Are you looking to help more patients find your urgent care facility?
If so, it’s time to create (and adopt) a list of urgent care marketing ideas that you can use easily.
On this page, we’ll provide you with five tactics for improving your urgent care center’s marketing strategy.
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1. Include local SEO in your urgent care marketing plan
People who visit your urgent care facility come from your local area, whether they live in the community or take trips to the area. When they conduct a search on Google looking for an urgent care facility, you want them to find you.
For your urgent care’s local SEO, you can claim your local listing, which appears in search results, to drive people to your urgent care center.
Your Google Business Profile listing, also known as your local listing, helps you bring more people to your urgent care facility. When users conduct a local search, it generates a Google local SEO 3-pack.
This box of local listings drives users to businesses fast. If you want patients to find your urgent care facility first before the competition, you must claim your Google Business Profile listing.
Once you claim your listing, you’ll fill out all the information for your profile. You will add your contact information, verify your address, and confirm the proper spelling of your center’s name, for example.
After filling out the core information, start adding additional information about your urgent care facility. This information includes a link to your website and a short description of your center.
In addition to this information, you can add photos to your listing. Photos are a great addition to any local listing because they give users visual insight into your facility. You can add pictures of your urgent care center and staff, for instance.
Claiming your local business listing will help you succeed at digital marketing for urgent care centers by motivating more patients to choose your urgent care facility.
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2. Create a user-friendly website for your urgent care center
One of the most beneficial marketing ideas for urgent care centers involves creating a user-friendly, fast-loading website. When people look for an urgent care facility, they want information fast. They want to find out if your center fits their needs and visit if it does.
Make your site user-friendly to help provide these people with the best experience. You must focus on the user experience when designing your website. It should be easy for people to navigate your site and find information.
So, how do you create a user-friendly, fast-loading site?
Use simple navigation
Simple navigation is a crucial component of a positive user experience. Your audience should look at your navigation and find the right information fast. Use broad headings and subcategories to keep your navigation organized and easy for your audience to use.
Integrate responsive design
Responsive design is a critical component of a user-friendly website. Whether your audience accesses your site on a smartphone or desktop, you must make it easy for people to browse your site. Responsive design ensures your website adapts to whatever device someone uses, which helps provide the best experience.
Optimize page speed
If your site doesn’t load quickly, patients will choose another urgent care facility. By optimizing your page speed, you’ll help users get information fast and find what they need. You can use Google PageSpeed Insights to see where you can optimize your site, or invest in page speed services from a digital marketing company like WebFX.
If you want to be effective with Internet marketing for urgent care, invest in building a user-friendly website that loads quickly for your audience.
3. Optimize your urgent care center’s website for search
Once you have your beautifully designed and user-friendly website, you want to drive people to it. Search engine optimization (SEO) is one of the most effective ways to accomplish this and one of the best ways to marketing your urgent care center online.
What is SEO? It’s the process of improving your website’s ranking in search results on sites like Google to help users find your business.
While SEO is one of the best urgent care marketing ideas for driving traffic to your site, it’s one of the most complex and complicated strategies. This strategy has numerous moving parts and tactics.
Let’s take a look at a few aspects of SEO.
Selecting the right keywords
If you want people to find your urgent care facility, start by choosing the right keywords. You’ll want to focus on long-tail keywords — more specific keywords that are several words long — because they drive more qualified patients to your facility. Keyword research plays a critical role in helping you reach the right people.
Content creation helps people find your urgent care facility when they seek out information. You can create content that focuses on different illnesses and ailments, when to seek treatment, and more. This helpful content will drive more people to choose your urgent care facility when they feel they need help.
Optimizing the backend of your site
Optimizing the backend of your website is just as important for ranking as optimizing the frontend of your site. You’ll want to ensure your site loads quickly, coding is clean, and bots can crawl your pages to rank them appropriately. This optimization, known as technical SEO, helps you rank better in search results.
These are just a few optimizations you will do for SEO to help improve your ranking. When you do these optimizations, you’ll help more people find your center in search results and have a better Internet marketing campaign for your urgent care facility.
4. Drive more patients to your facility with urgent care ads
If you’re looking for one of the most effective urgent care marketing ideas, pay-per-click (PPC) advertising is the answer. Urgent care advertising can help patients find your facility quickly and help them choose your office first.
These ads appear with an “ad” tag to differentiate them from organic listings.
PPC ads typically appear at the top of search results, above local and organic listings.
To get started with PPC urgent care ads, you’ll select keywords.
Like SEO, you want to focus on long-tail keywords. These keywords cost less because they’re specific, so only the most interested leads will search using these keywords. Using long-tail keywords for urgent care advertising helps you save money and reach the right people.
After selecting your keywords, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the amount you’re willing to pay each time someone clicks on your ad. You can change this amount as needed.
Your maximum bid and quality score determine your ad placement. Google will run the ad auction and give you your placement in the search results in real time. Once your ad appears in the search results, you’ll start obtaining patients for your clinic.
PPC is one of the most effective urgent care marketing ideas for driving patients to your facility. Since people that click on PPC ads are 50% more likely to buy than organic visitors, you can feel confident that this strategy will bring people to your urgent care center.
5. Use video marketing to inform your audience
Video marketing is one of the best marketing ideas for urgent care facilities because it lets you explain complicated or confusing topics with ease. If you want to do Internet marketing for urgent care effectively, make video marketing an integral part of your marketing plan.
When you create videos, you can cover numerous topics of interest for your audience. From tours of your facility to informational videos about different illnesses, you can provide your audience with valuable information.
You can make videos focused on:
- Tours of your facility
- Interviews with employees
- Videos detailing different illnesses
- Reviews from patients
- Overviews of procedures or treatments
- Information on common medical conditions
As you can see, you have lots of ways to market your urgent care center with video.
Videos play a critical role in boosting engagement and getting people familiar with your brand, too. Users spend 88% more time on pages that have videos than pages that don’t have videos.
By investing in video marketing, you’ll help provide your audience with valuable information. Your audience will feel confident that your urgent care facility is knowledgeable and will be more likely to choose your center as a result.
Put urgent care marketing ideas into action
Internet marketing for urgent care and healthcare facilities is fundamental for helping people become patients. By implementing these marketing ideas for urgent care facilities, you’ll expand your reach, which helps more people find your center.
At WebFX, we have over 25 years of experience creating marketing campaigns that drive results. In the past five years, we’ve driven 7.8 million leads for our clients. You can count on us to help more patients find your facility.
Ready to build your online presence? Request a free quote online or call us today at 888-601-5359 to speak with a strategist about how we can implement urgent care marketing ideas into your healthcare digital marketing strategy.