7. 72% of customers say they only engage with personalized messaging (Source)

Digital marketing statistics: Mobile marketing

As more people use mobile devices, the push for mobile-friendliness becomes greater. On top of that, Google using a mobile-first index means you must have a mobile-friendly site to rank in search results.

But being mobile-friendly isn’t just for search engines — it impacts how users interact with your brand, too. If you deliver online marketing that provides a positive experience on mobile, you’ll create a memorable, positive, and lasting impact that can help your business earn more revenue.

Here are some online marketing statistics that show why mobile marketing matters:

  1. 77.5% of the global mobile device market is made up of smartphones (Source)
  2. 46% of people in the US searched for more information about a product or service on a mobile app (Source)
  3. 50% of ad spending will be accounted for by mobile advertising in 2022 (Source)
  4. 53% of all PPC clicks are from mobile devices (Sources)
  5. 5.2 billion people (66.6% of the global population) use a mobile device (Source)
  6. 80% of the top-ranked websites are mobile-friendly (Source)
  7. 70% of searches made using a mobile phones lead to online action (Source)
  8. 61% of all mobile search traffic is driven by Google Chrome (Source)
  9. 51% out of the 57% of people who looked for products made a purchase from a mobile retail app (Source)

Digital marketing statistics: Review management

Reviews play a critical role in helping your business earn new customers.

People rely on the experiences and recommendations of others to decide if they should buy your products or use your services. Review management helps you manage your company’s online presence to build a positive reputation for your business.

Here are some stats that show the power of reviews:

  1. 39 is the average number of Google reviews for businesses (Source)
  2. 88% of smaller businesses actively monitor their online reputation (Source)
  3. 85% of consumers trust online reviews as much as personal recommendations (Source)
  4. 60% of customers say that negative reviews made them not want to use a business (Source)
  5. 63% of consumers have written a positive review (Source)
  6. 32% of online users have written a negative review (Source)

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results

WebFX has driven the following results for clients:

$3 billion

In client revenue

7.8 million

Leads for our clients

5.2 million

Client phone calls

More digital marketing statistics

We’ve also compiled some of the most interesting digital marketing statistics we could find to help you learn about the various different digital marketing channels. Check them out below:

Start building your digital marketing strategy

After looking at these digital marketing statistics, you can see the impact of marketing on your business. If you need help getting started with your digital marketing strategy, WebFX can help. We have a team of over 500 marketing experts ready to launch your plan.

We know how to craft digital marketing campaigns that drive results. In the past five years, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. You can count on us to craft campaigns that help you grow online.

If you want to build a marketing campaign that drives results, contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!